Martech

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Dig deeper: 15 cutting-edge tools every B2B marketer should know 2.

Transform 105

Transform Marketing Marketers User-Generated 105

Many Chat

JULY 12, 2022

With 90% of users following at least one Instagram business account, there’s a lot at stake for brands that want to build relationships with followers. Snooping on your competitors’ Instagram marketing strategy gives you ideas for improving your own. Each type of competitor is important to consider in your Instagram marketing strategy.

User-Generated 97

User-Generated Retail Place Marketing Strategy 97

Many Chat

JUNE 3, 2022

More than half the people surveyed by Meta said they used Instagram to shop weekly. Instagram eCommerce uses the Instagram social platform to brand, market, and sell products, all within the platform. From here it can market its products and tag them on carousel posts , videos, and stories for its followers to view.

eCommerce 98

eCommerce Product Branding Customer 98

Marketing Insider Group

APRIL 6, 2021

With content marketing. The Power of Customer Retention Marketing. Implementing effective customer retention strategies into your content marketing plan can help you build a community of advocates for your brand. 9 Customer Retention Strategies That Use Content Marketing. Quick Takeaways. This one’s a given.

Content Marketing 134

Content Marketing Customer Marketing Marketers 134

Search Engine Land

JANUARY 20, 2023

Read all about it in: Google Explains What It Means To Be Part Of The “Core” Algorithm Also on this day Google adds new robots tag indexifembedded 2022: The tag let you define if you wanted your content indexed when it was embedded through iframes or other means. What’s For Dinner?

Search Marketers 94

Search Marketers SEO Marketing Marketers 94

Hubspot Marketing

JULY 28, 2023

If you're new to marketing, you might have a skewed perception of it. Marketing is much more than that. Here, I'll walk you through some beginner-friendly marketing channels and how to build your first marketing strategy. This can be blog posts, videos, podcasts, e-books, and more. Check out this helpful guide.

Price 78

Price Marketing Mix Key Performance Indicator User-Generated 78

Marketing Insider Group

FEBRUARY 12, 2024

The relationship between UX and SEO is more intertwined than ever, with user experience directly influencing search engine rankings and overall website effectiveness. UX and SEO: A Symbiotic Relationship UX and SEO are a match made in digital heaven. Conduct surveys, read reviews, and pay attention to customer feedback.

Transform 91

Transform SEO Analytics Customer 91

Marketing Insider Group

AUGUST 17, 2020

The value of your event revolves around creating an organic environment (virtual or hybrid) where exhibitors and sponsors can meet prospective clients, and attendees can find insights, discover opportunities, build relationships, and acquire solutions for their businesses. Track mentions on websites, blogs, social networks, etc.

Non-Profit 141

Non-Profit User-Generated Thought Leadership Analytics 141

Search Engine Land

JANUARY 17, 2023

2019: Amazon’s advertising offerings were getting more sophisticated, presenting marketers with new opportunities and complexities. 2017: The option to show extensions during store hours or schedule for time-sensitive promotions became available in all markets. Survey: Under 40 Percent Start A Local Search With A Search Engine.

Search Marketers 113

Search Marketers Marketing Marketers SEO 113

Scoop.it!

MARCH 21, 2023

2023 is outside, and most digital marketing specialists understand that today’s SEO is more than keywords in content and tons of backlinks from other resources. Use facts, not claims with no background: Back up your information with relevant data and research: use industry studies, surveys, insights, expert quotes, etc.

User-Generated 80

User-Generated SEO Copywriting Place 80

Customers.ai

JANUARY 26, 2024

B2B marketing tools have made it possible to scale what only recently consisted of face-to-face meetings with business decision-makers. And it’s technology like marketing automation and machine learning that’s made this possible. So, what are the best B2B marketing tools to add to your arsenal right now?

CRM 111

CRM User-Generated Analytics Marketing 111

Unbounce

JUNE 15, 2023

But while AI is helping us turn on the lights by shouting and making it easier to find a cool disco to boogie with friends, SEOs and content marketers could have a tough time adapting to the rapid changes. But this change might not be so great for marketers. How do we—as marketers—get that organic juice back? Like, wildly fast.

SEO 132

SEO Transform User-Generated Marketing 132

Neil Patel

JANUARY 12, 2021

Instagram is one of the best social media platforms for relationship building and showing your customers the humanity behind your brand. Google Plus could upload photos, multi-person instant messaging, text and video calls, and location tagging. Content marketing is king. Use Data to Improve Your Marketing. Conclusion.

