Backlinko

MAY 14, 2024

Small business marketing is a mix of strategies, tactics, and channels to promote your offerings to your target customers. This guide will teach you how to market your small business using six best practices. Here’s how: Do Market Research Market research helps you understand your target customers on a deeper level.

PR 102

PR Customer loyalty User-Generated Marketing 102

Search Engine Land

FEBRUARY 20, 2024

Video page optimization, including headlines (the most important factor and one that should include your top keyword), descriptions, tags, and thumbnails. Get the daily newsletter search marketers rely on. Using highlight clips from your video in discrete social media posts and tag any guests to extend reach.

Real Estate 121

Real Estate SEO Branding Place 121

Martech

NOVEMBER 27, 2023

HubSpot’s October releases include same object associations, adding external webpages to campaigns, AI assistant and ChatSpot additions, and more. Track entire campaigns by adding external website pages (beta) Accurately track and report on your entire campaign by using the new release to add external, non-HubSpot webpages to campaigns.

User-Generated 87

User-Generated Law Management Communications 87

Search Engine Land

APRIL 9, 2024

A full-funnel PPC marketing strategy is incredibly important. This article will take you step-by-step through the marketing funnel, giving you tactical recommendations on how to keep the marketing funnel in mind when building your PPC strategy and some recommendations on how to measure success.

Marketing Strategy 109

Marketing Strategy Marketing Marketers Shipping 109

Hubspot Marketing

OCTOBER 31, 2023

Now, with a premium plan and hundreds of plugins to expand the tool’s capabilities, marketers have realized ChatGPT’s potential to become a high-functioning assistant to make life easy. We found the top five marketing use cases you can explore (and prompts to use): 1. ChatGPT can simplify this process.

User-Generated 123

User-Generated Education Market Research Customer 123

Search Engine Land

SEPTEMBER 7, 2023

You can find your GA4 measurement ID, tagging instructions, enhanced measurement settings, and more here. If you’re not running paid search campaigns, then it’s best to turn it off. Click on Configure tag settings and Show more. This could be a chance to attribute certain campaigns to your own custom channels.

Analytics 140

Analytics User-Generated eCommerce Advertising 140

Lynton Web

NOVEMBER 29, 2022

Any good inbound marketing strategy has several aspects that can never be ignored: content creation, email campaigns, case studies. While campaigns and content creation stay relatively the same, SEO is an ever-evolving beast that requires more maintenance to be effective. Title tags: In the above image, the tag is the blue text.

SEO 98

SEO Inbound Marketing User-Generated CRM 98

AWeber

JUNE 21, 2022

Have you ever labored over a piece of content — whether it was a blog post, article, podcast, or video — hit publish and… nothing happened? An email is sent to your audience whenever you publish something to your: YouTube channel Etsy store blog podcast or anything that has an RSS feed. So, say you have a welcome campaign.

Promotion 121

Promotion Product Advertising Advertisers 121

Search Engine Land

OCTOBER 2, 2023

The platform has added three new features to the platform, as well as two new administration tools, designed to enhance campaign efficiency and performance, benefitting small business advertisers all the way through to enterprise clients. Get the daily newsletter search marketers rely on. Why we care. New Ads Manager features.

Management 109

Management Advertising Advertisers Place 109

Hootsuite

OCTOBER 19, 2020

It’s also a place where 675 million people log in monthly, which means you’ve got an audience ripe for targeting, with the help of the LinkedIn Insight tag. You might know the Insight tag by its aliases: the Linkedin tracking pixel, or the LinkedIn conversion pixel. Does a LinkedIn tag by any other name, uh, track as sweet?

Management 144

Management Analytics Social Media Marketing User-Generated 144

Jeff Bullas

MARCH 15, 2023

Soon it was a tool for many; famous celebrities, politicians, marketers, and even some top-notch businesses. Start building a solid followership Successful marketing on social media is almost directly proportional to having a long list of followers. Also make sure you place an item number or tag that could make their purchase easier.

User-Generated 130

User-Generated Fashion Product Branding 130

Search Engine Land

MARCH 11, 2024

Content curation and tagging Manually curating and tagging content can be a time-consuming and labor-intensive process. AI-powered CMS platforms can automate tedious tasks like image tagging, metadata creation and content categorization. Get the daily newsletter search marketers rely on.

Management 118

Management User-Generated Analytics SEO 118

Search Engine Land

MAY 13, 2024

Top B2B content distribution strategies that work Content marketing is crucial for B2B. So, how do you reach your target audience and achieve content marketing success? Many successful B2B marketers even go beyond organic social and invest in paid social to promote their content. But let’s be real.

