SocialPilot

JANUARY 31, 2024

It is an extremely competitive and ever-evolving industry where new features, tools, and software are born every day to take their place in the market. In this market, the insights derived from influencer marketing case studies become invaluable. You should start by reading some impactful influencer marketing case studies.

Influencer Marketing 88

Influencer Marketing User-Generated Education CRM 88

Hubspot Marketing

AUGUST 16, 2018

Blog content. You likely already know that paying to promote your content is pretty standard in the marketing world. Influencer marketing. Let’s face it: If you see your business, product, or services being: Reviewed on industry blogs. Welcome to the world of public relations. Guess what? Owned Media. Website copy.

PR 138

PR Communications Inbound Marketing Management 138

Hubspot Marketing

JUNE 26, 2023

It's hard to believe that if the HubSpot Blog were a person, it would currently be in high school. Effective blog lead generation requires both creative and analytical skills. Here are the steps my team at HubSpot takes to generate leads from our blog. Audit existing blog metrics.

eBook 145

eBook SEO Real Estate Promotion 145

Hubspot Marketing

MAY 14, 2019

Like many of the people who work in the industry, digital marketing was born in the 1990s. Needless to say, marketing has evolved at breakneck speed since then, sprouting many more types of marketing. Some are definitely more effective and relevant than others, so read on to learn about the top types of marketing around today.

Stealth Marketing 144

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 144

Hubspot Marketing

MARCH 9, 2023

So, instead of thinking of a press release solely as a ticket to earning news coverage, consider it as a valuable piece of marketing content. Explain what the change is, why it was made, and how it benefits the user. Consumers aren't waiting for the daily newspaper anymore to get their news.

PR 145

PR Transform User-Generated Promotion 145

Customers.ai

JANUARY 8, 2024

The life of a B2B marketer is never dull, especially when it comes to outbound lead generation. Wouldn’t it be even better if you could capture their work email addresses, names, and company information to put into your sales and marketing funnel? This year alone we’ve witnessed significant shifts that require strategic adaptability.

User-Generated 103

User-Generated CRM Outbound Marketing Law 103

Lynton Web

FEBRUARY 23, 2023

Any company looking to get the most out of their investment in HubSpot can benefit from professional onboarding — or guided implementation done with a partner. For example, your team can work directly with HubSpot or opt for one of their many agency partners. At Lynton, we get asked this question often.

Marketing Strategy 52

Marketing Strategy Customer Branding Marketing 52

Marketing Insider Group

NOVEMBER 23, 2023

What does a good content marketing strategy look like? Why is content marketing king? In fact, it is an inquisitive nature and a desire to know more and try out new things that has allowed content marketing to evolve into the dynamic, multi-dimensional, ever-shifting medium that it is today. When did content marketing start?

Content Marketing 88

Content Marketing Marketing Marketers Transform 88

Hubspot Marketing

MARCH 18, 2020

Companies are taking note of inbound marketing and revamping their strategy and talent pool to generate higher quality leads at about a 60% lower cost per lead than outbound marketing. All your inbound excitement won't deliver results if you don't have the right skills to adapt. Marketing Department Structure.

Inbound Marketing 115

Inbound Marketing SEO Transform Communications 115

Sachs Marketing Group

JULY 17, 2023

Accurate measurement and evaluation are critical for successful content marketing. In order to gain actionable insights and optimize your strategies, it is essential to track various content marketing metrics such as Traffic Sources, Impressions, CTR, Bounce Rate, Content Engagement, Backlinks, Email Opt-in Rates, and Keyword Rankings.

Content Marketing 71

Content Marketing Marketing Marketers Analytics 71

Hubspot Marketing

APRIL 9, 2019

If you really think about it, the content formats we rely on today have an uncanny resemblance to the content formats we relied on yesterday -- our blog posts look like print articles, our offers look like books, and our slide decks like look presentations. What is interactive marketing? Interactive Marketing Campaign Examples.

Entertainment 145

Entertainment Inbound Marketing eBook Marketing 145

Neil Patel

APRIL 16, 2021

In this post, I’ll explain everything you need to know about Amazon Attribution, including: who can use Amazon Attribution the benefits of using Amazon Attribution how to set up Amazon Attribution what you can track using Amazon Attribution. It has several key features marketers will want to leverage. What Is Amazon Attribution?

Non-Profit 118

Non-Profit Transform User-Generated Advertising 118

Search Engine Land

APRIL 12, 2023

As with your business website, the success of your inbound marketing through LinkedIn depends on traffic and conversion optimization. LinkedIn is a powerful search engine capable of generating targeted, substantial traffic to your profile. Moreover, this traffic can develop into valuable professional connections and new clients.