Gen Z 111

Gen Z User-Generated Millennials Promotion 111

Digital Marketer

SEPTEMBER 6, 2022

There are numerous virality features that give you the chance to get in front of new audiences at cost-effective rates in comparison to other digital marketing channels such as Google, Facebook, Instagram and LinkedIn. charlidamelio share what you’re doing to stay positive right now by tagging @aerie and #aerierealpositivity #ad ?

User-Generated 75

User-Generated Entertainment Food Promotion 75

Marketing Insider Group

JULY 31, 2023

Video Source: Dan Martell Vertical SaaS When we talk about Vertical SaaS, we’re talking about software that’s designed for a specific industry or market. Market Focus Market focus is pretty important when we’re comparing Vertical SaaS vs. Horizontal SaaS. Watch the video below.

Non-Profit 78

Non-Profit Price User-Generated Manufacturing 78

Hubspot Marketing

JUNE 6, 2017

But if you also have the highest trust in influencers for these recommendations, you’re far from alone -- 49% of survey respondents are right there with you. Essentially, a sponsored blog post is one that a blogger is paid to publish about a brand, on her own blog, in her own voice. But what is an “influencer”? HOW TO ENTER: 1.FOLLOW

Affiliate Marketing 144

Affiliate Marketing Manufacturing Shoppers Fashion 144

AWeber

SEPTEMBER 19, 2023

Amazon identified a hole in the market for buying books online. If you choose yours well—a combination of built-in market demand and an underserved customer base—every other step on this list will be easier. If so, that’s a clear indication of market interest. Amazon’s leadership had to choose which niche to start with.

Shipping 64

Shipping Transform SEO Promotion 64

Sachs Marketing Group

MARCH 8, 2023

Are you curious about the benefits of ChatGPT in digital marketing? In today’s digital age, businesses of all sizes turn to AI technology to optimize their marketing efforts. In this article, you will discover the benefits of ChatGPT in digital marketing services. What is ChatGPT?

Digital Marketing 63

Digital Marketing User-Generated Marketing Marketers 63

Sprout Social

MAY 2, 2018

But if your practice wants a piece of the profit, it’s incredibly important to start a social media marketing plan for dentists and your specific industry. For decades, dentists relied almost exclusively on reputation and word of mouth marketing to help them build their practice. Better Establish Relationships.

Social Media Marketing 111

Social Media Marketing Marketing Marketers Non-Profit 111

Exposure Ninja

OCTOBER 2, 2023

Throughout your marketing career, you’ll come across many successful marketing campaigns in all areas of marketing — some will inspire you, and others will give you second-hand embarrassment. When it comes to marketing, you should look for inspiration inside and outside your niche. Let’s start with traditional marketing.

PR 52

PR Marketing Marketers Promotion 52

Sprout Social

NOVEMBER 21, 2019

Be honest: when’s the last time you conducted market research? So much of modern marketing is about taking action and chasing immediate results. Given the wealth of tools and information available, businesses today can’t ignore the importance of regular market research. Why is market research so important, anyway?

Market Research 97

Market Research Gen Z Price B2C 97

Adobe Experience Cloud Blog

OCTOBER 14, 2009

As a B2B marketer, thought leadership is one of the most valuable assets your brand — or you — can attain. And investing in reputation building may not produce the same short-term, immediate effects of efforts such email marketing campaigns. Use your company blog to provide insight. Every company is now a media company.

Thought Leadership 95

Thought Leadership Whitepaper Education Branding 95

Duct Tape Marketing

JUNE 10, 2011

SIMPLE, EFFECTIVE AND AFFORDABLE SMALL BUSINESS MARKETING Home About Consulting Products Programs Workshops Blog Resources Contact Subscribe by RSS Subscribe to Duct Tape Marketing by Email Small Business Week 2011 Our winners! The Referral Engine – Teaching Your Business to Market Itself – by John Jantsch.

Non-Profit 59

Non-Profit Marketing Marketers Shipping 59

Adobe Experience Cloud Blog

NOVEMBER 2, 2009

Instead of scouring the web in search of the latest insight on B2B marketing tactics and trends, consult our list of 25 must-read B2B marketing posts. Find out what these influential marketing bloggers have to say about B2B social media , landing page optimization, search marketing, marketing ROI , and other B2B marketing techniques.

Marketing 102

Marketing Marketers Social Media Marketing SEO 102

Moz

DECEMBER 17, 2019

Posted by Alex-T Life has taught me that good things should be expensive — especially when it comes to any type of digital marketing services. Later, in 2018, that same number was published by Ahrefs when they did a similar survey. Some marketers are always trying to find the shortcut and look for sites that sell links.

