Buffer Marketing

JULY 18, 2024

  Google PageSpeed Insights Check the speed and usability of your site on multiple devices Limitations:  None Enter a URL, and this tool will test the loading time and performance for that URL on desktop and mobile. However, Google Analytics has since stopped showing which keywords send you that traffic.

SEO

Backlinko

JULY 22, 2024

Backlinko started as a simple personal blog in 2012, publishing one or two posts per month. If done well, SEO (search engine optimization) can send thousands of targeted visitors to your website every month. This turns your site from an afterthought into an asset that generates leads and sales. Okay, ready?

SEO

Backlinko

JULY 15, 2025

Random content creation is the top reason you won’t see ROI from your content marketing. One week, you write blog posts. At this point, they’re digging into Google and large language model (LLM) results, Reddit threads, YouTube videos, and niche forums. The next week, you film some YouTube videos.

Customer

Martech

JULY 24, 2025

If you publish videos to YouTube using the same approach you use for blogs, you’re not alone. YouTube and Google Search seem like close cousins. Many B2B content teams take what works for blog SEO (keyword research, metadata, titles, etc) and apply it to video. At first glance, it makes sense. The same company owns them.

SEO

Backlinko

JULY 19, 2024

16K of these rank in the top 10 positions. That’s why we put together this list of the five best rank tracking tools for businesses, SEO agencies, and blogs of all sizes. At the top, you’ll find the “Visibility Trend” chart. By tracking which keywords you’re ranking for, where you’re gaining, and where you’re losing.

SEO

Hubspot Marketing

JULY 16, 2024

Correctly understanding your readers’ intent is key to ranking high in Google. So, how can you make sure you apply each keyword to the right landing page or blog post? I downloaded the keywords from the brand’s Google Search Console and asked ChatGPT the following prompt: “Classify the SEO keywords in the Excel spreadsheet by intent.

SEO

Buffer Marketing

OCTOBER 3, 2024

Ask your audience I kept the best one at the top. Use social media trends There’s always Google trends, but today, almost all social media platforms help you find what’s trending on their network. But.how do you even find content ideas that resonate? And how do you ensure you never run out of them? ’) ever again. 

SEO

Backlinko

DECEMBER 6, 2024

Heres what your marketing funnel might look like: A wide top shows people who become aware of your product or service. The ToFu, MoFu, and BoFu Funnel ToFu, MoFu, and BoFu are each stages of the customer journey: ToFu stands for top of funnel and signifies the awareness stage. Lets use a practical example to illustrate this.

Customer Journey

Backlinko

NOVEMBER 18, 2024

Competing URLs: Links to top-ranking posts for the primary keyword. This includes notes on the types of content that are ranking, such as blog posts or landing pages. This includes notes on the types of content that are ranking, such as blog posts or landing pages. For example, search “marketing tools” on Google.

Whitepaper

Hubspot Marketing

DECEMBER 16, 2024

Over the past three years, Ive written over 200 marketing content pieces from blog posts to guides to landing pages. Brands that produce hundreds of pieces of content each year suddenly find themselves with a library of thousands of outdated blog posts that erode brand trust and drag down their SEO. How often should you update content?

SEO

Hubspot Marketing

NOVEMBER 26, 2024

Top 6 Social Media Marketing Challenges in 2024 1. For example, take one of your 1,800-word blog posts and rework it into punchy short-form content for channels like Instagram or TikTok. For example, take one of your 1,800-word blog posts and rework it into punchy short-form content for channels like Instagram or TikTok.

Social Media Marketing

SocialPilot

OCTOBER 14, 2024

Among many online review platforms, Google Reviews is a standout, attracting 73% of all online reviews. Google Reviews appear right alongside your business listing on Google, persuading potential customers even before they visit your website. Let’s dive into how to manage your Google reviews: 1.

Management

Martech

JANUARY 21, 2025

Repurposing involves adapting content to a new format such as converting a blog post into a video or webinar. For example, an in-depth guide could become: A blog post that highlights key statistics. For example, a well-researched report could provide weeks worth of material for blogs, social posts and email campaigns.

