Martech

OCTOBER 11, 2023

It all starts with leveraging what humans still deliver better than AI: original ideas. Yes, ChatGPT is an amazing tool that is changing countless fields right now (especially marketing and sales), which is very exciting. This shift means potential customers have less incentive to click through to your website.

Transform 124

Transform SEO Thought Leadership User-Generated 124

Search Engine Land

FEBRUARY 9, 2024

I am the first generative AI chatbot for search marketers. I am the first generative AI chatbot for search marketers. However, your biggest strength is content SEO; specifically, creating blogs that consistently rank well on Google. The language model is based on content from Search Engine Land layered on top of ChatGPT.

User-Generated 119

User-Generated SEO PR Digital Marketing 119

SMA Marketing

JANUARY 11, 2024

The digital marketing industry loves its acronyms. In the video below, I explain the meaning of today’s most popular digital marketing acronyms. Video Transcript One of the things that the digital marketing industry loves is acronyms. Video Transcript One of the things that the digital marketing industry loves is acronyms.

Digital Marketing 98

Digital Marketing COS Key Performance Indicator CRM 98

Search Engine Land

DECEMBER 13, 2023

Sophisticated AI connectivity AI has become a part of everyone’s workflow for SEO and marketing. In a recent survey from Mailchimp , “88% of marketers believe their marketing organization must increase the use of automation and AI to meet customer expectations and stay competitive.”

SEO 123

SEO User-Generated Manufacturing Customer Journey 123

Scoop.it!

MARCH 7, 2024

If what you put out there in the world isn’t universally accessible, you might be missing out on a potentially crucial audience segment. Here, we’ll examine what accessible content is and how you can make your online content more accessible to people with disabilities. What Is Accessible Content?

Management 89

Management SEO Content Marketing Customer Marketing 89

Hubspot Marketing

OCTOBER 31, 2023

The program doesn’t know your voice and is trying to learn what you want. However, with practice and clear instructions, you’ll be amazed by what they can accomplish. We found the top five marketing use cases you can explore (and prompts to use): 1. Think of ChatGPT like an intern.

User-Generated 112

User-Generated Education Market Research Customer 112

Martech

OCTOBER 13, 2023

Marketing technology is progressing at such an accelerated pace that it’s hard to keep up and easy to let the tech do the driving. We now have machine learning and AI driving much of our marketing platforms. And listening to the most important computer in marketing today — the one between your ears. It depends.

Marketing Automation Platform 133

Marketing Automation Platform Marketing Marketers User-Generated 133

Buffer Marketing

MARCH 19, 2024

Here’s how → How YouTube’s search algorithm works Wait, what is YouTube SEO? As I’ve mentioned above, SEO stands for search engine optimization, which is precisely what you need to do to ensure your videos rank high up in YouTube’s search results. What videos drive the most engagement for a search.

SEO 111

SEO Analytics User-Generated Price 111

Search Engine Land

JANUARY 30, 2024

I am the first generative AI chatbot for search marketers. I am the first generative AI chatbot for search marketers. Do a soft sell promo on our services by educating them on benefits (web, SEO, PPC, Content) with a CTA to either a service page or related blog posts 3. I am trained with Search Engine Land content.

SEO 103

SEO Education Promotion User-Generated 103

Search Engine Land

NOVEMBER 15, 2023

Bing Chat has handled more than 1 billion prompts and queries since it launched, Microsoft Bing said in a blog post. It will just be called CoPilot heading forward. Bing Chat launched with much hype but failed to steal any market share from Google. What Microsoft is saying. Bing Chat has a new name as of today – Copilot.

Product 117

Product Branding Marketing Marketers 117

Search Engine Land

SEPTEMBER 26, 2023

Microsoft has not yet confirmed when the network will be expanded to additional markets. What is Microsoft Advertising Network for retail? Get the daily newsletter search marketers rely on. What has Microsoft said? Read the Microsoft Advertising blog for more information. Providing an additional buying path.

Retail 116

Retail Advertising Advertisers Shoppers 116

Search Engine Land

JUNE 9, 2023

What’s the best word count for SEO?” And what matters more than word count? For example, let’s say you create a blog post targeted to a keyword… but it’s not ranking. So, what would make your blog better besides a bigger word count? Are descriptive headings included that organize the content into sections?

