Hubspot Marketing

SEPTEMBER 9, 2024

When I asked today’s HubSpotter to share an SEO tactic, he asked if he could share a cautionary tale instead. Presented for the approval of you masters in marketing, I bring you a story I call … The Tell-Tale Tag. Presented for the approval of you masters in marketing, I bring you a story I call … The Tell-Tale Tag.

SEO

Buffer Marketing

SEPTEMBER 3, 2024

In this article, I’ll outline the strategy we used to go from 4,000 to over 9,500 LinkedIn followers, including the types of content that have performed well and the tactics we've used to maximize engagement. We tag other LinkedIn profiles  Tagging will help increase the visibility of your post.

Real Estate

Hubspot Marketing

NOVEMBER 4, 2024

How to Get Approved for Instagram Shopping Instagram Product Tagging Savvy Tips for Getting the Most Out of Instagram Shopping Are Instagram Shopping tools effective in 2024? See more in “ The HubSpot Blog's Instagram Shopping Report: Data from 500+ Instagram Marketers.” Should you use Instagram Shopping for your business?

Product

Backlinko

OCTOBER 16, 2024

According to Indeed, SEO Specialists earn $64,314 on average, with salaries topping out at $109,005: And an SEO Manager’s average base salary is $78,225 and can rise as high as $125,845: Continuous Learning and Adaptability A career in SEO will keep you on the cutting edge of those strategies and tactics—whatever they end up being.

SEO

Hubspot Marketing

OCTOBER 28, 2024

HubSpot recently conducted a video marketing survey and found that 73% of respondents agreed that video marketing has been effective in reaching their marketing goals. However, over a third of respondents (34%) say the most challenging aspect of video marketing is the lack of content ideas.

Video Marketing

Hubspot Marketing

JANUARY 22, 2025

Well, the same goes for organic marketing minus the juice part. Organic marketing is all about naturally attracting your audience to your brand or business. But how do you do that especially in a saturated market like 2025? Table of Contents What is organic marketing? Organic marketing, however, pulls people in.

Gen Z

Search Engine Land

JULY 11, 2024

To identify patterns and correlations that will significantly impact your SEO strategy and content marketing efforts. Dig deeper: Optimization beyond data: Design thinking for SEO Get the daily newsletter search marketers rely on. If published as a white paper or static page, create a blog post for promotion and scannability.

Whitepaper

Backlinko

AUGUST 7, 2024

Like this: Or if we wanted to easily access one of the articles on our blog, we’d search site:backlinko.com “ content marketing.” Google search will show you any pages on Backlinko’s website that mention the exact phrase “content marketing.” Whether they’re on the homepage, in blog posts, or elsewhere.

Food

Litmus

OCTOBER 17, 2024

Email marketing delivers a strong return on investment (ROI) , boasting an impressive 36:1 ROI compared to other marketing channels. That’s where the email marketing funnel comes in—a framework that supports subscribers through every stage of the customer journey, which doesn’t stop once you’ve earned their business.

Email Marketing

Backlinko

JULY 1, 2025

In 2025, the most effective marketing doesn’t come from expensive ad campaigns or complicated funnels. In this article, you’ll find 15 marketing ideas for small businesses that drive real results. Helpful resource: Download our free Small Business Marketing Checklist to stay organized as you implement these strategies.

Marketing

Backlinko

DECEMBER 23, 2024

Keeps Marketing Costs Low Unlike paid ads, clicks on organic search results are free. This is why SEO is one of the most affordable and accessible digital marketing tactics available. Your manufacturing business might very well use both paid and organic marketing channelsand to great effect.

Manufacturing

Sprout Social

JULY 30, 2025

Defining content marketing return on investment (ROI) isn’t a one-size-fits-all task. It’s deeply tied to your team’s specific goals—from optimizing SEO and social media ROI to supporting companywide programming like events and paid campaignsi This reality makes pinpointing a single approach to calculating content marketing ROI difficult.

