Martech

OCTOBER 27, 2022

Google announced a bunch of updates for Google Analytics 4 (GA4) today. Setup Assistant: Currently the user has to create a new property in GA4 for each Universal Analytics (UA) property and then configure the data collection and privacy settings. Getting started with Google Analytics 4. Get MarTech!

Analytics 116

Analytics Advertising Advertisers Management 116

Jeff Bullas

FEBRUARY 28, 2023

There’s a lot of money to be made in the blogging world; whether you’re a small blogger who makes money selling digital products or the owner of a high-trafficked blog that earns through affiliate programs and ads, there is something for everyone. But as a blog owner, have you ever considered selling your blog?

Affiliate Marketing 229

Affiliate Marketing Price Transform Place 229

Search Engine Land

APRIL 4, 2024

We’re looking for a couple of common signs: Big data discrepancies: Google Search Console is reporting vastly different metrics than your internal analytics platform. Other channels: If site traffic is down across the board, there’s a good chance something is up with your Analytics tracking code or Tag Manager implementation.

SEO 124

SEO Analytics PR Branding 124

Orbit Media Studios

FEBRUARY 14, 2023

Today we’ll do it with the latest version of Google Analytics and do a content marketing audit using GA4, which you should have added as a tag to Google Tag Manager. We’ll also use a bit of Google Search Console. How are those Google Ads doing? To find out, we need to do a content marketing audit.

SEO 144

SEO Content Marketing Analytics Promotion 144

Duct Tape Marketing

OCTOBER 26, 2023

Key Takeaway: During this episode, we discuss the transition from Google Analytics to Google Analytics G4 and its significant differences from the previous version. Questions I ask Julian [00:54] What are the differences between Google Analytics and the new Google’s platform? [04:41]

Analytics 78

Analytics Law Management Digital Marketing 78

Hootsuite

MAY 3, 2021

And they work with Google Analytics. UTM tags provide three key benefits: They help you track the value of social marketing programs and campaigns and measure ROI. UTM parameters work with analytics programs to give you a detailed picture of your social media results. They’re required by Google Analytics.).

Analytics 145

Analytics User-Generated Influencer Marketing Promotion 145

Hubspot Marketing

JUNE 26, 2023

It's hard to believe that if the HubSpot Blog were a person, it would currently be in high school. Effective blog lead generation requires both creative and analytical skills. Here are the steps my team at HubSpot takes to generate leads from our blog. Audit existing blog metrics.

eBook 145

eBook SEO Real Estate Promotion 145

Hubspot Marketing

APRIL 4, 2024

While Google keeps us on our toes with all the algorithm updates they keep rollin' out, one thing has stayed pretty consistent for inbound marketers looking to optimize their websites for search: keyword research. Relevance Google ranks content for relevance. Authority Google will provide more weight to sources it deems authoritative.

SEO 102

SEO Inbound Marketing Transform Analytics 102

Neil Patel

JUNE 8, 2021

A few years ago, Google launched its mobile-friendliness update and made page load speed one of its mobile search engine ranking factors. The AMP plugin was born out of a collaboration between tech giants like Google and Twitter. When bounce rate is reduced and onsite experience increases, Google will reward the page.

Marketing 143

Marketing Marketers Analytics SEO 143

Vertical Response

MARCH 29, 2024

Continuous monitoring and analysis of organic traffic using tools like Google Analytics and Google Search Console are essential, allowing for the identification of trends and the measurement of strategic success, which is further exemplified by case studies showing significant growth following SEO and content marketing efforts.

Transform 68

Transform User-Generated SEO Analytics 68

Hubspot Marketing

JANUARY 3, 2024

What's more, if you frequently write about similar topics, you most likely have some common phrases For instance, on my blog, I talk extensively about brand messaging, my framework for copywriting and content creation, and marketing strategy. After auditing one client’s site, I found they had over 800 duplicate content errors."

COS 97

COS SEO Health Copywriting 97

Hubspot Marketing

JUNE 16, 2022

Google Business Profile analysis. Analytics review. When a search engine like Google crawls through a webpage, it looks for signals to determine the page's focus and what search inquiries it can rank for. Issues with page optimization can include: Missing or lengthy title tags. Step 3: Google Business Profile.

SEO 120

SEO Analytics User-Generated Customer 120

Hubspot Marketing

APRIL 7, 2019

In this blog post, you'll learn what UTM codes are, how to use them, and how to build them in both HubSpot and Google Analytics. UTM codes are also known as UTM parameters, or tracking tags, because they help you "track" website traffic from its origin. What are UTM codes? What can UTM codes track? A Campaign.

