CXL

JUNE 2, 2022

The biggest challenge for marketers is getting them. Account-based marketing (ABM) and lead generation both offer a way to do this. Account-based marketing is a team sport. It flips the traditional sales funnel on its head, ditching the one-size-fits-all approach to marketing in favor of a land-and-expand approach.

Inbound Marketing 78

Inbound Marketing Thought Leadership Marketing Marketers 78

Hubspot Marketing

JUNE 26, 2023

It's hard to believe that if the HubSpot Blog were a person, it would currently be in high school. Effective blog lead generation requires both creative and analytical skills. Here are the steps my team at HubSpot takes to generate leads from our blog. Audit existing blog metrics.

eBook 145

eBook SEO Real Estate Promotion 145

Duct Tape Marketing

DECEMBER 6, 2023

Mastering Growth Momentum: Unveiling Your Agency’s True North written by Tosin Jerugba read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast, I interviewed Frank Cowell, the Chief Revenue Boss at Revenue Ranch.

Transform 82

Transform Price Place Inbound Marketing 82

Hubspot Marketing

MAY 14, 2019

Like many of the people who work in the industry, digital marketing was born in the 1990s. Needless to say, marketing has evolved at breakneck speed since then, sprouting many more types of marketing. Some are definitely more effective and relevant than others, so read on to learn about the top types of marketing around today.

Stealth Marketing 144

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 144

Neil Patel

APRIL 21, 2021

Influencer marketing, then, is the field of marketing in which influencers are paid (via cash or other incentives) to promote a brand or product. It’s not enough to find any influencer with clout, however; if you want to run an influencer marketing campaign, you need to find someone who is known in your industry.

Fashion 133

Fashion Outbound Marketing PR Influencer Marketing 133

Hubspot Marketing

MARCH 6, 2017

Small business owners looking for a way to track ROI and brand awareness need digital marketing. Not only is digital marketing a must-have for promoting your products or services, but optimizing your online assets is also critical to your business' overall success. What is blogging? Why does blogging matter? Email tool.

Inbound Marketing 145

Inbound Marketing SEO Marketing Marketers 145

Search Engine Land

APRIL 12, 2023

As with your business website, the success of your inbound marketing through LinkedIn depends on traffic and conversion optimization. I’m an associate director of SEO at a global media agency, so my clients expect some degree of polish and professionalism. For others, it could be more casual. It really is a no-brainer.

SEO 121

SEO Copywriting User-Generated Real Estate 121

Adobe Experience Cloud Blog

JUNE 5, 2014

What Amy Adams Has to Do With Blogging. What does this have to do with blogging? Fair question. The problem is that many businesses put on their “critic” hat when deciding what to post on their blog. But that uniform supply store owner doesn’t have enough time to write blog posts every week, let alone every day.

Thought Leadership 131

Thought Leadership Entertainment Education Content Marketing 131

Content Marketing Institute

JANUARY 31, 2019

Recently, Tatiana Morand, a content and SEO manager, asked her employer for a raise. Content marketer Allison Gagliardi asked for 10% raises at two previous employers. Both of them say they didn’t just ask for a raise. Don’t ask for a raise. AnnGynn #marketing Click To Tweet. If so, how should you get it?

Content Marketing 81

Content Marketing Key Performance Indicator Finance Copywriting 81

Pam Didner

MARCH 17, 2021

Over time, many enterprises have grown their presence and market segment share by expanding into various regions of a country or in new countries and different continents. However, it creates challenges for marketing, especially content creation and management. Before you create your marketing plan.

Marketing Strategy 97

Marketing Strategy Content Marketing Whitepaper Marketing 97

Neil Patel

APRIL 16, 2021

Specifically, the tool provides analytics insight into how non-Amazon marketing channels like search, social media, display, PPC, and email marketing impact sales on Amazon. It has several key features marketers will want to leverage. Amazon Attribution lets you answer all those questions and more. Customer Insights.

Non-Profit 118

Non-Profit Transform User-Generated Advertising 118

Adobe Experience Cloud Blog

AUGUST 28, 2017

It’s up to you, however, to turn the stubborn empty page into a tasty blog post that your audience devours. And that leaves you struggling to shoehorn the creation of a blog post into the days when you don’t have a minute to spare. Perhaps you could get away with creating fewer blog posts. You try to avoid it. Learn to Steal.