SEO 98

SEO Entertainment Education Search Marketers 98

Hubspot Marketing

SEPTEMBER 5, 2023

If some of your content is made redundant by generative AI, what could happen to your traffic and leads in a post-SGE world? Here, learn from HubSpot’s SEO experts on what types of content you'll want to start leaning into in 2023 to continue directing traffic to your website — and what to avoid. Which is an alarming thought.

User-Generated 123

User-Generated Thought Leadership SEO Product 123

Welcome Software

APRIL 16, 2024

I head up the content team here at Optimizely. What are editorial guidelines? How to create editorial guidelines, Pepperland Marketing After taking a more big picture view I recognized needed more focused guidance on the step by step of creating editorial guidelines. Here are a few I used: 1.

Transform 98

Transform Place Communications SEO 98

Rock Content

MAY 3, 2024

For years, digital marketing has been using this type of rich material to educate and demonstrate value within Inbound Marketing strategies. Right here, on our Rock Content blog, you will find dozens of posts recommending the use of this resource in your marketing strategy. What Is Interactive Content?

Transform 90

Transform Key Performance Indicator User-Generated Education 90

Hubspot Marketing

MARCH 28, 2023

What is Imposter Syndrome? "I got lucky." "I I don't belong here." "I'm I'm a fraud, and it's just a matter of time before everyone finds out." Sound familiar? That's imposter syndrome talking. Most of us have experienced feelings of doubt and unworthiness at some point in our lives. How common is imposter syndrome?

Health 143

Health Management Education Product 143

Search Engine Land

MAY 15, 2023

Driving branded traffic is great if you’re already popular through funding and performance marketing which result in valuations. Flawed SEO content strategy Before investing in SEO, most SaaS product marketing teams will start creating content based on the customer journey stages. The same pattern can also be seen with Monzo.com.

SEO 121

SEO Customer Acquisition User-Generated Customer Journey 121

Martech

DECEMBER 13, 2023

Sophisticated AI connectivity AI has become a part of everyone’s workflow for SEO and marketing. In a recent survey from Mailchimp , “88% of marketers believe their marketing organization must increase the use of automation and AI to meet customer expectations and stay competitive.”

SEO 106

SEO User-Generated Manufacturing Customer Journey 106

Businesses Grow

MAY 6, 2024

Do you see where I’m heading here? We often have a pretty good sense of what are the AI algorithms that we could build if only we had the data to build them. For years, we’ve been pouring our hearts and souls into blogs, vlogs, videos, and podcasts. AI companies are under attack by copyright lawsuits.

Law 73

Law User-Generated Fashion Education 73

Hubspot Marketing

JANUARY 12, 2024

In my early days as a content marketing manager, I was asked a tough question: how often should you blog to see results? Fast forward to today, I’ve helped companies build powerful content marketing engines. Read this article to unpack my advice on how often you should post a blog. How often should you blog?

Thought Leadership 113

Thought Leadership Real Estate SEO Content Marketing 113

Martech

APRIL 18, 2024

I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. I’ll start with what hasn’t changed and provide an overview of what I consider a strategic approach to AI tool selection. What does your business need to do with AI?

Price 128

Price User-Generated Education eBook 128

Search Engine Land

SEPTEMBER 14, 2023

And what qualities make a prompt perfect – or at least good? Instead of using the term, just be very specific about what it means instead. She uses the following prompt for ChatGPT when she’s trying to understand what people are expecting when searching for different keywords: “I am writing A blog post.

SEO 139

SEO Search Marketers Branding Marketing 139

Hubspot Marketing

MAY 16, 2023

Marketers commonly use social media to increase brand awareness, generate leads, and improve traffic. By the end, you should have a much clearer idea of what kind of social media strategy will work for your business. Your platform choice will likely change based on your audience.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Martech

APRIL 23, 2024

Marketers understand that not all of their relationships are perfect. No matter what is happening in the larger industry you operate in, your company might be going gangbusters. No matter what is happening in the larger industry you operate in, your company might be going gangbusters. Have you outgrown your current solution?

Whitepaper 88

Whitepaper New Technology Price Product 88

Customers.ai

JANUARY 18, 2024

If you’re one of the people who made the very smart decision to install the Website Visitor ID X-Ray pixel , then we have some tips to help you take your marketing to the next level. If you have yet to install the pixel, then we suggest you head over the Semrush App Center right now. To 10x your ROI! integration to the next level.

