SocialPilot

JULY 24, 2024

These metrics are a data-driven compass that guides your social media strategy and shares invaluable insights into the audience’s behavior, content performance, and campaign effectiveness. In this blog, we will walk you through some of the key metrics social media teams track to achieve their marketing goals.

Key Performance Indicator

SocialPilot

MAY 8, 2025

The analytical data guides you in developing targeted content, optimizing marketing approaches, and boosting engagement rates. Social media audience includes people your brand aims to reach with content, ads, or engagement efforts. For example, a viral meme on TikTok won’t resonate with corporate executives on LinkedIn.

Gen Z

Hubspot Marketing

NOVEMBER 1, 2024

Pay-per-click (PPC) : Whether on social media, search engines, or otherwise, PPC ads help brands surpass algorithms and reach their target audiences. Engage with your audience: Respond to comments, ask questions, and spark conversations. Invest in paid ads. Glossier, for instance, is no stranger to using ads on TikTok.

Manufacturing

Customers.ai

NOVEMBER 20, 2024

That’s why we created this Marketing Campaign Checklist , your ultimate guide to nailing every detail, from planning to post-launch optimization. Achieve a 5% click-through rate (CTR) on paid ads. Some common KPIs to track include: Click-Through Rate (CTR): Measures how many people click on your ads or links.

PR

SocialPilot

FEBRUARY 11, 2025

This blog unpacks the ways to go viral on social media breaking down proven tips, examples, and other secrets to help you skyrocket your engagement. Massive Participation: Millions recreated the dance on TikTok, YouTube Shorts, and Instagram Reels. Lets get started! How Did This Take Over Social Media?

User-Generated

Buffer Marketing

NOVEMBER 14, 2024

 If you are, don't worry: there's plenty of guidance in this guide for intermediate and advanced creators too. Adding a relevant keyword is also an opportunity to tell who you are and what you sell to potential customers at a glance — since it’s the first thing someone sees when they land on your profile.

Social Media Marketing

Neil Patel

JUNE 5, 2025

That doesn’t mean you should completely abandon the written word when developing your strategy, but it might inspire you to focus on tight, 1,000-word (or less) blog posts, news articles, and infographics to help get your point across. In fact, ad revenue from short-form video is projected to top $10 billion in 2025. Not convinced?

Entertainment

SocialPilot

JANUARY 27, 2025

In this comprehensive guide, youll learn everything you need to create a social media strategy for your business that works: actionable steps, secret tools, and real-world best practices. Discuss pain points, individual motivations, preferred content formats (blogs, videos, whitepapers), and social media habits. The good news?

Thought Leadership

SocialPilot

JUNE 19, 2025

That’s exactly why we created this blog. Type Best For AI Tips Best Platforms Reels & Shorts Fast storytelling, trends, and entertainment GPT for scripts, Pictory for editing Instagram, TikTok, YouTube Shorts Carousels Tutorials, storytelling, Tips, how-to guides GPT + Canva/Designs.ai

Thought Leadership

SocialPilot

JUNE 18, 2025

In this guide, I’ll walk you through the impact I’ve seen firsthand: the wins, the lessons, and the strategies that truly pay off. They didn’t rely on big ad spend but instead told stories that resonated with their audience, from product showcases to fitness transformations. To generate organic leads, focus on providing value upfront.

Real Estate

SocialPilot

JUNE 27, 2025

This blog is your roadmap to building a high-performing social media content strategy in 2025—one that aligns with your marketing goals, speaks directly to your audience, and makes every post count. It’s format-flexible – Reels, TikToks, carousels, memes—what works gets posted. But here’s the truth: showing up isn’t enough anymore.

Thought Leadership

Hootsuite

JULY 15, 2025

In this guide, I’m sharing the best ChatGPT alternatives to power up your marketing workflow. Streamlined repurposing: Got a blog post you want to turn into a LinkedIn carousel? Need a TikTok script based on your latest Reel? It’s no longer just a nice-to-have. It’s becoming a core part of how modern teams get work done.

