Search Engine Land

APRIL 17, 2023

The person desperately searching for an excellent how-to article on fixing a leaky sink will find immense relief when they finally hit on a blog post that lays it out simply and clearly, for instance. Helpful visuals (photos, video, illustrations, etc.). Get the daily newsletter search marketers rely on. Lots of examples.

Education 101

Education Entertainment Branding SEO 101

Marketing Insider Group

AUGUST 30, 2021

Are you using empathy in your marketing ? Because marketing isn’t something you do to people; it’s something you do with people. The problem with modern sales and marketing. I see with marketing (and sales) this: we get clinical and treat our customers as objects to convert rather than people who need help.

Whitepaper 116

Whitepaper CMO Marketing Marketers 116

Exposure Ninja

MARCH 7, 2024

We’re talking e-commerce optimisation, SEO wizardry, conversion-focused design elements, and yes, even a blog that turns readers into raving fans and customers. Is your digital marketing underperforming ? So, roll up your sleeves and make your website not just a space on the internet but a revenue-generating powerhouse.

Transform 52

Transform SEO COS Digital Marketing 52

Exposure Ninja

MARCH 7, 2024

We’re talking e-commerce optimisation, SEO wizardry, conversion-focused design elements, and yes, even a blog that turns readers into raving fans and customers. Is your digital marketing underperforming ? So, roll up your sleeves and make your website not just a space on the internet but a revenue-generating powerhouse.

Transform 52

Transform SEO COS Digital Marketing 52

Unbounce

DECEMBER 20, 2023

/ AI marketing AI in review: 10 brands that embraced AI in 2023 By Banafshe Salehi. More blog posts by Banafshe Salehi Welcome to the digital renaissance, where AI (artificial intelligence) isn’t just a futuristic concept, but the driving force behind today’s most innovative brands. Updated on December 21, 2023.

Branding 52

Branding User-Generated Transform Email Marketing 52

Unbounce

DECEMBER 20, 2023

/ AI marketing AI in review: 10 brands that embraced AI in 2023 By Banafshe Salehi. More blog posts by Banafshe Salehi Welcome to the digital renaissance, where AI (artificial intelligence) isn’t just a futuristic concept, but the driving force behind today’s most innovative brands. Updated on December 22, 2023.

Branding 52

Branding Transform User-Generated Analytics 52

Hubspot Marketing

AUGUST 4, 2022

So why is it sometimes so challenging for businesses to showcase this in their marketing efforts? All of your marketing efforts and website messaging should be crafted in a way that establishes a connection with your audience. What’s the one thing business owners and their employees, partners and even customers all have in common?

Branding 120

Branding Inbound Marketing B2C Education 120

Adobe Experience Cloud Blog

APRIL 13, 2017

That’s what marketers have been hearing for the past few years—and many of us have bought into this thinking. According to a 2016 Content Marketing Institute report , 60% of marketers say “creating enough engaging content” is their biggest challenge. That’s a lot of videos, and it will be hard to maintain momentum and quality.

Thought Leadership 133

Thought Leadership Content Marketing Branding Product 133

Marketing Insider Group

AUGUST 30, 2021

Are you using empathy in your marketing ? Because marketing isn’t something you do to people; it’s something you do with people. The problem with modern sales and marketing. I see with marketing (and sales) this: we get clinical and treat our customers as objects to convert rather than people who need help.

Whitepaper 70

Whitepaper CMO Marketing Marketers 70

Exposure Ninja

AUGUST 9, 2023

A go-to-market strategy (GTM strategy) is a detailed plan that outlines how a company or organisation will introduce and promote its products or services to the target market and customers. It’s a strategic approach that covers all aspects of bringing a product or service from development to market launch and beyond.

Marketing Strategy 98

Marketing Strategy Marketing Marketers Communications 98

Duct Tape Marketing

JANUARY 16, 2020

Transcript of Using AI with Human Touch to Create Great Social Content written by John Jantsch read more at Duct Tape Marketing. John Jantsch: This episode of The Duct Tape Marketing Podcast is brought to you by Klaviyo. John Jantsch: Hello, and welcome to another episode of the Duct Tape Marketing podcast. Back to Podcast.

Food 40

Food Transform Customer eCommerce 40

Duct Tape Marketing

DECEMBER 16, 2020

7 Small Business Trends that Arrived Just in Time for 2021 written by John Jantsch read more at Duct Tape Marketing. This blog post is brought to you by GoDaddy Pro. Think social media, mobile marketing, or heaven forbid AI. I’m usually spot on too. Trends accelerated and became fact more than a trend – Zoom anyone?

