Duct Tape Marketing

NOVEMBER 4, 2022

From generating ideas to choosing images for your blog posts, AI moves the implementation work to a place where it can be done effectively, even with the smallest of teams. AI is not going to make agencies, marketers, or business owners obsolete, but it is going to make us more efficient. Is AI going to make us obsolete as marketers?

SEO 89

SEO Marketing Marketers User-Generated 89

Moz

FEBRUARY 14, 2021

While SEO reports are crucial in many ways, they are usually reduced to boilerplate PDF templates sent to clients each month with a generic message. If this describes your SEO reporting approach, you’re missing out on vital opportunities to retain clients and upsell with carefully crafted storytelling strategies.

SEO 58

SEO Customer Journey Education Analytics 58

Digital Marketer

JUNE 17, 2022

While Facebook, Twitter, and LinkedIn are still great ways to connect with customers and build relationships, Instagram is quickly becoming one of the most important social media channels for businesses. Here is an example of @coastalcollectivemarketing agency: Coastalcollectivemarketing is a digital marketing agency.

Marketing 77

Marketing Marketers Branding Food 77

Buffer Marketing

OCTOBER 31, 2022

Additionally, it’s important to remember that these platforms are meant for building relationships – not just for making sales. For example, you could use Goodreads reviews to develop ideas for blog posts or Twitter threads for your indie publishing business. Are you using a vertical network in your marketing?

User-Generated 92

User-Generated Food Retail Promotion 92

Neil Patel

FEBRUARY 22, 2023

When you’ve compiled your list, add these keywords to: Blog posts Meta descriptions Social media URLs and website Online profiles and directories (like Google Business Profile and Yelp, etc.) Adding long-tail keywords to your blog content can attract the right type of customers. For instance, perhaps they’ve decided on New York.

SEO 81

SEO Customer Journey User-Generated Analytics 81

Duct Tape Marketing

OCTOBER 26, 2023

09:11] What’s the relationship between Google Analytics and Google Tag Manager? [14:12] If you want to build a report for your clients or a dashboard for your boss, you would be able to do that through Looker Studio, not generally in GA four. But would you give that data to your client?

Analytics 78

Analytics Law Management Digital Marketing 78

Customers.ai

JANUARY 26, 2024

We have easy install options for Google Tag Manager, WordPress, and Shopify, or you can install the pixel manually. B2B Marketing Tool: Overloop Overloop is a cloud-based Customer Relationship Management (CRM) solution designed for small to medium-sized businesses. for Agencies Higher retainers, improved ROI, and happier clients.

CRM 111

CRM User-Generated Analytics Marketing 111

Search Engine Land

OCTOBER 25, 2022

For one of our niche clients in social media marketing, we tried everything from choosing different audiences to coming out with short, lengthy videos. A smart marketer must always be curious to know what works for each client and what not to multiply the effort in the right direction. Curiosity to know what worked and what not.

SEO 95

SEO Marketing Marketers Key Performance Indicator 95

Litmus

MAY 10, 2021

QA testing in various email clients and devices. Mobile devices render emails very differently than desktops, and sometimes the same can be said for email clients. However, you may not need an email marketing tool that has this kind of customer relationship management (CRM) feature included. Get your guide + templates ?.

CRM 143

CRM Price Email Marketing User-Generated 143

Moz

DECEMBER 17, 2019

I get really confused when I hear that the price of an average SEO agency contract starts at $1k USD. This number was first shared by Rand Fishkin in 2012 when he asked 600 agencies about their typical rates. Here I’m talking about the links that you can purchase through sponsored content and that won’t be labeled with a special tag.

PR 67

PR Price SEO Branding 67

Sachs Marketing Group

MARCH 19, 2023

By leveraging the power of local SEO , you can drive more foot traffic and build a strong reputation within your community, fostering long-lasting relationships and loyal customers. Optimize your website for local search : Incorporate local keywords into your website’s content, meta tags, and URLs. What is Local SEO?

SEO 52

SEO Real Estate Key Performance Indicator User-Generated 52

Adobe Experience Cloud Blog

NOVEMBER 22, 2016

Author: Nate Dame Search engine optimization (SEO) is vital to a good digital marketing strategy: 73% of in-house marketers and 76% of US agencies said SEO provided excellent or good return on investment (ROI). Use the keyword naturally in media file names, alt text, captions, and/or title tags. Duplicate title tags, meta robots, etc.

