Neil Patel

MAY 4, 2021

Interest in influencer marketing has skyrocketed 90x since 2013. And I hesitate to pat myself on the back, but I’m recognized as an influencer in the digital marketing space. In this article, we’ll go over how I became one and how to become an influencer in your own field. Take my case for example.

User-Generated 145

User-Generated Influencer Marketing Digital Marketing Promotion 145

Martech

FEBRUARY 13, 2023

The halftime show performed by pop icon Rihanna was also a certified hit, according to social media data pulled together by influencer platform Influential. Game-related buzz. The Super Bowl is more than just a game, it’s a marketing bonanza. Below are the biggest takeaways. They wondered if she was pregnant. Why we care.

Product 96

Product Branding Social Media Marketing Marketing 96

Hubspot Marketing

FEBRUARY 23, 2024

In 2024, marketers have a lot on their minds. Once I have a steady mind, I start by asking myself questions that can help guide my marketing efforts. Once I have a steady mind, I start by asking myself questions that can help guide my marketing efforts. The right marketing questions can help you find these essential answers.

Direct Mail 90

Direct Mail Marketing Marketers Transform 90

Marketing Insider Group

FEBRUARY 1, 2024

What if I told you we could peek into the future of search trends and user behaviors, almost like having a time machine at our fingertips? With SEO forecasting, you’re about to become the Houdini of digital marketing , unlocking mysteries of future trends and user intentions with ease. But why is this important?

SEO 55

SEO Analytics Digital Marketing Education 55

Set Up

DECEMBER 12, 2023

As a part of our Industry blog series, we interview marketers from an array of industries to get their perspective, advice, and predictions of everything marketing. Here are marketing lessons from 2023: A great customer experience starts by being memorable. Continually innovate.

Real Estate 59

Real Estate Manufacturing Retail Education 59

Rock Content

JANUARY 9, 2024

If I had written these lines a month ago, they would have been considered marketing predictions. The reality is that I have never been excellent at predictions and trends, and 2023 has starkly confirmed this: I have been so far from thinking that AI would be relevant in the past year – and I believe I wasn’t the only one.

User-Generated 98

User-Generated Transform Advertising Advertisers 98

Hootsuite

SEPTEMBER 6, 2023

Then, you can enjoy the fabulous life of a social media manager (77% of social marketers are happy in their jobs… and hey, the salary’s not bad, either ). This blog post covers frequently asked questions and what kinds of answers employers are looking for. How did you get into social media? Time to brag!

Management 103

Management Social Media Marketing Communications Analytics 103

Neil Patel

DECEMBER 16, 2021

This is on-trend with what we have seen in digital ad spend growth. Targeted Google and Facebook Ads have their place, but there are plenty of free ways to market online. Targeted Google and Facebook Ads have their place, but there are plenty of free ways to market online. Most people have. That’s a lot of people!

Marketing Strategy 145

Marketing Strategy Affiliate Marketing Marketing Marketers 145

Vertical Response

DECEMBER 4, 2023

In the fast-paced world of digital marketing, new strategies and channels seem to emerge every day. With the rise of social media, content marketing, and influencer partnerships, some marketers may question the relevance of more traditional methods. But is email marketing still relevant in today’s landscape?

Email Marketing 64

Email Marketing Transform Marketing Marketers 64

Backlinko

FEBRUARY 15, 2024

These factors all influence your visibility and determine how you rank in the TikTok search results. On top of that, a Google exec, Prabhakar Raghavan, has stated that approximately 40% of the younger generation are turning to the video platform for answers instead of Google. As of 2023, TikTok has over 1 billion active monthly users.

SEO 93

SEO User-Generated Analytics Gen Z 93

Hubspot Marketing

MAY 16, 2023

Marketers commonly use social media to increase brand awareness, generate leads, and improve traffic. In fact, we found that businesses that leverage social media communities will see excellent results in the marketing strategy. Your platform choice will likely change based on your audience.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Spiralytics

JANUARY 31, 2023

For instance, marketers once only had a few options for advertising formats, which is incomparable to today’s vast digital prospects. Of course, every emerging technology is a new growth opportunity for marketers, regardless of the format or accessibility, but the channel that reigns supreme in the age of convenience has to be podcasts.

Gen Z 133

Gen Z Millennials Transform Marketing 133

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Social marketing can benefit retailers at every stage of the sales funnel. How to use social media marketing for retail to get more sales. Source: Hootsuite Global State of Digital 2022. That’s more than 4.6 billion a decade ago.

