Sprout Social

NOVEMBER 25, 2024

Social media marketers understand how pivotal influencers are to the success of their brand. At the same time, they don’t always know the perfect formula to succeed with influencer marketing. What kind of content should you create with influencers? It all comes down to influencer authenticity. It’s what they crave.

Influencer Marketing

Sprout Social

JULY 23, 2025

Where you land in the affiliate marketing vs. influencer marketing debate will depend on your goals and desired outcomes. What is affiliate marketing? Today, social media has blurred the lines between affiliate marketing and influencer marketing. The right tools make managing either strategy—or both—surprisingly straightforward.

Affiliate Marketing

Hubspot Marketing

APRIL 21, 2025

If youre a brand looking to leverage social media video this year, you may not know what to expect but dont worry. In other words, youve come to the right blog. 4 Top Social Media Video Trends to Watch in 2025 I meticulously combed through our Social Media Trends report for the latest trends, and here's what I found. Absolutely.

Social Media Marketing

Hootsuite

MAY 1, 2025

Influencer marketing campaigns are a multi-billion-dollar business , and each year, more and more savvy brands partner with influential social creators to drive revenue, boost visibility, and connect with motivated audiences. So what does that look like in action? Successful influencer marketing is measurable.

Influencer Marketing

Buffer Marketing

DECEMBER 6, 2024

It got me thinking — what’s on your mind for the new year? Try it → 👇 The latest from the blog Here’s a no-frills guide to Instagram hashtags and how to use them. However, as influencer marketing grows, so does skepticism as audiences become more concerned with authenticity.

Influencer Marketing

Buffer Marketing

NOVEMBER 14, 2024

Adding a relevant keyword is also an opportunity to tell who you are and what you sell to potential customers at a glance — since it’s the first thing someone sees when they land on your profile. As such, the first few tactics cover the basics and are particularly relevant to new creators or businesses.

Social Media Marketing

Set Up

SEPTEMBER 10, 2024

Once upon a time, we wrote a blog and made a video about Gen Z: Marketing Mysteries Uncovered for Generation Z. Well, they’re much older (and more influential) now…So let’s see what has changed and how marketers can continue to adapt to fit Gen Z’s needs and preferences. What can Marketers do to Target Gen Z?

Gen Z

Hubspot Marketing

JULY 12, 2024

You should have a clear goal and mission statement and understand what perspective and expertise you bring to this persona that another community isn’t or couldn’t.” You should have a clear goal and mission statement and understand what perspective and expertise you bring to this persona that another community isn’t or couldn’t.”

Management

Hootsuite

OCTOBER 7, 2024

What are social media analytics tools? Why every marketer needs a social media analytics tool Social media analytics tools help you figure out what’s working and what’s not. They should also provide the historical data you need to assess your social media marketing strategy on both macro and micro levels. and many more.

Analytics

Vertical Response

AUGUST 25, 2024

Understanding what worked and what didn’t can help create a more effective marketing plan, maximizing sales and engagement. Learn about early planning, multi-channel campaigns, personalized marketing, and more to ensure a successful festive season. TikTok and Instagram are increasingly popular for reaching holiday shoppers.

Marketing Strategy

Hubspot Marketing

APRIL 23, 2025

In this article, Ill break down what EMV is, why EMV isnt just your marketing teams concern, how to calculate EMV to prove its impact, and real-world examples of brands doing it right. Table of Contents What is earned media value? Its real influence, not rented space. Heres where your whole team will help you gain EMV.

PR

Hubspot Marketing

JULY 12, 2024

In this piece, I’ll go over community management trends to be aware of in 2024 and how you can adapt them for yourself. Community Management Trends in 2024 1. Consumers, including myself, want to feel connected to the brands they support, and personalized experiences create a sense of belonging that keeps people coming back for more.