Analytics 145

Analytics Promotion Advertising Advertisers 145

SMA Marketing

MARCH 30, 2023

Here are just a few examples: Response codes Canonical tags Structured data Sitemaps Page speed Crawl optimizations Robots.txt Internal links HTTPS Javascript Site architecture URL structure Thin and/or duplicate content Hreflang While this may seem complicated, you may not always need a deep technical understanding of these concepts.

SEO 98

SEO Analytics User-Generated Communications 98

Orbit Media Studios

JANUARY 18, 2023

In this post, we’ll do four things: Setup/Reporting: How to see your site search terms reports in Google Analytics (both Universal Analytics and GA4). And if you’re still not comfortable with the new version of Google Analytics, GA4, this post will show you how to create a basic “free form” exploration.

Analytics 112

Analytics SEO Branding Product 112

Search Engine Land

JANUARY 28, 2023

Google penalizes French link network In 2014, Google’s Matt Cutts tweeted, “Today we’re taking action on a French link network that violates our quality guidelines (Buzzea).” Read all about it in Google Takes Down Another Link Network, France’s Buzzea. Did Google Just Penalize Another Link Network?

Search Marketers 126

Search Marketers Marketing Marketers Retail 126

Hubspot Marketing

JUNE 14, 2022

Below, let's review the top six SEO challenges brands are facing in 2022, according to data from HubSpot Blog's 2022 Web Traffic & Analytics Report and other marketing experts. The HubSpot Blogs surveyed 400+ web traffic analysts to identify the top SEO challenges in 2022. Further, Google now practices mobile-first indexing.

SEO 110

SEO Branding Analytics Management 110

Search Engine Land

AUGUST 25, 2023

To go through these relatively tough times all while keeping your client happy and on board, you’ll need to display composure, explain technical and analytical concepts in plain English – and remain patient! So get busy learning GA4 and other related analytics tools. Primary PPC channels are undoubtedly Google Ads and Meta Ads.

Analytics 93

Analytics eCommerce Management Advertising 93

Lynton Web

APRIL 13, 2023

HubSpot’s March releases brought an exciting addition to your reporting arsenal: customer journey analytics. In this blog, we’ll review what this means for your marketing strategy and highlight a few other releases we’re excited about. What Are Customer Journey Analytics? This is where customer journey analytics comes in.

Customer Journey 52

Customer Journey Analytics Customer SEO 52

Neil Patel

SEPTEMBER 24, 2021

You can find the Wix SEO Wiz by going to “Marketing & SEO” and then “Get Found On Google” from your site’s dashboard. Responsiveness is vital because Google uses mobile-friendliness as a ranking feature, and more people are using mobile devices. You don’t need to worry about getting your Wix site map picked up by Google.

SEO 137

SEO User-Generated Analytics Management 137

Neil Patel

DECEMBER 16, 2020

You’ve poured a ton of time into creating a blog. A study from VigLink (now Sovrn) shows that affiliate marketing is the biggest revenue generator for publishers after Google AdSense. A study from VigLink (now Sovrn) shows that affiliate marketing is the biggest revenue generator for publishers after Google AdSense.

Affiliate Marketing 134

Affiliate Marketing Marketing Strategy Non-Profit Marketing 134

Search Engine Land

DECEMBER 4, 2023

Up to 90% of buyers have a set of vendors in mind before doing any research, and 90% of them will choose a vendor from the day one list, according to a survey by Bain and Google. Tailor content to provide value, attracting and keeping potential customers engaged using formats like blog posts , videos , webinars and interactive experiences.

Transform 120

Transform Marketing Marketers User-Generated 120

Neil Patel

FEBRUARY 22, 2023

When you’ve compiled your list, add these keywords to: Blog posts Meta descriptions Social media URLs and website Online profiles and directories (like Google Business Profile and Yelp, etc.) Adding long-tail keywords to your blog content can attract the right type of customers. For instance, perhaps they’ve decided on New York.

SEO 81

SEO Customer Journey User-Generated Analytics 81

AWeber

JANUARY 4, 2023

Promote new blog posts, videos, and products automatically. Almost every business creates digital content — blog posts, YouTube videos, social media posts, and even ecommerce products. Or a new podcast or blog post. Your campaigns, landing pages, tags, imports, and other index pages got an overhaul this year.

Product 105

Product Analytics eCommerce Promotion 105

illumin

SEPTEMBER 20, 2023

This can mean attributing landing page views with specific social posts , demo requests with paid ads, and organic traffic with blog posts. Some of the most popular data attribution tools include: Google Analytics : Google Analytics is perhaps the most popular web analytics tool.

