Hubspot Marketing

APRIL 18, 2024

Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. If you can overlook the fear-inducing headlines, this technology is making social media marketers more efficient and effective than ever. Translation: AI is good news for social media marketers.

Transform 106

Transform Social Media Marketing User-Generated Management 106

Search Engine Land

APRIL 17, 2024

This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting. You don’t need to take any action on your existing setup. When he clicked the arrow for more information, he learned: “ Key events in Google Analytics measure the interactions most important to your business.

Whitepaper 122

Whitepaper Analytics User-Generated Key Performance Indicator 122

Lynton Web

FEBRUARY 21, 2024

Running your brand’s social media accounts can be a busy job, so it’s understandable if you have the urge to hit “copy and paste” across all your channels. Yet, posting the same content across Facebook, Twitter, LinkedIn, and other social media isn’t doing you any favors. What is Social Media?

Social Media Marketing 102

Social Media Marketing Marketing Marketers User-Generated 102

Search Engine Land

APRIL 15, 2024

Examine how brand mentions impact search marketing, both on traditional and social search platforms. Understanding brand mentions From publications to social channels, right through to search platforms, conversations about brands are happening across an increasing number of touchpoints.

Branding 107

Branding Manufacturing Real Estate PR 107

Buffer Marketing

APRIL 17, 2024

LinkedIn is the rare instance of a social media platform with a very clear focus: you’re either there for your business or your career. It’s also one of the first social platforms people looking for a B2B partner go.

Thought Leadership 91

Thought Leadership User-Generated Communications Promotion 91

Martech

APRIL 18, 2024

This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting. You don’t need to take any action on your existing setup. When he clicked the arrow for more information, he learned: “ Key events in Google Analytics measure the interactions most important to your business.

Whitepaper 106

Whitepaper Analytics User-Generated Key Performance Indicator 106

Hubspot Marketing

MARCH 19, 2024

While I’ve yet to buy something on social media (I’m afraid of scams), the draw is certainly there for me and my consumer peers — 56% of them say they’ve bought something based on an ad they saw on TikTok. We’ve written about social selling a lot here on the HubSpot Blog, but with good reason — it’s the new frontier for reaching consumers.

Thought Leadership 102

Thought Leadership Marketing Marketers Influencer Marketing 102

Buffer Marketing

MARCH 21, 2024

If you’re publishing quality blog content, you’re also creating ideal content for LinkedIn — you just need to learn how to repurpose it.   I also contribute to popular SaaS blogs (like Ahrefs, MOZ, and now Buffer!) Cost and time saving: Creating new blog content requires significant upfront investment.

Thought Leadership 104

Thought Leadership Inbound Marketing Promotion User-Generated 104

Hubspot Marketing

JULY 14, 2022

Many businesses find creating a social media strategy overwhelming. There are so many networks available, and they’re constantly adding new features to learn and integrate into your plan. If you don’t have a full-time team of social media experts at your disposal, it’s even harder. Image Source. Image Source.

Social Media Marketing 145

Social Media Marketing Real Estate Key Performance Indicator Promotion 145

Customers.ai

FEBRUARY 6, 2024

For marketers, mastering this stage means understanding the right mix of channels, tools, and tactics to capture attention in a crowded marketplace. Let’s explore how to make your brand stand out and draw in those crucial initial engagements. What are top-of-funnel channels? What is top-of-funnel marketing?

Marketing 107

Marketing Marketers Entertainment User-Generated 107

Marketing Insider Group

JANUARY 2, 2024

Social media isn’t the king of the castle anymore. That’s right – we’re first hand witnesses to the decline of social media as the go-to source for driving web traffic. While social media platforms are still bustling with activity, boasting billions of users worldwide, there’s a twist in the plot.

Content Marketing 101

Content Marketing Marketing Marketers User-Generated 101

Search Engine Land

FEBRUARY 21, 2024

To effectively reach and engage customers, businesses must adopt a multichannel marketing approach, leveraging various online and offline channels based on customer preferences. However, to ensure a consistent brand experience across these channels, it’s crucial to integrate SEO into the multichannel customer journey.

