Search Engine Land

JULY 29, 2024

Change is the only constant in today’s rapidly evolving digital marketing landscape. As GEO and its effects on SEO and digital marketing continue to evolve, we’ll cover the basics to equip you with the knowledge to navigate these dynamic changes and stay ahead.

User-Generated

Hubspot Marketing

DECEMBER 12, 2024

No one knows this better than modern marketers, but for those of you new to the field or looking for a refresher on what actually falls under the umbrella of digital content, Im here to break it down. In other words, digital content could also be defined as online media created for content marketing. Digital content. This article?

Tentpole

Hubspot Marketing

APRIL 23, 2025

In this article, Ill break down what EMV is, why EMV isnt just your marketing teams concern, how to calculate EMV to prove its impact, and real-world examples of brands doing it right. Influencer marketing: When influencers, bloggers, or vloggers organically hype up your product/service to their audience.

PR

Hootsuite

JANUARY 10, 2025

For commitmentphobes, the word engagement might be a terrifying and loaded one but for social media marketers, Facebook engagement is the holy grail. And an engaged audience that wants to interact with your brand is something every marketer should aim for. Plus, UGC posts reliably earn high engagement. Simple shots work well.

Entertainment

Search Engine Land

JULY 17, 2024

A trend-led SEO approach can increase brand awareness and advocacy, setting your content apart from competitors’ often homogeneous strategies. Here are five ways to leverage trends within your SEO content strategy to stand out. Explore video content , blog content and imagery/infographics. See terms. proactivity.

SEO

SocialPilot

JANUARY 16, 2025

Its time to treat your social media strategy like the SEO powerhouse it can be because the future of SEO is social media, and we will make sure youre ahead of the curve. Actionable Strategies for Post-Optimization Use Niche Keywords and Hashtags :Conduct good keyword research and add target keywords in captions and graphics.

SEO

Marketing Insider Group

MARCH 24, 2025

As a small business looking to gain a foothold in your industry, you already know the importance of marketing and advertising for building your brand and presence. Well answer all these questions and provide top tips on creating a stellar social media strategy that serves your small businesss goals. What content should you post?

User-Generated

Backlinko

DECEMBER 6, 2024

A marketing funnel is a way to think about your customer journey. The better your marketing funnel, the more sales you can capture. In this guide, you’ll learn: How a marketing funnel works Different types of marketing funnels Step-by-step process to build your first funnel Let’s start with the basics.

Customer Journey

Sprout Social

JANUARY 15, 2025

What happens when you combine the trust-building power of influencer marketing with the performance-driven results of affiliate marketing? You get affiliate influencer marketing: a high-impact strategy for boosting brand awareness and sales. What is affiliate influencer marketing?

Influencer Marketing

Backlinko

JULY 1, 2025

In 2025, the most effective marketing doesn’t come from expensive ad campaigns or complicated funnels. In this article, you’ll find 15 marketing ideas for small businesses that drive real results. Helpful resource: Download our free Small Business Marketing Checklist to stay organized as you implement these strategies.

Marketing

Buffer Marketing

JULY 31, 2024

The next section will share details of ten content sources that’ll help you build a content curation strategy that’s low-effort and actionable. This report doesn’t share “topics” for content creation or curation per se, rather discusses which strategies could work.

User-Generated

Hubspot Marketing

JULY 12, 2024

Jenny Sowyrda, manager of community strategy and operations at HubSpot, shared a great analogy with me about community management: “As the community manager, you’re hosting a party. The SPACES model, proposed by CMX, organizes community management strategies based on their primary function and the focus of the community in question.

Management

Buffer Marketing

NOVEMBER 14, 2024

There are no definitive “growth hacks” for increasing your number of followers on Instagram — but there are still plenty of things you can do to build your Instagram growth strategy. Build an Instagram marketing strategy 7. Embed keywords into your username and name 3. Optimize your Instagram bio 4.

Social Media Marketing

Power Digital Marketing

JUNE 3, 2025

One of the most powerful tools in building trust and fostering engagement is User-Generated Content (UGC). UGC has transformed the way brands connect with their audiences, enabling companies to leverage their customers’ experiences to create authentic, persuasive content. What is User-Generated Content (UGC) in Marketing?

Marketing Strategy

Sprout Social

NOVEMBER 25, 2024

Social media marketers understand how pivotal influencers are to the success of their brand. At the same time, they don’t always know the perfect formula to succeed with influencer marketing. How can you make sure your influencer marketing methods are going to pay off? What is authenticity in influencer marketing?

Influencer Marketing

Sprout Social

OCTOBER 28, 2024

A brand mention is any reference to your brand’s name, products and services on a blog, website, news article, forum, social media post and other digital channels. Blog mentions These brand mentions occur when your brand, product, service or even specific content you’ve created is referenced in someone else’s blog post.

Branding

Backlinko

MAY 31, 2025

That’s where many marketers hit a wall. When you isolate social from your broader marketing plan, it creates a disconnect. As a result, your marketing channels compete against each other. But creating a calendar that actually works for your team? Siloed Planning Siloed planning = Missed opportunities.

User-Generated

Search Engine Land

JULY 16, 2024

If you successfully implement this strategy for Google’s “best of” entity lists, you will also dominate recommendations from Google Gemini, Microsoft Copilot, ChatGPT, Perplexity and other AI assistive engines. Google is now compiling its own list of the best in the market, explicitly recommending specific solutions to its users.

Key Performance Indicator

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. A Facebook marketing strategy can include various types of content such as organic posts, Stories and Reels, as well as paid ads. What is Facebook marketing?

