Hubspot Marketing

APRIL 21, 2023

Whether you're looking to increase revenue, sign-ups, social shares, or engagement, A/B testing and optimization can help you get there. But for many marketers out there, the tough part about A/B testing is often finding the right test to drive the biggest impact — especially when you're just getting started.

Gen Z 129

Gen Z User-Generated Promotion Fashion 129

Sachs Marketing Group

MAY 16, 2023

A business can increase online visibility by optimizing its website for search engines, creating valuable and relevant content, maintaining an active presence on social media platforms, and using email marketing effectively. We’ve got you covered! What Does Online Visibility Mean?

Advertising 93

Advertising Advertisers User-Generated Digital Marketing 93

Unbounce

APRIL 18, 2024

/ Email marketing 57 common email marketing mistakes to avoid to boost click rate By Paul Park and Abigail Waterer. billion email users (more than half the population of earth!), TABLE OF CONTENTS What is email marketing and why is it important? Updated on April 18, 2024.

Email Marketing 52

Email Marketing Law Marketing Marketers 52

Litmus

AUGUST 15, 2023

If you’re looking to create more relevant, engaging content that meets subscribers where they’re at—look no further than dynamic email content. Read on to discover how you can harness the power of dynamic email content to create super-duper engaging and personalized emails. Why use dynamic email content?

Shoppers 88

Shoppers Millennials Customer loyalty CRM 88

AWeber

DECEMBER 19, 2022

2022 was a good year for email, what with all the disruptions on social media platforms, the rise of AI-generated content, and ongoing improvements in email technologies like AMP for email. Here are the email marketing trends and technologies they think will matter most: Reduced dependence on social media.

Market Trends 132

Market Trends Email Marketing CMO Marketing 132

Sachs Marketing Group

MAY 1, 2024

Mental health professionals must leverage Mental Health Awareness Month in their May marketing strategy. This not only boosts their visibility and combats stigma but also educates the public on crucial mental health issues. Related: The Ultimate Guide to Social Media Marketing for Therapists 2.

Health 52

Health Transform Education Marketing 52

CXL

JUNE 16, 2022

Consistency is the cornerstone of good marketing. You only have to look at top brands to see this in action: Apple’s sleekness, Coca-Cola’s playfulness, Disney’s magic. Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. A playbook does exactly this.

User-Generated 124

User-Generated Marketing Marketers Customer Journey 124

Hubspot Marketing

NOVEMBER 6, 2023

In fact, in a recent HubSpot survey of 500+ marketers who sell content via social shopping features, 92% say user-generated content increases brand awareness of their products. And, as Emplifi's Chief Strategy Officer Kyle Wong told me, "User-generated content is a 24/7, 365-day marketing channel and opportunity."

User-Generated 116

User-Generated Shoppers Manufacturing Promotion 116

Digital Marketer

JANUARY 4, 2024

What if I told you that your content marketing strategy is only half as effective without using graphic design? Every marketer knows that we live in a digitally dominant era where content is king, but what is missed is that it’s the visual elements that truly command attention, and get the coveted click.

Content Marketing 97

Content Marketing Transform Non-Profit Marketing 97

Hootsuite

OCTOBER 18, 2022

This blog post will dive into some of the best Shopify apps available and how they can help you grow your business. Delight your customers and improve conversion rates. Heyday is a conversational AI chatbot that can automate FAQs and customer support for your business. Don’t worry — we’ve done the research for you!

eCommerce 97

eCommerce Price Shoppers Shipping 97

Sachs Marketing Group

FEBRUARY 14, 2023

Looking for Valentine’s Day marketing ideas for your business? Valentine’s Day is a holiday that presents an opportunity for businesses to connect with customers and drive results through targeted digital marketing campaigns.

Customer loyalty 94

Customer loyalty Digital Marketing Marketing Marketers 94

Sachs Marketing Group

MARCH 17, 2023

Are you tired of your social media marketing efforts failing to deliver the results you desire? Have you been struggling to gain traction and engage your target audience effectively? If so, it’s time to supercharge your social media marketing strategy and leave your competitors in the dust!

Social Media Marketing 102

Social Media Marketing Marketing Strategy User-Generated Marketing 102

Calvyn Lee Blog

MAY 21, 2022

If you still remember, I share LinkedIn Marketing Lab’s certification before? Both study guides LinkedIn Marketing Fundamental & LinkedIn Marketing Strategy ). Approximately 3 days ago, I saw LinkedIn Marketing Solution come out a fresh course LinkedIn Marketing Content and Creative Design. Engagement.

