Martech

JANUARY 26, 2024

As CEO of The Marketing AI Institute, Paul Roetzer is about as plugged into businesses’ use of artificial intelligence as you can get. Q: We know where we’re at in the AI hype cycle, but where are we in terms of its use and development in marketing? A: We’re still in the experimentation phase. You want to find reliable places.

Transform 87

Transform New Technology Marketing Automation Platform SEO 87

Jeff Bullas

DECEMBER 2, 2022

It allowed me to leave my corporate career behind and find freedom and independence from the 9-5. In 2008 there were only 5 million people on Twitter and 50 million people on Facebook, but today there are nearly 4.6 billion social media users. Why it matters. Social media made a promise to the world. How do I know?

Transform 261

Transform Social Media Marketing Entertainment Advertising 261

Hubspot Marketing

AUGUST 17, 2022

Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Podcasts are an excellent way for entrepreneurs to gain inspiration and actionable career advice. The Diversity Gap. The Out Entrepreneur. A Slight Change of Plans.

Education 112

Education Thought Leadership Finance Marketing 112

Martech

SEPTEMBER 25, 2023

Kath Pay has spent, essentially, her entire career in email marketing — and she still loves it. She travels the world giving presentations and training sessions, she consults with her clients, she’s the author of a best-selling book — “Holistic Email Marketing” — and she contributes to MarTech.

Email Marketing 110

Email Marketing Direct Marketing Digital Marketing Branding 110

Digital Marketer

JANUARY 16, 2023

Is the qualification needed for the career you want? Are there alternative paths to that career? Why marketing? When it comes to marketing, a lot of entry-level jobs list a bachelor’s degree as a requirement. Marketing skills are in demand in the current jobs market. Growth industry.

Education 76

Education Marketing Marketers Communications 76

Vertical Response

APRIL 19, 2024

For employees, incentives derived from improved productivity, such as pay hikes, bonuses, and benefits, act as pivotal motivators for career advancement. For employees, incentives derived from improved productivity, such as pay hikes, bonuses, and benefits, act as pivotal motivators for career advancement.

Management 96

Management Product Health Transform 96

Sprout Social

AUGUST 24, 2022

For Jepson, the path to social was indirect. “I From my middle school vlog to shooting weddings and senior photos, I thought my career path was already determined. Are you considering a career as a social media manager, but don’t know where to start? Just to name a few responsibilities. sproutsocial.

Management 100

Management Copywriting User-Generated Communications 100

Businesses Grow

JUNE 12, 2023

My friend Tim Peter posed an interesting and timely question on his Think Out Loud podcast — Should a student still pursue a career in marketing? A big part of marketing is detecting patterns and responding with answers that are patterns and AI does patterns well. Should anyone? It got me thinking.

Marketing 84

Marketing Marketers Social Media Marketing Education 84

Businesses Grow

FEBRUARY 27, 2023

Since I have this conversation with a lot of young people who dream of starting a business, I thought I would put these ideas down in a blog post that I can use as a teaching tool in the future! We had great careers in the corporate world and had made our own paths in the world.

Education 138

Education Finance Law Fashion 138

Search Engine Land

APRIL 17, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting.

Whitepaper 124

Whitepaper Analytics User-Generated Key Performance Indicator 124

Martech

FEBRUARY 23, 2024

In the digital age, personalizing the user experience remains a paramount goal for marketers. This meticulous tagging process effectively turns each content piece into a key component, poised to seamlessly integrate into the tailored paths we design for our visitors. How do we engage visitors when we know so little about them?

Transform 99

Transform Customer Journey Analytics Millennials 99

Set Up

SEPTEMBER 5, 2023

This blog was written by Setup’s Business Development + Marketing Associate, Alexis Quarcoo. As a young marketer, my experience in the corporate world has been eye-opening. Every conversation presents new insights and perspectives on ways that I can tackle my own career.

Transform 59

Transform Thought Leadership CMO Marketing 59

Hubspot Marketing

JANUARY 12, 2023

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Over the past decade, being a content creator has evolved from a side hobby to a viable career path. Marketing Snippets. Consistency and Familiarity.

