Hubspot Marketing

JUNE 26, 2023

It's hard to believe that if the HubSpot Blog were a person, it would currently be in high school. Effective blog lead generation requires both creative and analytical skills. Here are the steps my team at HubSpot takes to generate leads from our blog. Audit existing blog metrics.

eBook 145

eBook SEO Real Estate Promotion 145

Hubspot Marketing

DECEMBER 1, 2023

In this blog post, we’ll go over: What are social selling tools? Best Social Selling Tools Best Social Selling Tools Social Selling Software HubSpot Social Media Management Software Source HubSpot’s Social Media Management Software is a comprehensive social media tool that can boost your social selling efforts.

Price 99

Price CRM Social Media Marketing Management 99

Orbit Media Studios

MAY 7, 2024

Before you jump in, there are a few key questions you should ask yourself and your team: Should we translate or localize the site? How is content going to be managed now, and moving forward? Content management and upkeep As nice as it’d be to design a site and forget about it, content management is a must.

Copywriting 83

Copywriting User-Generated Transform SEO 83

Search Engine Land

FEBRUARY 23, 2024

In-house teams constantly juggle a never-ending pipeline of SEO projects, from competitor analysis and technical maintenance to launching new products and website migrations. Without effective project management, this constant influx of work can quickly become overwhelming. Where did all these projects come from?

Management 115

Management SEO Transform Communications 115

Martech

JANUARY 9, 2024

From there, do some digging through the creator’s social network (followers, following, comments and tagged accounts) to find more targeted, niche creators who may have small (but mighty!) Influencers who manage their own partnerships will have varying levels of experience and expectations regarding compensation and contract terms.

Branding 125

Branding Logistics Influencer Marketing Affiliate Marketing 125

Hootsuite

MARCH 26, 2024

Bonus: Download our bundle of free customizable social media workflow templates and set up a clear approval process for your team in minutes. Whether you’re on a five-person social team for an enterprise-level company or you’re a freelance social media manager , social media management is all about collaboration.

Price 87

Price Communications Social Media Marketing Analytics 87

Hootsuite

JANUARY 18, 2024

It can seem daunting to keep up with that sort of pace, but if you plan ahead, it’s more than manageable. Bookmark the best resources Tragically, not every brand has the budget for a whole team of social media content creators, and content creation is often the work of one brave marketer or solopreneur. It appeases the algorithms.

Social Media Marketing 122

Social Media Marketing Marketing Marketers Education 122

Scoop.it!

MARCH 7, 2024

The goal of creating accessible content is to provide an inclusive and equal experience for all users and across all content types—blogs, social media, website forms, and even email. Content creators and businesses utilizing social media management tools to reach a broader audience. Older people with less tech expertise.

Management 90

Management SEO Content Marketing Customer Marketing 90

Buffer Marketing

DECEMBER 5, 2023

Each week, we (the Content team) would receive overflowing inboxes filled with requests to post articles on the Buffer blog. Now, this isn’t a new thing to the Buffer Content team – there’s precedent. In 2012, we regularly had writers like Matt Ragland share their unique perspectives on the blog.

Communications 105

Communications Price Management Branding 105

Sprout Social

SEPTEMBER 14, 2023

What makes this series so special is that it was spurred organically from our community—it was something they were already posting about,” Glossier’s Senior Manager of Social Media and Digital at Glossier Jamie Dinar explained in a Sprout webinar. “We Their team is also extremely engaged on social.

Customer Marketing 120

Customer Marketing Branding Customer User-Generated 120

Search Engine Land

NOVEMBER 1, 2022

By having Microsoft Clarity insights for Microsoft Advertising enabled within your Universal Event Tracking (UET) tag setup, you can now set up conversion tracking by event, as well as measure performance. New UET tag dashboard. There is a new UET tag dashboard that can help you monitor tag data and fix issues.

Product 86

Product Price Advertising Advertisers 86

Hubspot Marketing

MAY 11, 2023

SEO isn’t easy — it often requires an entire team of people who solely focus on SEO within your marketing department to get it right. This often includes title tag creation, technical SEO maintenance (image sizing, page speed, etc.), That’s why many companies choose to outsource their SEO to an SEO agency/service.

Price 119

Price SEO eBook Succession Management 119

Martech

AUGUST 29, 2023

million sessions in 2021, per Niche Pursuits) GA blog SimoAhava.com. followers) Blog: SimoAhava.com Brie E Anderson Brie is the founder and owner of Beast Analytics, an analytics solution provider. followers) Blog: SimoAhava.com Brie E Anderson Brie is the founder and owner of Beast Analytics, an analytics solution provider.

