Backlinko

MARCH 25, 2025

The internet is full of recycled lists claiming to reveal the “most profitable blog niche ideas. We analyzed 100 blog niches using a comprehensive methodology to identify the top 25 opportunities based on cold, hard numbers. Check out our methodology below, or skip right to the “top blog niches of 2025.

Real Estate

SocialPilot

JUNE 27, 2025

This blog is your roadmap to building a high-performing social media content strategy in 2025—one that aligns with your marketing goals, speaks directly to your audience, and makes every post count. Let’s break it down. How to Align Social Goals with Marketing KPIs? As of February 2025, 5.24 That’s not just reach.

Thought Leadership

Buffer Marketing

OCTOBER 28, 2024

One that helps you work efficiently and get results without breaking the bank. And since this is the Buffer blog, you’ll forgive us for being a little biased, right? And with Buffer's pay-by-channel pricing model, I've been able to scale the services I pay for up and down based on what I need.

Digital Marketing

Backlinko

JULY 10, 2025

Instead of waiting for traffic to drop or sales to slow down, you can proactively find and fix problems before they spiral into revenue leaks. In this guide, I’ll break down a 4-stage process for conducting an ecommerce SEO audit. Technical SEO Technical SEO ensures search engines can find, crawl, and index your website.

eCommerce

Exposure Ninja

APRIL 25, 2025

Content is how you get found, earn trust, nurture your audience, and drive sales. It powers your Search Engine Optimisation (SEO) , fuels your lead generation, and keeps your brand front of mind across every stage of the buyer journey. And it can deliver serious long-term returns.

Content Marketing

Animalz blog

JULY 22, 2025

That’s how Mallory Russell describes her journey at Square, where she grew a solo blog into an enterprise content engine. Her story shows what’s possible when you rethink search across every algorithm, from Google to TikTok to AI. Mallory Russell turned Square’s single blog into a channel-agnostic engine.

SEO

Exposure Ninja

JULY 18, 2025

Website optimisation used to focus only on traditional Search Engine Optimisation (SEO). Search engines continue to reward fast, well-structured websites with relevant content and established authority. Search engines continue to reward fast, well-structured websites with relevant content and established authority.

User-Generated

Animalz blog

JULY 8, 2025

Zapier’s CMO said that when Lane Scott Jones showed her four-person blog was driving 454% ROI. Lane Scott Jones turned Zapier’s four-person blog into a 30-person content and corporate marketing team. She grew a four-person blog team into nearly thirty people and now attracts more than 4.5 million monthly visitors.

Thought Leadership

SocialPilot

JUNE 26, 2025

List of Social Media Platforms for Business This social media platform list here breaks down the most popular and emerging networks, helping you discover where your audience actually hangs out and which platforms align with your goals. The first social networking site, Six Degrees, was launched in 1996.

Gen Z

Animalz blog

MARCH 25, 2025

He discusses the “spray and pray” approach some marketers are taking with AI and reveals how he conducts “treasure hunts” with AirOps customers for overlooked organizational knowledge that becomes the foundation for distinctive content.

User-Generated

Lusha

DECEMBER 9, 2024

They need to break through the noise, find the right prospects, and craft messages that actually resonate. The B2B sales world is a jungle. It’s competitive, and buyers have the attention spans of goldfish. Outbound sales are still key to growth, but forget those old-school tactics like cold calls and spammy emails.

Communications

SocialPilot

JULY 7, 2025

That’s precisely why we put this blog together. We’ve tracked all the biggest social media updates month by month in 2025, across platforms like Instagram, TikTok, LinkedIn, Facebook, X (Twitter), YouTube, Threads, and more—so you don’t have to dig through endless changelogs or newsfeeds. Let’s break it down—month by month.

Thought Leadership

Backlinko

JUNE 4, 2025

Next, you type “truly beauty after shave oil” into the search. You search for “after shave oil reviews reddit” and notice that once again, Truly Beauty shows up in the results. This kind of journey happens millions of times every day — across every industry, on every platform. A brand called Truly Beauty pops up.

User-Generated

Animalz blog

AUGUST 5, 2025

She also points out a shift in how teams measure content. Her hands-on leadership with AI, modular content, and cross-functional workflows at Adobe gives her an inside view of how the enterprise content engine works and how to make it better for scale, relevance, and results. She rejects the idea that these are separate tracks.

Thought Leadership

Hubspot Marketing

JANUARY 4, 2024

A lot of it comes down to building the right marketing funnel strategy, i.e., deciding what types of collateral to use at which stage of a lead's readiness to buy. Today, we'll learn a marketing funnel and tips for designing your own. What is the marketing funnel? Eventually, they become your customers.

eBook

Adobe Experience Cloud Blog

FEBRUARY 13, 2017

In this blog, I’ll explain how you can use value selling tools in conjunction with your digital marketing platform to enhance the buyer’s journey and ultimately grow your revenue: Build Awareness at the Top of the Funnel. Most people search for a solution before they’ve identified the size of their problem.

Thought Leadership

Hootsuite

APRIL 17, 2023

Both of these important social media metrics track how much your content has been viewed, so you can understand your social media growth — but they don’t do it in exactly the same way. Today, we’re giving you answers about what reach and impressions are, why they matter, and how they’re different. #1 Clear data. That’s okay.

Analytics

Hubspot Marketing

JULY 10, 2018

This article will help you gain insights into each major channel for B2B lead generation, including social media, PPC, blogging, and email. This makes it an ideal channel for top-of-the-funnel awareness -- for instance, you might promote a downloadable ebook to capture quality leads with an initial offer. Facebook Lead Ad.