Social Media Marketing 104

Social Media Marketing Retail Branding Shoppers 104

Hubspot Marketing

MAY 7, 2019

In many ways, marketing is a game of trend watching. The marketer who’s best at spotting and using trends earns their business market share, brand recognition, and ultimately, revenue. But how do you search for trends? source: Internet Marketing Ninjas ). source: Internet Marketing Ninjas ).

Place 136

Place Education Branding Marketing Strategy 136

Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. If you’re a marketer at a manufacturer, distributor, or engineering company, you know this firsthand. My personal thoughts and experiences as an industrial marketer and consultant. But I’m not just another marketing consultant.

Manufacturing 75

Manufacturing Transform Marketing Marketers 75

SocialPilot

JANUARY 21, 2024

You begin to question your marketing abilities. Why Should you Market your Business on Facebook Pages? Why Should you Market your Business on Facebook Pages? Social media marketing basically begins with Facebook. At the very least, we all have a Facebook profile and know the basics of how Facebook works.

Non-Profit 108

Non-Profit Analytics Product Social Media Marketing 108

Neil Patel

SEPTEMBER 29, 2020

If you own a business, TikTok marketing can be a great channel for your brand, as there is relatively little competition on the platform. However, if you’re new to TikTok, you may not know how you can use it to market your company. Why TikTok Marketing? Create TikTok Marketing Videos.

Marketing 145

Marketing Marketers Influencer Marketing User-Generated 145

Rock Content

JULY 31, 2020

Let’s suppose you have a successful Digital Marketing strategy, and everything is well and good. But how is your video marketing performance? Videos are more attractive, engaging, and achieve a higher ROI — and these are all good reasons for you to incorporate them into your Digital Marketing Plan.

User-Generated 131

User-Generated Video Marketing Digital Marketing Food 131

Neil Patel

JANUARY 27, 2021

Let’s talk about content marketing. Content marketing continues to flourish for one very simple reason: it’s what the people want. Craig Davis , the former Chief Creative Officer at marketing communications firm J. That’s content marketing in a nutshell. So, what’s happening in content marketing, version 2021?

Content Marketing 143

Content Marketing Marketing Marketers B2C 143

Litmus

FEBRUARY 7, 2023

Welcome to our new monthly blog series where I, your humble Senior Community Evangelist, recap our latest Litmus Talks and note key takeaways (and offer a few thoughts of my own) to occupy your precious brain space. Read on (or jump ahead!): There is a cost to getting BIMI set up. Is BIMI worth implementing?

Marketing 90

Marketing Marketers Email Marketing User-Generated 90

Hubspot Marketing

JULY 28, 2023

If you're new to marketing, you might have a skewed perception of it. Marketing is much more than that. Here, I'll walk you through some beginner-friendly marketing channels and how to build your first marketing strategy. This can be blog posts, videos, podcasts, e-books, and more. Check out this helpful guide.

Price 82

Price Marketing Mix Key Performance Indicator User-Generated 82

Marketing Insider Group

AUGUST 7, 2023

When I created my own B2B Marketing Blog almost 14 years ago, I looked out across the web and asked “what do I have to say that is unique, valuable and helpful?” ” I explained why I love marketing and how I would try and help other marketers learn and grow. B2B marketing blogs.

Thought Leadership 55

Thought Leadership Marketing Marketers SEO 55

Hubspot Marketing

NOVEMBER 5, 2019

With all the social media platforms and product marketing opportunities out there, it might be hard to drill down on which platforms are key to your product marketing strategy. Below, I'll give you a rundown of the opportunities each social network listed in the poll above offer when it comes to marketing physical products.

Shoppers 125

Shoppers Product Gen Z Promotion 125

SmartBrief - Marketing

AUGUST 24, 2023

In the ever-evolving landscape of retail media , three key opportunities stand out as transformative game-changers for brands and retailers. Leading brick-and-mortar retailers are focusing on enhancing the shopper experience with the growth of new and engaging in-store experiential marketing offerings.

Retail 52

Retail Transform Shoppers Gen Z 52

Hootsuite

FEBRUARY 13, 2023

The history of this social media trend actually goes back pretty far. Some hashtags feel like quaint relics of an internet past. But there’s one throwback hashtag that will never go out of style: #TBT. It appeals to people’s deep desire to share their favorite moments from the past. In other words, #TBT is here to stay.