Food 117

Food Branding Product Marketing 117

Marketing Insider Group

APRIL 15, 2024

It’s affected what we watch, how we shop, and the paths we choose in our careers. In an environment where 71% of B2B marketers say content marketing has become more important to their organization in the last year, the role of B2B creators becomes crucial. The creator economy has really changed everything.

Transform 93

Transform Market Segmentation Manufacturing Thought Leadership 93

Buffer Marketing

DECEMBER 7, 2023

One of the posts from my inconsistent days Then, everything shifted when I crossed paths with Mary Imasuen , the Social Media Marketing Lead at a law firm where I interned. I joined LinkedIn hoping for opportunities, but my sporadic and lackluster posts went unnoticed, and my online presence was, to put it bluntly, a flop.

Transform 127

Transform Energy Social Media Marketing Law 127

Pam Didner

SEPTEMBER 8, 2021

During my coaching sessions, people often ask me what skill set they need to prepare for a CMO or VP of Marketing position. To accelerate your career path, you have to be very strategic and intentional, but at the same time, it also depends on luck and timing. Boom, you just turbocharged your career! Hard skills.

Marketing 121

Marketing Marketers CMO Marketing Plan 121

Martech

APRIL 18, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting. And who can blame them?

Whitepaper 110

Whitepaper Analytics User-Generated Key Performance Indicator 110

Sprout Social

JANUARY 14, 2020

Social media managers wear many hats, filling necessary and strategic roles ranging from marketing specialist to customer care provider. Research, analytics, creativity and communication all provide strong foundations for social media managers thinking about their next big career move. Marketing generalist. Community management.

Management 129

Management Transform Communications Market Trends 129

Digital Marketer

OCTOBER 2, 2023

Luckily others have already been down this path. From Startup to Digital Enterprise: DBA Scales The biggest advantage to going DBA or brand versus your name is that the blog/brand/company can evolve into something much bigger and more valuable than one person’s perspective. Businesses come and go. Confused on what to do?

Branding 100

Branding Thought Leadership Energy SEO 100

Set Up

MARCH 28, 2023

This Women’s History Month, we want to continue highlighting the stories and voices of powerful female marketing leaders. Our Women in Marketing series and our virtual women’s community “ In this Dame and Age ” provide a space for marketing women to network and share their journeys.

Copywriting 98

Copywriting Advertising Advertisers SEO 98

Adobe Experience Cloud Blog

FEBRUARY 24, 2020

I moved into marketing in May 1997 to become a product marketing manager at Microsoft. I didn’t have any formal marketing training, but I did have in-depth knowledge of the product, having been a pre-sales consultant at Microsoft. The value of marketing has been difficult to prove so justifying spending has always been tough.

Thought Leadership 172

Thought Leadership Marketing Marketers Price 172

Hubspot Marketing

MAY 15, 2018

But when you scan the company’s careers page, panic starts pouring over you. It’s one of the worst feelings in the world. You've spent weeks perfecting your resume and crafting the perfect cover letter, and you're finally ready to submit your application for your dream job. The job you wanted to apply for is no longer open.

Copywriting 130

Copywriting Management Email Marketing Content Marketing 130

Martech

APRIL 26, 2023

As part of the MarTech Salary and Career Survey , we interviewed people about their experiences in marketing. Q: What has your career path been? A: I actually freelanced the first five years of my career. You don’t see results in marketing in a month. Q: What attracted you to marketing?

Energy 82

Energy SEO Education Place 82

Buffer Marketing

NOVEMBER 7, 2023

Join us as we explore the highs, lows, and hard-won financial lessons that have paved their paths, and discover how you can apply their insights to your own small business journey. Her growth path, however, has been pretty uncommon. Reflecting on her past projects and assignments, she noticed that writing was a common thread.

Energy 112

Energy Non-Profit Logistics Price 112

Animalz blog

MARCH 21, 2024

A few years back, I mentioned to John Collins, then content director at Intercom, how much Animalz customers admired their blog. Replicating their publication-style blog is not the right approach for most companies because it’s too costly, doesn’t bring the right outcomes, or both. John’s response?

Thought Leadership 81

Thought Leadership Finance SEO Promotion 81

Hubspot Marketing

JUNE 8, 2021

To help marketers and business owners answer this question, we asked 300 consumers why they most commonly subscribe to YouTube channels. 30% of respondents said they most commonly subscribe to YouTube channels because the channel publishes how-tos or educational content about their career or industry. Think about it.

