Martech

DECEMBER 26, 2023

Channel partner marketing means efforts to recruit and support third-party partners to expand a vendor’s market access. Traditional support methods include training, data-sharing, co-marketing campaigns, rebates, MDF (market development funds), and sales enablement, like content, events and sales playbooks.

Partner Marketing 106

Partner Marketing Manufacturing Thought Leadership Marketing 106

Hubspot Marketing

APRIL 5, 2023

Marketers engage with customers on more channels than ever before. Whether you're working with influencers or posting short-form videos, it makes marketing attribution essential for continued results. For a lot of marketers, getting visibility into the most effective touchpoints can be tough. But what is marketing attribution?

User-Generated 145

User-Generated Analytics Customer Journey Marketing 145

Buffer Marketing

JANUARY 15, 2024

But what makes B2B content good ? With Google promising to prioritize "helpful content" going into 2024 and studies showing that as little as 5 percent of all content assets generate 90 percent of customer engagement, helpful, engaging B2B content is a north star B2B marketing teams must strive for. Tough question.

Copywriting 115

Copywriting PR SEO Content Marketing 115

Hubspot Marketing

OCTOBER 23, 2023

As a marketing copywriter, I can tell you writing is critical to any successful marketing campaign, from emails to social media posts to blogs. But what tool is best for you and the content you need to create? But what tool is best for you and the content you need to create? What is AI Copywriting?

Copywriting 123

Copywriting User-Generated Influencer Marketing Marketing 123

Hubspot Marketing

FEBRUARY 13, 2024

While most people are trying to stick to their New Year's resolutions, marketers like myself are strategizing how to set their organizations up for success in 2024. Part of our strategizing is figuring out what roles, if any, we should hire for and who would be the best fit. The Top 3 Roles Marketing Leaders Plan to Hire in 2024 1.

Thought Leadership 101

Thought Leadership Marketing Marketers Management 101

Hubspot Marketing

MAY 1, 2024

What are professional goals? Professional Goals Examples Tips for Achieving Professional Goals Work Towards Your Professional Goals What Are Professional Goals? What makes a good professional goal? There are over 2,000 languages worldwide, but only one or two will be relevant to your job market.

Management 109

Management Promotion Thought Leadership Education 109

Hubspot Marketing

MARCH 19, 2024

Our 2024 State of Marketing & Trends Report went live earlier this year, and I recently dug into the data and compiled a list of key marketing recommendations for this upcoming year to answer common questions like: Which industry trends and tactics are marketers investing in? What challenges are they facing?

Thought Leadership 102

Thought Leadership Marketing Marketers Influencer Marketing 102

Tiecas

FEBRUARY 21, 2024

But the truth is, a robust manufacturing brand creates a strong foundation for attracting the right prospects, building trust, converting Marketing Qualified Leads (MQLs) into Sales Qualified Leads (SQLs) and shortening those long sales cycles. What pain points do you address? Are they even aware they have a problem?

Manufacturing 97

Manufacturing Branding Whitepaper Thought Leadership 97

SMA Marketing

JANUARY 11, 2024

The digital marketing industry loves its acronyms. In the video below, I explain the meaning of today’s most popular digital marketing acronyms. Video Transcript One of the things that the digital marketing industry loves is acronyms. Video Transcript One of the things that the digital marketing industry loves is acronyms.

Digital Marketing 98

Digital Marketing COS Key Performance Indicator CRM 98

Tiecas

MAY 7, 2024

What the heck am I talking about, and why am I suggesting the pillar of B2B industrial marketing success is somehow broken? A more recent variation of that is what I found in an interesting article by Ross Graber, VP, Principal Analyst at Forrester. How does all this relate to industrial marketing? Is this clickbait?

Manufacturing 52

Manufacturing Thought Leadership Marketing Marketers 52

Lynton Web

MARCH 7, 2024

By integrating your CRM, marketing, sales, and service data, HubSpot eliminates the need to juggle multiple platforms, thereby reducing the risk of data inconsistencies. Whether it's tracking a marketing campaign's performance or monitoring sales activities, real-time data ensures that you are always up to date.