Content Marketing

Martech

APRIL 23, 2025

If you’re managing content operations, optimizing campaigns or overseeing marketing tech, these five content tactics will help your marketing get noticed and get results. Here’s how: Prompt : “Create a realistic image for a blog post titled ‘Why B2B Buyers Don’t Trust Your Content.’

Whitepaper

Buffer Marketing

JANUARY 7, 2025

Artificial intelligence is transforming digital marketing by empowering us to do our best work. The right AI marketing tools will help you automate repetitive tasks, make data-driven decisions, and unblock your creativity. The shift to AI-powered marketing has been dramatic.

Price

Backlinko

JULY 10, 2024

For example, the following article by MoEngage ranks outside the top 10 results for the keyword “email marketing tactics.” Add a Canonical Tag to Prioritize a Page You might find duplicate content across cannibalized pages. The article is well structured and has actionable tips, expert insights, and a webinar.

SEO

Litmus

SEPTEMBER 25, 2024

What is lifecycle marketing? By aligning your marketing efforts to each stage, you can build stronger relationships, keep customers coming back, and make the most of every interaction.In Lifecycle marketing is a strategy that involves engaging customers with the right message at the right time as they interact with your brand.

Management

Hubspot Marketing

JULY 16, 2024

In this post, I put together different ways you can use ChatGPT to improve your search rankings – whether it’s through keyword improvements, proper linking, or other tactics. So, how can you make sure you apply each keyword to the right landing page or blog post? Please suggest three topic ideas for a blog post we could write.”.

SEO

Hootsuite

OCTOBER 7, 2024

Wondering which of your social media tactics are working? Busy social marketers need effective social media analytics tools to focus their efforts. Why every marketer needs a social media analytics tool Social media analytics tools help you figure out what’s working and what’s not. What are social media analytics tools?

Analytics

Backlinko

JANUARY 6, 2025

Here are some examples: BrandAnnual Revenue *All figures in USD Hush Blankets $48M Product Validation Mid Day Squares $20M Content Marketing TBH Skincare $6.5M Content Marketing MX Store $65M Search Marketing Who Is Elijah $13M Operational Efficiency Whether your goal is to do $1M or $100M, it comes from executing the fundamentals.

eCommerce

Marketing Insider Group

DECEMBER 3, 2024

This article will guide you through some tactics for growing a dedicated social media audience. This link can lead to your website, blog, or other social platforms. Show appreciation for user-generated content by sharing it on your profile or tagging the creator. Lastly, include a link and a call-to-action (CTA) in your bio.

Entertainment

Sprout Social

JULY 23, 2025

Where you land in the affiliate marketing vs. influencer marketing debate will depend on your goals and desired outcomes. Both are powerful digital marketing strategies—but failing to grasp their unique strengths, how best to combine them or how each delivers real ROI can lead to missed opportunities and wasted budget.

Affiliate Marketing

AWeber

JUNE 3, 2025

Compliance: Avoid hefty fines or legal headaches by following email marketing regulations. Place it prominently on your homepage, blog, and at the end of articles. Most email marketing tools allow you to enable double opt-in with a simple toggle as you create your list. You see better open and click rates. No spam, ever.

Law

Hubspot Marketing

JUNE 23, 2025

Why Brand Matters More Than Ever for Early Startups Today’s AI-driven market is full of copycat software tools. Take a look at this company called Blaze AI, a marketing tool built to drive automation. Your offering needs to be just as good or better than what’s already in the market. Let’s dive in. That’s the reason you exist.

Branding

Hubspot Marketing

JUNE 19, 2025

We all know AI assistants can help with marketing tasks. It works across every area of marketing and scales with whatever you‘re working on. Below, I’m going to share the single AI prompt that will create an expert-level library of marketing prompts. With it, you can transform how you approach marketing work entirely.

Transform

Backlinko

MAY 14, 2025

But if you mess up the title tag, none of that will matter. The title tag is the blue, clickable headline that shows up in search results. A subtle tweak to the title tag can make all the difference. But, why did that second title tag work better? In this guide, Ill break down what makes a title tag work.