SEO 134

SEO CRM Thought Leadership User-Generated 134

Moz

MAY 14, 2020

Building links is an incredibly common request of agencies and consultants, and some ways to go about it are far more advisable than others. The 10 years I spent before joining Moz, I worked at an agency and we did a lot of it, and I'll tell you, there's nothing more exciting than getting that great link. Posted by rjonesx.

SEO 68

SEO Customer Product Branding 68

Sachs Marketing Group

MARCH 8, 2023

ChatGPT analyzes large amounts of text data to learn patterns and relationships between words and phrases. ChatGPT can be particularly useful in creating various forms of content, including blog posts, social media content, and email content. It uses this knowledge to generate responses to text-based prompts like a human would give.

Digital Marketing 63

Digital Marketing User-Generated Marketing Marketers 63

Duct Tape Marketing

JANUARY 16, 2020

I opted, or co-opted Outlandos for the name of my first marketing agency. So, you ran an agency? Well, you were a rock and roll DJ, you ran an agency. Chernis: Here I was, with a marketing agency, and my first client was Walmart. It could be a book, a newsletter, a blog, a press release. Chernis: Yes.

Food 40

Food Transform Customer eCommerce 40

SMA Marketing

APRIL 18, 2024

In the past, potential clients seeking legal representation relied on phone books and word-of-mouth referrals. Imagine a potential client facing a legal challenge. Depending on your practice area, you can reach clients statewide, nationally, or globally. Today, however, the internet reigns supreme.

Digital Marketing 69

Digital Marketing Law Thought Leadership SEO 69

Duct Tape Marketing

JANUARY 8, 2024

How to Scale Your Agency with Productized Marketing Services written by John Jantsch read more at Duct Tape Marketing The best thing you can do right now to scale your agency is to productized marketing services. Struggling to scale your strategic marketing agency? productized marketing services.

Product Marketing 66

Product Marketing Product Transform CMO 66

Adobe Experience Cloud Blog

AUGUST 27, 2008

As part of a new feature on this blog, I will be interviewing industry thought leaders to provide expert advice on lead generation, making the most of your current leads with effective lead management, and increasing your marketing ROI. Tom also writes for the WebMarketCentral Blog, providing resources and tools for the Interactive Marketer.

Thought Leadership 48

Thought Leadership PR Marketing Marketers 48

Hootsuite

JUNE 12, 2023

Social media consultants provide social media expertise to businesses and clients. Consultants offer advice and recommendations to help clients build and execute their social media strategies. Although consultants may not have to create content for clients, they should still have skills in design and copywriting.

Social Media Marketing 105

Social Media Marketing Price Management Analytics 105

SMA Marketing

NOVEMBER 16, 2023

SEO is the foundation of our marketing strategy, enabling us to create a holistic approach to attracting potential customers to our clients’ websites. These limitations affect the resources they can allocate to SEO efforts, such as hiring specialized SEO agencies, investing in premium tools, or running extensive campaigns.

SEO 98

SEO Analytics Management Customer 98

Hootsuite

JUNE 21, 2023

Bonus: Download a free, fully customizable social media portfolio template to make your work shine — and land more clients. Think of it like an informal resume, or part of your pitch process to a brand or client. This helps demonstrate your ability to dream up creative strategies and ideas for your clients. #1

Social Media Marketing 97

Social Media Marketing Management Analytics Copywriting 97

Sprout Social

NOVEMBER 20, 2023

And they can even be agencies where real specialists help brands put together an influencer partnership. However, Brandwatch also has an influencer marketing offering to help its customers find and manage influencer relationships. These can be marketplaces meant to connect brands with influencers in their niche.

Influencer Marketing 103

Influencer Marketing Affiliate Marketing eCommerce User-Generated 103

Marketing Insider Group

NOVEMBER 13, 2023

If a user is searching for “ best content marketing agencies ,” a rich answer snippet showcasing your services, client testimonials, and a compelling video can make all the difference. Engage in guest posting on reputable sites and build relationships with industry influencers.

Transform 95

Transform User-Generated SEO Content Marketing 95

Digital Marketer

JULY 24, 2023

As a dedicated digital marketer, you pour countless hours into gathering data, conducting market research, and fine-tuning your client’s marketing campaigns. Unlike traditional marketing methods like blogs or infographics, videos leverage the strength of visual storytelling to captivate viewers and deliver compelling messages.

Video Marketing 74

Video Marketing Digital Marketing Marketing Marketers 74

CXL

JUNE 2, 2022

To ensure buy-in on targeted accounts, Snowflake developed an account intelligence snapshot that provided every stakeholder with an overview of each account and the parameters to evaluate those accounts: Fit, Intent, Relationships, and Engagement (FIRE). ABM teams then began curating content and tagging it by use case, industry, and persona.