Entertainment 135

Entertainment Education SEO Content Marketing 135

Search Engine Land

DECEMBER 2, 2022

Search marketing continues to be a rapidly evolving space. . There is a great demand for search marketing talent – specifically for people with subject matter expertise. . So what does it mean for search marketing? This is true of chefs, athletes, carpenters, software engineers, and search marketers. . But is this true?

Search Marketers 96

Search Marketers Marketing Marketers Education 96

Businesses Grow

FEBRUARY 13, 2023

For more than a decade, I’ve been teaching about the power of curated content, and it occurred to me that I’ve never written about it on this blog. According to my content marketing definition, curated content refers to a regularly-published summary of industry news, trends, and opinions.

Pharmaceutical 136

Pharmaceutical Shipping Branding Education 136

Search Engine Land

JUNE 27, 2023

Marketers and executives attended their industry’s most important events to: Keep up to date with industry trends. These additional skills enhance the worker’s performance in their current role, potentially advancing them along their career path.” Get the daily newsletter search marketers rely on. Hey, I get it.

SEO 93

SEO Social Media Marketing User-Generated PR 93

Hubspot Marketing

SEPTEMBER 13, 2022

The term "content creator" is an umbrella term that includes everything from blog writing to videography. The term "content creator" is an umbrella term that includes everything from blog writing to videography. While the demand is there, one important question remains: is the salary keeping pace? Table of Contents. Sunnyvale, CA.

Copywriting 95

Copywriting Analytics SEO Branding 95

Duct Tape Marketing

FEBRUARY 11, 2020

Navigating Small Business Legal Issues in the Digital World written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Jamie Lieberman. Today’s guest on the Duct Tape Marketing Podcast is Jamie Lieberman, Esq, founder of Hashtag Legal. Podcast Transcript. Listen to The FearLess Business Podcast.

Law 85

Law Customer Marketing Marketers 85

Buffer Marketing

JULY 12, 2023

When I started my business, I was far from a content strategy or digital marketing expert. So, I just wrote the kind of content I’d like to read, everything from career development tips to what Beyoncé wore last weekend. This meant I had to take a look under the hood and learn about my users’ paths.

SEO 85

SEO User-Generated Analytics Entertainment 85

Hubspot Marketing

FEBRUARY 27, 2019

I remember sitting in one of my career classes in college listening to my professor tell the class how long it can take to find a job. You can learn more about your skill set and how it plays a part in the type of career you’d be an ideal fit for by taking a career aptitude test. My professor wasn’t kidding. But no fear!

Education 137

Education Management Communications Promotion 137

Adobe Experience Cloud Blog

AUGUST 29, 2018

Will getting a marketing automation certification help advance your career? I’ll answer these questions and more in this blog post. Are recruiters and hiring managers looking for certified marketing automation experts? Marketing automation certifications are among the premier skill qualifications in the MarTech industry.

Marketing Automation Platform 99

Marketing Automation Platform Thought Leadership Marketing Marketers 99

Digital Marketer

NOVEMBER 17, 2022

Are you looking to build a career in digital marketing ? According to Grab Jobs , digital marketing specialists are among the top in-demand jobs in the US. Which skills do you need to become a successful digital marketing specialist? Organic visibility is the most sought-after marketing channel out there.

Digital Marketing 82

Digital Marketing Marketing Marketers Analytics 82

Orbit Media Studios

DECEMBER 13, 2022

We’re answering big questions that every website owner should know: What is the top path through my website? It’s all in the Next Page Path table of this user flow report. What’s the clickthrough rate of your CTA? How are your menus performing? What do mobile visitors click? Think of it this way. How effective are my drop down menus?

Analytics 105

Analytics User-Generated eCommerce Customer Journey 105

Hubspot Marketing

NOVEMBER 2, 2022

Do you want to pursue the same role or explore a new career path or industry? The job search process can feel daunting. Every step of the process — from finding relevant opportunities to interviewing — is a major time investment. However, an organized to-do list can keep you on track. Let’s get started. Table of Contents.

Digital Marketing 126

Digital Marketing Copywriting Management Education 126