Rock Content

FEBRUARY 17, 2023

Market leader in food, beverages and other consumer items delivery in Latin America, the Brazilian company now has a great presence throughout Latin America, being instantly recognized by the various populations. Talking about iFood is talking about big numbers.

Food 69

Food CRM Communications Promotion 69

Hubspot Marketing

FEBRUARY 15, 2023

The 5 Stages of the Lead Management System Best Practices for Effective Sales Lead Management The 5 Stages of the Lead Management System Sales lead management is ultimately about data management plus relationship building. Without leads, there is no one to market and sell to. DLM consists of five stages: Data collection.

Management 117

Management CRM Telemarketing Inbound Marketing 117

Hootsuite

JULY 12, 2022

And all that strategy got us thinking about the relationship between social and brand identity. Classic marketing wisdom used to say the brands we love earn our trust with an amazing product experience and consistent, emotionally resonant messaging. — Reddit on Wiki (@redditonwiki) June 21, 2022. hot dog combo.

Branding 115

Branding Whitepaper Food Energy 115

Businesses Grow

JANUARY 8, 2024

This post covers 10 non-obvious social media trends: Marketing speed Why social media will upend search The big new platform on the horizon Why influence is everything Social listening platforms in trouble The essential role of community Social commerce Designer commerce Watermarked content Local content hubs 1. Just kidding.

Gen Z 128

Gen Z Whitepaper Influencer Marketing User-Generated 128

Hootsuite

OCTOBER 20, 2022

That’s why we’ve rounded up the latest retail trends for 2023 and served them up in an easy-to-follow blog post. Retail industry trends are more than just blog post fodder. Retail businesses need to keep a finger on the pulse of their industry and market. In 2022, 58.4% Launch new sales and marketing channels.

Retail 105

Retail Shipping eCommerce Law 105

Set Up

OCTOBER 4, 2022

The Gartner’s annual CMO Spend and Strategy Survey that measures marketing budgets, spending, and priorities revealed that marketing budgets for 2022 were drastically better compared to the last few pandemic-riddled years. If you need more tips on building a stronger case for marketing, this blog outlines it well.

CMO 52

CMO Health Marketing Marketers 52

OnPassive Marketing

JULY 14, 2022

As the number of content marketers and consumers on the internet continues to grow, we are seeing a significant shift in how consumers see our industry. The changing consumer landscape has produced many new content marketing statistics that can help you stay ahead of the curve. What Is Content Marketing?

Content Marketing 95

Content Marketing Marketing Marketers B2C 95

AWeber

DECEMBER 30, 2022

Use these ideas to help you write copy or to spur you to pull together a New Year’s marketing campaign. . Every one of these ten ideas for New Year’s emails have worked for some of the best newsletters and email marketers around. Send a survey email to find out what your subscribers think about this year or last year.

Energy 93

Energy eCommerce Education Product 93

Marketing Insider Group

OCTOBER 21, 2021

The digital marketing landscape changes so much and so frequently that it’s almost impossible to imagine what the future of digital marketing may offer in terms of opportunities. What do I see as the biggest content marketing trends for 2022 and beyond? My 2022 Marketing Predictions.

Digital Marketing 144

Digital Marketing Influencer Marketing Marketing Marketers 144

Hootsuite

JULY 6, 2022

2022 is shaping up to be a big year for this rapidly growing industry. In a 2021 survey, 44% of people reported using Instagram to shop weekly. Here’s everything you need to know about making the most of Instagram eCommerce in 2022. This makes it easier to build strong relationships between members.

eCommerce 117

eCommerce Key Performance Indicator User-Generated Promotion 117

Hubspot Marketing

JUNE 19, 2023

If you run a website, then you've likely spent time creating and optimizing a marketing strategy to drive traffic to your website. To this end, the HubSpot Blog surveyed over 400 web traffic analysts in the U.S. Let's take a look at the results of the HubSpot survey below. However, 16.7% of B2C sites do. 10,001-40K 24.2%

B2C 143

B2C Analytics User-Generated SEO 143

Hubspot Marketing

JANUARY 23, 2023

And when it comes to your marketing strategy, there’s nobody better to learn from than established industry leaders, like SEO wizard Neil Patel. Marketing Leader Goals & Growth Strategies What are Marketing Leaders’ Goals for 2023? Marketing Leader Goals & Growth Strategies What are Marketing Leaders’ Goals for 2023?