Analytics 92

Analytics Digital Marketing Event Marketing Email Marketing 92

Content Marketing Institute

NOVEMBER 30, 2017

You’re also missing opportunities to streamline your content efforts throughout the organization, including distribution , management , and reuse. The content team at Red Hat found this out first hand. After the team looked at the content through the customers’ eyes, the path became clear. marciarjohnston Click To Tweet.

Customer 222

Customer Transform Content Marketing Analytics 222

Duct Tape Marketing

DECEMBER 10, 2022

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. Senja – Easily collect, manage, and share your testimonials like never before. It also has a dashboard for you to manage all your past reviews in one place. .

Analytics 70

Analytics SEO Management Place 70

SocialPilot

MARCH 12, 2024

The scheduling feature has been a life, time and even career saver, especially for social media managers who maintain and publish content on multiple accounts. It comes with several limitations, which we will discuss later in this blog. Businesses or creators can not tag products while scheduling reels with Meta.

Transform 84

Transform User-Generated Analytics Management 84

Search Engine Land

OCTOBER 3, 2023

User-generated content (UGC) Websites that allow UGC, such as marketplaces, forums, blogs with comment sections, or social media platforms, can expose PII if users post personal information that search engines can find and index. Customer feedback Often, customers are faster and better at spotting issues than in-house teams.

SEO 97

SEO User-Generated Health eCommerce 97

Hubspot Marketing

MAY 16, 2023

Here, we'll cover a variety of use cases, along with 12 AI tools for productivity, time management, and more. However, many customer service teams don't have the bandwidth to provide round-the-clock assistance. Managing your calendar and inbox. AI assistants have powerful capabilities in calendar management.

CRM 95

CRM Marketing Marketers User-Generated 95

Buffer Marketing

APRIL 9, 2024

  I use it for things like finding target keywords for SEO, writing basic HTML to augment my blog posts (like the handy table of contents at the top of this list, for example), and summarizing long or complicated documents. Todoist AI Assistant Use AI to better manage and break down your tasks.   Another handy Otter.ai

Product 105

Product Price User-Generated Social Media Marketing 105

Sprout Social

APRIL 26, 2023

With bandwidth already thin for social teams, it pays to be sure the posts you push out on the platform are optimized for maximum social media engagement. Our social team designed an experiment to answer this question. “I To track our results, we tagged our experiment posts in Sprout.

Thought Leadership 103

Thought Leadership Analytics Place Marketing Strategy 103

Hubspot Marketing

MAY 10, 2022

Whether you are a content creator, have an eCommerce business, or are trying to drive traffic to your blog, Pinterest can be a key tool for monetization. Send traffic to your blog. Create multiple pins for each blog post that have an optimized title, description, and image that align with the keywords users are searching for.

Affiliate Marketing 97

Affiliate Marketing eCommerce Inbound Marketing User-Generated 97

Hubspot Marketing

FEBRUARY 16, 2023

Nicole Ondracek , HubSpot's Paid Advertising Marketing Manager, agrees that Facebook is an incredibly viable channel. "At As Dan Seavers, Content Marketing Manager at Talkwalker , told me, "No matter the social media channel, the best way to increase your ROI is by improving your consumer intelligence. Re-using content across channels.

User-Generated 145

User-Generated Gen Z Advertising Advertisers 145

Hubspot Marketing

OCTOBER 12, 2023

Is it a blogging platform? This makes it a solid choice for anyone who wants to start blogging. Medium vs. WordPress This post offers an exceptional breakdown of WordPress vs. Medium for pricing, blogging, and SEO from a business perspective. I've also used WordPress professionally as a content manager and freelance writer.

Promotion 116

Promotion eCommerce SEO Affiliate Marketing 116

Hubspot Marketing

APRIL 12, 2019

As a baseball player turned blogger, my blogging platform is just as important to me as my bat was to me. Similarly, when blogging eventually replaced baseball in my life, I discovered using a blogging platform I was comfortable with and liked enabled me to produce better work and, in turn, results. Best Blogging Platforms.

Shipping 143

Shipping Analytics Food SEO 143

Hootsuite

MAY 3, 2021

UTM tags provide three key benefits: They help you track the value of social marketing programs and campaigns and measure ROI. Examples: facebook, twitter, blog, newsletter, etc. Use this UTM tag to track paid keywords or key phrases. Source: Hootsuite blog. Tag each with an appropriate campaign content UTM code.

