Marketing Insider Group

APRIL 21, 2021

Content creation is the cornerstone of a successful inbound marketing strategy. This new Checklist: Perfecting Your B2B Brand Identity helps B2B companies hone how their brand looks, feels, and sounds in the marketplace, which is a great first step to creating the voice that will transcend your content. Transform old blogs into videos.

Whitepaper 144

Whitepaper eBook Transform Inbound Marketing 144

Rock Content

MARCH 14, 2024

This article is the first in a series exploring key findings from the 2024 State of Marketing Report , a comprehensive study by industry leaders like HubSpot, Litmus, Rock Content, and Search Engine Journal. Today, we delve into the future of content marketing, a future where personalization reigns supreme. What are their interests?

Whitepaper 101

Whitepaper User-Generated eBook Health 101

Spiralytics

FEBRUARY 7, 2024

Sounds like a marketer’s dream, right? So, if your social media team is overwhelmed, a simple tool is all you need to improve productivity and make social media management fun and relaxing again. For example, if you publish a blog on your website, you may use a social media team to disseminate this content across social networks.

Transform 105

Transform Analytics User-Generated Management 105

Orbit Media Studios

JUNE 20, 2023

With an effective content strategy, you can use content for marketing, sales, customer support, and internal alignment. In fact, according to the 2021 B2B Content Marketing Benchmarks, Budgets and Trends , marketers who document their content strategy are far more likely to report success in their marketing.

Whitepaper 83

Whitepaper Content Marketing Management Education 83

Search Engine Land

MARCH 31, 2023

You’ve heard of a business mission statement – but have you also heard of a content marketing mission statement? Outlining your content marketing mission statement will give your content efforts a greater purpose. What is a content marketing mission statement? Why should you create a content marketing mission statement?

Content Marketing 96

Content Marketing Marketing Marketers Branding 96

SocialPilot

JANUARY 26, 2024

In the same context, a well-crafted AI prompt acts as a clear set of instructions to the AI assistant , guiding it to generate content that perfectly aligns with your marketing objectives. I have curated a list of 50 AI prompt examples for marketers that you can use to create well-optimized content. Let’s get started!

Transform 77

Transform User-Generated Marketing Marketers 77

Rock Content

NOVEMBER 24, 2020

Content Marketing is a powerful approach to expand your business’s organic reach, attracting potential consumers, and starting their journey in the sales funnel. Through blog posts, ebooks, and several other formats, you can deliver the right message to educate the public about your brand and solutions.

Marketing Strategy 127

Marketing Strategy Content Marketing Marketing Marketers 127

Marketing Insider Group

NOVEMBER 8, 2022

Careless content marketing mistakes are costing businesses more than their monthly budget. Blindly navigating your marketing strategy can cause your content to capsize. Turn your mistakes into mastery and learn how to build an effective content marketing strategy that guarantees smooth sailing. Top 7 Content Marketing Mistakes.

Content Marketing 121

Content Marketing SEO Marketing Marketers 121

SocialPilot

JANUARY 21, 2024

You begin to question your marketing abilities. Why Should you Market your Business on Facebook Pages? Why Should you Market your Business on Facebook Pages? Social media marketing basically begins with Facebook. Description of your Page It should say something about what you do, your story, team and so on.

Non-Profit 108

Non-Profit Analytics Product Social Media Marketing 108

Hootsuite

MARCH 23, 2023

Besides knowing how to use it, you need to know when to use AI copywriting and when it’s best to use your team’s real human brains. Try these 8 AI copywriting tools to save time and supercharge your marketing efforts (without making you redundant). Summarizing meetings and sending the notes out to your team. AI is a tool.

Copywriting 135

Copywriting User-Generated Price eCommerce 135

SocialPilot

FEBRUARY 11, 2024

AI and influencer marketing — the very notion of blending these two isn’t just a trend; it’s a strategic revolution. The influencer marketing landscape is constantly evolving, and with it, the need for precise, data-driven strategies is more crucial than ever.

Influencer Marketing 87

Influencer Marketing Transform Marketing Marketers 87

Hubspot Marketing

MARCH 15, 2023

Simply put, a listicle is an article written in list format. Make sure your content makes sense in list format. Before you begin writing your listicle, research to ensure your topic fits into a list format. Before you begin writing your listicle, research to ensure your topic fits into a list format. Take risks.