PR 67

PR Price SEO Branding 67

Pam Didner

APRIL 30, 2019

By working with various manufacturing marketers, I have experienced the challenges of supporting sales as a marketer with limited resources and budget. Although sales and marketing support the same business objectives, the priorities and approaches are different. 1 reason for sales and marketing misalignment.

Manufacturing 49

Manufacturing Content Marketing Customer Journey Education 49

Marketing Insider Group

JUNE 3, 2010

If we pay close attention to avoid the common mistakes, content marketing can drive leads that are more relevant, targeted and qualified than a traditional outbound push. Market to them and never forget that even in B2B, human beings still make the decisions. Instead create personas of people that buy your solutions or products.

Content Marketing 77

Content Marketing Telemarketing Inbound Marketing Customer loyalty 77

Adobe Experience Cloud Blog

MAY 30, 2010

Doesn’t your B2B marketing strategy deserve a makeover? As we wrap up the first quarter, try out these 5 ideas to improve your B2B marketing strategy: 1. Find new ways to integrate marketing channels. For example, marketing efforts that focus on email marketing can incorporate social networking channels to maximize reach.

Whitepaper 84

Whitepaper Marketing Strategy B2C Marketing 84

Adobe Experience Cloud Blog

JUNE 7, 2010

While this may sound like a lot to take on as an event follow-up, I think we can start small with things such as satisfaction surveys, helping customers even if we’re in the marketing team, working with our enablement, sales and support teams, and creating campaigns to help drive customer success. . Why does that matter?

Customer loyalty 82

Customer loyalty Entertainment Education Customer 82

Adobe Experience Cloud Blog

JULY 6, 2010

Unfortunately, many B2B marketers don’t have all day to watch a virtual event, or even follow the tweet stream, so I thought I would summarize the day, making sure everyone could benefit from some of the great ideas presented throughout the day. . cjablonski : Marketers must manage and engage relationships with buyers.

Management 91

Management Whitepaper B2C Education 91

Adobe Experience Cloud Blog

MAY 8, 2011

by Andrew Spoeth This post has been contributed by Kathleen Schaub, principal consultant at TrellisOne Consulting and former VP of Marketing at Sybase. Create surveys and value assessments that give executives insight into how their organization compares to their peers (people love to learn about themselves).

Whitepaper 93

Whitepaper Transform Thought Leadership Price 93

Adobe Experience Cloud Blog

DECEMBER 6, 2009

For the next post in our series of B2B marketing thought leader interviews , we interviewed Matthew Schwartz, an independent journalist with more than 20 years’ experience working in the media, who is currently a contributing a writer at Crain’s BtoB and BtoB’s Media Business magazines. What is the strategy behind this?

Management 73

Management Communications Promotion Customer 73

Sprout Social

JULY 12, 2016

A good way to come up with potential topics for your chat is to look through your recent blog posts. If you give tips or cover industry news on your blog, those topics can translate well into a Twitter chat. Remember this is a conversation, not a survey. Lastly, we recap the Twitter chats each week on our blog.

Promotion 96

Promotion Management Communications CRM 96

Marketing Insider Group

MAY 12, 2010

In this article I will argue for the importance of and the 5 steps to create marketing ROI through demand generation. Social media is hot mainly because it is new news to lots of folks in marketing and across our organizations that “the customer is indeed in charge”. I will say it here: every B2B marketer should know how to do this.

Telemarketing 75

Telemarketing Customer loyalty Social Media Marketing Inbound Marketing 75

Hubspot Marketing

FEBRUARY 15, 2023

Is it about quickly responding to leads, keeping your CRM neat and tidy, or using the proper tags and lists? The 5 Stages of the Lead Management System Best Practices for Effective Sales Lead Management The 5 Stages of the Lead Management System Sales lead management is ultimately about data management plus relationship building.

Management 115

Management CRM Telemarketing Inbound Marketing 115

Sprout Social

NOVEMBER 30, 2022

There is no denying that content creators have shifted the world of social media and marketing. The creator economy is booming and as more brands seek out partnerships for their social media networks, marketers need to understand how to remain creative and confident when building their strategies. What is creator marketing?

Branding 133

Branding Entertainment User-Generated Education 133

Customers.ai

DECEMBER 4, 2023

In the ever-evolving realm of marketing, one strategy continues to stand the test of time — Outbound Marketing. Dating back to the roots of commerce, outbound marketing has played a pivotal role in connecting businesses with their audiences. What is Outbound Marketing? Why is Outbound Marketing Important?

Outbound Marketing 106

Outbound Marketing Direct Mail Inbound Marketing Marketing 106