Marketing Insider Group

JANUARY 2, 2024

That’s right – we’re first hand witnesses to the decline of social media as the go-to source for driving web traffic. With the reduced efficacy of social media referrals, the focus is now shifting towards enhancing and utilizing owned content channels like websites, blogs, and email newsletters for direct audience engagement.

Content Marketing 101

Content Marketing Marketing Marketers User-Generated 101

Marketing Insider Group

JULY 21, 2020

Now let’s look at some of the hard data. so you can plot the right marketing strategy for your team’s future. With today’s tech-driven world, then, marketers must look for developments that are possible — and promise huge impact. Keep an eye out for new trends and technologies that can streamline your marketing strategy.

Millennials 223

Millennials Whitepaper Transform Gen Z 223

Businesses Grow

JANUARY 8, 2024

They usually name the same obvious trends over and over! Let’s consider some non-obvious social media trends that are insightful, bold, and important! A few months ago, I wrote a blog post tracing the history of speed in marketing and the implications of meme marketing. But this isn’t just a GenZ trend.

Gen Z 128

Gen Z Whitepaper Influencer Marketing User-Generated 128

Hubspot Marketing

FEBRUARY 12, 2024

Welcome to HubSpot's Expert Edge Series , where we interview top execs at major brands to explore their perspectives on the latest trends, challenges, and opportunities shaping the industry. And yet HubSpot Blog Research reports that 83% of marketers are still leveraging third-party cookies in some capacity. “We Let's dive in.

Transform 96

Transform Advertising Advertisers CMO 96

Scoop.it!

NOVEMBER 2, 2023

Or, in simpler terms, you have to understand your consumer’s behavior. Here, we’ll show how consumer behavior shapes digital marketing and how you can leverage it to create the most impactful campaign and strategies from day one. If you disagree, then this article is for you.

Digital Marketing 83

Digital Marketing Gen Z Manufacturing Customer Journey 83

Tiecas

MARCH 21, 2024

Speaking of reaching engineers where and what content they consume, I once collaborated with the Director of Applications Engineering with a manufacturer of leak testing systems. Quick fixes like Pay-Per-Click (PPC) ads can be effective for standard industrial products, consumables, and parts. It shows you the longevity of blogging.)

Manufacturing 75

Manufacturing Transform Marketing Marketers 75

Businesses Grow

MARCH 27, 2023

I mean, that is definitely a First World problem, but this is a First World blog post! Now, let’s get on with the ten tests! ChatGPT did a lovely job and it obviously drew from the thousands of blog posts I’ve written over the years. With a little editing, I could have easily used this output as a blog post.

Gen Z 145

Gen Z Transform Marketing Marketers 145

Jeff Bullas

FEBRUARY 13, 2023

New trends and technology seem to appear overnight, and it’s becoming increasingly difficult to keep pace. Apparently, there is a big gap between those who understand the value social media can bring and those who still see it as a passing trend. 67% of consumers go to social media for customer service. Don’t panic yet.

Social Media Marketing 306

Social Media Marketing Marketing Marketers User-Generated 306

Sprout Social

JANUARY 11, 2024

How exactly do you quantify the impact of your brand in people’s minds? This isn’t just about bragging rights. Inform strategic partnerships and alliances You attract the right partners when your brand is recognizable and reputable. But measuring something as intangible as that can be tricky.

Branding 110

Branding Transform Health Analytics 110

Set Up

NOVEMBER 9, 2023

Having periodic conversations with marketing leaders not only helps us keep a pulse on every industry, but reveals common trends and challenges that all marketers are facing. Coupled with a tighter circle of partners and intense investment in experiential selling techniques, new key traveler trends are created daily.

Finance 64

Finance Education Manufacturing Entertainment 64

Hubspot Marketing

APRIL 10, 2023

In a recent Glimpse survey I ran for the HubSpot Blog, 78% of marketers said they were already facing one of the biggest lemons of 2023 -- recession. What's more, almost half were already seeing negative impacts. On top of that, one in three think a recession will have an even bigger impact on marketing than COVID-19.

Shoppers 94

Shoppers User-Generated Marketing Marketers 94

Businesses Grow

APRIL 3, 2023

A the urging of my website advisor, I did some housekeeping here on the blog. It was time to sweep out some older blog posts that were either irrelevant or ignored by the world. ” Measurement was almost impossible, blogging was a new rage, and Twitter was just building steam. Man-machine interface.

