Marketing Insider Group

AUGUST 5, 2024

Why Analysis Matters Metrics guide your strategy, showing what works and what flops. Conversion Rate Conversion rate shows the percentage of ad clicks that result in a desired action, like a purchase or sign-up. It’s the ultimate indicator of your campaign’s profitability. It’s crucial to set clear, measurable goals.

Transform

Hubspot Marketing

NOVEMBER 6, 2024

Sending cold emails and scraping together lists for lead generation can be difficult because — let‘s face it — often, people don’t want to take the time out of their schedules to talk. What if you could reach your lead generation goals using methods that actually add value for your prospects? Social Media Lead Generation 1. Partner with influencers.

User-Generated

Hubspot Marketing

DECEMBER 12, 2024

So much of our lives are spent staring at screens that very few can say they dont consume digital content , whether they call it that or not. Many mediums use low or no-cost tools such as blogging, SEO, and social media, making it accessible for businesses and teams of all sizes. Table of Contents What is digital content?

Tentpole

Hubspot Marketing

JANUARY 22, 2025

Blog articles and website pages take time to get crawled and indexed by search engines. Well, the same goes for organic marketing minus the juice part. Organic marketing is all about naturally attracting your audience to your brand or business. Its about grabbing their attention and winning them over without paying for it. It got zero likes.

Gen Z

Hubspot Marketing

DECEMBER 4, 2024

If you want to start a newsletter, whether on behalf of a large business or your personal brand, I’ve built you a guide filled with data, expert advice, formats, and topic ideas. I’ll use HubSpot’s Masters in Marketing newsletter as a frequent example throughout this guide, since I’ve been working on it for about six months now. (If

Education

Customers.ai

DECEMBER 4, 2024

We’re serving up a fresh set of actionable, insider-approved hacks designed to amp up your subscriber count. We’re serving up a fresh set of actionable, insider-approved hacks designed to amp up your subscriber count. when your sales team is pumped about all the new leads you identified but you’re just a chill guy.

CRM

Unbounce

JANUARY 6, 2025

More blog posts by Josh Gallant What is a landing page funnel? A landing page funnel guides potential customers through your sales process. Unlike a regular website, a landing page funnel focuses on specific actions you want visitors to take, like signing up for your email list or purchasing. Updated on January 6, 2025.

User-Generated

Backlinko

JULY 22, 2024

Backlinko started as a simple personal blog in 2012, publishing one or two posts per month. You’ll see his tips throughout this guide to set your small business up for success. If done well, SEO (search engine optimization) can send thousands of targeted visitors to your website every month. Okay, ready? Let’s start with step one.

SEO

Vertical Response

SEPTEMBER 22, 2024

Key Takeaways Understanding psychological principles, such as curiosity and emotional triggers, is essential for crafting effective email marketing campaigns that drive engagement and action. Utilizing these principles allows marketers to create messages that capture the audience’s attention and drive readers to take action.

Email Marketing

Hubspot Marketing

MAY 30, 2025

It helps you identify opportunities to nurture leads and ultimately drive more product sign-ups. This post offers an 8-step approach that consistently delivers results. But before then, lets run through the basics. Table of Contents What is a B2B buyer journey map? If you want your journey mapping to improve, you have to be more thorough.

CRM

Vertical Response

NOVEMBER 3, 2024

This guide will break down the new FCC regulations, the impact on your operations, and the steps to ensure you are prepared for the changes regarding TCPA Compliance 2025. Initially, the TCPA imposed restrictions on telemarketing calls, the usage of automatic dialing systems, and prerecorded voice messages.

Telemarketing

AWeber

AUGUST 1, 2025

The most effective newsletter designs use specific visual elements that psychologically guide readers toward taking action —whether that's clicking a link, making a purchase, or engaging with content. The average person receives 121 emails daily , making standout design essential for breaking through inbox clutter.

