Backlinko

JANUARY 6, 2025

Your content becomes fuel for: Paid media on Meta, Google, and TikTok Email nurture sequences Product pages that tell a deeper story Blog content “Most brands create different content for each marketing channel. “I’ve found that a well-executed 3-email sequence often outperforms complex 10-email flows.

eCommerce

Buffer Marketing

DECEMBER 16, 2024

They also eat up precious character space, which can be a problem for channels that have character limits, like social media and SMS. Whether you're managing social media content, running marketing campaigns, or just want to tidy up the links you share, we'll help you find the best URL shortener for your needs. links Use bit.ly

Price

illumin

OCTOBER 24, 2024

Unlike B2C (business-to-consumer) advertising, which targets individual consumers, B2B advertising focuses on engaging other businesses, often with a longer sales cycle and more complex purchasing decisions. Facilitating Long-Term Relationships B2B transactions often involve long-term contracts and ongoing partnerships.

Advertisers

Sprout Social

JULY 25, 2025

25 social media post ideas to engage UK followers 79% of the UK population is on social media. Here are 25 social media post ideas to help refresh your feed and grab the attention you’re looking for. Behind-the-scenes social media post ideas Give your audience a peek behind the curtain to humanize your brand and build trust.

Branding

Orbit Media Studios

OCTOBER 30, 2024

In many places, dull has been institutionalized, especially in social media marketing. Here is a GA4 report showing traffic from AI platforms to pages on the Orbit Media website over one year. Make sure that AI can crawl your website For starters, don’t use your robots.txt file to block AI bots from ingesting your website and blog.

SEO

Sales Force: CMO

MARCH 17, 2025

Your marketing teams can finally shift their focus from complex technology integrations and data management to what truly matters: creating meaningful content and campaigns. They can process complex data patterns and make real-time adjustments while staying within established parameters. Marketing agents are driving this shift.

Customer

Hubspot Marketing

JUNE 30, 2025

Responsibilities Work directly with project managers, designers, social media, and content teams to design and implement key marketing campaigns. Social Media/Community Manager Job Description Social media has become an integral part of business. Source Job Description Do you tweet, share, and post to social media in your sleep?

Management

illumin

OCTOBER 24, 2024

Unlike B2C (business-to-consumer) advertising, which targets individual consumers, B2B advertising focuses on engaging other businesses, often with a longer sales cycle and more complex purchasing decisions. Facilitating Long-Term Relationships B2B transactions often involve long-term contracts and ongoing partnerships.

Advertisers

Buffer Marketing

OCTOBER 28, 2024

Buffer: Social media management for creators and small businesses A social media management tool is central to any social strategy. And since this is the Buffer blog, you’ll forgive us for being a little biased, right? Predis.ai: Competitor analysis for social media Source: Predis.ai Pricing: Free plan available.

Digital Marketing

Sprout Social

JULY 23, 2025

Though it was once predominantly associated with traditional tactics like listings on coupon sites, price comparison websites, product review blogs and cashback platforms, this type of marketing has transformed with the rise of influencer marketing. What is influencer marketing?

Affiliate Marketing

Scoop.it!

AUGUST 29, 2024

Almost a third of marketers find it challenging to curate content—which is much less than our hypothesis because curating and sourcing content is complex. Curated content, on the other hand, will allow you to gain more perspective on audience preferences without spending a lot of money on social media posts.

Content Marketing

Scoop.it!

AUGUST 1, 2024

Image Source ) 5 steps to mastering content curation and distribution Mastering content curation and distribution is not complex, but it does take forethought and organization. Social media posts – Actively engage with your audience on social media platforms by responding to comments, participating in discussions, and asking questions.

Key Performance Indicator

Set Up

JULY 28, 2025

Media is about delivering results that are meaningful. That’s why we’ve brought together three powerful blogs filled with insights from industry experts at the top of their media game to help you rethink your media planning, simplify execution, and activate smarter strategies that drive growth. Missed the series?

Market Trends

Hubspot Marketing

JANUARY 28, 2025

But thats just scratching the surface; Optimizing marketing spend is way more complex than it seems. A simple example: A clothing store spends $50,000 a month on social media ads, email campaigns, and influencer partnerships. After looking at the numbers, they realize: Social media ads bring in $20,000 for every $10,000 spent.

Non-Profit

Marketing Insider Group

MARCH 17, 2025

” That means your budget should go toward publishing in-depth, valuable content like blog posts, guides, videos, and case studies that establish your brand as an industry expert. Behind-the-scenes videos and company culture clips help humanize your brand, while explainer videos simplify complex products or services in an engaging way.

User-Generated

Backlinko

MARCH 26, 2025

You can do this for social media posts, articles, and emails (if you have access). Blog posts. Synthesizing Complex Documents Academic papers and industry reports contain valuable data. .” Instead of getting overwhelmed, I used AI to help me interpret this complex material. Then, digital changed everything.

eCommerce

Lynton Web

MAY 8, 2025

Content optimization naturally incorporates targeted keywords into program descriptions, facility pages, and blog content while providing valuable information. Local backlink building through community partnerships, chamber of commerce memberships, and local business directories strengthens geographic relevance signals.

Marketing Strategy

Sprout Social

MARCH 17, 2025

With consumers spending so much time on social media, it has become a key part of our culture, both online and IRL. But social media is always changing. When crafting your social media strategy for 2025 and beyond, you need to make sure the latest social media trends are top of mind.

Social Media Marketing

Hubspot Marketing

OCTOBER 14, 2024

It started in the '60s with just four Ps — Product, Price, Place, and Promotion — but as businesses and markets became more complex, it expanded to include People, Process, and Physical Evidence. This covers everything from ads to social media to email campaigns — anything that helps you connect with your audience.