Thought Leadership 134

Thought Leadership Inbound Marketing Price Place 134

Marketing Insider Group

AUGUST 11, 2015

As CEO of a company moving to content marketing, are you wondering how to set the right course? These three questions will have the greatest impact. And you have a sense that the traditional marketing that generated leads in the past isn’t working anymore. The effectiveness of cold calling is plummeting. Internet forums.

Content Marketing 80

Content Marketing Transform Direct Mail eBook 80

Customers.ai

JANUARY 26, 2024

B2B marketing tools have made it possible to scale what only recently consisted of face-to-face meetings with business decision-makers. And it’s technology like marketing automation and machine learning that’s made this possible. So, what are the best B2B marketing tools to add to your arsenal right now?

CRM 111

CRM User-Generated Analytics Marketing 111

Moz

MAY 1, 2019

Educating the marketing community about SEO is one of our core values here at Moz. I worked at an agency prior to joining the team back in 2016, and much of what I learned about how to deliver SEO to our clients came from reading the Moz Blog and watching MozCon videos. Posted by BrianChilds “Does Moz offer a certification?”.

SEO 54

SEO Digital Marketing User-Generated Education 54

Marketing Insider Group

AUGUST 26, 2014

In my recent post on the top skills for content marketing strategists, I listed 7 skills you should look for when hiring a content marketing strategist. It was also based on the large number of times I have been asked this question, especially recently, by mostly large brands. What about journalists?

Content Marketing 87

Content Marketing Inbound Marketing Marketing Marketers 87

Duct Tape Marketing

SEPTEMBER 5, 2014

written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing and today’s guest post is from Dan Kraus – Enjoy! And the process to buy is long, complex and fraught with difficult questions to ask, answer and consider.

Inbound Marketing 67

Inbound Marketing Telemarketing Education Energy 67

Moz

JANUARY 28, 2019

You've created content that people are searching for, that answers their questions, and that search engines can understand, but those qualities alone don't mean it'll rank. Inbound links, also known as backlinks or external links , are HTML hyperlinks that point from one website to another. Let's start with the basics. What are links?

SEO 51

SEO Place Promotion Branding 51

Duct Tape Marketing

SEPTEMBER 3, 2015

How to Pick a New Lead Generation Channel written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. To make sure everyone is on the same page, here’s what we define a marketing channel as: A marketing channel is a way of speaking to your customers. How long should I test a channel?

Inbound Marketing 68

Inbound Marketing Law Advertising Advertisers 68

Hubspot Marketing

DECEMBER 21, 2023

As the former head of marketing at two different tech companies, I can tell you firsthand: You can optimize your content for search engines all day, but sometimes, pay-per-click advertising — or PPC — is the way to go. Of course, PPC is just one part of an effective marketing strategy.

Inbound Marketing 107

Inbound Marketing Advertising Advertisers Customer 107

Neil Patel

OCTOBER 23, 2020

More so, marketing. While you’ll find several end-to-end marketing agencies, it’s nearly impossible to get results without specialized knowledge – something that specialized or “niche“ marketing agencies offer. How Specialized Marketing Agencies Guarantee Success? Business is no different.

Marketing 112

Marketing Marketers Inbound Marketing Advertising 112

Hubspot Marketing

MAY 26, 2017

Every marketer faces different challenges. In other words, there’s always room to optimize the various components of your strategy and turn your marketing into an even more effective revenue generator. Curious about what kinds of obstacles other marketers are up against? and their solutions. 1) Generating Traffic and Leads.

Inbound Marketing 145

Inbound Marketing eBook COS Marketing 145

Marketing Insider Group

JANUARY 31, 2022

In today’s crowded and increasingly digital marketing landscape, you need a strong content strategy in order to reach your audience. In this guide, we’ll cover the specific steps you should take to develop your content strategy, plus real-world content strategy examples from brands who are doing it right. Quick Takeaways.

Inbound Marketing 112

Inbound Marketing SEO Content Marketing Communications 112

Marketing Insider Group

AUGUST 17, 2020

There’s a lot of confusion surrounding the cost of content marketing today. Each business’s content marketing costs will depend on how developed their existing content strategy is, what the content should achieve and whether an in-house team or outsourcing is a better fit. Do You Already Have a Content Marketing Strategy?

Content Marketing 118

Content Marketing Whitepaper eBook Price 118

Hubspot Marketing

DECEMBER 8, 2023

They’re also known as inbound, incoming, or external links. Note: In my experience, you never know what media outlet or blog post will convert better and how many leads will come to your website. These platforms email a source and a journalist with questions and answers every day. But what kind of backlinks matter most in SEO?