Branding 145

Branding Automobile Fashion Copywriting 145

Rock Content

NOVEMBER 5, 2020

Brands acting as early adopters have already found successful engagement with their Reels—after all, “macro content,” short-form, relatable, less-produced content is, according to Forbes, a trend. Here are 5 tips on how you or your brand can bring your creative A-game to your Instagram Reel content. How do you create a Reel?

User-Generated 72

User-Generated Retail Communications Promotion 72

Welcome Software

JANUARY 12, 2024

But the fun stuff that makes me love content marketing and pushes me professionally? And they’re giving content marketers a whole host of gifts including but not limited to: Free time: AI tools really have freed me up to think strategically with support in ideating, creating, and editing all types of content.

Content Marketing 83

Content Marketing Transform User-Generated Marketing 83

Marketing Insider Group

JUNE 29, 2020

During an unpredictable and chaotic event like the Covid-19 outbreak, many adjustments need to be made in the world of marketing. Way back in 2012 and 2013, I interviewed some marketing influencers and leaders in the field to understand what they thought the Future of Marketing would look like. But enough about me!

CMO 133

CMO Marketing Marketers Health 133

Neil Patel

FEBRUARY 23, 2021

What does this mean for the future of social media and digital marketing? In this post, we take a deep dive into niche internet communities, where you can find them, and how marketers can use the rise of these sites to boost conversion rates, thought leadership, and brand loyalty. Social media is a noisy place.

Thought Leadership 124

Thought Leadership Digital Marketing Health Place 124

Sprout Social

JANUARY 2, 2019

For social marketers, this is the most exciting time of the year. Because coming up with a social media marketing plan means making some big decisions well before the new year gets into full swing. Oh, and we also saw a notable shift in social content marketing. Oh, and we also saw a notable shift in social content marketing.

Social Media Marketing 111

Social Media Marketing User-Generated Marketing Plan Transform 111

Welcome Software

JANUARY 12, 2024

But the fun stuff that makes me love content marketing and pushes me professionally? And they’re giving content marketers a whole host of gifts including but not limited to: Free time: AI tools really have freed me up to think strategically with support in ideating, creating, and editing all types of content.

Content Marketing 40

Content Marketing Transform User-Generated Marketing 40

Adobe Experience Cloud Blog

MARCH 29, 2012

And why is it important to all of us involved with deploying marketing automation and Revenue Performance Management (RPM) to drive profitable, sustainable growth? What really has pushed big data into the business spotlight is the growing accessibility of powerful data analytics that enable marketing and sales departments (i.e.,

Analytics 119

Analytics Management Promotion Product 119

Content Marketing Institute

AUGUST 28, 2018

Some of the presenters at Content Marketing World offer their out-loud critiques of what could be done better in content marketing. Use their observations to gauge what you’re doing well and where your content marketing program has room for improvement. Alenka Bester , head of digital content marketing, Zavarovalnica Triglav.

Content Marketing 108

Content Marketing Thought Leadership Marketing Marketers 108

Exposure Ninja

AUGUST 26, 2022

If you have 100 blog posts on your website and 10 of them are extremely “unhelpful” then the other 90 pages may have increased difficulty ranking. Get a free review of your marketing and website from our team of digital marketing experts, worth £197. Which types of website are going to be affected?

Copywriting 115

Copywriting SEO User-Generated Education 115

Content Marketing Institute

JULY 11, 2018

That’s just one of the many retail marketing takeaways to learn from the success of one of retail’s most powerful forces of nature: Amazon. Fortunately, you don’t have to alter the calendar to influence your audience members’ purchasing process or convert them into customers. Retail content is a mixed (shopping) bag.

Retail 81

Retail Customer Acquisition Shoppers User-Generated 81

Hubspot Marketing

JULY 28, 2022

That’s our job over at Trends. We’re also talking about the next idea that’s going to help business operators, including insights on emerging consumer trends they can leverage in their marketing strategies. 9 Trends We're Watching in the Coming Months. 9 Trends We're Watching in the Coming Months.

Direct Mail 106

Direct Mail Gen Z Fashion Manufacturing 106

Customers.ai

JANUARY 17, 2024

Welcome to 2024, a year that’s already shaping up to be a landmark in the world of marketing. As seasoned pros, we’ve seen trends come and go, but what’s unfolding this year is something different. Things are moving fast and there are some truly impactful trends that will reshape the marketing landscape.

User-Generated 102

User-Generated Marketing Marketers Analytics 102