Product

Search Engine Land

AUGUST 30, 2024

I’ll also share actionable steps you can take to start integrating AI into your marketing strategy. I’ll also share actionable steps you can take to start integrating AI into your marketing strategy. Welcome to the first installment of our article series on artificial intelligence (AI) for marketing beginners. What is AI?

Transform

Backlinko

NOVEMBER 1, 2024

In addition to keyword rankings, the company received more leads and calls from potential clients. In this guide, you’ll learn how you can use SEO to turn your own prospects into paying customers. One sign that you’re doing great in local SEO is if your business appears in the Google Map Pack (sometimes called the local pack).

SEO

Backlinko

JANUARY 23, 2025

Or more leads for listings that support your cold-calling and door-knocking efforts? In this guide, youll learn how to conduct keyword research for high-intent terms, create lead-generating content, and dominate the local SERPs. And more than half (52%) of recent buyers found the home they ultimately purchased online.

Real Estate

SocialPilot

JULY 24, 2024

You need to know which social media metrics to track to tell the whole story and decipher hidden actionable insights. These metrics are a data-driven compass that guides your social media strategy and shares invaluable insights into the audience’s behavior, content performance, and campaign effectiveness.

Key Performance Indicator

Hubspot Marketing

JUNE 30, 2025

If you want to learn how to craft an irresistible one, start with this guide that includes 17 real-life examples and learn how brands market their open positions. Looking to grow your marketing team? It all starts with marketing job descriptions written to attract your best potential. Wording, structure, even emojis — everything counts.

Management

Hootsuite

OCTOBER 22, 2024

Advocacy content can include everything from job postings to blog articles to industry resources to new product launches. It’s all about trust, which Edelman calls “ the ultimate currency.” It’s all about trust, which Edelman calls “ the ultimate currency.” What is employee advocacy?

PR

Hubspot Marketing

NOVEMBER 4, 2024

The evolution of Instagram has been action-packed. Still, HubSpot blog research found that 37% of social media marketers reported seeing 25-50% of viewers click through within the first 30 days of publishing a shoppable post on Instagram. See more in “ The HubSpot Blog's Instagram Shopping Report: Data from 500+ Instagram Marketers.”

Product

Vertical Response

SEPTEMBER 8, 2024

Create a Sense of Urgency Creating a sense of urgency encourages leads to take action. Create a Sense of Urgency Creating a sense of urgency encourages leads to take action. Incorporating urgency in your messaging can prompt immediate action from recipients, keeping your audiences engaged and driving a successful email campaign.

Email Marketing

Hubspot Marketing

DECEMBER 18, 2024

Every time you look up a topic, you will find hundreds of blogs that are just slight variations of each other. In this blog, I will walk you through the step-by-step process of doing content gap analysis and explore best practices to do it right. Table of Contents What is a content gap analysis? Why is content gap analysis important?

Marketing Strategy

Hubspot Marketing

DECEMBER 30, 2024

I can then use these actionable insights to create or improve upon any content strategy. So, you might monitor how well your online content i.e., blogs and landing pages performs, for example. Well, not as much as chocolate, or cake, or chocolate cake. But when it comes to work-related processes, it's one of my favorite things.

eCommerce

Hubspot Marketing

NOVEMBER 1, 2024

When I first heard I had to write about D2C marketing, I did what many professionals do when presented with something they know nothing about — I quietly panicked and then asked ChatGPT. To my surprise, however, I learned D2C marketing isn’t as foreign to me as I thought. And it likely isn’t to you, either. Table of Contents What is D2C marketing?

Manufacturing

Hubspot Marketing

JULY 22, 2024

My profile details how I started, why I create content, and my journey to finally starting the blog. As a content creator , I know brand identity is everything. My audience wants to know what makes me different, why I create content, why they should trust the information I put out, and why I might promote a product or service.

