Rock Content

MAY 11, 2024

In Digital Marketing , there are few numbers more important than your Customer Acquisition Cost (CAC). The Customer Acquisition Cost is a benchmark number used to establish how effective your marketing efforts are and, therefore, is a very significant number to know by heart. In this article you will find out: Curious?

Customer Acquisition 52

Customer Acquisition Customer CRM Key Performance Indicator 52

Hubspot Marketing

OCTOBER 23, 2023

As a marketing copywriter, I can tell you writing is critical to any successful marketing campaign, from emails to social media posts to blogs. But what tool is best for you and the content you need to create? But what tool is best for you and the content you need to create?

Copywriting 123

Copywriting User-Generated Influencer Marketing Marketing 123

Hubspot Marketing

AUGUST 4, 2022

With automation, you can schedule emails to be sent at the perfect time, follow up with leads that have abandoned their cart, sync data between apps, and notify team members of new tasks. You might be wondering: What types of automation will benefit my business the most? What should I stay away from?

CRM 136

CRM Shipping Logistics Email Marketing 136

Martech

MARCH 20, 2023

The results you get from AI powered tools like ChatGPT will only be as good as the prompts you give them. A vague or general prompt will get you vague, general results. Detail precisely what you are looking for. General: What are best practices for CRM? Blog ideas? 1: Be specific. 3: Be clear.

CRM 97

CRM Management Customer Marketing 97

Marketing Insider Group

JUNE 22, 2023

Automated marketing has been exploding across industries in recent years. Is diving into marketing automation worth the investment? Discover everything you need to know about getting started with automated marketing. Discover everything you need to know about getting started with automated marketing.

Real Estate 101

Real Estate CRM Inbound Marketing Marketing 101

Martech

AUGUST 16, 2023

With today’s powerful marketing and sales platforms at our fingertips, there’s no excuse for falling short. Understanding modern customer experience expectations How we can use marketing technology not just to meet but exceed these sky-high expectations? It starts with knowing what the customers want.

Customer 96

Customer Automobile CRM B2C 96

Customers.ai

DECEMBER 29, 2023

Check out this chart from Yotpo based on their study “ The State of Customer Loyalty & Retention 2023 ”: It seems the real question here is, what wouldn’t brand-loyal customers do?!? To understand your customers, and to give them the warm and fuzzy feelings they need, you must have data about them. Data being the key. Let’s dig in.

Customer 98

Customer Transform Customer loyalty Outbound Marketing 98

Customers.ai

JANUARY 8, 2024

The life of a B2B marketer is never dull, especially when it comes to outbound lead generation. Meanwhile, the latest updates to Google and Yahoo Email Spam Filters have thrown an additional curveball, making it even trickier to secure that coveted spot in the inbox. The only constant is change, right? We have to be ready.

User-Generated 103

User-Generated CRM Outbound Marketing Law 103

Rock Content

DECEMBER 18, 2023

As we step into the year 2024, it’s undeniable that Artificial Intelligence (AI) is now and forever a part of our daily routines for crafting compelling marketing strategies. Well, I bet you have tested a lot of AI features this year. Enter our Top 5 AI Tools for Marketing in 2024. Canva (for image editing) ?

Transform 86

Transform Price CRM User-Generated 86

Hubspot Marketing

MAY 16, 2023

While the technology isn’t new, AI can now create authentic content that’s usable in marketing. While the technology isn’t new, AI can now create authentic content that’s usable in marketing. In this post, we’ll review what generative AI is, its benefits, limitations, use cases, and tools to add to your marketing stack.

Price 101

Price User-Generated CRM Copywriting 101

Vertical Response

MAY 29, 2023

In the digital age, email has become a critical tool for businesses to reach out and engage with their customers. However, manually sending out individual emails to a large customer base can be time-consuming and inefficient. What is Email Automation Software?

Price 95

Price CRM Email Marketing Analytics 95

Hubspot Marketing

SEPTEMBER 25, 2023

If you’ve used newly accessible generative AI tools , you've likely realized how many tasks you can streamline in just seconds. But, with so many AI platforms hitting the market, the minutes you save using ChatGPT might be eaten up by hours of vetting which AI platforms and features are right for you.