CRM 107

CRM Outbound Marketing User-Generated eBook 107

Duct Tape Marketing

MAY 2, 2024

Understanding Consumer Search Behavior: Gain insights into how consumer search behavior is evolving and what it means for your SEO efforts. 02:51] How are search engines or tools like Perplexity going to change what masters like Google does? [04:51] 07:03] How will the need for Google to adapt affect its cash flow? [09:10]

SEO 64

SEO Whitepaper B2C Transform 64

Rock Content

APRIL 10, 2024

When interviewed, HubSpot reported that 60% of marketers agreed that inbound SEO content (blog posts, articles, landing pages, videos, etc.) When interviewed, HubSpot reported that 60% of marketers agreed that inbound SEO content (blog posts, articles, landing pages, videos, etc.) What Is On-Site SEO?

SEO 97

SEO Copywriting Branding Product 97

Neil Patel

MARCH 30, 2021

Here’s the breakdown within the United States: How – 8.07% What – 3.4% Because we have over a billion keywords globally in Ubersuggest and we already have a questions section, I thought it would be fun to see what it would look like worldwide. Here’s what the question searches looked like in 2017.

SEO 145

SEO Digital Marketing Marketing Marketers 145

Search Engine Land

DECEMBER 5, 2022

Often, optimizing your underperforming content is a cost-effective method to improve your content marketing overall. By optimizing, you won’t need to invest in creating completely new pieces – you can just rejigger what you already have and make it better. Specifically, it’s time to optimize your underperforming content.

Place 104

Place SEO Entertainment Branding 104

Buffer Marketing

AUGUST 29, 2023

The world of social media and content marketing is a fast-moving space. At Buffer, not only are we writing and publishing blog and social media posts every day, we’re also a fully remote and distributed company. For our Content team, in particular, we’re four people spread out across three timezones.

SEO 100

SEO Management Place Customer 100

Search Engine Land

JANUARY 22, 2024

But what you need to learn is the untold story. The one about marketing effectiveness. Information wants to be free In 2004, the late Aaron Schwartz wrote a blog post about how nature wanted information to be free. It’s been a few months since the great SEO heist went viral online. Because that changes everything.

SEO 123

SEO Education Branding Advertising 123

Martech

JULY 10, 2023

Almost overnight, tools have been created to do most of what I teach my communications students. Think social media management, marketing briefs, email campaigns and, of course, content. Think social media management, marketing briefs, email campaigns and, of course, content. There will be an AI for that!

Market Trends 131

Market Trends Law Transform User-Generated 131

Litmus

JANUARY 24, 2024

The Community Spotlight—a monthly blog series highlighting some of the amazing members of the email community —is back for 2024! Najmah Salam (she/her/hers) Marketing Alchemist at NajmahSalam.com Follow Naj on LinkedIn , Instagram and X (Twitter) What did the beginning of your time in email marketing look like?

Copywriting 88

Copywriting Email Marketing Energy Communications 88

Hubspot Marketing

JUNE 19, 2023

In fact, the market's projected to reach $126.5 If your role involves copy or content marketing, you’ve probably heard of Jasper.ai In this blog post, we will go over the top 10 AI writers that are comparable to Jasper.ai Built-in integration with HubSpot’s content marketing tools. Get tone suggestions. Source Copy.ai

Price 105

Price User-Generated SEO Copywriting 105

Marketing Insider Group

MARCH 11, 2024

All customers you get to the bottom of the marketing and sales funnel begin as leads. How to Determine Why New Leads Aren’t Coming In But what if you aren’t seeing enough new leads online to give you something to work with? But you can’t just throw content out there and see what sticks. You know that content drives engagement.

User-Generated 107

User-Generated Analytics SEO Branding 107

Buffer Marketing

FEBRUARY 5, 2024

And the ability to understand and harness it dark can provide valuable insights into what’s driving engagement, referrals, and what your audience wants out of your content. What is dark social? A significant portion of our social interactions occurs in a realm unseen and untracked: welcome to the world of Dark Social.

Analytics 99

Analytics User-Generated Digital Marketing Communications 99

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

Digital Marketing 93

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 93