Inbound Marketing

Adobe Experience Cloud Blog

FEBRUARY 20, 2019

That’s why we find it helpful to glance back over our shoulders to see just how far we’ve come. So instead of looking to the past, let’s fast-forward a decade into the future and consider how AI could transform the buyer’s journey by 2030. Search and Discovery. Every aspect of her search will be tailor-made just for her.

Transform

Marketing Insider Group

SEPTEMBER 20, 2021

If that’s the case, good news: we’ve created a comprehensive A-Z guide to get you up to speed on content marketing in general and learn how it can be used most effectively by distributors. Have a Great Blog. Your blog is the primary driver behind all of your content marketing efforts. Sounds awesome, right?

Content Marketing

Rock Content

MARCH 17, 2023

500 million of them are blogs and there are dozens of reputable blog hosting platforms that account for a large segment of the blogging industry. As a result, blogs have become more accessible to visitors, creators, businesses, and organizations. Is There an Ideal Blog Post Length?

SEO

Search Engine Land

OCTOBER 3, 2024

Platforms like TikTok, YouTube and Reddit act like search engines, and they’re rich with data about markets, audiences and what engages them. Here, I’ll explain how to use “non-traditional” data sources to gain powerful insights that can lead to a differentiated, effective SEO content strategy. Search data. Social data.

SEO

Neil Patel

APRIL 10, 2023

We’ll share our data on the topic – more specifically, how internal links boost page performance. We’ll also show you how to do internal linking so you can get started right away. Internal links will point readers to other related content on your site so they spend more time and go deeper into your site structure or funnel.

Digital Marketing

Sprout Social

DECEMBER 8, 2022

Show your audience how your product is made, or how to make something with your product. From easy “Outfit of the Day #OOTD” posts to complex “Creating a Capsule Wardrobe” guides, styling your product in videos helps customers envision how they would use the product themselves. Capturing that attention pays off. Video listicles.

Education

Neil Patel

MAY 30, 2018

Site architecture isn’t just an effort to game search engines into ranking your site higher. So in this post, I want to show you exactly how site architecture simultaneously supersedes and enables traditional conversion rate optimization efforts. All of this is an ongoing effort to see how you can improve conversions over time.

User-Generated

Marketing Insider Group

SEPTEMBER 14, 2023

So, what are the new best practices in content marketing and how should they influence your content creation and distribution methods? Everyone knows they need content. That’s not the problem. In fact, I’d argue that most brands publish far too much mediocre or low-quality content. That’s an important start.

Content Marketing

CXL

MAY 27, 2022

While your competitors pump out gated ebooks and “state of the industry” lead magnets that generate low-to-no intent MQLs, tap into existing demand to build a pipeline of high intent leads. Bootstrapped startup Omnisend carved out a $19 million niche in an already saturated vertical. Demand generation is about creating demand.

Thought Leadership

Search Engine Land

MAY 13, 2024

What matters is how you distribute it to the right people through the right channels. So, how do you reach your target audience and achieve content marketing success? You’ve created awesome content, but now what? Content distribution is the secret sauce that gets your hard work in front of the right eyes.

Whitepaper

CXL

OCTOBER 1, 2022

Those places where your buyers are being actively influenced by the marketing activities you cannot track are called: the dark funnel. In this post, we’ll uncover the dark funnel and show you how to win customers on the channels companies often overlook. . Table of contents What is the dark funnel? Events (e.g.,

SEO

CXL

FEBRUARY 3, 2022

WordStream confirmed that seven days was plenty of trial time, and they didn’t need to waste resources chasing customers down a longer funnel. WordStream confirmed that seven days was plenty of trial time, and they didn’t need to waste resources chasing customers down a longer funnel. The results? And what it isn’t).

Retail

Exposure Ninja

AUGUST 26, 2022

How long you can expect to wait before seeing results ( spoiler: it’s not going to be as soon as you’d hope). The Helpful Content Update is a Google search algorithm update that aims to improve the quality of the search results and reduce the volume of “low-quality content” Sounds simple.

Copywriting

CXL

JULY 21, 2022

Omnichannel marketing is the combination of offline and digital marketing channels to create a consistent customer experience at every touchpoint and every stage of the buyer’s journey. It’s an approach that fits with how people increasingly engage with brands. Each channel presents a chance to make a good impression.

Customer

Moz

MAY 17, 2020

In this blog post I will show you my framework to do SEO sprints. I will show you how you can use Google’s ability to index and rank faster to your advantage. As a result, their transformation over the last few years from the "10 blue links" format to "the portal" has pushed the organic results on page one down by several pixels.

SEO

CXL

JUNE 2, 2022

In this article, you’ll learn how to define your ABM strategy so you can target the right accounts and increase your revenue. In this article, you’ll learn how to define your ABM strategy so you can target the right accounts and increase your revenue. Sales finds aligned accounts and works with marketing to create customized journeys.

Customer

Unbounce

JUNE 18, 2024

27 min read It’s Monday morning and your boss Slacks you a seemingly simple question: “How are the new ad campaigns going?” More blog posts by Josh Gallant Jacob Baadsgaard Jacob Baadsgaard is the Founder & CEO of Disruptive Advertising , a Utah-based PPC agency that uses PPC, CRO and ROI-focused analytics to grow businesses.

User-Generated

Moz

DECEMBER 10, 2018

Search engines built a system that revolves around users entering a term or query into a text entry field, hitting return, and receiving a list of relevant results. Within Google Ads came a tool that enabled businesses to look at how many searches there were per month for almost any query. The reason is obvious.

SEO

Customers.ai

DECEMBER 4, 2023

Outbound methods involve pushing messages out to get prospects’ attention—so you can get them into your sales funnel and guide them toward a conversion. If you rely mainly on inbound marketing, you’ll end up creating a lot of blog posts, social media posts, and other digital content to draw in prospects. What is Outbound Marketing?

Outbound Marketing