Gen Z

Sprout Social

DECEMBER 20, 2024

It’ll show you how it works with influencer marketing and how to measure its return on investment. Affiliate marketing : Where a creator earns a commission on sales made through a unique link or code. Sprout Social Influencer Marketing (formerly Tagger) simplifies the process of finding the perfect influencer for your brand.

Branding

SocialPilot

JUNE 19, 2025

That’s exactly why we created this blog. We’ve put together a fresh, practical breakdown of 20+ types of social media content, not just the usual suspects like memes and videos, but also AI-enhanced formats, immersive experiences, and strategy-backed use cases. “The average human attention span is approximately 8.25

Thought Leadership

Businesses Grow

JUNE 9, 2025

So the ideal marketing strategy is to hand the mic to your customers and fans … with a script if possible! Build an unmistakable brand message This is a trick I use when working with a new client on a marketing strategy. UGC as a Strategy: Instead of fighting user-generated content, guide it.

Branding

Buffer Marketing

AUGUST 26, 2024

  To pinpoint what works best for you, I'd encourage you to start with a social media content strategy and, from there, experiment with different types of content in your social media content calendar. Chop up long-form content into threads Written a great blog post or newsletter ?

Social Media Marketing

Hootsuite

MAY 1, 2025

Influencer marketing campaigns are a multi-billion-dollar business , and each year, more and more savvy brands partner with influential social creators to drive revenue, boost visibility, and connect with motivated audiences. Key takeaways Influencer marketing campaigns that work are built on strategy, not just follower count.

Influencer Marketing

SocialPilot

JUNE 27, 2025

For growing businesses and busy marketing agencies, it’s easy to fall into a loop of “just get something out there.” You need a content strategy that’s sharp, scalable, and rooted in results. A solid content strategy helps you post smarter, show up consistently, and actually move the needle. Let’s break it down.

Thought Leadership

Power Digital Marketing

JUNE 3, 2025

With a market flooded by both industry giants and up-and-coming brands, a strong SEO strategy is the key to cutting through the noise. Content Marketing Strategies for Fashion Ecommerce SEO Creating a Fashion Blog to Drive Organic Traffic Publish trend-based content, styling guides, and fashion tips.

Fashion

Neil Patel

JUNE 5, 2025

That doesn’t mean you should completely abandon the written word when developing your strategy, but it might inspire you to focus on tight, 1,000-word (or less) blog posts, news articles, and infographics to help get your point across. For marketers, short-form content drives reach, engagement, and ROI. Not convinced?

Entertainment

SocialPilot

JUNE 18, 2025

In this guide, I’ll walk you through the impact I’ve seen firsthand: the wins, the lessons, and the strategies that truly pay off. I have seen businesses transform from building brand awareness to driving sales and providing customer service, and leveraging the right strategies can transform your business, too.

Real Estate

Sprout Social

JULY 25, 2025

Show that real people enjoy your brand by sharing user-generated content (UGC) and real testimonials. Plus, live video content adds spontaneity, personality and real-time interaction to your social media strategy. Partner with local influencers Influencer marketing isn’t just a trend anymore. Now it’s how people shop.

Branding

SocialPilot

MARCH 9, 2025

The market is congested, your audience is overwhelmed, and the constant rush of content makes it easy to get away in the crowd. In this blog, well walk you through 10 strategies to help you stand out, increase engagement, and attract leads to your real estate business. How to Use Video Marketing? The solution?

Real Estate

SocialPilot

JANUARY 27, 2025

People trust online customer reviews 12 times more than other marketing materials, and some customers take it as a personal recommendation. Incorporate testimonials and ratings into your marketing campaigns. Frequent reviews ensure a steady stream of fresh UGC content on business listings. Improved domain authority.

Customer

Customers.ai

NOVEMBER 20, 2024

It was a brilliant strategy to maximize the impact of such a major promotional moment! Their preparation got us thinking: what are the must-do steps marketing teams need to take before launching a campaign, whether it’s a Shark Tank debut, a product launch, or a big promotional push? Achieve a 5% click-through rate (CTR) on paid ads.

PR

SocialPilot

JULY 4, 2025

This guide covers everything you need to know about B2C social media marketing in 2025, from campaign ideas to best practices that drive real sales through your business accounts. Why Social Media Marketing Works for B2C Brands? Source How to Create Your B2C Social Media Strategy? What ads are they running?

B2C

SocialPilot

JULY 4, 2025

This guide covers everything you need to know about B2C social media marketing in 2025, from campaign ideas to best practices that drive real sales through your business accounts. Why Social Media Marketing Works for B2C Brands? Source How to Create Your B2C Social Media Strategy? What ads are they running?

B2C

SocialPilot

MARCH 26, 2025

Brands that dominate the share of voice in their market don’t just steer conversations. Share of voice (SOV) is a metric that measures the visibility or presence of a brand , product, or service as compared to its competitors (other relevant brands or products/services in the market). These can be blogs, newspapers, or podcasts.

PR

Exposure Ninja

JULY 18, 2025

If your brand isn’t showing up in places like blogs , podcasts , social media , YouTube videos , reviews , and news articles , AI may not even know you exist. Struggling to know how to use AI with your marketing? These AI systems aren’t just looking for keyword relevance or backlinks.

Branding

SocialPilot

JULY 17, 2024

Many marketers and businesses like you struggle to understand if their social media efforts are hitting the mark or falling flat. You can confidently assess your engagement rates, follower growth, and click-through rates against industry standards and revise your social media marketing strategy. You are not alone.

Transform