Marketers

Hubspot Marketing

JULY 10, 2025

Consulting firms face unique challenges in tracking prospects, managing complex project pipelines, and maintaining long-term client relationships across multiple engagements. Managing client relationships is the cornerstone of any successful consulting business. What features should I look for in a CRM for consulting?

CRM

Hubspot Marketing

APRIL 15, 2025

That includes PDFs, podcasts, MP3s, MP4s, YouTube videos, social media threads, articles, and files from your computer. If you record a lot of social media content, HeyGen could help you create short-form videos faster. Auto-generating captions and subtitles for social media. Source The results are mind-blowing.

Product

SocialPilot

JULY 17, 2024

You have put a lot of effort into your social media content, but you are unsure how well it performs, right? Many marketers and businesses like you struggle to understand if their social media efforts are hitting the mark or falling flat. Keep reading to find out more, but first… What is a Social Media Benchmark?

Transform

Vertical Response

JULY 21, 2025

At its core, digital marketing leverages platforms such as search engines, social media sites, email, and other websites to promote products, services, and brand messages. In addition to SEO, digital marketing encompasses a range of tactics, including content marketing, social media engagement, and partnerships with other websites.

SEO

Tiecas

JULY 23, 2024

Unlike general marketing firms, these specialized agencies have a deep understanding of the manufacturing industry – from the complex B2B industrial sales cycles to the technical nature of products and services. To learn more about the complexities, see my earlier post, ‘Industrial Lead Generation for Sales – It’s Complicated!’

Manufacturing

Set Up

JANUARY 21, 2025

While our previous blogs recapping the Marketing Relationship Survey highlight key communication tactics and needs to sustain and improve the Agency-Client relationships, today were simply asking: What kind of work is getting noticed and needed by Clients, and what should Agencies prioritize?

Shopper Market

Backlinko

FEBRUARY 10, 2025

Start a blog. Its blog ranks for over 174K niche-related keywords and brings in over 673.1K And heres the thing: If youre not blogging, youre missing more than search traffic. Here are 9 Shopify blog examples to inspire your own blog (plus practical tips to steal). Want more traffic to your Shopify store?

eCommerce

Hootsuite

APRIL 29, 2025

Download now Best overall employee advocacy tool This is a great place to start if youre looking for a flexible, feature-filled employee advocacy tool that supports your overall social media marketing strategy and initiatives. Customer review Source: G2 #1 Social Media Tool Create. Oh, and it doesnt break the bank. Who is this for?

Price

Welcome Software

JULY 3, 2025

And nope, that does not mean AI prompts—that's a whole other blog. This should be used when writing any content type on our behalf—whether for web, email, presentations, blogs, or reports. AI can't read your mind, and to make it worth your while as a marketer, you've got to feed it with all the right information.

User-Generated

Animalz blog

JULY 29, 2025

Before Zoom, Jennifer honed her skills at TaxJar as Content Marketing Manager, turning complex tax topics into engaging, SEO-driven resources. “Last year was something like 300 projects … scripts, customer stories, blogs, e-books, guides, video … with five of us.” Jennifer’s numbers prove otherwise.

PR

SocialPilot

JUNE 26, 2025

Social media has seen tremendous growth since then. billion active social media users worldwide. List of Social Media Platforms for Business This social media platform list here breaks down the most popular and emerging networks, helping you discover where your audience actually hangs out and which platforms align with your goals.

Gen Z

Exposure Ninja

JUNE 27, 2025

Tracking your brand visibility in AI is more complex than monitoring search rankings. These are high-relevance topics where your brand has the authority to contribute but no existing page or blog post to support the query. Supporting media, like photos or video, to show the process in action. Let’s look at an example.

User-Generated

Animalz blog

JUNE 10, 2025

For content marketers in complex organizations, Rhonda’s practical advice like building internal content libraries and letting teams experiment offers a clear path to drive both creativity and business results. Content strategists should come to the table as true strategists… not a vending machine where you punch in A-6 for a blog post.” (19:20)

Whitepaper

Vertical Response

JULY 14, 2025

Effective marketing strategies, including content, social media , and event marketing , are essential for nonprofits to engage supporters and secure ongoing funding. Therefore, a well-rounded marketing mix, including content marketing, social media marketing, and event marketing, is crucial for sustaining engagement and support.

Non-Profit

Animalz blog

AUGUST 12, 2025

About This Season of the Animalz Podcast: Breaking Down the Walls of Enterprise Content Marketing This season on the Animalz Podcast, we’re pulling back the corporate curtain to show you how the largest, most complex B2B SaaS teams actually get content out the door. And there was no social media. Tim Metz [00:31]: And I’m Tim.

Thought Leadership

Animalz blog

AUGUST 5, 2025

If your calendar still churns out “10 tips” blogs, expect to be squeezed. About This Season of the Animalz Podcast: Breaking Down the Walls of Enterprise Content Marketing This season on the Animalz Podcast, we’re pulling back the corporate curtain to show you how the largest, most complex B2B SaaS teams actually get content out the door.

Thought Leadership

Sprout Social

JULY 29, 2025

These social media marketing ethics questions are popping up more often—and getting harder to answer—as generative AI works its way into nearly every corner of social media marketing, from content creation to customer service. It’s easier than ever to move fast and scale up your social media marketing efforts.

Marketing Ethics

Sprout Social

AUGUST 11, 2025

For Australian brands, flipping seasons and local nuances adds another layer of complexity. Whether you’re aiming to raise brand awareness, drive engagement or look for ways to incorporate popular types of social media content into your strategy, the following ideas are perfect for Australian social media marketers like you.

Branding