SEO

Sprout Social

MAY 8, 2025

Why tracking Reddit trends is important for your brand Reddit is built to spark trends. This means you get unprompted brand feedback without the highly performative layer of networks like TikTok and Instagram. A recent Reddit report shows that users added the term Reddit to their Google searches over 32 billion times.

Gen Z

Backlinko

MAY 31, 2025

A coordinated push across email marketing , social, blog posts, and other channels builds stronger visibility and reinforces your message multiple times for your audience. For example, your cookware brand can focus on TikTok and Instagram to stay top of mind for cooking enthusiasts. But your social accounts are only posting cat memes.

User-Generated

Buffer Marketing

APRIL 30, 2025

If Canva isn’t quite your vibe, or you want some extra options in your creative toolkit, here are two solid alternatives that work well for Instagram visuals: Adobe Express : Formerly known as Adobe Spark, Adobe Express is a content creator’s dream, offering thousands of free templates for social graphics, reels, stories, and more.

User-Generated

SocialPilot

MAY 27, 2025

This guide will walk you through what they do, when to hire, costs, and how to find the right fit. Heres a quick guide to common social media content creator types: 1. Ideal for: TikTok-only creators, LinkedIn ghostwriters, YouTube Shorts editors. Partners with Paid Media Teams to produce organic-style content for ads.

Thought Leadership

Animalz blog

NOVEMBER 14, 2024

They guide users through a four-step loop: trigger, action, variable reward, and investment: Trigger. Buffer has developed multiple touchpoints for their audience across various platforms, including LinkedIn, TikTok, Instagram, and even Discord, with their “Creator Camp” challenge.

User-Generated

SocialPilot

FEBRUARY 17, 2025

Thats rightpeople locate brands, blogs, and businesses through platforms like Facebook, Instagram, LinkedIn, and even TikTok. A well-optimized social media profile guides viewers toward your website , guaranteeing they know who you are, what you do, and why they should engage with your business.

Transform

SocialPilot

JULY 14, 2025

This blog breaks it down. Instagram suggests based on interest tags, LinkedIn ranks by relevance, and TikTok surfaces content based on viewing behavior. It includes blogs, videos, email campaigns, lead magnets—everything. Let’s break down 12 proven SMO strategies that help your content show up, stand out, and spark action.

Real Estate

SocialPilot

FEBRUARY 3, 2025

We have packed everything in this guide. Awareness Capturing Attention and Sparking Interest The first stage of building a social media marketing funnel is setting awareness. They discovered that the TikToker was skateboarding, drinking their juice because his car broke down. Ask yourself these questions: Who will you service?

Social Media Marketing

SocialPilot

JULY 16, 2025

This blog will explain why carousels are so effective, provide guidance on brainstorming carousel ideas, outline the key specifications to follow, and offer step-by-step tips on creating and posting them on LinkedIn. Still, many businesses and individual creators rely on plain text or single-image posts, missing out on serious visibility.

Thought Leadership

SocialPilot

JUNE 26, 2025

You can promote lead magnets like free guides, webinars, or industry reports using native LinkedIn posts or ads (if budget allows). But even without ads, these posts can drive inbound interest when crafted well. Turn blog posts, webinars, or whitepapers into short carousels, quotes, or quick how-to updates.

Gen Z

Backlinko

JUNE 23, 2025

Scaling high-performing ads $39+/month HubSpot AI marketing automation $20/month/seat 1. For more, check out our guide: How to Use AI for Writing Exceptional Content.) This includes SEO blog posts, product descriptions, email campaigns, and more. I start with a prompt to spark momentum. ” Then, enter the URL.

User-Generated

Buffer Marketing

JUNE 30, 2025

Check TikTok or YouTube Shorts for early trends 10. stops writing blog post for spontaneous dance break.* Tools like ReelTrends and TrendTok Analytics track trending audio across Instagram, TikTok , and YouTube , showing you: Which sounds on Instagram and other platforms are picking up steam How they’re performing over time.

Millennials

SocialPilot

JULY 7, 2025

Just when you’ve nailed your strategy, a new algorithm tweak, ad format, or platform feature drops, and suddenly, it’s time to pivot again. That’s precisely why we put this blog together. Why it matters for marketers: It’s a great time to revisit your carousel strategy—think storytelling, step-by-step guides, or product highlights.