Customer 82

Customer Direct Mail Marketing Marketers 82

Rock Content

DECEMBER 29, 2020

Whether you are an independent SEO consultant, run a SEO agency or have an in-house SEO team to market your own products or services, you are surely going to find all these extensions helpful. Among the drawbacks, users note the inability to prescribe meta tags for headings and no compatibility with YoastSEO, SEO Framework, etc.

SEO 72

SEO User-Generated CRM Analytics 72

Moz

MARCH 24, 2021

Remember that phone call from your client? The one where they wanted to talk to you about a "free audit" another agency did for them? Let's modernize the relationship between the web development process and SEO. These days, it's more about building a community around your brand, rather than simply having clients.

Transform 74

Transform PR SEO eCommerce 74

Scoop.it!

OCTOBER 20, 2022

B2B focuses on building relationships with potential clients and increasing their awareness of your brand, products, or services. Today’s B2B marketers need to understand more than just blogging when creating compelling content. That includes white papers, case studies, ebooks, infographics, etc.

Content Marketing 102

Content Marketing Whitepaper eBook B2C 102

DIY Marketers

JANUARY 13, 2022

Blogging for small business is a content marketing strategy that is ideal for consultants, freelancers, thought leaders and highly technical and high-end small business owners whose customers need a certain level of research and education to make a purchase. Blogging can be a great way to market your small business.

Copywriting 57

Copywriting Thought Leadership SEO Inbound Marketing 57

Neil Patel

NOVEMBER 5, 2019

And I know you are already prepared because you read this blog and tons of other marketing blogs, right? But here is the thing: I also read most of the popular marketing blogs, follow all of the marketing YouTube channels, and listen to the same podcasts you do. Just look at my agency NP Digital.

Market Trends 112

Market Trends Food Analytics Marketing 112

Moz

DECEMBER 11, 2018

3) Google becoming a lead gen agency. But if Google’s recent trajectory causes your brand or agency to conclude that websites have become obsolete in this heavily controlled environment, please keep reading. The page, created properly, will reflect human language in its tags, headings, descriptions, text, and markup.

Non-Profit 91

Non-Profit SEO User-Generated Health 91

Sachs Marketing Group

AUGUST 12, 2023

Through the optimization of on-page elements, such as keywords, meta tags, and image alt attributes, as well as off-page factors like backlinks, SEO helps websites rank higher in search engine results pages (SERPs). They are crucial for SEO and engagement.

Digital Marketing 52

Digital Marketing Marketing Strategy Transform Whitepaper 52

Moz

APRIL 3, 2019

Do you start a blog? Just be sure any syndication partners will provide a canonical tag back to your site to ensure you don’t end up with duplicate content issues. The type of sponsored content I’m referring to here is online advertorials or articles that look like normal articles, but are tagged as “sponsored content,” typically.

Branding 68

Branding Whitepaper Finance User-Generated 68

Marketing Insider Group

JULY 28, 2020

Tag people on the cards they’re responsible for in the backlog. Do you have any tips for agencies with multiple clients and teams adopting Agile? Talk to your clients about it! So many of our brand-side clients want their agencies to be more Agile. Of course, that’s not the whole marketing function.

Marketing 100

Marketing Marketers Transform Management 100

Adobe Experience Cloud Blog

NOVEMBER 20, 2012

You can read more from Nick on his personal blog SEONick. She is deeply involved in creating and developing organic search strategies for BlueGlass clients that integrate all areas of the online marketing landscape to help improve traffic, rankings and visibility in the SERPs. URL structure, meta-tagging, etc.–play

Content Marketing 134

Content Marketing SEO Whitepaper User-Generated 134

Customers.ai

JANUARY 12, 2022

In practice, businesses use SMS marketing for: Blog promotions New product announcements Sending discounts or coupons Operating a loyalty program Updating customers on orders. MobileMonkey helps agencies, influencers, and brands automate their SMS marketing to create relationships at scale. Request My Free Trial.

Shoppers 52

Shoppers Marketing Marketers Promotion 52

Neil Patel

MARCH 28, 2023

You can target your ads based on factors such as user location, age, gender, interest, relationship status, and education. On the contrary, when it comes to digital marketing techniques and strategies, such as SEO and building profitable blogs, more people trust my recommendations since that’s my specialty. That’s where you start.

User-Generated 145

User-Generated Advertising Advertisers eBook 145