Marketing 84

Marketing Marketers Management Promotion 84

Hubspot Marketing

SEPTEMBER 7, 2022

The economy is down, the market is volatile, socio-political issues are raging, and the dust is still settling on hybrid work. We recently ran a pulse survey to understand the biggest challenges businesses are facing, and the number one pain point was disconnected systems (HubSpot Market Research, 2022).

Customer 131

Customer CRM Customer Journey Education 131

Search Engine Land

JANUARY 24, 2023

Also on this day Google kills FLoC, introduces Topics API as its next-gen targeting tech 2022: The Topics API would select topics of interest (based on the user’s browsing history), without involving external servers, and share those topics with participating sites. Some free SEO advice for his new blog.

Search Marketers 122

Search Marketers SEO Marketing Marketers 122

Exposure Ninja

APRIL 17, 2023

At the start of 2023, we surveyed 97 small to medium-sized businesses to find out how they’re feeling about digital marketing — what their priorities are, what’s been working for them, what hasn’t been so successful, what they think about AI marketing, shoppable video platforms and more. You’re welcome.

Digital Marketing 130

Digital Marketing Marketing Marketers User-Generated 130

Hubspot Marketing

JANUARY 30, 2023

Between marketers and their customers, who understand and trust each other less, despite having more information than ever. Your marketing data isn’t fully integrated with the tools you use. With patchy data, marketers struggle to understand and compare the performance of marketing activities across various channels.

Customer Acquisition 92

Customer Acquisition CRM Marketing Marketers 92

Hubspot Marketing

MAY 24, 2023

Successful empathetic marketing is about connecting your audience and your brand. Below, let’s go over why empathetic marketing is such a powerful strategy for businesses of all types and sizes, tips for infusing more empathy into your marketing, and a few real-life examples of empathetic marketing in practice.

Marketing 127

Marketing Marketers Entertainment Education 127

CXL

OCTOBER 16, 2022

What makes customer acquisition different from marketing? Build high-value customer relationships with helpful organic social content 3. Borrow trust for fast results with influencer marketing 4. Personalize the buyer journey with email marketing 5. Get seen with SEO-driven content marketing Conclusion.

Customer Acquisition 107

Customer Acquisition eCommerce Customer Retail 107

Scoop.it!

DECEMBER 28, 2023

From seasonal upticks and downturns in sales to market trends to consumer behavior tendencies, ecommerce brands must manage a variety of factors when attempting to surpass the average CR of (approximately) 2%. Content marketing is, without a doubt, one of the best ways to achieve this goal. Let’s dive in.

eCommerce 107

eCommerce Content Marketing Customer loyalty Marketing 107

Hubspot Marketing

JULY 28, 2023

If you're new to marketing, you might have a skewed perception of it. Marketing is much more than that. Here, I'll walk you through some beginner-friendly marketing channels and how to build your first marketing strategy. This can be blog posts, videos, podcasts, e-books, and more. Check out this helpful guide.

Price 82

Price Marketing Mix Key Performance Indicator User-Generated 82

Chief Martec

JANUARY 18, 2022

Unlike surveys that can be wildly biased and imprecise, aggregated usage data is empirical truth, straight up. This week’s aggregated data gift is the 2022 SaaS Management Index released by Zylo, a SaaS management platform. ” (Admittedly, no one ever said bull-honkey , but hey, this is a family martech blog.)

Energy 119

Energy CRM Management Product 119

Hubspot Marketing

APRIL 5, 2023

Marketers engage with customers on more channels than ever before. Whether you're working with influencers or posting short-form videos, it makes marketing attribution essential for continued results. For a lot of marketers, getting visibility into the most effective touchpoints can be tough. But what is marketing attribution?

User-Generated 145

User-Generated Analytics Customer Journey Marketing 145

Hubspot Marketing

FEBRUARY 22, 2023

Lead magnets, in marketing, are an effective technique for gaining a prospect's contact information. This email marketing campaign starts a conversation with the lead to keep them engaged with your business. For instance, let's say you are an influencer marketing agency. Are they more engaged in videos or blog posts?

eBook 145

eBook Finance User-Generated Transform 145

Search Engine Land

JANUARY 17, 2023

2022: These changes, if done properly, can take several months for Google to fully process. 2022: Shopify merchants could use the app to optimize their products and posts to show in organic, non-shopping results. 2022: I joined the team as Senior Editor. Survey: Under 40 Percent Start A Local Search With A Search Engine.

Search Marketers 106

Search Marketers Marketing Marketers SEO 106

Hubspot Marketing

JANUARY 6, 2023

Strong relationships are the foundation of a positive work environment and set the tone for nearly your entire work life. However, this summer, I never felt so uplifted and praised for the hard work I was contributing to my team,” says one incoming HubSpot marketing associate and summer 2022 marketing intern.