Management

Hubspot Marketing

MARCH 3, 2025

We covered all the basics: paid campaigns, blog content, and email marketing. Table of Contents What is B2B SaaS marketing? 10 Effective B2B SaaS Marketing Strategies 6 B2B SaaS Marketing Benchmarks to Measure Success What is B2B SaaS marketing? What specific problems does your product address? Something was off.

Customer Acquisition

Buffer Marketing

NOVEMBER 4, 2024

Whether you are a seasoned social media marketer, a marketer looking to venture into  social media  marketing, or a business owner who wants to leverage the enormous power of social, it’s helpful to know about the most popular social media platforms out there right now. Does it fit your brand image? Facebook 2. WhatsApp 3.

Branding

Sprout Social

MAY 8, 2025

Since 2005, its evolved into a cultural nerve center with over 100,000 active communities and 22 billion posts and comments, influencing everything from buying behavior to political discourse. Posts are moderated to follow community rules, and users can comment and vote on what they see. Reddit is also changing the search landscape.

Gen Z

Hubspot Marketing

APRIL 15, 2025

I first downloaded TikTok during college to scroll through comedy and pop culture discourse. But then, as I grew as a marketer, I started seeing some serious potential everywhere. And I'm not the only one who noticed. I believe this rapid acceptance comes down to one thing: results. TikTok isnt just popular its effective.

Social Media Marketing

AWeber

AUGUST 1, 2025

The most effective newsletter designs use specific visual elements that psychologically guide readers toward taking action —whether that's clicking a link, making a purchase, or engaging with content. The average person receives 121 emails daily , making standout design essential for breaking through inbox clutter.

Product

Litmus

OCTOBER 16, 2024

In this article, we’ll cover what customer lifecycle marketing is and how you can implement it to convert casual browsers into loyal brand advocates. What is the customer lifecycle? What is audience segmentation? What is customer lifecycle segmentation? Instead, focus on creating emails that convert. New visitor?

Health

Hubspot Marketing

JANUARY 28, 2025

Table of Contents What is marketing spend optimization? How to Optimize Your Marketing Spend in 4 Steps 6 Expert Tips for Optimizing Marketing Spend What is marketing spend optimization? In short, you use deep analytics to see whats working and adjust your strategy to make every dollar count. Influencers?

Non-Profit

Duct Tape Marketing

JUNE 25, 2025

The conversation covers why PR is making a comeback, how AI-powered answer engines like ChatGPT and Google Overviews are changing what it means to “rank,” and what practical steps brands should take to get found—and trusted—in a noisy digital world. Key Takeaways AI is a powerful tool to guide, not replace, human-driven PR and SEO.

PR

Hubspot Marketing

FEBRUARY 10, 2025

One of my favorite examples of influence is in the 2004 film Mean Girls. Whether we admit it or not, no one is immune to the power of influence. Thats why B2B influencer marketing is nothing to scoff at. Lets unpack everything you need to know to harness the power of B2B influencer marketing in 2025.

Influencer Marketing

SocialPilot

FEBRUARY 11, 2025

This blog unpacks the ways to go viral on social media breaking down proven tips, examples, and other secrets to help you skyrocket your engagement. When you understand what triggers engagement, you can craft posts that connect emotionally, get shared widely, and amplify your brand’s transparency. Its everywhere.

User-Generated

Marketing Insider Group

MARCH 17, 2025

With so many options from digital ads and SEO to influencer marketing and AI-powered automation you need a game plan to ensure your budget is being spent in ways that drive growth. Marketing is constantly evolving, and where you invest your budget makes all the difference in how well your brand performs.

User-Generated

Sprout Social

JUNE 25, 2025

Plus, 76% of all users say social media has influenced a purchase in the last six months. Let’s explore what that means for brands. What is the attention economy? Consumers—especially Gen Z—aren’t learning about brands through traditional ads or blog posts. Not just in reach, but in revenue. Already, 5.24

Gen Z

Backlinko

JANUARY 23, 2025

You also have travel blogs, tourism boards, accommodation sites, and tourist attraction websites. Travel SEO is about turning strangers into guests. But its no small task competing with major sites like Booking.com, TripAdvisor, and Expedia. With so many players in the market, standing out in search engine results can feel impossible.