Thought Leadership 130

Thought Leadership Marketing Marketers Whitepaper 130

Scoop.it!

MAY 19, 2022

Digital marketing encompasses a wide array of marketing tactics and methods, of which email marketing is among the most powerful of the bunch. While there are many ways you can use email for marketing, sales, and support, today we are going to focus on the newsletter format, and why it matters for SMBs.

Email Marketing 87

Email Marketing Education eBook Digital Marketing 87

Hubspot Marketing

DECEMBER 7, 2022

I'd venture to guess you get tons of emails in your inbox every day. So, what does it take for someone to actually open an email? According to HubSpot Research , 65% of surveyed marketers say that subject lines have the greatest impact on open rates. After all, it's your very first impression of the email.

User-Generated 145

User-Generated Email Marketing Food Real Estate 145

Hubspot Marketing

JULY 26, 2022

On any given day, most of our email inboxes are flooded with a barrage of automated email newsletters that do little else besides giving us another task to do on our commutes to work — namely, marking them all as unread without reading or unsubscribing altogether. In this post, we'll explore: What is an email marketing campaign?

Real Estate 145

Real Estate Email Marketing Marketing Marketers 145

Neil Patel

JANUARY 20, 2021

Your content’s reach has a lot to do with engagment — that is how many people like, react, comment, or share your post. Engagement rates are way up — but organic reach is way down. To increase engagement and optimize user experience, content is tailored to each user’s individual interests. Not any more.

User-Generated 145

User-Generated Promotion Social Media Marketing Branding 145

Marketing Insider Group

MARCH 13, 2023

In spirit of 2023’s Oscar Awards, we’re naming 10 small businesses that we believe deserve recognition for the best content marketing. Every great business owner knows that committing to the best content marketing practices can take your profits to the next level. But what exactly are the best content marketing practices?

Content Marketing 90

Content Marketing Real Estate User-Generated Marketing 90

Vertical Response

MARCH 27, 2023

Leveraging seasonal holidays can be a great way to boost service or product sales and expand your client base. From using creative visuals to launching special offers, there are plenty of ways that marketers can capture organic attention from their audience around this time. Did you know?

Shipping 58

Shipping Shoppers Customer loyalty Promotion 58

Vertical Response

OCTOBER 30, 2023

Email marketing has become a vital tool for businesses in today’s digital landscape. With millions of emails being sent and received every day, it’s crucial for marketers to understand the anatomy of a high-conversion email. Another effective technique is to include action verbs or power words.

Transform 45

Transform Email Marketing Education Market Trends 45

Unbounce

MARCH 12, 2024

In this blog post, we’ll unpack the secrets to getting your digital product online and into the hands (or ears, or brains) of your customers. In this blog post, we’ll unpack the secrets to getting your digital product online and into the hands (or ears, or brains) of your customers. Updated on March 12, 2024.

Product 59

Product eCommerce eBook Shipping 59

Unbounce

OCTOBER 20, 2023

More blog posts by Garrett Hughes Oli Gardner Unbounce co-founder Oli Gardner has seen more landing pages than anyone on the planet. He was recently named the “The 2018 Marketer to Watch,” in the under 46 category, by his mother. Updated on October 20, 2023. You’re welcome. Donʼt know how to fix the problem? Never fear.

Whitepaper 105

Whitepaper eBook Promotion Communications 105

AWeber

DECEMBER 19, 2022

2022 was a good year for email, what with all the disruptions on social media platforms, the rise of AI-generated content, and ongoing improvements in email technologies like AMP for email. Here are the email marketing trends and technologies they think will matter most: Reduced dependence on social media.

Market Trends 79

Market Trends Email Marketing CMO Marketing 79

Hubspot Marketing

JANUARY 13, 2023

A day or so later, you receive an email from the auto company that created the survey about how they could help you take care of your car. Marketing Qualified Lead (MQL). Marketing qualified leads are contacts who've engaged with your marketing team's efforts but aren't ready to receive a sales call.

User-Generated 145

User-Generated eBook Inbound Marketing Promotion 145

Campaign Monitor

MARCH 8, 2022

Your email newsletter is one of your most powerful marketing channels. While other marketing tactics go out of vogue, it begs the question: why have newsletters stood the test of time? They give subscribers the agency to engage with your business on their terms. . General Assembly. Why it works.

