Hubspot Marketing

SEPTEMBER 12, 2024

In this post, we dig into exactly what Point-of-Need advertising is and how you can use it to cut through the advertising noise and capture your audience’s attention when it matters most. What is Point-of-Need advertising and why does it matter? But here’s the problem: these channels are overcrowded, and the competition is fierce.

Advertisers

Martech

DECEMBER 6, 2024

Lets explore how to implement this co-pilot approach across three essential marketing tasks: Crafting compelling blog posts. These might include: Blog posts. Below the surface of these concerns is the fear that AI might eventually replace human marketers altogether. A better way is to approach it as a co-pilot. Marketing emails.

Transform

Vertical Response

DECEMBER 21, 2024

High conversion rates drive the success of your campaigns. This article outlines ten practical tips to boost your email marketing conversion and help you achieve better results. Key Takeaways Understanding your target audience through segmentation and behavior analysis is essential for effective email marketing and improved engagement rates.

Email Marketing

Vertical Response

SEPTEMBER 15, 2024

Learn how to craft compelling subject lines, write engaging preheaders, create clear email bodies, optimize calls to action, and ensure mobile responsiveness. Discover the 5 simple steps to structuring your email for maximum engagement, and transform your email campaigns.

Email Marketing

Marketing Insider Group

JULY 22, 2024

These engaged sessions go beyond simple visit counts, revealing how users interact with your content, what captures their interest, and what drives them to take action. What Counts as an Engaged Session? Google Analytics 4 (GA4) is the latest version of Google’s powerful analytics platform.

User-Generated

Hootsuite

JANUARY 10, 2025

Once upon a time, there was this magical beast called data that social media managers slayed. What is data storytelling? Social media might not be real life, but what we post (especially from a business perspective) has real-life consequences. Why does data storytelling matter in social media?

PR

Martech

AUGUST 19, 2024

What type of ABM targeting strategy is best for a small marketing team? For small teams, account-based marketing ( ABM ) simplifies targeting and maximizes budget impact. Targeted campaigns : Focusing on specific accounts ensures marketing efforts resonate with each client’s unique needs.

Key Performance Indicator

Backlinko

DECEMBER 6, 2024

The Marketing Funnel Explained How many stages a marketing funnel has and what you call them varies. Heres what your marketing funnel might look like: A wide top shows people who become aware of your product or service. A marketing funnel is a way to think about your customer journey. Imagine you run an online store.

Customer Journey

Buffer Marketing

MARCH 26, 2025

What started as a challenge quickly became a strategic shift in my LinkedIn presence. Here’s what happened when I committed to LinkedIn consistency — plus the surprising insights and actionable lessons you can apply to your LinkedIn strategy. Here's what I discovered: 1.

Transform

Litmus

OCTOBER 17, 2024

But what if your email strategy could guide subscribers from their initial interest in signing up for your newsletter, all the way to becoming loyal, repeat customers? In this blog, we’ll explore how to optimize your email funnel to turn subscribers into lasting connections and loyal advocates: What is an email marketing funnel?

Email Marketing

Martech

JANUARY 21, 2025

What is content atomization? Repurposing involves adapting content to a new format such as converting a blog post into a video or webinar. Repurposing involves adapting content to a new format such as converting a blog post into a video or webinar. How is atomization different from repurposing?

Whitepaper

Marketing Insider Group

SEPTEMBER 3, 2024

Power Reviews reports that 87% of consumers regularly research products online before purchasing them, so mastering digital marketing is essential as you grow your business. As you focus on SEO, social media, content creation, and PPC campaigns, it’s easy to overlook critical steps. SEO Digital Marketing Checklist Image Source 1.

Digital Marketing

Marketing Insider Group

AUGUST 5, 2024

Why Analysis Matters Metrics guide your strategy, showing what works and what flops. Knowing what success looks like allows you to track progress and make informed adjustments. Knowing what success looks like allows you to track progress and make informed adjustments. You’ve launched your paid media campaign.