Fashion 101

Fashion Transform SEO Energy 101

Moz

NOVEMBER 16, 2020

How and when we interact with ads online drastically changed in March when COVID-19 ushered in a new era of rolling global lockdowns, not to mention lifestyle changes that none of us could predict. On editorial sites (think news, niche blogs and online magazines), consumer behavior has shifted quite a bit.

Advertising 66

Advertising Advertisers Food Finance 66

Sprout Social

JULY 16, 2020

The podcasting market is currently booming with a staggering 55% of consumers tuning in as of 2020. Whether for the sake of marketing or simply as a side-project, podcasting has a lower barrier to entry than ever. Just like any other marketing channel, growing your following and gaining an audience takes time. The good news?

Promotion 129

Promotion Energy Place Branding 129

Content Marketing Institute

DECEMBER 27, 2018

Both B2B and B2C marketers continue to increase their use of audio/video content, including videos and livestreaming. The question is are you creating video content good enough to move the needle for your organization? Are you creating #videos that move the needle for your organization? Forget snackable videos.

B2C 98

B2C Energy Entertainment Video Marketing 98

Welcome Software

SEPTEMBER 11, 2022

We've kind of expanded on that subject to not only enable safer development and deployment practices, but really also enable developers to roll out a feature to just percentages, parts of their audiences. So you could roll out to beta groups or you could just say, you know what? Let's just roll it out to 10% of the overall traffic.

eCommerce 40

eCommerce Product Retail Customer 40

Welcome Software

SEPTEMBER 11, 2022

We've kind of expanded on that subject to not only enable safer development and deployment practices, but really also enable developers to roll out a feature to just percentages, parts of their audiences. So you could roll out to beta groups or you could just say, you know what? Let's just roll it out to 10% of the overall traffic.

eCommerce 40

eCommerce Product Retail Customer 40

Exposure Ninja

JUNE 7, 2022

The way people use LinkedIn is different to other social networking sites, and so are the ways you market yourself on the platform. What kind of marketing happens on LinkedIn? Setting goals for your LinkedIn marketing strategy. There are various goals you might set when it comes to your LinkedIn marketing strategy.

Marketing Strategy 52

Marketing Strategy Whitepaper Marketing Marketers 52

Duct Tape Marketing

DECEMBER 28, 2022

What To Know Before Starting A Podcast written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Dan Franks. In this episode of the Duct Tape Marketing Podcast , I interview Dan Franks. The market may be more crowded than it once was, but people are still listening to podcasts at a growing rate.

Advertising 50

Advertising Advertisers Promotion Communications 50

Duct Tape Marketing

MAY 22, 2019

Transcript of Creating a Winning SEO Strategy written by John Jantsch read more at Duct Tape Marketing. John Jantsch: Hey, this episode of the Duct Tape Marketing Podcast is brought to you by rev.com. John Jantsch: Hello and welcome to another episode of the Duct Tape Marketing Podcast. Back to Podcast. Transcript.

SEO 60

SEO B2C Real Estate CRM 60

Duct Tape Marketing

JULY 17, 2018

Small Business Guide to the Google Universe written by John Jantsch read more at Duct Tape Marketing. The video above is a replay of a recent live webinar I conducted. Add images and videos. This allows you to clearly see where your marketing efforts are having an impact, where people are coming from, and so on.

Analytics 54

Analytics SEO Advertising Advertisers 54

Duct Tape Marketing

SEPTEMBER 26, 2012

You’re do loads of awesome marketing: ads, promos, contests yada yada yada. Image/video showing context of use. Every B2B marketer wants one thing above all else, email addresses. Here are a few things you can use: Testimonials: Make them authentic and try to use video if you can. I’d move “Web Marketing 2.0”

Finance 75

Finance Copywriting eBook Product 75

Duct Tape Marketing

FEBRUARY 23, 2022

written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Dan Franks. In this episode of the Duct Tape Marketing Podcast , I interview Dan Franks. The market may be more crowded than it once was, but people are still listening to podcasts at a growing rate. Is It Too Late To Start A Podcast?

Advertising 93

Advertising Advertisers Promotion Management 93

Hubspot Marketing

SEPTEMBER 17, 2018

Brands need a video marketing strategy — this idea isn’t new. What has changed is how important video has become on every platform and channel. It’s no longer just one piece of your overall marketing plan. Video has absolutely dominated social. Well, if you aren’t creating video, you’re likely falling behind.

Video Marketing 145

Video Marketing Marketing Marketers Transform 145

Duct Tape Marketing

JUNE 27, 2017

Taking Care of Your Community written by John Jantsch read more at Duct Tape Marketing. In this episode of the Duct Tape Marketing podcast, I catch up with Brian and we just talk about a whole host of things. Hello and welcome to another episode of the Duct Tape Marketing podcast. Transcript of The Key to Success? Transcript.