SEO 120

SEO Copywriting User-Generated Real Estate 120

Hubspot Marketing

MARCH 29, 2018

When you work at a small business with a limited budget, it’s not really possible to shell out $340,000 for a 30-second TV commercial, or $10,000 for an email marketing campaign. Write Guest Posts for Other Blogs. Write Guest Posts for Other Blogs. There are a few major advantages to guest posting for a well-established blog.

Advertising 145

Advertising Advertisers Copywriting Promotion 145

Customers.ai

JANUARY 26, 2024

B2B marketing tools have made it possible to scale what only recently consisted of face-to-face meetings with business decision-makers. And it’s technology like marketing automation and machine learning that’s made this possible. So, what are the best B2B marketing tools to add to your arsenal right now?

CRM 111

CRM User-Generated Analytics Marketing 111

Adobe Experience Cloud Blog

AUGUST 28, 2017

It’s up to you, however, to turn the stubborn empty page into a tasty blog post that your audience devours. And that leaves you struggling to shoehorn the creation of a blog post into the days when you don’t have a minute to spare. Perhaps you could get away with creating fewer blog posts. Your to-do list is growing.

Thought Leadership 134

Thought Leadership Inbound Marketing Price Place 134

Hubspot Marketing

AUGUST 7, 2018

Marketing is, and always has been, about reaching customers where they are. The internet offers unique benefits other marketing mediums can’t offer -- scope of reach, the option to personalize content, and the opportunity to build far-reaching relationships with customers, being just a few. The answer is internet marketing.

Marketing 142

Marketing Marketers SEO CRM 142

Content Marketing Institute

JANUARY 31, 2019

Content marketer Allison Gagliardi asked for 10% raises at two previous employers. They spent the time evaluating the market, understanding their worth, and making a well-documented persuasive case to their supervisors. AnnGynn #marketing Click To Tweet. Know the content marketing salary benchmarks. She got it.

Content Marketing 82

Content Marketing Key Performance Indicator Finance Copywriting 82

Marketing Insider Group

AUGUST 11, 2015

As CEO of a company moving to content marketing, are you wondering how to set the right course? And you have a sense that the traditional marketing that generated leads in the past isn’t working anymore. And you have a sense that the traditional marketing that generated leads in the past isn’t working anymore. All of the above?

Content Marketing 81

Content Marketing Transform Direct Mail eBook 81

Litmus

MAY 10, 2021

What’s more, automated campaigns have been shown to drive 21% of marketing revenue. Automating your email marketing gives you a simple way to effectively nurture your subscribers. Automating your email marketing gives you a simple way to effectively nurture your subscribers. Statistics show that automated emails have a 70.5%

CRM 144

CRM Price Email Marketing User-Generated 144

Hubspot Marketing

MARCH 29, 2023

With this in mind, have you adapted your marketing strategy to complement the way today's consumers research, shop, and buy? To do just that, you must have a deep understanding of who your buyers are, your specific market, and what influences the purchase decisions and behavior of your target audience members. Enter: Market Research.

Market Research 145

Market Research Marketing Marketers Price 145

Duct Tape Marketing

FEBRUARY 3, 2017

To Outsource or to Not Outsource – Now That is a Question written by Guest Post read more at Duct Tape Marketing. Not only that but according to studies conducted by the CIM suggest that more than 80% of B2B marketers and 70% of B2C marketers used content marketing for their online businesses last year.

Inbound Marketing 44

Inbound Marketing B2C Digital Marketing Traditional Marketing 44

Duct Tape Marketing

JUNE 24, 2015

5 Ways Writing A Book Will Supercharge Your Online Presence written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. The backdrop to my story is that I attended the Duct Tape Marketing Annual Summit last year. approached me to write a book with three other Duct Tape Marketing Consultants.

Inbound Marketing 78

Inbound Marketing SEO Promotion Marketing Strategy 78

Duct Tape Marketing

JULY 3, 2014

Marketing Automation for Small Business written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing and today’s guest post is from Wendy Coombes – Enjoy! What is Marketing Automation? photo credit: iStock Photo.

Inbound Marketing 59

Inbound Marketing Logistics Marketing Automation Platform Marketing 59

Duct Tape Marketing

JANUARY 23, 2015

6 Key Tactics Agencies Use to Help Local Businesses Rank Higher in Google written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing, and today’s guest post is from Dan Olson – Enjoy! 1) Pick long-tail keywords.

