Hubspot Marketing

DECEMBER 10, 2024

In this comprehensive blog, I walk you through everything you need for an effective SEO strategy for your startup. SEO should get you to the top of Google for your most desired keywords, including money-generating keywords. AlsoAsked gives you the questions (think of these as keywords) people are typing into Google.

SEO

Buffer Marketing

DECEMBER 16, 2024

If you have a Bitly account, you can connect it to Buffer to use your custom domain and get your link analytics in Bitly. Each website can have its own settings and analytics, making it easy to manage different brands from one dashboard. Price: The buff.ly link shortener is available on all Buffer plans, including the free plan.

Price

Hootsuite

OCTOBER 7, 2024

Busy social marketers need effective social media analytics tools to focus their efforts. What are social media analytics tools? Social media analytics tools are apps and dashboards that allow you to gather information about your social media performance and your audience.

Analytics

Backlinko

JULY 15, 2025

One week, you write blog posts. Solution Aware content includes: Case studies How-to guides and educational content Podcast episodes or blog interviews Interactive tools or quizzes to assess needs or priorities Video testimonials from customers Problem Aware In this stage, prospects know they have a problem.

Customer

Search Engine Land

JULY 31, 2024

Google Analytics 4 (GA4) is a powerful tool for analyzing website and app traffic, offering valuable insights into user behavior and campaign performance. Link Google Search Console with GA4 for data analysis By default, Google Analytics 4 does not automatically show Search Console data just by linking accounts.

SEO

Martech

DECEMBER 6, 2024

Lets explore how to implement this co-pilot approach across three essential marketing tasks: Crafting compelling blog posts. These might include: Blog posts. It also knows about machine learning, marketing analytics, and Agile Marketing. What do marketers hate most about marketing analytics? Creating engaging imagery.

Transform

Buffer Marketing

JANUARY 16, 2025

Google Alerts Answer Socrates Exploding Topics Finding trending topics Free plan available. BuzzSumo Talkwalker Mention Advanced analytics Starts at $49/month for up to 5,000 mentions. Compare your brand’s analytics with competitors. Track media coverage across social media, news, blogs, and podcasts.

Price

Backlinko

JANUARY 23, 2025

Want more buyers and sellers from Google without relying on Zillow or Redfin? This includes Google Maps when people search for things like realtor in your area. For example, the cost-per-click of a Google ad for the keyphrase real estate companies in West Palm Beach Florida is $5.67. Then, become skilled at real estate SEO.

Real Estate

Backlinko

SEPTEMBER 6, 2024

Pros and Cons Pros Cons Quickly view on-page and technical SEO insights for any website Requires downloading a spreadsheet to view all image alt tags Price Detailed SEO Extension is free to use (there are no hidden fees—we checked!). After installing, open the extension by clicking its icon on the search bar in Google Chrome.

SEO

Hubspot Marketing

DECEMBER 16, 2024

Over the past three years, Ive written over 200 marketing content pieces from blog posts to guides to landing pages. Brands that produce hundreds of pieces of content each year suddenly find themselves with a library of thousands of outdated blog posts that erode brand trust and drag down their SEO. How often should you update content?

SEO

Hubspot Marketing

JULY 16, 2024

Correctly understanding your readers’ intent is key to ranking high in Google. So, how can you make sure you apply each keyword to the right landing page or blog post? I downloaded the keywords from the brand’s Google Search Console and asked ChatGPT the following prompt: “Classify the SEO keywords in the Excel spreadsheet by intent.

SEO

Search Engine Land

JULY 29, 2024

GEO stands for “generative engine optimization” which means the process of optimizing your website’s content to boost its visibility in AI-driven search engines such as ChatGPT, Perplexity, Gemini, Copilot and Google AI Overviews. Content contextualization: SEO optimizes meta tags and content with keywords to improve search rankings.

User-Generated

Martech

APRIL 1, 2025

Optimizing meta tags, headings and content structure. Key maintenance priorities include: Content updates: Regularly refresh pages, add blog posts and update case studies to keep information current and improve SEO. This should include using tools like Google Analytics to track user behavior, traffic sources and engagement metrics.

Transform

Martech

APRIL 7, 2025

Content generation assistant What it is: An application that generates marketing content, such as blog posts, social media updates and email newsletters. Content generation assistant prompt “Create a content generation assistant that helps marketers draft blog posts. How it works: Marketers connect their analytics tools (e.g.,

Key Performance Indicator

Marketing Insider Group

JANUARY 21, 2025

It’s also a practical way to get your blog content to the masses, especially if readers deem your posts share-worthy. That’s a lot of scrolling time, and crafting shareable blog posts can get your content onto more screens. Understanding Your Audience Creating shareable blog content starts with knowing your audience.

Entertainment

Orbit Media Studios

DECEMBER 17, 2024

[attach the persona] Content gaps across the industry: What topics are super interesting to this persona, but unlikely to be covered by the industry blogs? What are the most important topics in the personas industry that are the least likely to be covered by the popular blogs? Write an outline for an article on the following topic.

Thought Leadership

Search Engine Land

JULY 23, 2024

Getting started with digital marketing Every time a business opts for online marketing, the first and foremost thought is how to establish a presence on Google and other search engines. keyword optimization, meta tags, content quality). Blogging : Creating valuable blog content to attract and engage an audience.

Digital Marketing

Backlinko

DECEMBER 29, 2024

Want to know why some plumbing businesses dominate Google’s first page while others struggle to get noticed? They appear in Googles 3-Pack when prospective customers in their area search for “plumbing company and other related keywords. per month in Google Ads. It’s not luck. The best part? every month.