SEO 122

SEO User-Generated Thought Leadership Education 122

Hubspot Marketing

AUGUST 22, 2019

This is why, as businesses and marketers, we must optimize our on-page SEO , off-page SEO , and technical SEO to make it easier for our pages to rank and so consumers can find our content. low word-count or duplicative) content on your website and blog. Google provides 20+ questions to help you determine quality and value.

SEO 144

SEO Health eCommerce Management 144

Hubspot Marketing

MARCH 22, 2022

But, there's more to the story of the metaverse, and a lot of things you'll need to know before even asking yourself, "Is investing in a trendy VR world right for my brand?". Although this metaverse is potentially the most well-known to late adopters and marketers, it is one of the newest major metaverses.

Real Estate 122

Real Estate Branding User-Generated Price 122

Exposure Ninja

JUNE 23, 2022

Digital marketing is becoming a core part of many business’ marketing strategy. If you’re starting to add more digital elements to your marketing strategy, it can feel like a lot to take in. There’s plenty of data in support of adding digital marketing to your existing strategy. b i llion in 2023.

Digital Marketing 98

Digital Marketing Copywriting eBook Marketing 98

Neil Patel

SEPTEMBER 27, 2021

Are you hoping to take your blog to the next level? Well, there are several strategies that make the top marketing blogs in the industry successful. In this post, we’re going to dig into the finer details of these top marketing blogs. Content Marketing Institute Blog – Success Focus: Editorial Calendars.

Marketing 143

Marketing Marketers Social Media Marketing Digital Marketing 143

CXL

JUNE 2, 2022

Ask 10 people what account-based marketing (ABM) is and you’ll get 10 different answers. Some see it as a sales tactic, while others view it as a content marketing strategy. What is account-based marketing? In his account-based marketing course , Watt goes on to unpack each of the adjectives in his definition: Sustained.

Customer 82

Customer Direct Mail Marketing Marketers 82

Marketing Insider Group

JUNE 14, 2020

At the various inbound marketing and SEO summits every month, marketers get together to share some of the biggest content marketing challenges their companies or agencies are currently facing. Let’s take a closer look at some of the biggest challenges that are keeping marketers up at night.

Content Marketing 123

Content Marketing Whitepaper Thought Leadership Marketing 123

Duct Tape Marketing

APRIL 14, 2022

Why Partnerships Are The Future Of Marketing written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Robert Glazer. In this episode of the Duct Tape Marketing Podcast , I interview Bob Glazer. Bob is the Founder and Chairman of the Board of Acceleration Partners, a global partner marketing agency.

Affiliate Marketing 88

Affiliate Marketing Marketing Marketers Partner Marketing 88

Neil Patel

OCTOBER 7, 2020

Make no mistake; content marketing is complex. Another thing to note: All these must go into the mix for you to drive positive business results from content marketing. Another thing to note: All these must go into the mix for you to drive positive business results from content marketing. How will they do this, you ask?

Content Marketing 108

Content Marketing Inbound Marketing Marketing Marketers 108

Hubspot Marketing

SEPTEMBER 22, 2023

In the never-ending quest for more traffic, marketers turn to search engine optimization (SEO) , pay-per-click advertising (PPC) , blogging , and social media marketing. The problem is that SEO takes time to work, PPC is expensive, Google is oversaturated with blog content, and it’s tricky to prove ROI with social media.

Inbound Marketing 130

Inbound Marketing B2C Fashion SEO 130

Hubspot Marketing

MAY 13, 2020

Some of the marketing teams I've been on have had similar budget issues (although those weren't brought on by online shopping like mine). While having a tight marketing budget can make the job harder, there's still plenty you can do. Below, let's review the top tactics to implement when you're marketing without a budget.

Gen Z 142

Gen Z User-Generated Inbound Marketing Marketing 142

Content Marketing Institute

NOVEMBER 19, 2017

No matter how large or small your business is, or how experienced you are in content marketing, these recently published books can help you take your content marketing to the next level. Resources for content marketing newcomers. Attract qualified traffic to your site.

Content Marketing 107

Content Marketing PR Transform Manufacturing 107

Duct Tape Marketing

JANUARY 25, 2023

Growing Your Audience (And Your Revenue) With A Book written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Matt Briel In this episode of the Duct Tape Marketing Podcast , I interview Matt Briel. Hello and welcome to another episode of the Duct Tape Marketing Podcast. (00:50): Great episode.

Non-Profit 87

Non-Profit Retail User-Generated Education 87