SEO 40

SEO Price Customer Content Marketing 40

Hootsuite

AUGUST 22, 2023

Well, like the ones we talk about in this Instagram SEO video: This post will answer whether or not targeting content to specific high-volume keywords can help boost your video’s performance on TikTok or Instagram. In traditional SEO, marketers optimize their web content to improve its ranking on Google.

SEO 89

SEO Education Analytics Copywriting 89

Exposure Ninja

JUNE 23, 2022

Digital marketing is becoming a core part of many business’ marketing strategy. If you’re starting to add more digital elements to your marketing strategy, it can feel like a lot to take in. There’s plenty of data in support of adding digital marketing to your existing strategy. b i llion in 2023.

Digital Marketing 98

Digital Marketing Copywriting eBook Marketing 98

Kevin Indig

JUNE 26, 2023

What excites me so much about CRO is that it sits between marketing and product. This expert guide features input from: Travis Bernard , VP CRO @ Graphite Chris Nolan , former Head of Growth @ ShipBob Joshua Kim , Growth Marketing Lead @ Notion (Thank you all so much for making this piece truly special!) blog or programmatic pages).”

User-Generated 91

User-Generated Price SEO Product 91

Unbounce

MARCH 12, 2024

Customers come rolling in, realize how amazing your product is, and start throwing money at you—while you lean back in your chair and watch the revenue pour in. In this blog post, we’ll unpack the secrets to getting your digital product online and into the hands (or ears, or brains) of your customers. Updated on March 12, 2024.

Product 59

Product eCommerce eBook Shipping 59

Buffer Marketing

FEBRUARY 12, 2024

Summary We analyzed more than 1 million YouTube videos and YouTube Shorts to see which days and times get the highest views. You will learn Which days and times are generally best for posting YouTube videos and Shorts. — we found that videos shared within those time frames tended to get the highest number of views.

Analytics 87

Analytics Social Media Marketing SEO Management 87

Hootsuite

OCTOBER 12, 2023

Doing this will help you fine-tune your social listening process and marketing efforts. A) Honey Cruller B) Blueberry Glazed C) Double Double D) Salted Caramel E) Something else? Or, maybe they’ll inspire content for your next marketing campaign. Here are some of the details you should keep in mind: 1.

Management 120

Management COS Social Media Marketing Shoppers 120

Hubspot Marketing

APRIL 8, 2019

It integrates with all of Google’s marketing products (including Google Ads, Search Console, and Data Studio) making it a popular choice for anyone using multiple Google tools. Or maybe you run a blog. all sessions that were generated from a specific marketing campaign, all sessions where a pricing page was viewed).

Analytics 144

Analytics User-Generated eCommerce Millennials 144

Hootsuite

NOVEMBER 21, 2019

Instagram video is an absolute must-have in your brand’s social media strategy. In 2019, 87% of businesses were using video as a marketing tool , and 90% of them said that they felt competition and noise are on the rise. We’ll take a look at the different kinds of video—Stories, video posts, Instagram live, and IGTV.

Promotion 145

Promotion Fashion eBook Branding 145

Neil Patel

APRIL 22, 2021

Most B2B digital marketers aren’t using effective CTAs to engage their ideal customers. There are at least 8 ways to convert these free members into paying customers through email marketing. Through A/B testing and tracking actionable metrics, you’ll be able to figure out the optimal timeframe to use for your free trial.

eBook 145

eBook User-Generated Copywriting Non-Profit 145

Neil Patel

MAY 16, 2021

Until a few years ago, every online business owner used to start their media marketing campaign solely by keeping the ‘big daddy’ in mind. Until one day when a new media marketing era started that made people socialize online. Then let’s roll with five alternative search engines besides Googles that drive traffic your way.

User-Generated 145

User-Generated Inbound Marketing SEO eBook 145

Search Engine Land

NOVEMBER 17, 2023

So, predictably, the article did what it seemed designed to do: The Verge made many search marketers angry, including me. Marketers, journalists, and users – it’s time for us to have a crucial conversation about the web, why it broke, and how we can fix it. I’ve only been in marketing for four years.

SEO 126

SEO Advertising Advertisers Promotion 126

Neil Patel

OCTOBER 1, 2021

In this guide, I’ll explain what transcription services are and what they can do for digital marketers. From podcasts and videos to workshops and live speeches, a transcription service can help you to preserve your audio in text format. However, transcription can offer great benefits to digital marketers, too.

Transform 135

Transform Whitepaper Digital Marketing User-Generated 135