Transform

Vertical Response

SEPTEMBER 22, 2024

Ever wonder what really makes people click on your emails? Understanding the psychology behind email marketing—specifically, email marketing psychology: what really makes people click—can unlock the secrets to higher engagement. This blog aims to provide actionable tips on improving email marketing.

Email Marketing

Customers.ai

DECEMBER 4, 2024

pic.twitter.com/UrkJBJ6RgZ — CustomersAI (@CustomersAI) November 22, 2024 So that’s what we are giving you. pic.twitter.com/UrkJBJ6RgZ — CustomersAI (@CustomersAI) November 22, 2024 So that’s what we are giving you. We’re serving up a fresh set of actionable, insider-approved hacks designed to amp up your subscriber count.

CRM

Orbit Media Studios

DECEMBER 17, 2024

By Andy Crestodina I recently led a full-day workshop at the MarketingProfs B2B Forum called AI for B2B Content and Lead Generation during which I shared dozens of AI methods and prompts for content marketing, SEO and lead generation, Marketing Profs, as usual, wanted to max out the awesomeness levels, so they asked me to create a workbook.

Thought Leadership

Hubspot Marketing

DECEMBER 16, 2024

Just when it looks like I cant possibly write anything else about AI, I arrive with another blog post on the subject. Then, one of my colleagues introduced me to an AI tool called Castmagic, which can transcribe audio into text. All this can be done quickly and efficiently, and your customers will appreciate the swift action.

Marketing Strategy

Buffer Marketing

NOVEMBER 14, 2024

There are no definitive “growth hacks” for increasing your number of followers on Instagram — but there are still plenty of things you can do to build your Instagram growth strategy. Here are 13 steps you can take for organic Instagram growth, in the order we recommended doing them. Let's get into them all.

Social Media Marketing

Backlinko

NOVEMBER 18, 2024

In this guide, you’ll learn what to include in a content brief, see three examples, and get step-by-step instructions to create your own. What Is a Content Brief? Here’s what team collaboration looks like at Backlinko: What to Include in a Content Brief Outside of keywords, it’s debatable what you should include in your brief.

Whitepaper

Hubspot Marketing

DECEMBER 12, 2024

So much of our lives are spent staring at screens that very few can say they dont consume digital content , whether they call it that or not. No one knows this better than modern marketers, but for those of you new to the field or looking for a refresher on what actually falls under the umbrella of digital content, Im here to break it down.

Tentpole

Hubspot Marketing

OCTOBER 21, 2024

AI writing , AI images , AI videos — while the final products are far from perfect, they raise the question of what jobs AI could eventually replace, even if we don’t want them to. After years of researching and compiling documents by hand, I recently used AI to create a marketing plan to see what it could deliver.

Marketing Plan

Marketing Insider Group

OCTOBER 22, 2024

Optimizing a blog for SEO is still one of the most effective ways to boost visibility and increase organic traffic, regardless of what some say. Using the right SEO tips can enhance your blog’s reach, audience engagement, and authority. Balancing keyword optimization and readability increases the chance of higher blog rankings.

SEO

Hubspot Marketing

NOVEMBER 25, 2024

In 2023, my team and I began working on perhaps one of the most ambitious content audits ever conducted on the HubSpot Blog. When it was all said and done, we audited over 10,000 blog post URLs and over 450 topic clusters. I’ll walk you through how we audited our oldest content and how we took action.

SEO

Hubspot Marketing

JANUARY 22, 2025

Lets go over what organic marketing is, how it compares to paid alternatives, and how to create your strategy. Table of Contents What is organic marketing? Benefits and Drawbacks of Organic Marketing What are the benefits of organic marketing? When we hear the word organic, we usually think natural, pure, and unaltered.

Gen Z

Marketing Insider Group

JANUARY 21, 2025

It’s also a practical way to get your blog content to the masses, especially if readers deem your posts share-worthy. That’s a lot of scrolling time, and crafting shareable blog posts can get your content onto more screens. So, what makes content shareable?