SEO

Power Digital Marketing

JUNE 3, 2025

What is User-Generated Content (UGC) in Marketing? What sets UGC apart is its authenticity and customer-driven nature. Blog Posts or Articles : Longer-form content in which users share detailed stories about their interactions with your brand. Improving Conversion Rates Authenticity sells.

Marketing Strategy

Hubspot Marketing

OCTOBER 21, 2024

Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Jade Walters is, easily, the Queen of Gen Z LinkedIn. 62% of students are working part-time during their senior year and 61% are pursuing an internship during it, too.

Gen Z

SocialPilot

JUNE 19, 2025

That’s exactly why we created this blog. If your content plan feels stuck on repeat “quote post, promo post, repeat” – you’re not alone. Today’s social media feeds are busier, smarter, and more competitive than ever. The average human attention span is approximately 8.25

Thought Leadership

Traackr

JULY 30, 2025

Resources Case studies, insight reports and playbooks on successful influencer strategies. Blog Read the latest product news, trend analysis and editorial rifts on the blog. Blog Read the latest product news, trend analysis and editorial rifts on the blog. But optimizing spend is only part of the equation.

Fashion

Sprout Social

JULY 7, 2025

With influencer marketing booming in Australia, food influencers drive huge engagement ( often above 2.5% ) across networks like Instagram, TikTok and YouTube. From restaurant promos to product launches, the right influencer partnership can skyrocket your brand’s reach and impact. That’s where this blog comes in.

Food

Duct Tape Marketing

JUNE 5, 2025

Generative AI Content Explosion: With tools like GPT-4, even small teams can pump out high-quality blog posts, guides, and videos at scale. Micro-Influencers and Social Proof: AI can pinpoint niche influencers who matter to your buyersthink engineers on forums or hosts of small podcasts. So, how do you adapt?

Transform

SocialPilot

JUNE 18, 2025

What Social Media Can Do for a Business (Big Benefits, When Done Right) Social media has a powerful positive impact on business growth. If you’ve ever asked yourself whether social media is worth the effort or questioned when you’ll finally see ROI, you’re not alone. People don’t buy from brands they don’t know.

Real Estate

SocialPilot

JUNE 27, 2025

This blog is your roadmap to building a high-performing social media content strategy in 2025—one that aligns with your marketing goals, speaks directly to your audience, and makes every post count. It’s structured – Not “what should we post today?” It’s format-flexible – Reels, TikToks, carousels, memes—what works gets posted.

Thought Leadership

SocialPilot

MARCH 26, 2025

What is the Share of Voice? Every minute, billions of conversations occur online globally , and your brand has a choice. You can choose to lead the conversation narratives or be swallowed by the fierce competition from competing brands. Brands that dominate the share of voice in their market don’t just steer conversations.

PR

SocialPilot

JULY 3, 2025

In this blog, we’ve curated 20 powerful LinkedIn engagement hacks with real examples and tips to help you stop the scroll, spark interactions, and turn viewers into leads. In this blog, we’ve curated 20 powerful LinkedIn engagement hacks with real examples and tips to help you stop the scroll, spark interactions, and turn viewers into leads.

Thought Leadership

Exposure Ninja

JULY 24, 2025

This shift is what we call AI Search Optimisation : the strategy behind making your brand visible, credible and quotable in AI-powered search. Download a free copy of AI Marketing: Everything You Need to Know and get immediately up-to-speed Download my free copy What Is Share of Voice in AI Search?

Health

Exposure Ninja

JULY 18, 2025

What we’re seeing is a shift towards brand recognition and topical authority. If your brand isn’t showing up in places like blogs , podcasts , social media , YouTube videos , reviews , and news articles , AI may not even know you exist. What matters is that your business is being recognised, cited, or discussed.

Branding