Transform 112

Transform Price User-Generated CRM 112

Customers.ai

FEBRUARY 14, 2024

It’s the year of the cookie and while we’ve had plenty of time to prepare for what we are calling the “end of the cookie era”, it feels like marketers still aren’t ready. According to Martech , 75% of marketers still rely heavily on cookies and another 64% plan to increase their spending on cookie-based activations this year.

Advertising 78

Advertising Advertisers Law Outbound Marketing 78

Hubspot Marketing

APRIL 20, 2023

You are competing with other businesses, navigating misinformation, and playing trial and error with various tools. Not to mention, you also might be selling a product that’s more expensive or requires a hire subscription fee than many B2C offerings. In this post we’ll cover: What is B2B lead generation?

Price 99

Price CRM User-Generated B2C 99

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

Considering the lightning speed at which technology is transforming our daily lives, it’s no surprise that the marketing landscape is evolving at a similar pace. What does the future of marketing look like? At the end of this blog, y ou’ ll be able to share your resolutions , priorities, concerns, and more. .

Transform 174

Transform CRM Marketing Automation Platform CMO 174

Lynton Web

JANUARY 9, 2024

A buyer persona, which is a semi-fictional representation of your ideal customer, can be pivotal in ensuring your marketing strategies hit the mark. What is a Buyer Persona? They're essential because they help you better understand your customers (and prospective customers). This ensures a well-rounded and accurate persona.

CRM 105

CRM Target Market Education Product 105

Neil Patel

SEPTEMBER 14, 2020

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. I guess it could… but you wouldn’t last long without a stream of revenue helping you keep the lights on. And helps you generate more money. The top 5 options for the best CRM software.

CRM 144

CRM Price Manufacturing eCommerce 144

Search Engine Land

DECEMBER 6, 2023

Dig deeper: Mapping the customer journey for SEO and marketing success Get the daily newsletter search marketers rely on. Business email address Subscribe Processing. Once you gain this solid understanding, explore how your buyer conducts online searches with keyword research. B2B SEO tips for the Awareness stage 1.

SEO 101

SEO CRM B2C eBook 101

Hubspot Marketing

JULY 29, 2022

According to a 2021 HubSpot Blog Marketing Trends Report , 69% of marketers surveyed say they use automation in their marketing role. Whether automation is a new or standard practice in your company, we want to help you avoid common traps marketers often fall into. You have dirty data. In fact, 45.9%

CRM 98

CRM Marketing Marketers User-Generated 98

Hubspot Marketing

OCTOBER 7, 2022

The bigger your sales and marketing teams get, the harder it is to align these efforts. Often called “smarketing”, sales and marketing alignment is critical to ensure that these departments are working in tandem to target the right customer base, create more conversions, and drive more sales. Not sure how to get started?

Key Performance Indicator 144

Key Performance Indicator Marketing Marketers CRM 144

Neil Patel

OCTOBER 25, 2021

Without customers, you wouldn’t have much of a company. For this reason, spending time and money on sales and marketing-related tasks is never time wasted. In this post, I’m going to examine some of the top sales tools for boosting results, improving efficiency and organization and helping you generate more revenue.

CRM 131

CRM User-Generated Digital Marketing Management 131

Customers.ai

MARCH 19, 2024

Having been in the SEO space for quite some time, I can tell you the hardest part about SEO isn’t growing organic traffic. Unfortunately, without the right technology or tools in place, the majority of those visitors are lost to the ether, never to return again. Identify who is visiting your site with name, email and more.

Customer Journey 64

Customer Journey Transform Outbound Marketing CRM 64

Hubspot Marketing

MAY 16, 2023

Have you ever spoken with customer service via a chatbot? If you're like me, you sometimes wonder if the other voice is a human or an astute AI assistant. But how can AI assistants help marketers? Where Marketers Can Best Use AI Assistants Personalizing customer support. Email is a common time sink for marketers.

CRM 95

CRM Marketing Marketers User-Generated 95

Hubspot Marketing

MARCH 27, 2020

When I was younger and I listened to Hannah Montana sing " The Best of Both Worlds ," I didn't fully understand what she meant. Now, as a marketer, I get it. Having the best of both worlds is the feeling you have when your company's marketing automation software and CRM work in tandem. CRM and Marketing Automation.

CRM 116

CRM Marketing Marketers Management 116

Litmus

AUGUST 15, 2023

If you’re looking to create more relevant, engaging content that meets subscribers where they’re at—look no further than dynamic email content. Sounds simple, right? Read on to discover how you can harness the power of dynamic email content to create super-duper engaging and personalized emails.