Whitepaper 117

Whitepaper Thought Leadership User-Generated Key Performance Indicator 117

Search Engine Land

MARCH 7, 2023

Code-free custom conversion setup wizard UET tags with deletion option Custom combinations Multimedia Ads with logos New shopping markets in North America Local Search Ad extensions Code-free custom conversion setup wizard. Earlier, setting up a manual tag required website code updates. UET tags with deletion option.

Customer 88

Customer Advertising Advertisers New Markets 88

Search Engine Land

NOVEMBER 1, 2022

By having Microsoft Clarity insights for Microsoft Advertising enabled within your Universal Event Tracking (UET) tag setup, you can now set up conversion tracking by event, as well as measure performance. New UET tag dashboard. There is a new UET tag dashboard that can help you monitor tag data and fix issues.

Product 89

Product Price Advertising Advertisers 89

Orbit Media Studios

FEBRUARY 14, 2023

It’s the 80/20 rule of content marketing: 80% of results come from 20% of your content. To find out, we need to do a content marketing audit. Today we’ll do it with the latest version of Google Analytics and do a content marketing audit using GA4, which you should have added as a tag to Google Tag Manager.

SEO 145

SEO Content Marketing Analytics Promotion 145

Customers.ai

FEBRUARY 2, 2024

It’s been ahead of the game when it comes to lead gen campaigns and its ability to target individuals and companies was leaps and bounds better than Google and Meta. Moving Your LinkedIn Campaigns Beyond ABM For years, ABM has been the hot buzzword. If you’re in the B2B space, you know just how valuable LinkedIn advertising can be.

Outbound Marketing 110

Outbound Marketing Whitepaper Advertising Advertisers 110

Search Engine Land

SEPTEMBER 25, 2023

In the vibrant canvas of digital marketing and SEO , weaving personal narratives through customer journey maps isn’t just vital – it’s a sophisticated art. Data-driven insights from understanding and optimizing the customer journey through keyword analysis and proper tagging can inform SEO strategies.

Customer Journey 128

Customer Journey SEO Customer Logistics 128

Martech

JANUARY 9, 2024

It’s a pivot that’s tipping the scales from social ad spend to more influencer marketing investment — where genuine, community-focused engagement means richer content, more strategic partnerships and deeper market penetration as the creator economy barrels ahead. Affiliate marketing. Why pay attention to the creator economy?

Branding 128

Branding Logistics Influencer Marketing Affiliate Marketing 128

Hubspot Marketing

DECEMBER 1, 2023

Today, most generations see social media as their preferred platform for product discovery, while 87% of social media marketers who sell on their channels say its effective. In this blog post, we’ll go over: What are social selling tools? That way, you can see how social media factors into your marketing and sales strategy.

Price 109

Price CRM Social Media Marketing Management 109

Hootsuite

DECEMBER 7, 2020

Luckily for you, we have a step-by-step guide for digital marketers of any level to easily and painlessly set up Google Analytics. With more than 56% of all websites using Google Analytics, it’s also one of the most popular tools out there for digital marketers — and for good reason. Step 1: Set up Google Tag Manager.

Analytics 145

Analytics Key Performance Indicator eCommerce Management 145

Hubspot Marketing

MAY 11, 2023

SEO isn’t easy — it often requires an entire team of people who solely focus on SEO within your marketing department to get it right. Search engine optimization (SEO) is an important marketing strategy because it helps you rank higher on search engines. That’s why many companies choose to outsource their SEO to an SEO agency/service.

Price 126

Price SEO eBook Succession Management 126

Scoop.it!

MAY 30, 2024

If you’re a blog owner, curating content is like being a trusted guide. Guest blogging, podcast invites, and webinars are all common results of good collaboration. In research compiled by Search Engine Journal this year: 35% of marketers consider generating content ideas one of their greatest challenges.

Transform 62

Transform User-Generated Law Promotion 62

AWeber

JUNE 21, 2022

Have you ever labored over a piece of content — whether it was a blog post, article, podcast, or video — hit publish and… nothing happened? An email is sent to your audience whenever you publish something to your: YouTube channel Etsy store blog podcast or anything that has an RSS feed. So, say you have a welcome campaign.

Promotion 85

Promotion Product Advertising Advertisers 85

Buffer Marketing

DECEMBER 4, 2023

And — having spent many years managing various social media platforms in marketing and media — I’ve learned the hard way that this is one area where you absolutely cannot wing it. But trust me, content strategy is not just for Marketing teams. If you fail to plan, you plan to fail. Random posting = random results.