Whitepaper

Hubspot Marketing

JANUARY 23, 2025

The specifics will vary depending on the kind of content youre creating and who the brief is for, but it should anticipate and answer top-level questions about content, format, communication, and so forth. The need for content creators to be crystal clear on their assignments. Table of Contents What is a content brief?

Logistics

Backlinko

OCTOBER 21, 2024

But first, let’s touch on how Google thinks about knowledge. Understanding Information Gain: Inside Google’s Black Box The 2020 Google patent application gave us insights into how the search giant evaluates content. Google is building a complex understanding of how topics evolve. What does Google do?

SEO

Backlinko

DECEMBER 5, 2024

For example, when you search for a nearby store or service on Google, a local pack shows up. Like on this results page for “pet shop near me”: The top-ranking organic listing is Pet Supermarket. First, the business has an optimized Google Business Profile. What Is Local Search Marketing? But how did it get there?

Search Marketers

Orbit Media Studios

OCTOBER 30, 2024

Disruption : Google’s ‘AI overview’ reduces organic traffic to websites. Disruption : AI chatbots are an alternative to Google, reducing the use of search engines. Google’s ‘AI overview’ is reducing organic traffic to websites Bad for brands, good for Google. Really, there are several big topics here.

SEO

SocialPilot

JANUARY 16, 2025

Remember when Google was the go-to for all your searches? Google is showcasing content from YouTube, Instagram, Pinterest, etc, within its search results. This means when you optimize your social media content, the chances of it appearing in Google searches also increase. Those days are slipping away. Lets dive in.

SEO

Backlinko

OCTOBER 16, 2024

And they’re willing to pay top dollar for that expertise (more on that later). In the 2000s, SEOs were keyword stuffing and spinning up personal blog networks (PBNs). The global SEO industry is projected to reach $157 billion by 2032. (Up Up from $68 billion in 2022.) Why is this happening? Those jobs pay well, too.

SEO

Hubspot Marketing

JANUARY 16, 2025

Lack of communication and alignment between departments is a top concern of marketers, per our 2024 State of Marketing survey. Lack of communication and alignment between departments is a top concern of marketers, per our 2024 State of Marketing survey. Using a tailored content scoring process. Let's get scoring!

Analytics

Backlinko

SEPTEMBER 6, 2024

Let’s say you’re researching the top-ranking pages for an article about “running for beginners.” You know the saying “work smarter, not harder”? That’s what Chrome extensions can do for you. In fact, Leigh McKenzie, head of SEO at Backlinko, uses Chrome extensions to speed up many daily SEO tasks. Let’s get started! It’s a tedious process.

SEO

Orbit Media Studios

FEBRUARY 4, 2025

Thats why very few marketers know their top converting articles. Thats why very few marketers know their top converting articles. But those top few articles are far more compelling than the rest. The conversion rates of the top 10 are probably 10x the average. Name the file Blog Traffic or something similar.

Analytics

Hubspot Marketing

DECEMBER 12, 2024

Digital content includes, but is not limited to: Blogs/Articles Videos (Static and Live) Podcasts Images (Photographs, Graphics, Infographics) Emails (Newsletters, RSS feeds, transactional emails) Downloads (Guides, Reports) Webinars Templates Interactive Tools (Quizzes, Calculators, etc.) Table of Contents What is digital content?

Tentpole

Backlinko

DECEMBER 23, 2024

So we published a free tool with a supporting blog post on the same topic. Now this page ranks for 1,000 queries and gets over 13k clicks a month from Google. Say a competitor is focused on targeting top-funnel keywords like “online course platforms.” ” Search the keyword on Google. Click Search.

SEO

Backlinko

DECEMBER 29, 2024

Want to know why some plumbing businesses dominate Google’s first page while others struggle to get noticed? They appear in Googles 3-Pack when prospective customers in their area search for “plumbing company and other related keywords. per month in Google Ads. It’s not luck. The best part? every month.