Customer Acquisition 105

Customer Acquisition User-Generated Analytics Customer Journey 105

Search Engine Land

MAY 8, 2024

SEO and user experience (UX) are critical components of modern digital marketing strategies. However, as search engines like Google continue to prioritize user satisfaction, the lines between SEO and UX are blurring. Therefore, focusing on both SEO and UX within your digital marketing strategy is critical.

SEO 91

SEO Gen Z User-Generated Health 91

Hubspot Marketing

OCTOBER 7, 2022

The bigger your sales and marketing teams get, the harder it is to align these efforts. Often called “smarketing”, sales and marketing alignment is critical to ensure that these departments are working in tandem to target the right customer base, create more conversions, and drive more sales. Put simply?

Key Performance Indicator 144

Key Performance Indicator Marketing Marketers CRM 144

Rock Content

APRIL 22, 2024

What’s the biggest difference between marketing that makes money and marketing that’s just a huge waste of time? “It all comes down to knowing a few simple, but incredibly important marketing analytics and metrics,” says Adam Erhart. What is Digital Marketing?

Digital Marketing 83

Digital Marketing Analytics Key Performance Indicator Social Media Marketing 83

Hubspot Marketing

FEBRUARY 8, 2023

First, though, let's take a step back and make sure you understand exactly what a pivot table is, and why you might need to use one. What is a pivot table? What are pivot tables used for? And more specifically, it lets you group your data in different ways so you can draw helpful conclusions more easily.

Product 145

Product Management User-Generated Advertising 145

Buffer Marketing

APRIL 11, 2024

I started my career working in a nonprofit setting, and now I’m a fractional marketing director for nonprofits. ” They ask, “What can I leverage?” Yes, people are extremely important in nonprofit marketing. Think nonprofits and Silicon Valley startups have nothing in common? Think again.

Energy 111

Energy Marketing Marketers Direct Mail 111

AWeber

MARCH 13, 2024

The link in bio on your Instagram profile has the power to skyrocket conversions, sales, and web traffic for your business. What is an Instagram link in bio? Whether you use it to send viewers to your blog, product page, email subscription form, landing page, or other destination is entirely up to you.

Real Estate 104

Real Estate CMO Promotion Marketing 104

Hubspot Marketing

MAY 13, 2024

You spend countless hours editing video content to perfection, writing the perfectly optimized blog post, and putting together the absolute best resources for social media … only to realize that you still have to convince people to actually view your content. Sharpening your marketing skills. But what does that look like in real life?

Promotion 89

Promotion Analytics SEO Education 89

Hubspot Marketing

APRIL 28, 2023

Visitors, leads, customers, and promoters are likely to visit your site, so you'll need several types of CTAs to get them to accomplish different goals. But before we get into that, let's discuss what a CTA is. Now you know what a CTA is, here's a list of CTAs that will benefit your website.

Promotion 139

Promotion Place Product Customer 139

Customers.ai

JANUARY 3, 2024

If you are in the marketing or sales space, you’ve heard the term ABM (Account-Based Marketing). ABM has been the hot buzzword over the past 5 years, with everyone from CEOs to sales teams to digital marketers hopping on the ABM bandwagon. Marketers and sales teams need more than just company names or job titles.

CRM 107

CRM Direct Mail Customer Journey Marketing 107

Search Engine Land

MAY 7, 2024

See how Lectric eBike has transformed SEO to gain valuable insights for any ecommerce business looking to significantly enhance organic search traffic and compete in high-stakes markets. They did all this with a heavy focus on digital PR and marketing-owned assets throughout the audience’s online journey to buy electric bikes.

eCommerce 88

eCommerce PR Real Estate SEO 88

Hubspot Marketing

JANUARY 7, 2024

Marketing seems simple, but it gets more complex as you break it down. If you don't already know about marketing careers, scanning jobs online could convince you that this isn't your dream job. But marketing is fun. Marketing a company is essentially grabbing a bullhorn and saying, "Hey! Let’s get started.

Copywriting 100

Copywriting CMO PR Social Media Marketing 100

Customers.ai

FEBRUARY 6, 2024

After all, people want sales. The thing is, top of the funnel marketing is the first step in driving those sales. It’s the first step in turning strangers into customers and focusing on awareness and engagement rather than direct sales. What is top-of-funnel marketing? What are top-of-funnel channels?