Management 107

Management Social Media Marketing Analytics Product 107

Search Engine Land

FEBRUARY 9, 2023

Expansion into 34 additional markets Recently, Microsoft Advertising announced its expansion into 34 additional markets, bringing the total number of markets served to 164 globally. Additionally, the last-touch attribution feature is now available in all markets of the Microsoft Audience Network. Let’s dive in.

Shoppers 94

Shoppers Advertising Advertisers Marketing 94

Neil Patel

AUGUST 23, 2021

When properly set up and used, it allows you to break down your website traffic and gather vital information to power your digital marketing strategy. As a result, you’ll be able to create more effective campaigns and content. Content is the foundation of all your campaigns and marketing. They only scratch the surface.

Analytics 145

Analytics User-Generated SEO Management 145

Customers.ai

FEBRUARY 6, 2024

The thing is, top of the funnel marketing is the first step in driving those sales. Top of the funnel marketing is all about casting a wide net to attract as many potential leads as possible through valuable content, intriguing campaigns, and strategic outreach. What is top-of-funnel marketing?

Marketing 107

Marketing Marketers Entertainment User-Generated 107

Neil Patel

SEPTEMBER 27, 2021

Are you hoping to take your blog to the next level? Well, there are several strategies that make the top marketing blogs in the industry successful. In this post, we’re going to dig into the finer details of these top marketing blogs. Content Marketing Institute Blog – Success Focus: Editorial Calendars.

Marketing 143

Marketing Marketers Social Media Marketing Digital Marketing 143

Hootsuite

JULY 6, 2022

They’re reporting using features like shopping tags and the Shop tab. What are Instagram eCommerce tags? Instagram eCommerce tags, or Shopping tags, are tags on products featured in content. Your Shopping tags will be listed in the Instagram Shop catalog. Other folks on Instagram can tag products too.

eCommerce 117

eCommerce Key Performance Indicator User-Generated Promotion 117

Sprout Social

MAY 7, 2024

Monitoring should be a key aspect of your overall TikTok marketing strategy. However, social media practitioners face one common challenge when it comes to monitoring on the TikTok app : you can only track mentions that directly tag your brand. They help brands identify and define relevant keywords you want to track for monitoring.

Branding 98

Branding Analytics Management Customer 98

AWeber

APRIL 11, 2024

Keep your target audience in mind as you browse the tips below, and you’ll be on your way to creating successful brand awareness campaigns in no time! 2 - Encourage user-generated content (UGC) campaigns Contests and giveaways that encourage UGC can quickly expose your business to hundreds of new audiences.

Non-Profit 77

Non-Profit Branding Entertainment PR 77

Hubspot Marketing

JULY 18, 2022

Facebook Shops and Pink Tag Boutique. According to HubSpot Blog Research, Facebook is the most popular social site for purchasing products, with 36% of consumers reporting they'd purchased a product directly from the platform. Pink Tag Boutique, a Kentucky-based clothing and accessories boutique, saw immense growth on the platform.

Gen Z 127

Gen Z eCommerce Fashion Retail 127

Martech

OCTOBER 27, 2022

Dig deeper: GA4: What marketers need to know for a successful transition. According to Google’s marketing blog , it “is personalized for customers, highlighting key top line trends, real-time behavior and their most viewed reports.” New homepage design : This went live today. Getting started with Google Analytics 4.

Analytics 109

Analytics Advertising Advertisers Management 109

SMA Marketing

APRIL 18, 2024

This is where a robust digital marketing strategy becomes critical for lawyers. By implementing effective online marketing tactics, you ensure your law firm appears prominently in search results, maximizing visibility to this crucial audience. Why is Digital Marketing Beneficial for Lawyers?

Digital Marketing 69

Digital Marketing Law Thought Leadership SEO 69

Martech

MAY 1, 2023

Email marketing is getting both widespread and less effective, per a recent Insider Intelligence report. So what’s holding email marketers back from maxing sends and growing their subscriber list in the process? In this article, we’ll look at: What misconceptions are holding email marketers back.

Customer Journey 105

Customer Journey Email Marketing eCommerce Advertising 105

Hootsuite

MAY 3, 2021

If you’re sending any traffic at all to your web properties from your social accounts, UTM codes should be a critical part of your marketing toolkit. UTM tags provide three key benefits: They help you track the value of social marketing programs and campaigns and measure ROI. Campaign source. Campaign medium.

Analytics 145

Analytics User-Generated Influencer Marketing Promotion 145