Martech

JANUARY 7, 2025

This article looks at those tactics from a B2B lens, broken down by the following SEO initiatives: Content strategy. Content strategy The first step toward creating effective content for LLMs is to understand the nature of user queries. Incorporate supporting content like guides , case studies, and user testimonials.

SEO

Backlinko

DECEMBER 6, 2024

This framework helps you map ideal interactions. He generates most of his websites traffic with SEO and YouTube content. That way, you can tailor your content marketing efforts to fit their needs and interests. And explore the best types of content to create for each stage. Lets dive deeper into the funnel.

Customer Journey

Marketing Insider Group

OCTOBER 21, 2024

After all, the way consumers interact with brands keeps evolving. Then it’s definitely time to revisit your site’s flow because without a streamlined website, you’re not likely to get people to interact with your content or get up close and personal with your brand. Putting a facelift on old content can be tackled in many ways.

Marketing Strategy

Search Engine Land

JULY 29, 2024

Generative engine optimization (GEO) is the latest major development revolutionizing the way people search and interact with information online. Understanding how GEO and SEO align and differ will help you optimize your content for both traditional and AI-driven searches. How generative AI/answer engines work. How GEO works.

Transform

Trade Press Services Newsletter

AUGUST 1, 2024

Thought Leadership Content Matters Position yourself as an industry expert by consistently providing value through relevant, educational, and insightful thought leadership content. Want to chat more about how to build trust with your audiences through marketing content? Reach out and schedule a call with one of our experts.

Whitepaper

Marketing Insider Group

SEPTEMBER 3, 2024

As you focus on SEO, social media, content creation, and PPC campaigns, it’s easy to overlook critical steps. Quick Takeaways Use detailed checklists for SEO, content marketing, social media, email marketing, and PPC to streamline your digital marketing efforts and avoid missing key steps. Content Marketing Checklist 1.

Digital Marketing

Hootsuite

JANUARY 10, 2025

When you use data storytelling in social media, youre arming your content with an extra layer of validity. Data storytelling legitimizes your content in a compelling, accessible way. was posted around finals season for high school and university students, making it instantly relevant (and sharable) content.

PR

Scoop.it!

JULY 18, 2024

These days, you can’t just bombard your target audience with tons of generalized content and hope something sticks. Of course, it would be impractical to create unique content for every single customer. However, you can identify shared characteristics among your audience and tailor content to meet the needs of these distinct groups.

Gen Z

Backlinko

JULY 15, 2025

Random content creation is the top reason you won’t see ROI from your content marketing. One week, you write blog posts. With a strong content strategy, you’ll make consistent content based on real customer preferences, pain points, and historical data. The next week, you film some YouTube videos.

Customer

Martech

OCTOBER 22, 2024

It provides insights into how your leads interact with your brand and indicates their position in the buyer’s journey. Website interactions Page visits, time spent on pages, content downloads, blog reading frequency and form fills are all key indicators of interest. Pain points If a lead’s behavior (e.g.,

Communications

Marketing Insider Group

NOVEMBER 18, 2024

Creating a social media content calendar brings order and consistency to your content planning process. By building one, you keep control over your content and engage your audience effectively. By building one, you keep control over your content and engage your audience effectively.

User-Generated

Scoop.it!

OCTOBER 2, 2024

Did you know that, according to a recent survey, 79% of people stated that user-generated content (UGC) influenced their purchase decisions in a significant way? Types of User-Generated Content UGC comes in various types and formats, each offering unique opportunities for you to engage with your audience and build authenticity.

User-Generated

Hubspot Marketing

DECEMBER 12, 2024

Ok, this has to be one of the most meta projects Ive worked on: a piece of digital content about digital content but, hey, its an important one. So much of our lives are spent staring at screens that very few can say they dont consume digital content , whether they call it that or not. Table of Contents What is digital content?

Tentpole

Marketing Insider Group

AUGUST 12, 2024

Having a blog just for the sake of having a company blog is pointless. However, that’s not to say blogging doesn’t work. If you’re willing to commit yourself to consistently creating highly captivating content that resonates with your readers, it can certainly be worth the investment. What topics are they covering?

User-Generated

Customers.ai

DECEMBER 4, 2024

Here’s how to make your site work overtime for you: Email List Growth Hack 4: Content Upgrades Not all freebies are created equal. Instead of generic lead magnets, offer content upgrades tailored to the exact page your visitor is on. Think downloadable templates, checklists, or bonus guides that directly relate to your blog post topic.

CRM

Hubspot Marketing

DECEMBER 19, 2024

Check out Emily Kramer's tips for not creating content that is about as exciting as my grocery list. With AI and no-code tools, well automate processes like content generation, optimization, and interactive experiences to create scalable workflows. Want to start your own? He's likely onto something. But they are very effective.

Marketers

Litmus

SEPTEMBER 25, 2024

Lifecycle marketing is a strategy that involves engaging customers with the right message at the right time as they interact with your brand. Aims to build lasting relationships through consistent, valuable interactions. Think: eye-catching videos, infographics, or a scroll-worthy blog post. Quick tip: Make it easy to share.

Management

Businesses Grow

JANUARY 6, 2025

“I just asked ChatGPT to compose a blog post in my writing style, and it did a great job. I’ve blogged almost every day for 15 years, and it wrote a perfect post in three seconds. Perhaps you’ve noticed that I’ve added a “100% Human Content” badge to my posts. Or this blog post!