Real Estate 74

Real Estate Thought Leadership SEO Inbound Marketing 74

Adobe Experience Cloud Blog

APRIL 4, 2011

by Maria Pergolino Despite what many marketers would like to believe, the digital marketplace is not quite the place where “if you build it, they will come”. You’ve got to create a savvy mix for B2B marketing success and carefully place your messages where buyers can find them at the right time. Host webinars and live chats.

Inbound Marketing 108

Inbound Marketing Marketing Marketers Digital Marketing 108

Neil Patel

APRIL 2, 2023

What comes to mind when you think about creating a “good” link profile? There is a lot of information on this subject, including steps you can take today to improve your link profile and boost your rankings. In the past, I’ve provided a lot of advice on building quality links , where to find the best links, and tools that can help. Some may be bad.

SEO 86

SEO User-Generated Analytics Health 86

Marketing Insider Group

AUGUST 3, 2010

My sister blog B2C Marketing Insider recently ran this article called Where Search Meets Social: Integrating Social Media into Organic and Paid Search Can Generate Exponential ROI written by Kent Lewis, President and Founder of Social Media and Marketing agencies Anvil Media and Formic Media.

Telemarketing 74

Telemarketing B2C Inbound Marketing Customer loyalty 74

Marketing Insider Group

DECEMBER 21, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 21, 2010 4 Subscribe Augmented Reality For B2B Marketing in 2011?

Telemarketing 81

Telemarketing Customer loyalty User-Generated Marketing 81

Hubspot Marketing

DECEMBER 21, 2023

As the former head of marketing at two different tech companies, I can tell you firsthand: You can optimize your content for search engines all day, but sometimes, pay-per-click advertising — or PPC — is the way to go. Of course, PPC is just one part of an effective marketing strategy. Each campaign includes multiple ad groups.

Inbound Marketing 103

Inbound Marketing Advertising Advertisers Customer 103

Moz

JANUARY 28, 2019

Inbound links, also known as backlinks or external links , are HTML hyperlinks that point from one website to another. Inbound links, also known as backlinks or external links , are HTML hyperlinks that point from one website to another. Be sure to let us know what you think of Chapter 6 in the comments ! But what is a link, exactly?

SEO 51

SEO Place Promotion Branding 51

Jeff Bullas

DECEMBER 27, 2022

One of the main reasons SaaS blogs fail to gain bigger audiences is their lack of correct SEO optimization and buyer targeting. Perhaps the most important step in generating SEO-optimized SaaS content is performing the right market and keyword research. Also, think about where your market is at in the buyer journey.

SEO 275

SEO Copywriting Law Communications 275

Duct Tape Marketing

MAY 18, 2017

5 Simple SEO Copywriting Tips For Small Businesses written by Guest Post read more at Duct Tape Marketing. We constantly fall into the traditional marketing trap of thinking we must pressure our customers to buy now, buy now, don’t miss out, don’t miss out – it is all about me, me, me, me – you can only get this from me.

Copywriting 59

Copywriting SEO Inbound Marketing Promotion 59

Duct Tape Marketing

JANUARY 9, 2019

Transcript of Growing Your Business While Growing as an Entrepreneur written by John Jantsch read more at Duct Tape Marketing. John Jantsch: This episode of The Duct Tape Marketing podcast is brought to you by Klaviyo. Stuff like payroll and benefits are hard. Back to Podcast. Transcript. Just go to Gusto.com/tape.

Customer 56

Customer Communications Customer Acquisition Fashion 56

Calvyn Lee Blog

JANUARY 10, 2024

Creating a topical map for digital marketing niches, or for your Digital Marketing agency’s website is a strategic approach to organize content, improve user experience, and enhance search engine visibility. Define Your Niche and Audience: Clearly define the niche within digital marketing that your website will focus on.

Digital Marketing 130

Digital Marketing Transform Marketing Marketers 130

Search Engine Land

SEPTEMBER 26, 2023

With the focus on guest blogging being so intense and the opinions about it changing so fast over the years, it’s no surprise that many are uncertain about its relevance for SEO today. Of course, there are multiple ways to earn those valuable backlinks besides guest blogging. Why do many SEO experts still use guest-blogging sites?

SEO 101

SEO Copywriting PR Price 101

Marketing Insider Group

APRIL 10, 2023

Digital marketing is table stakes for companies that want to attract and convert new customers, but nearly half of all companies ( 45% ) don’t know the ROI of their marketing strategy. Or they hire a paid media agency to display banner ads. It has its benefits, too— most notably that it delivers quicker results.

B2C 136

B2C Real Estate Food Finance 136