Analytics 145

Analytics User-Generated Influencer Marketing Promotion 145

Search Engine Land

MAY 15, 2023

Flawed SEO content strategy Before investing in SEO, most SaaS product marketing teams will start creating content based on the customer journey stages. Product marketing teams have metrics to chase, and this content approach supports that. They have written a lot of blogs, but only a few perform well organically.

SEO 115

SEO Customer Acquisition User-Generated Customer Journey 115

Pam Didner

SEPTEMBER 13, 2022

I firmly believe it’s a must for content marketers to showcase content’s value-add to management and internal stakeholders whenever and wherever possible. Take a look at this blog post in a Google Doc. Say, for example, management cares about new qualified leads. Proactive co-own key success metrics. Product names.

Content Marketing 91

Content Marketing Outbound Marketing User-Generated Marketing 91

illumin

SEPTEMBER 20, 2023

This can mean attributing landing page views with specific social posts , demo requests with paid ads, and organic traffic with blog posts. This association is critical for not only giving team members credit where credit is due, but for understanding which strategies are successful and where improvements need to be made.

Customer Journey 52

Customer Journey CRM Analytics User-Generated 52

Hootsuite

JULY 6, 2022

They’re reporting using features like shopping tags and the Shop tab. What are Instagram eCommerce tags? Instagram eCommerce tags, or Shopping tags, are tags on products featured in content. Your Shopping tags will be listed in the Instagram Shop catalog. Other folks on Instagram can tag products too.

eCommerce 117

eCommerce Key Performance Indicator User-Generated Promotion 117

Hootsuite

NOVEMBER 7, 2023

It works by tracking mentions (both tagged and untagged) of your brand and your competitors online, along with relevant keywords and hashtags. We’ve got a whole blog post on what social listening is and why it matters so much for brands. What do they say in the posts where they don’t tag you? What are social listening tools?

Branding 99

Branding Price Analytics Social Media Marketing 99

Adobe Experience Cloud Blog

JANUARY 31, 2020

Marketing teams often hear a mandate from their CMOs: “Be data-driven.”. And does your team know what you mean? As a CMO in the age of data, your job is to make everyone on your team clear on these new responsibilities. 3. But as a CMO, do you know exactly what you’re asking of your employees when you give this mandate?

CMO 161

CMO Thought Leadership Marketing Marketers 161

Search Engine Land

OCTOBER 18, 2023

CI also allows marketers to mine customer calls for sentiment and flag calls for quick escalation and routing, such as when a customer requests to speak with a manager. For instance, a real estate agent might see a spike in mentions of a particular neighborhood.

Real Estate 103

Real Estate User-Generated Law Energy 103

Many Chat

MARCH 28, 2023

Floreat Forum’s team attended a Chat Marketing presentation by Amberlea Henriques, founder of AdSocial, a Manychat Agency Partner. So, Floreat Forum teamed up with AdSocial to explore the possibilities of seasonal campaigns, closing with a prompt to subscribe to monthly Recurring Notifications (now known as Messenger List within Manychat).

Shoppers 102

Shoppers Retail Communications Direct Marketing 102

Customers.ai

JANUARY 18, 2024

Let’s say you are a marketing agency and you have a popular blog post about running a LinkedIn ABM campaign. Not only does this help your sales team better understand what the prospect is interested in but it also helps marketers understand the type of content that resonates with high-value prospects. This is where Customers.ai

CRM 107

CRM Outbound Marketing User-Generated eBook 107

Many Chat

DECEMBER 7, 2022

In addition to publicizing OFM in a competitive landscape, Dental Art also wanted to manage their customer database more effectively, increase appointments, and in turn, generate more sales. The customer service team would call those who gave their phone number. effectively.

CRM 98

CRM Communications Education Management 98

Martech

AUGUST 27, 2021

I’m not talking about digital piracy, although that’s certainly a task for the cyber security team at your organization. Consumer intelligence company Talkwalker has acquired review management platform Reviewbox, expanding its capabilities to integrate e-commerce and user-generated content data with its extensive customer insights offerings.

User-Generated 109

User-Generated Food SEO Advertising 109

Sprout Social

JULY 21, 2022

Community blogging sites. Use Pinterest Shoppable Pins to tag products in your posts and allow users to purchase them without leaving the app. Tag products in Instagram posts and Stories and link to your website or other platforms like Shopify. Community blogging sites. Generate traffic back to your own blog.

User-Generated 145

User-Generated Social Media Marketing Marketing Marketers 145