Fashion

Exposure Ninja

AUGUST 12, 2024

In this guide, we’ll explore the foundations every website needs and cover some current B2B website design trends that could help bring your website to the next level. In this guide, we’ll explore the foundations every website needs and cover some current B2B website design trends that could help bring your website to the next level.

User-Generated

SocialPilot

JANUARY 15, 2025

Thats what well explore in this blog post. Similarly, indirect asks involve subtly encouraging reviews in marketing materials or adding a call to action at the bottom of a menu, invoice, or receipt to remind your customers to leave a review. Have you ever spent hours reading reviews before buying something online?

Customer

Vertical Response

SEPTEMBER 1, 2024

These emails often include incentives such as discounts, limited-time offers, and clear calls-to-action to encourage purchases. Email marketing lets you communicate directly with your audience to promote products and build brand loyalty. It’s no surprise that more than 70% of consumers prefer to communicate with businesses via email.

Email Marketing

Backlinko

MAY 12, 2025

In this guide, youll learn: What keyword stuffing looks like How it harms your SEO and credibility How to use keywords naturally to boost rankings and readability Lets start by examining how this tactic works and its rise to popularity. You might think that SEO keyword stuffing only happens in blog content or sales copy.

SEO

Marketing Insider Group

JULY 7, 2025

Are people reaching your calls to action? For example, suppose a blog post introduces a topic, a video explains it in detail, and an email nurtures the lead to conversion. As we move further into the digital age, businesses continue to pour significant budgets into content marketing. Instead, savvy teams look at: Time on page.

Whitepaper

Vertical Response

OCTOBER 6, 2024

This guide covers the top strategies to help your emails stand out and drive conversions. Adding elements like a red call-to-action button can significantly increase click-through rates in teaser emails. Looking to maximize Black Friday sales with black friday email marketing? Enter email marketing.

Email Marketing

Marketing Insider Group

APRIL 8, 2025

Ultimately, consistent branding doesnt just reinforce your nonprofits brand identity to new audiencesit increases donor retention by strengthening the trust of your existing supporters. The best way to ensure consistency when numerous team members are developing marketing content across different channels is to create a brand style guide.

CRM

Hubspot Marketing

MAY 8, 2025

In this guide, well discuss why its so effective, explain how to create a strategy for your business, and provide inspiration to help you get started. In this guide, well discuss why its so effective, explain how to create a strategy for your business, and provide inspiration to help you get started. The cherry on top?

Advertisers

Buffer Marketing

DECEMBER 16, 2024

They also eat up precious character space, which can be a problem for channels that have character limits, like social media and SMS. That's where URL shorteners come in. They create a dedicated short link that redirects to your original URL. But which URL shortener is right for you? What about extra features like personalization?

Price

Neil Patel

JULY 11, 2025

They help guide your content and give a voice to your copy. Many marketers have great content strategies, but their campaigns don’t move the needle because they’re not speaking to the right people. If you want content that connects and converts, you need to know exactly who you’re talking to and what they care about.

CRM

Lynton Web

DECEMBER 29, 2024

It calls for collaboration, patience, and foresight. Closed-loop reporting shows how prospects move from first touch to final sale. Marketing teams are able to generate more qualified leads because they can see which channels drive real results. Sales teams can close deals faster because they know precisely when and how to engage.

Customer Journey

Vertical Response

OCTOBER 27, 2024

Similarly, defining conversion rates can guide improvements in your email content and strategy. Whether you’re sharing industry news, tips, or updates about your business, an effective email newsletter can build strong relationships with your subscribers. They are a low-cost marketing tool that can yield a high return on investment.

Key Performance Indicator

Backlinko

DECEMBER 27, 2024

Unlike gen AI, so-called normal AI analyzes and synthesizes data rather than generating new outputs. Predictive AI: Analyzes historical data to anticipate outcomes from specific events and suggest actionable steps. Generative AI refers to technology that uses machine learning models to create content. Heres how the process works.

Transform