Thought Leadership

Martech

JULY 30, 2025

It’s more than writing with your audience in mind — it’s the deliberate use of language to spark emotion, shape perception and inspire action. Every product description, ad and social post plays into this character: gritty, bold and absurd. Paid ads typically communicate one core offer with one outcome and one clear CTA.

Copywriting

SocialPilot

MARCH 10, 2025

Conventional marketing struggles to stand out as users long for authenticity and humor over sales ads. This blog will help you understand why meme marketing works and how to use it to make your brand ever-lasting. ” Aidan Brannigan Memes dont feel like ads; that is why they work. Not all humor works for every brand.

Gen Z

Animalz blog

AUGUST 5, 2025

When those signals spark, you’ll know your story landed. 19:55) Back in 2016, her team published ten laser-focused guides around “Salesforce walkthrough” and similar high-intent terms. TikTok-style shorts win attention up top; heavyweight research wins trust down low. 26:43) Kirti sees a barbell. So that is the idea.

Thought Leadership

Sprout Social

AUGUST 11, 2025

Source: Instagram A seasonal lookbook is perfect for repurposing content across other social media channels or even a blog. Pro tip: Adding local cuisine, weather tips or public holiday reminders will make your content extra practical for Australian audiences planning weekend trips or regional getaways. Source: TikTok 11.

Branding

SocialPilot

JUNE 18, 2025

That means your audience isn’t just on one platform – they’re spread out, discovering content in different ways across TikTok, Instagram, LinkedIn, and more. This blog breaks down 10 proven, smart strategies to help you grow faster, stay relevant, and connect deeper with your audience. Want more insights like these? Bios aren’t clear.

Gen Z

SocialPilot

JULY 4, 2025

This guide gives you 15+ LinkedIn post ideas that strike the right balance, designed to expand your reach without compromising on tone, style, or brand credibility. Here’s how we made our first $100K – without ads, investors, or luck. It’s a professional space where reach depends on relevance, trust, and timing. But here we are.

Thought Leadership

Neil Patel

JUNE 10, 2025

It’s one of the fastest ways to boost visibility, build trust, and spark authentic engagement. Use an influencer persona to guide your search and filter out mismatches. Think local fitness coaches or niche hobbyists on Instagram or TikTok. TikTok Creator Marketplace also offers a great stepping stone for finding influencers.

Branding

SocialPilot

AUGUST 1, 2025

This blog gives you a 4-stage system to help you find who’s pulling your audience, what they’re doing that works, and how to respond strategically without copying a single post. And with Instagram’s global ad audience size in 2025, reaching over 1.84 Look for clues like “I’ve been loving this brand lately…” versus “#ad”.

User-Generated

Hubspot Marketing

MAY 15, 2025

Motivational quotes, success stories, or anything that sparks positive emotion. Instead of starting from scratch for every post, you can take one strong idea and spin it into different formats whether that's a blog post, a short video, a carousel, or a handful of social posts. Inspirational. Promotional. Community-building.

Education

Hootsuite

OCTOBER 30, 2024

Advanced social strategies use targeted ads, influencer partnerships, and UGC campaigns to reach new audiences. Social media management is the process of planning, creating, and managing content across platforms like TikTok , Facebook , Instagram , X (formerly Twitter) , LinkedIn , Pinterest and YouTube. Visual content. Video content.

Management

Hootsuite

FEBRUARY 14, 2025

In this blog post, well cover everything youve been dying to know about the YouTube algorithm: how it works, key ranking factors, and ways to optimize for more views. Shorts and YouTube monetization In 2023, YouTube revamped its Shorts monetization model, allowing creators to earn ad revenue through the YouTube Partner Program.

Analytics

Martech

FEBRUARY 19, 2025

TikTok is mainly seen as a prime venue for Gen Z to share dance crazes, which can be perfect for B2C marketers. According to Meltwater, TikTok ads have the potential to reach 48.8% However, marketers must understand and work with TikTok’s culture to succeed. Table of contents Why use TikTok for B2B marketing?

Gen Z