Email Marketing 79

Email Marketing eCommerce Education User-Generated 79

Unbounce

MARCH 8, 2024

/ Conversion optimization 32 CRO tools you need in your marketing stack By Karine Bengualid. 16 min read Is marketing complete without conversion rate optimization? It might be marketing, but are you truly maximizing its potential? Conversion rate optimization (CRO) is crucial for marketing success.

Transform 52

Transform Analytics Copywriting Marketing 52

Businesses Grow

FEBRUARY 6, 2023

Like me, you’re probably ChatGPT-weary right now, but many of the articles I’ve seen for marketers are either too basic, too technical (I’m not doing any coding!), or too focused on content marketing (duh). Fast market analysis I was doing another consulting call with a company that works with boutique fitness salons.

Customer Acquisition 145

Customer Acquisition User-Generated Marketing Marketers 145

Use Insider

DECEMBER 21, 2023

This feature enables brands to offer users the functionality of an immersive in-app shopping experience without them ever leaving the platform. It’s the full end-to-end branded customer journey within WhatsApp: the world’s most popular messaging platform. Just picture it. They’re looking for a pair as a present for their partner.

Branding 52

Branding User-Generated eCommerce Customer Journey 52

Sachs Marketing Group

DECEMBER 21, 2023

Improving SEO on Amazon involves optimizing your product listings to rank higher in Amazon’s search results. It’s about understanding Amazon’s unique algorithm, leveraging relevant keywords, and enhancing product visibility. Amazon, the giant of e-commerce, is a competitive battlefield for sellers. What is Amazon SEO?

SEO 79

SEO Price Logistics eCommerce 79

Vertical Response

MAY 3, 2024

Selecting a suitable price strategy is a critical step for businesses aiming to maximize their profit margins and gain market advantage. Competitive pricing should account for competitor analysis and market positioning, while value-based pricing focuses on pricing products based on perceived value to the customer. Let’s delve deeper.

Price 80

Price Shipping Promotion Customer Acquisition 80

Hubspot Marketing

SEPTEMBER 15, 2023

With market research, you determine whether the opportunity exists, how to position the product or service, or what consumers' opinions are after the launch. Here are 21 of the best tools for conducting market research, including a few recommendations directly from HubSpot market researchers. Let's dive in.

Market Research 126

Market Research Price Marketing Marketers 126

Hubspot Marketing

JUNE 28, 2022

More than ever, social media channels are putting video content front and center on their feeds , as audiences increasingly turn to TikTok, Reels, and live videos to be entertained, discover products, and even learn about exciting new brands. Immediately, the effectiveness of video marketing became obvious. Video Marketing Benchmarks.

Video Marketing 111

Video Marketing Marketing Marketers Promotion 111

Sachs Marketing Group

JUNE 21, 2023

In today’s fast-paced digital world, businesses often struggle to make their brand stand out amongst the sea of competitors. Building and maintaining brand awareness is challenging, especially when consumers are constantly bombarded with information. Without brand awareness, even the best products can get lost in the crowd.

Digital Marketing 52

Digital Marketing Branding Transform Customer loyalty 52

Sprout Social

OCTOBER 25, 2022

What does it take to build brand awareness? Today, we have brand mascots faking forbidden romances, sponsored dance challenges and internet beefs over—ironically enough— chicken sandwiches. Building a memorable brand takes some big swings but you have to walk before you can run. What is brand awareness? Our advice?

Branding 128

Branding Customer Journey Marketing Automation Platform Fashion 128

Backlinko

DECEMBER 7, 2023

We’ll walk you through how to leverage LinkedIn SEO to enhance your visibility and engagement on the world’s biggest business networking platform. We’ll walk you through how to leverage LinkedIn SEO to enhance your visibility and engagement on the world’s biggest business networking platform. What Is LinkedIn SEO?

SEO 95

SEO User-Generated Analytics Product 95

Orbit Media Studios

JUNE 3, 2022

Social media is a powerful tool for businesses and brands looking to grow their reach and connect with customers. Whether you’re looking to promote new products, build customer loyalty, or simply increase brand awareness, you can use many strategies and tactics to help maximize your social media presence. Before we start….

Social Media Marketing 108

Social Media Marketing User-Generated Promotion Customer loyalty 108

CXL

JUNE 2, 2022

The biggest challenge for marketers is getting them. Account-based marketing (ABM) and lead generation both offer a way to do this. You’ll also learn how to approach ABM and lead generation to engage your ideal customer. Account-based marketing is a team sport. A higher ROI than any other type of marketing.

Inbound Marketing 78

Inbound Marketing Thought Leadership Marketing Marketers 78