SEO

Backlinko

JUNE 12, 2025

You lost half your Google traffic. New research from Semrush reveals a seismic shift happening right now: LLM traffic will completely overtake traditional Google search by 2027. The problem is you can’t see this influence in Google Analytics. ” Older users see it as a Google replacement.

SEO

Martech

FEBRUARY 27, 2025

Start with the basics Start off by getting grounded in the basics of AI and large language models with introductory articles from OpenAI and Google. A quick Google search will reveal courses that specialize in AI for marketers. However, being able to communicate with a technology and knowing how to use it are very different things.

Communications

Orbit Media Studios

OCTOBER 16, 2024

I have been since the early days of blogging. Cons : Over reliance on Google. Top-of-funnel metrics become a distraction. Recently, I was visiting a blog and noticed a lot of keyword-first content. By Andy Crestodina I’m an SEO. I have been since the early days of search. I’m also a content marketer. Others are not.

SEO

Hubspot Marketing

JANUARY 22, 2025

Blog articles and website pages take time to get crawled and indexed by search engines. Lets go over what organic marketing is, how it compares to paid alternatives, and how to create your strategy. Table of Contents What is organic marketing? Benefits and Drawbacks of Organic Marketing What are the benefits of organic marketing?

Gen Z

Backlinko

NOVEMBER 1, 2024

Your prospects are searching for roofers on Google right now. If you don’t appear in the top search results, it doesn’t matter how great your roofing services are—they’ll hire someone else. SEO has the power to rank your business on top of the search results. First, claim and optimize your Google Business Profile (GBP).

SEO

Marketing Insider Group

AUGUST 5, 2024

Using analytics platforms like Google Analytics and automated tools like Zemanta enhances data tracking and campaign optimization. Analytics Platforms Tools like Google Analytics and Facebook Ads Manager are your best friends here. Importance of Measuring Paid Media Performance Why bother measuring paid media performance?

Transform

Backlinko

JANUARY 23, 2025

Want more buyers and sellers from Google without relying on Zillow or Redfin? This includes Google Maps when people search for things like realtor in your area. For example, the cost-per-click of a Google ad for the keyphrase real estate companies in West Palm Beach Florida is $5.67. Then, become skilled at real estate SEO.

Real Estate

Martech

AUGUST 19, 2024

New technologies and changing buyer behaviors demand that marketers stay adaptable and innovative. For small teams, account-based marketing ( ABM ) simplifies targeting and maximizes budget impact. Targeted campaigns : Focusing on specific accounts ensures marketing efforts resonate with each client’s unique needs.

Key Performance Indicator

Search Engine Land

JULY 10, 2024

Google has been vocal about the importance of Internal linking for years. Google’s John Mueller touched on this specifically in this Office Hours Hangout from 2022, calling internal linking “super critical for SEO success.” Use anchor texts that accurately describe to the user and Google what exactly you’re trying to index and rank.

SEO

Hubspot Marketing

APRIL 30, 2025

The graph on Google Search Console was trending strongly up. You may also know these stages as: Awareness = Top of Funnel (ToFu) Consideration = Middle of Funnel (MoFu) Conversion = Bottom of Funnel (BoFu) Understanding buyers journey keywords will pivot your SEO strategy from clicks to revenue, which matters for every business.

SEO

Backlinko

APRIL 7, 2025

Like it or not, were all at the mercy of Googles ranking systems. Google provides fairly detailed guidelines about the type of content its looking for: helpful content. We aim for every article we publish to meet or exceed Google’s helpful content standards. But what was the Google Helpful Content Update (HCU)?

User-Generated

Hubspot Marketing

DECEMBER 24, 2024

I also know for a fact that cornerstone content formed part of the SEO content strategy that still drives millions of visits to the HubSpot blog today. I remember exactly where I was when I stumbled upon the concept of cornerstone content for the first time. So, the cornerstone content model isn't exactly 'Moon Landing' material.

SEO