Transform

Marketing Insider Group

JULY 15, 2024

Content design is a relatively new concept that’s becoming vital to your marketing strategy as you look for ways to attract an audience. It’s all about creating content that truly resonates with audiences , combining strategic thinking, user-centricity, and creativity.

SEO

Hubspot Marketing

JANUARY 22, 2025

Table of Contents What is organic marketing? The main goal of organic marketing is to increase brand awareness and build a natural connection with your audience through educational or entertaining content. Blog articles and website pages take time to get crawled and indexed by search engines. Sounds nice, doesnt it?

Gen Z

Hubspot Marketing

JANUARY 23, 2025

Like when I was in the market for a new vinyl record player, I scoured the internet for TikToks, YouTube Shorts, Reddit forums, and blog posts detailing recommendations and features to look for before deciding to invest in the Fluance RT80. Image source She is as much a content creator as a business owner and CEO.

Gen Z

Hubspot Marketing

JULY 12, 2024

My responsibilities included engaging with our audience, answering questions, facilitating discussions, keeping the online community safe and welcoming, and gathering user-generated content. We often saw the same faces popping up on the page, sharing content, asking questions, and welcoming new members.

Management

Hubspot Marketing

AUGUST 20, 2024

In other words, the very first interaction of my day is with artificial intelligence (AI) — kind of surreal now that I write it. Generate content and assets. Let’s go ahead and get the obvious out of the way — content generation. As a content professional and writer for over a decade, I can't stress this enough.

User-Generated

Hubspot Marketing

DECEMBER 6, 2024

Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I recommend focusing the majority of your efforts on highlighting how your brand practices its values The brands that do this well do it with content on their websites and social media channels.

Communications

Litmus

OCTOBER 17, 2024

In this blog, we’ll explore how to optimize your email funnel to turn subscribers into lasting connections and loyal advocates: What is an email marketing funnel? ” Jaina Mistry, Director, Brand and Content Marketing via 72% of Digital Teams Don’t Know Their Email Marketing ROI. Does That Matter? Engagement. Consideration.

Email Marketing

Martech

JULY 10, 2024

The dawn of social media drove a need for valuable content, and content marketing has been front and center ever since, along with standard content consumption and engagement KPIs to help judge its effectiveness. Number of attendees who shared their personalized co-created artwork on social media.

User-Generated

Hubspot Marketing

MAY 30, 2025

Table of Contents What is a B2B buyer journey map? Your map should capture each touchpoint where prospects interact with your business, from initial awareness through consideration, decision-making, onboarding, and beyond. Next, catalog every possible interaction point between your prospects and your business.

CRM

Vertical Response

SEPTEMBER 15, 2024

To drive engagement, crafting compelling subject lines is key for prompting recipients to view your content as part of a successful email campaign. Use tailored content : Tailor the subject line to the recipient’s interests or preferences. Ascertain that critical segments of content appear at the beginning.

Email Marketing

Hubspot Marketing

OCTOBER 31, 2024

If you rely on SEO and information-based content to grow your audience, it’s time to rethink your approach with personality content. Informational content used to be the go-to method for building brand awareness and driving growth. This is where personality-led content comes in. Let’s dive in.

Logistics

Martech

DECEMBER 6, 2024

Many marketers have approached AI-generated content with understandable skepticism, questioning its ability to capture the nuanced voice and creativity that great marketing demands. Lets explore how to implement this co-pilot approach across three essential marketing tasks: Crafting compelling blog posts. Social media content.

Transform

Hubspot Marketing

DECEMBER 3, 2024

Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. When she first started publishing dedicated pins to my content, I watched the numbers start to go from basically 0 to getting over a million views a month. She replied with, “No, how do you use it for business?”

Product

Buffer Marketing

JANUARY 7, 2025

These social media marketing tools have AI features that can help you create social media content faster and understand your audience better. 👋) is a social media management platform with an AI Assistant that helps you create more engaging content in less time. This can save hours of manual search time for shareworthy content.

Price

Buffer Marketing

JANUARY 20, 2025

In fact, according to  a blog post  shared by the Meta-owned platform, “a variety of algorithms, classifiers, and processes, each with its own purpose,” ensure that IG users see the content that most interests them. The user’s history of interacting with someone.  This

User-Generated

Businesses Grow

JANUARY 13, 2025

Too short for a blog post, too interesting to ignore, here are a few observations from the world of marketing, and beyond. Reality check Loved this quote from Ted Gioia: In VR, we go into a fake world to interact with real people. In AI, we remain in the real world but interact with fake people. My question is, where is it???

Personalized Marketing

Hubspot Marketing

AUGUST 13, 2024

Just look at the shifts in popularity we've seen across social media platforms, or how content consumption habits have changed in the last decade. (My This has been vital to helping the HubSpot Blogs protect and defend our search traffic in the era of AI search. Fortunately, as marketers, we‘re used to this.

SEO

Backlinko

NOVEMBER 18, 2024

Making great content isn’t easy, but a solid content brief can make all the difference. At Backlinko, we’ve seen how strong content briefs drive results. In this guide, you’ll learn what to include in a content brief, see three examples, and get step-by-step instructions to create your own. What Is a Content Brief?

Whitepaper

Sprout Social

SEPTEMBER 19, 2024

If engagement and brand sentiment are high on your list, a micro or nano influencer with an interactive, community-centric social media presence could be a great choice. Getting your content seen is one thing; getting potential customers to interact with your content is another.

Influencer Marketing