Marketing Insider Group

JULY 30, 2025

You’ll discover how to speak directly to previous visitors , use tailored messaging, and track what works. Quick Takeaways A strong PPC remarketing strategy brings back visitors who already showed interest—without being annoying or repetitive. Regular PPC ads grab attention once. Instead, create your messaging based on behavior.

Shoppers

Martech

NOVEMBER 22, 2024

Google called this a “wildly overboard proposal” in a blog post , arguing the proposal would: Compromise product quality. Regardless of what happens to Chrome, there are other solutions out there. We all just need to be aware of how information gets to us and what (if any) biases exist in the information.” Chill AI innovation.

User-Generated

Hubspot Marketing

DECEMBER 30, 2024

Because it helps me analyze what is and isn't working. Table of Contents What is content monitoring? What is content monitoring? So, you might monitor how well your online content i.e., blogs and landing pages performs, for example. Goodey explains what this can look like in practice. I love content monitoring!

eCommerce

Sachs Marketing Group

JANUARY 13, 2025

In this blog, well explore why a multi-channel strategy is no longer optional and how Sachs Marketing Group serves as the all-in-one partner businesses need to navigate and thrive in todays dynamic world of digital marketing. The Modern Customer Journey Todays customer journey is anything but linear.

Digital Marketing

Hubspot Marketing

NOVEMBER 1, 2024

When I first heard I had to write about D2C marketing, I did what many professionals do when presented with something they know nothing about — I quietly panicked and then asked ChatGPT. With D2C business sales predicted to reach nearly $230 billion by 2025, here’s what you need to know about the model and marketing within it.

Manufacturing

Backlinko

DECEMBER 5, 2024

What Is Local Search Marketing? Local search marketing is the process of optimizing a local business online presence. It uses paid and unpaid tactics, like search advertising and local SEO, to help the business appear more prominently in local searches. Like salons, restaurants, and coffee shops. Why Is Local Search Marketing Important?

Search Marketers

Backlinko

OCTOBER 16, 2024

In the 2000s, SEOs were keyword stuffing and spinning up personal blog networks (PBNs). Who knows what SEO will look like in the future. What we do know is that there’s always going to be a demand for knowledge. A lot of the time, you land a job because of who you know , not what you know. SEO jobs are booming.

SEO

Backlinko

NOVEMBER 1, 2024

Here are some tips to make that happen: Communicate Your Unique Selling Proposition (USP) What does your roofing business offer that your competitors don’t? They saw significant organic (unpaid) traffic gains after implementing an SEO campaign and ranking for important keywords related to their services. star rating (from 838 reviews).

SEO

Buffer Marketing

OCTOBER 2, 2024

It can help you understand what makes your audience tick and what not to do. a) If you’re in the early stages of forming your social media marketing strategy , I’d argue you don’t need to focus on what your competitors are doing at all. What should you look for in a competitor analysis tool?

Price

Hubspot Marketing

JUNE 30, 2025

Marketing Job Responsibilities This section should clearly outline what tasks and duties the person in this role will be responsible for. When a candidate reads the job responsibilities section, they should be able to clearly understand what the role entails and how the role fits into the broader organization.

Management

Unbounce

JANUARY 6, 2025

Despite what you may be hearing through the grapevine, the marketing conversion funnel is most definitely still alive and well When its built right, that is. More blog posts by Josh Gallant What is a landing page funnel? What’s the difference between a website, a landing page, and a funnel?

User-Generated

Litmus

SEPTEMBER 25, 2024

What is lifecycle marketing? What are the lifecycle stages? What are the lifecycle stages? Think: eye-catching videos, infographics, or a scroll-worthy blog post. By aligning your marketing efforts to each stage, you can build stronger relationships, keep customers coming back, and make the most of every interaction.In

Management

Hubspot Marketing

JULY 22, 2024

To make your plan's creation easier, we've put together a list of what to include in your plan and a few different planning templates where you can easily fill in the blanks. To start, let's dive into how to create a marketing plan and then take a look at what a high-level marketing plan has inside.

Marketing Plan

Orbit Media Studios

AUGUST 6, 2024

By Andy Crestodina Every number in your Google Analytics account is wrong. Maybe the reasons are obvious. Some visitors block tracking codes. Some don’t accept cookies. Some browse in private mode. We all have the right to not be tracked. Maybe it’s not a big deal. You don’t need perfect data to find insights. But how inaccurate is Google Analytics?

Analytics

Search Engine Land

AUGUST 2, 2024

What to watch. We were alerted to this update on the PPC News Feed blog : Bottom line. Google Ads is rolling out a new data privacy feature, giving advertisers more control over user consent management. Why we care. Separate settings for website data and imported/uploaded data. First seen.

Management

Hubspot Marketing

JULY 10, 2024

Rank tracking is one very important part of your SEO strategy — and our Ultimate Guide to SEO covers the rest, outlining everything you need to get your website and blog ranking. Here's what I’ll cover below: What is a rank tracker tool? Here's what I’ll cover below: What is a rank tracker tool?

Price

Exposure Ninja

AUGUST 12, 2024

Image Source Highlight Your Offer Your website, especially your homepage design, should be focused on promoting what you offer. The above the fold section (that’s anything a user can see before they scroll) should make it obvious what you are selling through the imagery, headings, text and CTAs.

User-Generated

Vertical Response

AUGUST 5, 2024

What is Content Monetization? This guide covers actionable strategies like ads, subscriptions, and affiliate marketing. Learn how to turn your digital content into steady income. Understanding Content Monetization In the digital age, content monetization has become a cornerstone for creators aiming to generate income from their work.