Millennials 89

Millennials CRM B2C eCommerce 89

Digital Marketer

AUGUST 1, 2022

A simple, 2-hour-per-month content marketing framework for the content beginner. Content marketing is vital in developing your audience’s “know, like and trust” factor. There are two categories of content that every business needs in their content marketing strategy. Core Content is the core of your marketing efforts.

Content Marketing 80

Content Marketing Finance Marketing Marketers 80

Hootsuite

MAY 18, 2023

Here are our top tips for including unique and compelling short-form video content in your marketing strategy — and captivating your audience. In fact, Vine – the short-form video app introduced in 2012 – was an early pioneer of the format. Post regularly Consistency is key when it comes to short-form video marketing.

User-Generated 112

User-Generated Video Marketing Shipping Product 112

Hubspot Marketing

MAY 30, 2022

And then we suddenly find ourselves in the real world, only to realize that numbers do play a pivotal role in what we do — especially in digital marketing. To help those of you looking for a way to sharpen your skills, we've put together a detailed list of ways you can start using Excel to simplify your marketing tasks.

Key Performance Indicator 145

Key Performance Indicator Marketing Marketers SEO 145

Sprout Social

FEBRUARY 2, 2023

They started posting four to five videos a week on the platform (an impressive goal for their scrappy team!) In this piece, the team behind Figo’s social media presence shared their tips for maintaining a regular social cadence and translating results to larger company goals. They get the reps in and make content all the time.

Thought Leadership 109

Thought Leadership Analytics Food Health 109

Buffer Marketing

APRIL 9, 2024

As a self-proclaimed tools nerd, I’ve tested out many of the ever-growing list of AI productivity tools on the market. As we’ve talked about on our Open Blog , we use Notion at Buffer to house most of our (very thorough) company documentation. Now, it’s still a go-to in my tool stack as a marketer. 

Product 98

Product Price User-Generated Social Media Marketing 98

SMA Marketing

MARCH 2, 2023

Have you ever written a blog article title and felt something was missing? If I want to write the perfect blog title - one that makes it easy for my audience and Google to understand how my content answers their search query - I need to step up my game. That happens to me all the time. We all face a deluge of information daily.

SEO 52

SEO Digital Marketing User-Generated Copywriting 52

Search Engine Land

APRIL 17, 2023

The person desperately searching for an excellent how-to article on fixing a leaky sink will find immense relief when they finally hit on a blog post that lays it out simply and clearly, for instance. You can research to find your perfect topics. Get the daily newsletter search marketers rely on. SUBSCRIBE See terms.

Education 100

Education Entertainment Branding SEO 100

Hubspot Marketing

OCTOBER 24, 2023

Machine learning, a subset of AI, is a powerful tool that's rapidly transforming marketing. Around 35% of marketers are using AI to simplify their jobs and automate tedious tasks, according to HubSpot’s latest research. In today‘s post, you’ll learn how machine learning can supercharge your marketing team.

User-Generated 105

User-Generated Price Retail Marketing 105

Rock Content

APRIL 7, 2023

Content is and will continue to be an essential component of any successful marketing strategy. For instance, look at how many blog posts you produce weekly, monthly, and annually for customers and prospects. Maybe it’s time to consider adding AI tools to your digital marketing toolbox. This means help for blog writing as well.

User-Generated 60

User-Generated SEO eCommerce Price 60

Rock Content

JULY 31, 2020

Let’s suppose you have a successful Digital Marketing strategy, and everything is well and good. But how is your video marketing performance? Videos are more attractive, engaging, and achieve a higher ROI — and these are all good reasons for you to incorporate them into your Digital Marketing Plan. So, let’s do this!

User-Generated 131

User-Generated Video Marketing Digital Marketing Food 131

Buffer Marketing

AUGUST 7, 2023

years into my time at Buffer, I realized I was about to hit 100 articles written for the Buffer blog. I now: Help define content strategy, Write the weekly newsletter, Track content performance through our analytics, Run a guest posting program , Collaborate on team-wide marketing projects.

Analytics 52

Analytics SEO User-Generated Management 52

Hubspot Marketing

AUGUST 10, 2022

We’ll go over how to write a cover letter and provide cover letter templates to help you perfect your own. For example, don't just state that you spent three years writing for a company blog. The example above illustrates how to write a marketing cover letter using the elements we listed. Seems fairly basic, right? Image Source.

Management 145

Management Communications Education SEO 145

Hubspot Marketing

APRIL 9, 2019

If you really think about it, the content formats we rely on today have an uncanny resemblance to the content formats we relied on yesterday -- our blog posts look like print articles, our offers look like books, and our slide decks like look presentations. What is interactive marketing? They need to refresh their work.