Entertainment

SocialPilot

JANUARY 16, 2025

What is Social Media SEO? This new phenomenon, also called social search, replicates what a user would do in Google or any other search engine on social media platforms. Remember when Google was the go-to for all your searches? Those days are slipping away. Social media has officially stepped up as a rival search powerhouse.

SEO

Hubspot Marketing

JULY 16, 2024

Table of Contents How to Use ChatGPT for SEO Benefits of ChatGPT for SEO Limitations of Using ChatGPT for SEO Tips for Improving SEO With ChatGPT How to Use ChatGPT for SEO What exactly is this AI tool capable of? So, how can you make sure you apply each keyword to the right landing page or blog post? Here’s what I got.

SEO

Hubspot Marketing

DECEMBER 10, 2024

Contrary to what you might think, startups have many SEO advantages. In this comprehensive blog, I walk you through everything you need for an effective SEO strategy for your startup. In this comprehensive blog, I walk you through everything you need for an effective SEO strategy for your startup. SEO has compounding benefits.

SEO

Vertical Response

NOVEMBER 3, 2024

With TCPA compliance rules changing in 2025, what do businesses need to do to stay compliant? Overview of the Telephone Consumer Protection Act The Telephone Consumer Protection Act (TCPA) was enacted by Congress in 1991 to address the growing issue of unwanted telemarketing calls and to protect consumer privacy.

Telemarketing

Backlinko

JULY 15, 2025

One week, you write blog posts. But forget what you’ve been taught in the past. Here’s what this looks like in practice. But they’re still figuring out what kind of solution they need. They’re asking questions like “What is SEO software?” The next week, you film some YouTube videos.

Customer

Hubspot Marketing

OCTOBER 3, 2024

But what practical marketing applications does AI have for brand tracking — and how accurate is it? But what practical marketing applications does AI have for brand tracking — and how accurate is it? The future of brand tracking is here — and it’s powered by AI. Here, Kieran and I explore three practical applications.

Branding

Scoop.it!

JULY 18, 2024

You need to do what your competitors are doing: deliver tailored, personalized marketing messages. This is called content segmentation and it’s capable of driving significant, long-term benefits. This is called content segmentation and it’s capable of driving significant, long-term benefits. What is content segmentation?

Gen Z

Orbit Media Studios

JUNE 24, 2025

And list growth depends on the success rate of our email signup call to action. In the next few minutes, you’ll learn exactly how to get more email subscribers for your blog by improving your email subscriber form. Deliberately and strategically constructing that hierarchy is called web design. Could those work harder?

Law

Hubspot Marketing

JUNE 2, 2025

Heres what I knew from the trenches: Most people arent ready to buy when you reach out. What if we could earn attention before someone was in-market? What if, instead of trying to capture demand, we could create it? That's what we set out to do at Gong. What is the 95-5 rule? They're busy doing their jobs.

Branding

Hubspot Marketing

MARCH 27, 2025

That virtual EA can help you analyze meeting transcripts, manage action items, draft follow-up messages, and more. Setting Up Your Claude Executive Assistant Part of what makes todays AI tools so powerful is that they can truly be customized in endless ways. Ready to get started? Lets dive right in! Step 1: Set project instructions.

Transform

Hubspot Marketing

JUNE 30, 2025

Marketing Job Responsibilities This section should clearly outline what tasks and duties the person in this role will be responsible for. When a candidate reads the job responsibilities section, they should be able to clearly understand what the role entails and how the role fits into the broader organization.

Management

Hootsuite

JANUARY 10, 2025

Strong engagement indicates that your audience cares about what you have to say. What does engagement mean on Facebook? Facebook engagement is any action someone takes on your Facebook Page or one of your posts. Get to know your audience But heres the thing: what you find entertaining or inspiring is not always relevant.

Entertainment