Affiliate Marketing

Backlinko

MARCH 5, 2025

Evaluate On-Site Engagement Metrics like pages per visit, average visit duration, and bounce rate give you a snapshot of what happens when visitors land on the site. Here’s what these metrics tell you about your competition: A high bounce rate means most visitors leave without exploring other pages. What do these metrics mean?

SEO

Customers.ai

NOVEMBER 20, 2024

Their preparation got us thinking: what are the must-do steps marketing teams need to take before launching a campaign, whether it’s a Shark Tank debut, a product launch, or a big promotional push? The better you understand who they are, what they care about, and how they behave, the better you can create messages that resonate.

PR

Orbit Media Studios

APRIL 15, 2025

What about the text? Wait, is this what you were looking for? Wait, is this what you were looking for? Simply take a screenshot of the ad (PPC or paid social) and the landing page, and upload them both along with this prompt. Review the PPC ad and its corresponding landing page. By Andy Crestodina Everyone prompts.

CMO

Backlinko

JANUARY 31, 2025

It consistently delivers what people want: more customers, revenue, and growth. Sure, you can eventually throw stuff at the wall and see what sticks. Theyre proof you know what youre doing and an opportunity to show exactly what you can accomplish for your clients. I learned this the hard way. The key is to be specific.

SEO

Backlinko

JANUARY 23, 2025

You also have travel blogs, tourism boards, accommodation sites, and tourist attraction websites. Travel SEO is about turning strangers into guests. But its no small task competing with major sites like Booking.com, TripAdvisor, and Expedia. With so many players in the market, standing out in search engine results can feel impossible.

SEO

Exposure Ninja

MAY 2, 2025

Marketing That Drives Measurable, Scalable Growth Digital marketing gives you what traditional marketing can’t: data that you can act upon. That means you can double down on what works, cut what doesn’t, and scale your results with confidence. A professional website and a strong reputation are no longer enough.

Digital Marketing

Vertical Response

MAY 25, 2025

Unlike pay-per-click (ppc landing page) advertising, which requires ongoing investment, SEO offers a more sustainable approach to attracting visitors. PPC landing pages are typically designed for paid campaigns and focus on immediate conversions with a single call-to-action. However, achieving this balance is no small feat.

SEO

Hubspot Marketing

MAY 5, 2025

A lot of what I know about business has come from working within an agency, working with a wide range of businesses, and learning from people who are further into their careers than me. If you're on the other side of the mentor-mentee relationship, read this blog post to learn how to be an amazing mentor.)

Finance

Backlinko

APRIL 29, 2025

These direct queries show exactly what theyre looking for. Take a quick look at the search results and you’ll see this in action: For the how to query, Google serves up helpful blogs and videos. From there, we conducted in-depth keyword research to learn what our audience was searching for. The second one is ready to buy.

eCommerce

Sachs Marketing Group

FEBRUARY 11, 2025

Start a blog on your website where you share helpful articles, tips, and insights related to your specialty. From blog posts to infographics and videos, well create content that educates, engages, and converts. It needs to be clean, professional, and easy to navigate.

Digital Marketing

SocialPilot

MARCH 26, 2025

What is the Share of Voice? But currently, it includes every form of your brand’s measurable awareness, like PPC, web traffic, online mentions, and more. These can be blogs, newspapers, or podcasts. Brands that dominate the share of voice in their market don’t just steer conversations. They dominate the industry.

PR

Sachs Marketing Group

OCTOBER 1, 2024

They make for great campfire tales but can damage the real world. SEO horror stories often arise when a business is trying to optimize its website and makes a mistake that costs it dearly in terms of traffic and visibility. One common SEO horror story is the accidental cloaking of a website.

SEO

Customers.ai

DECEMBER 30, 2024

After all, website demographics are the story behind your audiences behavior and knowing who your visitors are, what they care about, and how they interact with your site gives you a massive edge. Smarter Marketing Strategies When you know your audience, you stop wasting time and money guessing what they want. Not bad, right?

Price

Search Engine Land

SEPTEMBER 6, 2024

While these revelations may seem groundbreaking to some, they actually reaffirm what many in the industry have long understood: credibility, brand-building and user engagement are the cornerstones of digital success. These people have already shown interest in what you’re offering, making them more likely to convert.

Branding

Duct Tape Marketing

JANUARY 10, 2025

The advice is everywhere, but what if youve tried it all and still dont see results? In this blog, Ill break down the critical concept of the marketing leadership gap and how addressing it can unlock your businesss full potential. Then the internet changed everything, bringing websites, email, social media, and PPC ads.

CMO

Customers.ai

DECEMBER 24, 2024

Try it Free, No Credit Card Required Start Your Free Trial What is Ad Remarketing Software? What ad remarketing software really does is help you reconnect with people whove already shown interest in your brand. What Does Ad Remarketing Software Do? What does this mean? See Who Is On Your Site Right Now! Lets be real.

eCommerce

Exposure Ninja

JUNE 27, 2025

Download a free copy of AI Marketing: Everything You Need to Know and get immediately up-to-speed Download my free copy What Is an AI Search Optimisation Strategy? Check Your Brand’s Visibility in AI Tools Brand visibility in AI Search refers to how often and in what context AI platforms mention your business.

User-Generated

Neil Patel

MAY 30, 2025

What Is Manufacturing Marketing? ” To optimize your site for searches like this, I recommend starting with SEO basics: Do keyword research to learn what your buyers are searching for and why. blog posts) that cover the topics your buyers care about. But blog posts are just the beginning of a strong B2B content strategy.

Manufacturing

Hubspot Marketing

AUGUST 7, 2025

The template below walks through three phases on the journey to a team of 25: Foundation Specialization Scale We’ll discuss what marketing roles you need at each phase, associated metrics, when you should hire specialists, and overall outline an effective marketing organization structure for rapid growth. But why is that?

Marketing