SEO

Hootsuite

OCTOBER 18, 2024

IMO*, to ELI5*, not all brands need Reddit marketing, CMV*. Reddit isn’t often first in marketers’ minds, but for the right type of business, it can really pay off. Reddit isn’t often first in marketers’ minds, but for the right type of business, it can really pay off. Is Reddit a good platform for marketing?

Marketing

Backlinko

MARCH 3, 2025

At Backlinko, organic traffic brings us over 571K monthly visitorseach one specifically interested in SEO and digital marketing. Organic traffic refers to visitors who land on your website or blog from unpaid search engine results. Think about someone searching for “how to optimize a blog post.”

SEO

Backlinko

APRIL 7, 2025

” He shared specific tactics and advice that actually worked for him, including: Real email templates he’s used for outreach Screenshots showing actual results Step-by-step instructions Tool recommendations Specific case studies with traffic metrics The result? This is evident by the insider tips they give.

User-Generated

Hubspot Marketing

NOVEMBER 1, 2024

When I first heard I had to write about D2C marketing, I did what many professionals do when presented with something they know nothing about — I quietly panicked and then asked ChatGPT. To my surprise, however, I learned D2C marketing isn’t as foreign to me as I thought. Table of Contents What is D2C marketing?

Manufacturing

Martech

JULY 11, 2025

That is where the promise of AI meets the reality of event marketing. How can event marketers use AI to personalize outreach, elevate event experiences and turn content into a steady pipeline of assets? For event marketers just getting started with AI, Favela offers this advice: prioritize one pain point and pick one tool.

Event Marketing

Litmus

OCTOBER 16, 2024

No more spray-and-pray tactics or generic blasts falling on deaf ears. In this article, we’ll cover what customer lifecycle marketing is and how you can implement it to convert casual browsers into loyal brand advocates. Understanding each stage lets you tailor marketing to boost customer engagement and loyalty. Lapsed customer?

Health

Hubspot Marketing

JULY 10, 2024

But over the years, I’ve seen a variety of tactics — the good, the bad, and the ugly, if you will — to get websites to rank as high as possible, making them easier to find in search engines. Integrations Chances are that even with an all-in-one SEO solution, you’ll still use other tools in your marketing strategy.

Price

Backlinko

AUGUST 19, 2024

Like Tim Cameron-Kitchen of Exposure Ninja says: “It’s going to be fascinating to see how marketers adapt to this sort of black box search thing. Further reading: Check out our SEO Marketing Hub for more guidance on optimizing your website for Google. And attract more qualified traffic. I’m really excited.

User-Generated

Scoop.it!

AUGUST 1, 2024

Tools like Pocket and Feedly allow you to tag and categorize content to stay organized. Use these tactics to understand what your audience wants: Social listening – Monitor social media platforms and online communities to understand what your audience says about your brand. A brand that does this exceedingly well is HubSpot.

Key Performance Indicator

Sachs Marketing Group

OCTOBER 1, 2024

If you want my team at Sachs Marketing Group to help you with your SEO, click here. And don’t forget about things like canonical tags, hreflang attributes, and updating any links on your website to the new URLs. And remember to remove these tags and unblock the staging version before launching your website.

SEO

Zumvu

JUNE 17, 2025

AI Tools 8 AI-Powered Tactics for Nailing Social Media Jun 18, 2025 AI Tools Social media never slows down. A marketing team used an AI platform to cut approval time in half, keeping their feed active despite packed schedules. Platforms shift, trends flare up, and what’s hot today is stale tomorrow.

Finance

Hubspot Marketing

APRIL 30, 2025

Generally, the buyer journey will have three stages: Identification = pain and problem awareness Consideration = solution awareness Decision = provider aware Sometimes, its represented in a funnel, known as the marketing or conversion funnel. So, SEOs must be tactical to win clicks and conversions. Ive placed an image of one below.

SEO