Customer Journey 113

Customer Journey SEO Customer Transform 113

Rock Content

FEBRUARY 15, 2024

As a business owner or marketer, your goal should be to change with it and make AI work in your favor. AI can supercharge your content marketing efforts to make the results more engaging, informative, and beneficial. These tools will help develop graphics, videos, and audio files to support your content.

Transform 92

Transform User-Generated Education Health 92

Hubspot Marketing

NOVEMBER 3, 2023

Marketing Reporting Marketing Reporting Examples How to Create a Marketing Report Create Your Marketing Report Today Marketing reports vary depending on what data you’re reviewing and the purpose of each report. Take our free, 20-minute HubSpot Academy course on marketing reporting to measure success and optimize your efforts.

Marketing 111

Marketing Marketers Analytics Energy 111

Hubspot Marketing

NOVEMBER 30, 2022

And although we say it a lot, the way people shop and buy really has changed along with it — meaning offline marketing can’t be your only strategy for driving sales because you need to meet audiences where they’re already spending time: on the internet. Does digital marketing work for all businesses? How to Do Digital Marketing.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing User-Generated 145

AWeber

APRIL 23, 2024

You invest a lot of time and effort into building a successful social media community for your brand. Mornings spent racing to your page to discover how your last post performed. For many brands, the key to generating traffic, conversions, and sales from social media is all about their link in bio. Long nights.

User-Generated 71

User-Generated Analytics eCommerce Price 71

Animalz blog

FEBRUARY 25, 2024

It’s the belief that customers will find your great product without a distribution strategy. You analyze all your channels — including the unsexy ones — to find the biggest opportunities and only then double down with great content. The default strategy would be to start a blog, focus on SEO, and they will come.

Thought Leadership 82

Thought Leadership SEO Place Content Marketing 82

Orbit Media Studios

MARCH 10, 2024

There you are in the press or on someone’s blog. It’s visible in your referral traffic and often your direct traffic. Your goal now is to maximize the impact of the press mention by amplifying the reach and building trust in your brand. First, share it on social media and mention the writer.

PR 104

PR SEO CMO Energy 104

Buffer Marketing

APRIL 22, 2024

A solopreneur is any business driven exclusively by one person. Modern solopreneurs commonly run their businesses, at least in some part, through the Internet. For these folks, reaching scale means maximizing their book of business. For these folks, reaching scale means maximizing their book of business.

Thought Leadership 92

Thought Leadership Real Estate User-Generated Food 92

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Whitepaper 126

Whitepaper Content Marketing Thought Leadership Marketing 126

Hubspot Marketing

APRIL 9, 2024

Knowing and using the latest trends to your advantage can help you get more value out of the money you spend on advertising this year. Many business leaders believe we underestimate AI’s impact on companies, with 65% reporting that AI will rival the Industrial Revolution in its impact on productivity. What does this mean for you?

Advertising 70

Advertising Advertisers PR Millennials 70

Spiralytics

FEBRUARY 7, 2024

However, there are several avenues where social media automation can be a game changer. This comprehensive guide will help you understand the power of social media automation for your business. What is Social Media Automation? What is Social Media Automation? How Does Social Media Automation Work?

Transform 105

Transform Analytics User-Generated Management 105

Hubspot Marketing

APRIL 5, 2023

Marketers engage with customers on more channels than ever before. And how can you use it to improve your marketing strategy? It shows how marketers impact the number of leads that come from a given channel, touchpoint, or campaign. B2B companies sell products or services to other businesses or professionals in their industry.

User-Generated 144

User-Generated Analytics Customer Journey Marketing 144

Hubspot Marketing

MAY 16, 2023

Marketers commonly use social media to increase brand awareness, generate leads, and improve traffic. If you’re tasked with starting a social media strategy for your company, you might be wondering which type of platforms you should be on. Your platform choice will likely change based on your audience.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Scoop.it!

MARCH 14, 2024

The short answer: You improve your search visibility, trust, and ranking. To create content and improve visibility Influencers are among the best people to collaborate with to create unique and engaging content for your brand that doesn’t see high bounce rates and makes your target audience stick and watch.