Marketing 132

Marketing Marketers Social Media Marketing Education 132

Hubspot Marketing

OCTOBER 24, 2022

Maybe you're struggling to keep up with the latest trends. Below, let's explore the global issues marketing leaders believe they'll struggle with in 2023, according to new HubSpot Blog data from 500+ marketing executives. Let's take a look at those now. Every marketer faces different challenges. What Can You Do?

Law 98

Law CRM Market Trends Marketing Strategy 98

Hubspot Marketing

JUNE 5, 2023

The question now becomes: how will you fold it into your work? The HubSpot Blog surveyed 1,300+ professionals to see how they use AI in their day-to-day work and where they see the biggest benefits of this technology. Yet, the quality of your creativity is often impacted by tight deadlines, limited time, and competing responsibilities.

Marketing 109

Marketing Marketers Customer Branding 109

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

While it can be a challenge to stay ahead of the trends, shifts, and latest developments in marketing at any given moment, we’ve never shied away from a challenge. . At the end of this blog, y ou’ ll be able to share your resolutions , priorities, concerns, and more. . Proving the impact of digital marketing .

Transform 174

Transform CRM Marketing Automation Platform CMO 174

Hubspot Marketing

FEBRUARY 23, 2024

The right marketing questions can help you find these essential answers. Support ticket trends. Social media managers now have to route customer service questions to the right people—and if they don’t, it reflects poorly on the brand overall. So it’s not enough to tap into the latest and greatest trend. Churn rate.

Direct Mail 86

Direct Mail Marketing Marketers Transform 86

Marketing Insider Group

NOVEMBER 6, 2023

In today’s world, with tools like omnichannel marketing, businesses aren’t just reaching consumers. What’s even more exciting is that marketers can now keep an eye on how their ads are doing, minute by minute. They can see which ones consumers are clicking on, which ones we’re ignoring, and adjust on the fly.

Performance Marketing 73

Performance Marketing Transform Marketing Marketers 73

Marketing Insider Group

DECEMBER 18, 2023

It’s about strategically placing your message in front of the right eyes at the right time. Content Distribution on a Budget: Outbrain Image Source: Outbrain Almost everyone has encountered Outbrain, whether you’ve realized it or now. You’re not just looking to catch someone’s eye. Why Outbrain? Why BuzzSumo?

Gen Z 93

Gen Z Millennials Advertising Advertisers 93

Customers.ai

JANUARY 8, 2024

Take, for instance, the ripple effects of iOS 17 privacy changes and the upcoming Google Chrome Cookie Deprecation , both casting a profound impact on tracking and data collection practices. The only constant is change, right? And once a user clicks on an ad and comes to your site, you now have first-party data.

User-Generated 103

User-Generated CRM Outbound Marketing Law 103

Hubspot Marketing

JANUARY 5, 2024

That means blog posts, articles, social media posts, website copy, etc. Content is intended to be consumed, and writers create written content that enriches the connection between a brand and its target audience. When done right, content writing can convert readers into prospects and prospects into paying customers.

Health 106

Health Entertainment SEO eBook 106

Set Up

SEPTEMBER 26, 2023

The takeaways from these blogs are not only informative, but incredibly insightful for any marketer on their career path. At the latest “In This Dame and Age” event, the Setup team pulled out a list of hot trends that marketing leaders were prioritizing over the last year. Are trends like “metaverse” still hot, or not?

Market Trends 59

Market Trends Health Transform Marketing 59

Marketing Insider Group

FEBRUARY 11, 2021

Marketing trends come and go faster than a Nascar driver through a pitstop these days. Most trends can be found on a national or even global scale, but those same trends can have an impact on local marketing. If you’re an entrepreneur and local businesspeople, keep your eye on these five trends in 2021: 1.

Digital Marketing 145

Digital Marketing Marketing Marketers Finance 145

Buffer Marketing

DECEMBER 12, 2023

Since the first blog post was published and the first YouTube video was posted, content creation has evolved rapidly. It’s now treated as a legitimate business, with real earning potential for anyone with a smartphone and a willingness to share their creations. As a creator's audience grows, so does the content demand.

Fashion 104

Fashion New Technology Branding Product 104

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. If you need a helping hand to choose the right digital marketing tools or want to know some secret hacks for a roaring brand presence, it’s best to rely on them. Stelzner He is the founder of the Social Media Examiner blog. Why should you follow her?