SEO

Backlinko

NOVEMBER 1, 2024

Your prospects are searching for roofers on Google right now. One sign that you’re doing great in local SEO is if your business appears in the Google Map Pack (sometimes called the local pack). First, claim and optimize your Google Business Profile (GBP). Google uses reviews as a ranking factor in local search.

SEO

Marketing Insider Group

AUGUST 4, 2025

You’ve built your website and maybe even published a few blog posts. On‑page basics matter: headings, meta tags, and user‑friendly URLs. Tools like Google Search Console help you see errors or missing pages. Check for broken links, duplicate content, or missing meta tags with a site checker like Screaming Frog or Ahrefs.

SEO

Backlinko

MARCH 3, 2025

Organic traffic refers to visitors who land on your website or blog from unpaid search engine results. For example, if someone searches “ seo competitor analysis ” on Google and clicks on a regular (non-ad) result, that counts as organic traffic. million if they paid for it through Google Ads.

SEO

Hubspot Marketing

JANUARY 22, 2025

Blog articles and website pages take time to get crawled and indexed by search engines. Its free to get started, and depending on the platform, it could be a video, image, blog article, or even a product review. Read : Social Media Marketing: The Ultimate Guide Blogging This ones pretty self-explanatory, so Ill be quick.

Gen Z

Buffer Marketing

JANUARY 7, 2025

Prescient AI: Predict and optimize ad performance Source: Prescient AI Prescient AI takes the guesswork out of budget allocation for paid ads with predictive analytics. "Stay's predictive analytics also identified at-risk cohorts before they churned and helped us test tactics to increase retention," they share. "It's

Price

Sprout Social

JULY 30, 2025

A single customer might interact with several different types of content—like blogs, webinars, case studies, social posts or email newsletters—and visit your website multiple times before ever converting. If not, you may need to collaborate with your analytics teams to create a custom model within a BI platform.

Content Marketing

SocialPilot

AUGUST 13, 2024

In this blog, we will take you behind the scenes of cross-posting and dig into whether this approach is really the ultimate solution for struggling social media marketers. Google Business Profile : Improves discoveribility and business update categorization. What if there was a way to post on all social media at once?

Social Media Marketing

Backlinko

OCTOBER 16, 2024

In the 2000s, SEOs were keyword stuffing and spinning up personal blog networks (PBNs). But so much good can come from hopping on to LinkedIn and saying something like, “I was looking at our website’s Google Search Console after our migration. Don’t forget to craft compelling title tags and meta descriptions that drive clicks.

SEO

Backlinko

JULY 10, 2024

Further reading: How to Rank Higher on Google in 13 Steps Reduced Page Authority Search engines rank pages based on authority signals, like backlinks , content quality, user experience , and more. Google Search Console Google Search Console (GSC) is a free tool to stay on top of your SEO health and identify cannibalization issues.

SEO

Buffer Marketing

DECEMBER 5, 2024

What are social media analytics? First, before we jump into some of the excellent social media analytics tools available, I wanted to talk briefly about how we define social media analytics. By paying close attention to social media analytics, you can measure your performance against your social media goals.

Analytics

SocialPilot

JULY 9, 2025

Among dozens of review platforms out there, Trustpilot and Google Reviews stand out as two of the most widely used, highly visible, and business-impacting tools. In this guide, we’ll break down the core differences between Trustpilot and Google Reviews to help you decide which is right for your business.

Management

Backlinko

DECEMBER 23, 2024

When people want to find a product or service, they often type in a keyword or a phrase on search engines like Google. For example, someone might go to Google and search kitchen remodelers in Los Angeles. The businesses that appear on the first page of Google for that keyword are doing their SEO right.

SEO

Backlinko

APRIL 7, 2025

Like it or not, were all at the mercy of Googles ranking systems. Google provides fairly detailed guidelines about the type of content its looking for: helpful content. We aim for every article we publish to meet or exceed Google’s helpful content standards. But what was the Google Helpful Content Update (HCU)?

User-Generated

Hubspot Marketing

JULY 10, 2024

It’s one thing to have good website copy — it’s something entirely different to ensure your site has great copy (and design) and also ranks well on Google. Rank tracking is one very important part of your SEO strategy — and our Ultimate Guide to SEO covers the rest, outlining everything you need to get your website and blog ranking.

Price

Buffer Marketing

APRIL 30, 2025

Detailed analytics can help in understanding post performance and user engagement. 💡 Bonus tip : The Instagram app also supports shoppable galleries, product tagging, and built-in analytics when you link your profile to a website — making it easier to track what’s driving clicks.

User-Generated

Vertical Response

JULY 14, 2024

Optimize on-page SEO elements like meta descriptions, header tags, and internal links to improve search rankings and enhance user experience. Don’t forget about free tools like Google Keyword Planner, which can offer valuable insights, especially if you’re just starting out. Use header tags (H1, H2, H3, etc.)

SEO

Litmus

OCTOBER 17, 2024

In this blog, we’ll explore how to optimize your email funnel to turn subscribers into lasting connections and loyal advocates: What is an email marketing funnel? Don’t just personalize by first name; go beyond merge tag personalization with emails that update when they’re opened with the latest content. a hard sell).

Email Marketing

Sprout Social

OCTOBER 28, 2024

A brand mention is any reference to your brand’s name, products and services on a blog, website, news article, forum, social media post and other digital channels. They can involve tags, hyperlinks and @-mentions. An @-mention typically marks them, but they can also be in the form of tags, hashtags, comments or posts.

Branding

Buffer Marketing

SEPTEMBER 5, 2024

The Buffer blog is one of our most valuable assets for our Marketing team, bringing in hundreds of thousands of pageviews each month. The original Buffer Marketing team started posting to the blog as far back as 2013, a very different time for content on the Internet. 

Thought Leadership