Influencer Marketing 85

Influencer Marketing SEO Branding Logistics 85

Hubspot Marketing

MAY 8, 2023

As a marketer, knowing where your leadership team might need to cut can help you prepare to pivot to strategies with less resourcing. And, if you lead a team, you're likely wondering how marketing leaders are navigating this time to my the best decisions for your staff and business in uncertain times.

Gen Z 119

Gen Z Millennials Marketing Marketers 119

SMA Marketing

JANUARY 25, 2024

A content marketing calendar is vital for any business with a content marketing agency. Content Marketing Calendar vs. Social Media Calendar While content calendar terms are often used interchangeably, there is a slight difference in how we use these documents. What questions is your target audience asking?

Promotion 98

Promotion Content Marketing Communications Marketing Plan 98

Hubspot Marketing

APRIL 3, 2023

Your marketing strategy can't stay stagnant if the people you're selling to are changing their behavior — you have to adapt and learn how to cater to them. To help marketers and other business professionals make more data-informed decisions, we've conducted a bi-annual survey of 600+ U.S. Biggest Consumer Behavior Shifts 1.

Shoppers 133

Shoppers User-Generated Entertainment Social Media Marketing 133

AWeber

APRIL 11, 2024

Social media brand awareness can deliver huge advantages to businesses. A successful brand awareness strategy can expand your reach, improve your credibility, and dramatically increase your conversions, web traffic, and sales. What is social media brand awareness? Why does brand awareness matter?

Non-Profit 82

Non-Profit Branding Entertainment PR 82

AWeber

FEBRUARY 13, 2024

You’ve probably heard about people who have built massive and highly-engaged social media audiences from scratch, without spending a dime on advertising. What if you stumbled on a method that nearly anyone can use to grow a large, engaged social media audience? What is microblogging?

Non-Profit 94

Non-Profit User-Generated Entertainment Promotion 94

AWeber

MARCH 11, 2024

Blogging can give you a way to express your love for all things culinary and connect you with a global network of like-minded people. It also boosts your credibility as a chef or author. And it gives you another way to earn income and promote your books and products to a wider audience.

Food 94

Food Affiliate Marketing Promotion SEO 94

Buffer Marketing

APRIL 25, 2024

But it’s really just a way to be easily visible and discoverable to your target audience.    In this article, I’ll explain what SEO is for social media, why you should care about it, and how you can use it to your advantage. What is social media SEO?

SEO 86

SEO Gen Z Social Media Marketing Millennials 86

Hubspot Marketing

FEBRUARY 13, 2024

You've come to the right blog if your business is in the same boat. The demand for content across all the different digital channels is enormous,” says Taylor Corrado, senior director of brand for Wistia. Businesses are competing with influencers who are making multiple videos every single day,” Corrado explains.

Thought Leadership 97

Thought Leadership Marketing Marketers Management 97

Martech

OCTOBER 24, 2023

Chances are, brands will be hearing from customers on social this holiday season. Nearly three-quarters (74%) of consumers say they’re likely to reach out to a brand on social over the holidays, according to a new study by social media management platform Sprout Social. Discovering new products.

Branding 115

Branding Customer Journey Shoppers Customer 115

Scoop.it!

JANUARY 11, 2024

But unless their first product is a viral hit, an industry-leading business gets to the top with years of careful brand-building. Sales or profits aside, a business looking to become an industry leader needs to look and sound like an industry leader. One of the best ways is by establishing your genuine expertise.

Branding 77

Branding Thought Leadership B2C User-Generated 77

Businesses Grow

APRIL 1, 2024

Short form and influencers Brian Piper , Content Consultant, Author, Speaker To market to young people, you have to learn how to deliver your message on the channels where they are. Engage and collaborate with influencers and participate in online communities where your audience finds trusted answers.

Gen Z 124

Gen Z Marketing Marketers User-Generated 124

Hubspot Marketing

MAY 9, 2023

As artificial intelligence advances, more businesses are interested in AI-powered solutions to improve their marketing efforts. So as you find inspiration for your own AI prompts, feel free to try them out in HubSpot's content assistant. Now let's get into the different prompts you can use for your marketing strategy.

Whitepaper 124

Whitepaper Transform Promotion Marketing 124