Digital Marketing 93

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 93

Hubspot Marketing

AUGUST 3, 2022

Right now, the low-hanging fruit for automation is boring repetitive work. According to the HubSpot Blog’s 2022 Marketing Trends Report , roughly 17% of marketers currently integrate automation or artificial intelligence as part of their marketing strategy. Automating High-Value Actions.

CRM 121

CRM Retail Customer Journey Market Trends 121

Hubspot Marketing

MAY 1, 2023

In 2023, having the right data can make or break your brand. But, for good reason, consumer data is harder than ever to get. As data privacy regulations continue to tighten and third-party data channels are phased out , just 29% of consumers say they trust brands with their data.

Law 111

Law Branding Analytics Communications 111

Hootsuite

NOVEMBER 7, 2023

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Now, all you have to do is set up a social listening tool to track the details that matter most to your brand, and the information comes directly to your computer screen.

Branding 98

Branding Price Analytics Social Media Marketing 98

Rock Content

JANUARY 7, 2024

When it comes to your marketing plan, finding the balance between what works for your brand and the newest trends that capture the attention of target audiences can be challenging. To meet this challenge, however, you’ll first need to determine which content marketing trend s are here to stay and why Enter video content marketing.

Entertainment 74

Entertainment Video Marketing Thought Leadership Education 74

Search Engine Land

SEPTEMBER 11, 2023

Results will vary depending on your strategy, but data suggests that you must wait to see an impact. These tasks can consume your precious time and energy, which you could use for other important aspects of your business like customer service and sales. They have the skills and tools to get the job done right. So what do you do?

SEO 141

SEO User-Generated Energy Promotion 141

Martech

JUNE 6, 2023

The best marketers are getting on their front foot right now, figuring out how and where to apply generative AI and all its variations. Applied thoughtfully, generative AI is having an immediate impact helping marketers and teams save time, increase efficiency, and enable new capabilities.

Transform 95

Transform Marketing Marketers Education 95

Rock Content

FEBRUARY 15, 2024

It is now encroaching on the role of search engines. This shift to information discovery through social media has been occurring gradually but is now speeding up. Cracking the Code: How Social SEO Impacts Your Google Rankings Social SEO focuses in on how you manage your social media accounts, and it requires more planning on your part.

SEO 81

SEO Whitepaper Real Estate User-Generated 81

Hubspot Marketing

DECEMBER 28, 2023

Expect impactful stories from real people, quirky TikTok clips, interactive video ads, and more. Cut to 2023, and 53% of marketers are increasing their TikTok investments ( HubSpot Blog Research ). Yes, you heard that right. We’re sharing 22 video marketing examples and advertisements from the past two years to help inspire you.

Video Marketing 105

Video Marketing Advertising Advertisers Entertainment 105

Hubspot Marketing

FEBRUARY 23, 2021

Now, with the rise of video and podcasts, it's blogging's turn to feel the heat. I reached out to marketers with backgrounds in product marketing, SEO, YouTube, podcasting, and more and asked them, " Are Blogs dead? In all fairness, this question surrounding blogs is not without reason. Blogs vs. Other Marketing Channels.

User-Generated 141

User-Generated Marketing Marketers SEO 141

Martech

APRIL 28, 2023

While AI outputs are improving daily, smart prompt engineering is now becoming a critical skill marketers need to learn to achieve better results. These models also develop more specific and valuable keywords, ensuring marketing efforts reach the right people. Like keyword research, content creation is a labor-intensive process.

Whitepaper 120

Whitepaper Transform User-Generated Marketing 120

Hubspot Marketing

DECEMBER 20, 2022

In this blog series, we’ve brought you up to speed on the Crisis of Disconnection , while outlining how the growth challenges ahead for your business won’t be your average walk in the park. Now, with the daunting stuff behind us, let's turn our attention toward the light at the end of the tunnel. The average blog growth rate is -1.6%.

Branding 91

Branding CRM Thought Leadership Advertising 91

SocialPilot

FEBRUARY 11, 2024

AI and influencer marketing — the very notion of blending these two isn’t just a trend; it’s a strategic revolution. This statistic highlights the significant impact of AI integration on influencer marketing strategies. Influencer Identification First things first: You need to identify the right influencer.

Influencer Marketing 89

Influencer Marketing Transform Marketing Marketers 89

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. See where your dollars had the most impact in the previous year—the campaigns that brought the biggest return on ad spend (ROAS), conversion rates or lead sources. How has AI impacted the market?

Social Media Marketing 131

Social Media Marketing Marketing Marketers Influencer Marketing 131