Shoppers 89

Shoppers Millennials Customer loyalty CRM 89

Martech

SEPTEMBER 25, 2023

You guys did me proud.” Everyone was ecstatic about what looked like a banner year — except the marketing manager, who knew the company could have done even better. Everyone was ecstatic about what looked like a banner year — except the marketing manager, who knew the company could have done even better.

User-Generated 116

User-Generated Finance Marketing Marketers 116

Neil Patel

NOVEMBER 4, 2020

We’ve researched the top ten Apple Watch apps that may make it easier for you to run a company or excel at your job. Before exploring the top ten Apple Watch apps for marketers and business, let’s go over what Apple Watches are and what they do. What can you do with an Apple Watch ? Location-Based Alerts.

CRM 145

CRM Management Health Product 145

Martech

DECEMBER 18, 2023

In the ever-evolving landscape of marketing, the use of customer data has become more critical than ever before. Often, organizations tend to get overwhelmed by the sheer possibilities of a CDP and aim for complex solutions right from the start. How can you use the ‘crawl, walk, run’ approach?

Key Performance Indicator 94

Key Performance Indicator Customer Journey eCommerce CRM 94

Search Engine Land

FEBRUARY 14, 2023

So what makes this such a tough thing to get right? So traffic bots fill out the form and Google thinks it got you a quality lead. Even if you do that and preempt the unwanted, you can still wind up with a pipeline full of irrelevant or unqualified leads. Get the daily newsletter search marketers rely on.

CRM 91

CRM eCommerce User-Generated Shoppers 91

Hubspot Marketing

AUGUST 26, 2022

As a marketer, you know that time is valuable. Therefore, you likely know marketing automation helps save time by relieving you of tedious analytical and marketing tasks. But in order to reap its benefits, you must follow marketing automation best practices. Marketing Automation Best Practices.

CRM 92

CRM Marketing Marketers Shipping 92

Vertical Response

APRIL 26, 2024

Deciphering which KPIs truly matter for your kpi marketing strategy can be the key to unlocking campaign success. In this article, we cut through the clutter to highlight the top marketing KPIs to track in 2024, equipping you with the knowledge to measure and augment your kpi marketing efficiency.

Shipping 59

Shipping Key Performance Indicator Marketing Marketers 59

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. It’s all about knowing what’s working, and focusing in on activities and core channels that are delivering.

Social Media Marketing 128

Social Media Marketing Marketing Marketers Influencer Marketing 128

Litmus

MAY 10, 2021

If you want to propel your email program to the next level, email automation is an excellent place to start. Statistics show that automated emails have a 70.5% higher open rate than regular emails. What’s more, automated campaigns have been shown to drive 21% of marketing revenue.

CRM 144

CRM Price Email Marketing User-Generated 144

Search Engine Land

SEPTEMBER 11, 2023

SEO might not be the immediate answer to your digital marketing needs. You require fast results Do you need fast results for your business and a way to attract tons of visitors to your website in no time? Results will vary depending on your strategy, but data suggests that you must wait to see an impact.

SEO 142

SEO User-Generated Energy Promotion 142

Hubspot Marketing

AUGUST 3, 2022

So what does the future of automation look like? Prioritizing Marketing, Sales, and Success Alignment. Automation as a Vital Part of CRMs. Right now, the low-hanging fruit for automation is boring repetitive work. Prioritizing Marketing, Sales, and Success Alignment. Automation as a Vital Part of CRMs.

CRM 123

CRM Retail Customer Journey Market Trends 123

Hubspot Marketing

JANUARY 13, 2023

You finally sit down for dinner at the end of a long day. Then, we'll cover why you need lead generation and how to qualify someone as a lead. What is a lead? Let's say you take an online survey to learn more about how to take care of your car. This is what it's like to be a lead. Marketing Qualified Lead (MQL).

User-Generated 145

User-Generated eBook Inbound Marketing Promotion 145

Search Engine Land

DECEMBER 18, 2023

In the ever-evolving landscape of marketing, the use of customer data has become more critical than ever before. Often, organizations tend to get overwhelmed by the sheer possibilities of a CDP and aim for complex solutions right from the start. How can you use the ‘crawl, walk, run’ approach?

Key Performance Indicator 82

Key Performance Indicator Customer Journey eCommerce CRM 82