Entertainment 145

Entertainment Inbound Marketing eBook Marketing 145

Rock Content

MARCH 17, 2023

Each one has its own unique set of industry and market skills that a freelancer will need to be successful. In this blog post, we will explore : Download this post by entering your email below Do not worry, we do not spam. Professionalism involves striking that perfect balance between formality and friendliness.

Finance 95

Finance Copywriting Digital Marketing SEO 95

Sprout Social

FEBRUARY 17, 2022

And while it’s an effective tool for marketers to engage their subscribers—most will agree it’s a time-consuming task. Or at least, this was true until email marketing templates came along. Let’s explore how you can use templates to make your email marketing more efficient. Simply put—because it works.

Email Marketing 130

Email Marketing Marketing Marketers Direct Mail 130

Bannerflow

JANUARY 20, 2020

In particular, voters were impressed with how it’s designs were tailored for the smallest and more complicated display formats. Joan Canyelles Bestard: Being rewarded for what we do every day as a team is empowering. What are you looking forward to in 2020 in digital marketing at Melia? Summer 2019.

Advertising 97

Advertising Advertisers Retail Digital Marketing 97

Hubspot Marketing

MARCH 9, 2023

Types of Press Releases Sample Press Release Format How to Write a Press Release Press Release Template Press Release Examples Tips for Publishing Press Releases What is a press release/news release? So, instead of thinking of a press release solely as a ticket to earning news coverage, consider it as a valuable piece of marketing content.

PR 145

PR Transform User-Generated Promotion 145

Hubspot Marketing

DECEMBER 7, 2022

You’ll also learn how you can create your brand voice and examples that can inspire your team. market, 46% of consumers prefer to buy from brands that they can trust. Also, you need to do some research about which content formats are best for your industry and how you can align that with your brand’s voice. Table of Contents.

Branding 134

Branding Millennials Fashion Communications 134

Rock Content

MAY 26, 2020

There is no doubt that live Q&A sessions are one of the content formats that most generate engagement amongst Digital Marketing strategies. That format allows you to be in contact with your audience and create more interaction. This format can be used by companies, or by people, as digital influencers.

User-Generated 72

User-Generated Education Manufacturing Promotion 72

Backlinko

APRIL 23, 2024

You use tone of voice in marketing to express your brand’s personality through text. Even if the final product becomes an audio ad or video tutorial, text is the foundation of all content marketing formats. Effective content marketing doesn’t just superficially match search intent. Contrast this tone with The SEO Rant! ,

Real Estate 80

Real Estate SEO Communications Fashion 80

Pam Didner

SEPTEMBER 21, 2022

That means managing content for a company can feel like herding cats – blog posts have been written, Facebook pages have been updated, sales collateral has been created, and product information has been uploaded to websites. Don’t be overwhelmed by the idea of coordinating and aligning team members to boost content creation.

Management 90

Management Product Traditional Marketing Content Marketing 90

Marketing Insider Group

OCTOBER 18, 2023

Then, you should work with your marketing team on adding more journalistic content to your mix. Storytelling in content marketing makes the information more compelling than a bland statement of the facts. How Do Journalism and Content Marketing Differ? Credibility is critical for journalistic content marketing.

Education 111

Education SEO Content Marketing Product 111

SocialPilot

DECEMBER 6, 2023

Social media marketing has become an integral part of modern business strategy in the last decade. Social media marketing is thus a highly competitive domain. What are the checkboxes for executing a social media marketing strategy? To answer these questions, you need a social media marketing checklist.

Social Media Marketing 61

Social Media Marketing Marketing Strategy Marketing Marketers 61

Rock Content

NOVEMBER 7, 2023

In today’s business world, blogging is a must. According to a study by Hubspot, businesses with a blog get 55% more website visitors than those that don’t. A blog is a powerful SEO tool, as well. Search engines also index pages based on new content, so blogs give you a way to continue to update your content regularly.

Energy 70

Energy Promotion Branding Education 70

Neil Patel

AUGUST 4, 2021

There’s no doubt about it: a successful video marketing campaign will absolutely transform how your business operates. On average, video content is shared 1200 percent more than text and image posts combined – making it the perfect pursuit for businesses looking to increase their organic reach. Stick with what you know.

Video Marketing 145

Video Marketing Marketing Marketers Education 145