Customer Journey 52

Customer Journey CRM Analytics User-Generated 52

Hubspot Marketing

APRIL 12, 2019

As a baseball player turned blogger, my blogging platform is just as important to me as my bat was to me. Similarly, when blogging eventually replaced baseball in my life, I discovered using a blogging platform I was comfortable with and liked enabled me to produce better work and, in turn, results. Best Blogging Platforms.

Shipping 143

Shipping Analytics Food SEO 143

Hootsuite

NOVEMBER 7, 2023

It works by tracking mentions (both tagged and untagged) of your brand and your competitors online, along with relevant keywords and hashtags. We’ve got a whole blog post on what social listening is and why it matters so much for brands. What do they say in the posts where they don’t tag you? What are social listening tools?

Branding 99

Branding Price Analytics Social Media Marketing 99

Sachs Marketing Group

SEPTEMBER 1, 2022

I hope you enjoy reading this blog post. Search engines, like Google, constantly make changes to their algorithms in an effort to improve the user experience. Not Optimizing Title Tags and Meta Descriptions. Title tags and meta descriptions are two of the most important elements of on-page SEO.

SEO 64

SEO Customer Analytics User-Generated 64

Rock Content

APRIL 5, 2023

SEO titles are the words that appear in the header of a page, or as the SEO title tag in HTML. Or, you right-click on a page then click the “View page source” button, and look at the <title> HTML tag on the page. Download this post by entering your email below Do not worry, we do not spam. What is an SEO Title?

SEO 52

SEO Copywriting Analytics Branding 52

Duct Tape Marketing

DECEMBER 10, 2022

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. Growthfyi – This tool helps to load Google Analytics faster for more accurate data collection. You can optimize meta tags, canonicals, alt tags, and links in minutes and share them with your team. .

Analytics 73

Analytics SEO Management Place 73

Neil Patel

DECEMBER 30, 2022

Google Advanced Video Search. Video transcripts help create crawlable text, allowing Google to index your videos more precisely. Add Tags to Your YouTube Videos. YouTube uses tags to see what your content is about. Using keywords to make these tags specific will help the right users find your videos.

SEO 89

SEO User-Generated Analytics Video Marketing 89

Hootsuite

MARCH 26, 2024

Analytics and reporting When everyone on your team has insights into your brand’s social performance, collaboration becomes a lot easier. Built-in analytics mean everyone has the same opportunity to share feedback or ideas. Your social media tool should not only generate reports but also allow you to share analytics with your team.

Price 87

Price Communications Social Media Marketing Analytics 87

Search Engine Land

JANUARY 17, 2023

Google blackens its logo, configures Googlebot to crawl at a much lower rate. In 2012, when you visited Google, you saw this: That’s how Google voiced its opposition to two bills being discussed in Congress – the Protect IP Act (PIPA) and the Stop Online Piracy Act (SOPA ). URL changes are not so simple for Google Search.

Search Marketers 112

Search Marketers Marketing Marketers SEO 112

Scoop.it!

JANUARY 19, 2023

Your main problem is SEO According to Backlink.io, the number #1 result on Google gets a click-through rate (CTR) of 27.6%. Duplicate content: According to Google, Duplicate content is substantially similar to another page on the same site or another site altogether. The third result gets 11.0%

Real Estate 91

Real Estate SEO Analytics Promotion 91

Neil Patel

AUGUST 26, 2021

Below, we’ll explain the best practices for creating meta descriptions to help you dominate Google search results. Meta descriptions are important because meta tags (including meta descriptions) are used by the Google algorithm , which helps determine what pages should rank well for certain keywords.

SEO 145

SEO Price Product Analytics 145

Sprout Social

APRIL 26, 2023

To track our results, we tagged our experiment posts in Sprout. Tags helped us pull reports solely featuring our experiment results, which is an effective way to track specific post results, or campaigns. See the tags we used for this experiment below (in Sprout’s dark mode.) We go deeper into link tracking in the next section.

Thought Leadership 106

Thought Leadership Analytics Place Marketing Strategy 106

Hubspot Marketing

FEBRUARY 26, 2019

But today he actually spends more time in SEMrush than he does in Google Docs. As the Historical Optimization Lead on HubSpot's Blog Team, Braden’s main responsibility is to identify blog posts that are falling in organic traffic and optimize them for search engines to rank higher on Google.

SEO 145

SEO Whitepaper Analytics Content Marketing 145