Management 116

Management Product Communications SEO 116

Search Engine Land

JANUARY 20, 2023

Read all about it in: Google Explains What It Means To Be Part Of The “Core” Algorithm Also on this day Google adds new robots tag indexifembedded 2022: The tag let you define if you wanted your content indexed when it was embedded through iframes or other means. What’s For Dinner?

Search Marketers 90

Search Marketers SEO Marketing Marketers 90

CXL

NOVEMBER 23, 2022

CXL Live 2022 was a blast. This event focused on relationship building and a lot of work was put into building curated groups to have fruitful round table discussions. It does, and we brought world-class marketers to deliver keynotes full of value on growth and experimentation. Andrei Faji, Engagement Marketing @ PandaDoc.

Law 78

Law Transform Marketing Marketers 78

Hootsuite

JULY 21, 2022

If you’re drawing blanks, it’s time to recap a few marketing ROI formulas. Knowing some basic ROI formulas will help you better recognize the impact of your marketing campaigns and how to improve them. Use these four formula for ROI to analyze and prove the impact of your social media and digital marketing channels.

Promotion 113

Promotion Finance Analytics User-Generated 113

OnPassive Marketing

JUNE 27, 2022

However, marketers and business owners are still scrambling to understand what makes for high-performing content on Facebook. This article will show you how to use the best Facebook marketing strategies for generating high-performing content in 2022. This information can then decide on the company or blog content.

eCommerce 63

eCommerce Promotion Content Marketing Marketing Strategy 63

Hubspot Marketing

JUNE 29, 2022

In our recent 2022 State of Video Report , we found that people were watching more videos than ever before in 2020 as many spent extended periods of time at home due to the pandemic. In other words: What's the best video marketing strategy for 2022 and beyond? HubSpot Blog Research surveyed 518 video marketers in the U.S.,

Branding 107

Branding Video Marketing Millennials B2C 107

Vertical Response

DECEMBER 26, 2022

In 2022 cold call marketing was still being used as a way to reach out and connect with potential customers. As we move into 2023, more businesses are starting to use cold call marketing as an important part of their sales and customer outreach process. Did you know? Are they working or retired?

Marketing 58

Marketing Marketers Target Market Price 58

Martech

DECEMBER 16, 2022

Tech has turned marketing from a bit of a dark art to a tool for strategic business growth, but not without repercussions. Marketing professionals now wear many hats. We have to do more with less, as Gartner’s 2022 CMO Spend Survey found. Dig deeper: Does your marketing team need a digital experience platform (DXP)?

CRM 85

CRM Customer Acquisition CMO eCommerce 85

DIY Marketers

OCTOBER 20, 2022

Marketing threats are a constant disruption to your best marketing plans. And that means that you’re going to have to consider both internal and external factors as you plan for your next marketing plan. Data privacy issues have become a major obstacle for marketers. Data Privacy Issues. Shift to first-party data.

Marketing 108

Marketing Marketers CRM Law 108

Welcome Software

AUGUST 9, 2022

Marketing has come a long way. Two hundred years ago, a marketing trend would have been to use the town crier. So, what online marketing trends are worth a look at in 2022? Since online marketing raises brand awareness and results in business growth, it is crucial to stay on top of its trends. blogs (i.e.,

Market Trends 40

Market Trends Shoppers Marketing Marketers 40

Customers.ai

MARCH 1, 2022

Whether designing the perfect graphic, choosing the time to post, enabling the call to action, or incentivizing interaction, these are the must-have social media content creator & digital creator apps that any brand and marketer can enlist to make their content have max impact on their business goals. Get Access. You’ll thank us later.

Analytics 97

Analytics Brand Management Management Customer Journey 97

Neil Patel

FEBRUARY 1, 2022

Conversion rates are the lifeblood of any online marketing campaign. Whether you are an experienced digital marketer or new to the field, understanding, tracking, and increasing conversion rates all play a big role in the success of your website. In order to hit target sales, you need to draw in audiences—and then convert them.

Non-Profit 108

Non-Profit SEO Customer Product 108

Hubspot Marketing

NOVEMBER 14, 2022

In fact, as of 2022, the creator economy's market size is estimated at $104.2 If you're a marketer whose interested in working with content creators to expand your audience reach, keep reading — we'll dive into everything you need to know when working with a content creator, backed by data. It happened at Morning Brew.

Food 114

Food Marketing Marketers eBook 114