Marketing 107

Marketing Marketers Entertainment User-Generated 107

Martech

APRIL 2, 2024

What’s the key to B2B marketing success? B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy.

Influencer Marketing 118

Influencer Marketing Whitepaper User-Generated Marketing 118

Marketing Insider Group

MARCH 18, 2024

Writing a blog post without an outline is like going on a road trip without a map. At Marketing Insider Group, we believe in making every word count and every direction clear. That’s why we’re here to talk about how to write a blog post outline that leaves no room for ambiguity. By mastering the art of the blog post outline.

Transform 97

Transform Entertainment Analytics Content Marketing 97

Hubspot Marketing

SEPTEMBER 29, 2022

The question "what is a KPI?" In this post, we'll walk you through what a KPI is, which KPIs you should focus on, and how you can hone in on the metrics that matter most for your business. Keep reading, or jump to the section you’re looking for: What is a KPI? comes up at many meetings. Why are KPIs important? KPIs vs. Metrics.

Key Performance Indicator 144

Key Performance Indicator Customer Acquisition User-Generated Health 144

Rock Content

DECEMBER 14, 2023

Having the right B2B SEO strategy can be the difference between showing up at the top of organic search results or on page three. So, what is B2B SEO? The Crucial Distinction: B2B SEO vs. B2C SEO SEO is the crux of all digital marketing, but how is it different between B2B and B2C companies?

SEO 70

SEO Whitepaper B2C eBook 70

Chief Martec

JANUARY 1, 2024

The common theme of those trends is a breaking down of the boundaries between different martech apps and platforms. The common theme of those trends is a breaking down of the boundaries between different martech apps and platforms. But they also massively expanded the diversity and scope of marketing.

Transform 106

Transform User-Generated Customer Journey Advertising 106

Martech

SEPTEMBER 8, 2023

I was there to report on the conference, doing person-on-the-street interviews and attending as many programs as possible to write blogs and live updates for the tech company that sponsored it. The event was incredibly successful: Sales booked dozens of on-site meetings, NPS scores were high and brand awareness skyrocketed.

Event Marketing 118

Event Marketing Customer Journey Content Marketing Management 118

Hubspot Marketing

APRIL 5, 2024

One group of people lives in a cave only sees shadows; the philosopher who escapes can see things for what they are. That’s somewhat how it feels when making conclusions about B2B marketing without the right stats. Buckle up, leave your preconceived notions about B2B marketing at the entrance, and let’s get into the nitty-gritty.

B2C 110

B2C SEO Transform Marketing 110

Vertical Response

APRIL 26, 2024

Deciphering which KPIs truly matter for your kpi marketing strategy can be the key to unlocking campaign success. In this article, we cut through the clutter to highlight the top marketing KPIs to track in 2024, equipping you with the knowledge to measure and augment your kpi marketing efficiency.

Shipping 59

Shipping Key Performance Indicator Marketing Marketers 59

Hubspot Marketing

JUNE 26, 2023

It's hard to believe that if the HubSpot Blog were a person, it would currently be in high school. Effective blog lead generation requires both creative and analytical skills. Effective blog lead generation requires both creative and analytical skills. Here are the steps my team at HubSpot takes to generate leads from our blog.

eBook 145

eBook SEO Real Estate Promotion 145

Scoop.it!

DECEMBER 28, 2023

From seasonal upticks and downturns in sales to market trends to consumer behavior tendencies, ecommerce brands must manage a variety of factors when attempting to surpass the average CR of (approximately) 2%. Content marketing is, without a doubt, one of the best ways to achieve this goal. Let’s dive in.

eCommerce 107

eCommerce Content Marketing Customer loyalty Marketing 107

Lynton Web

JANUARY 26, 2024

Successful marketing requires more than just catching your audience's eye — you need to keep them engaged and guide them through your company's sales funnel! What is Lead Nurturing? Typically, it involves email marketing. The answer lies in effective lead nurturing strategies. Why is Lead Nurturing Important?

Customer 105

Customer Education Analytics Communications 105

Vertical Response

MAY 3, 2024

Selecting a suitable price strategy is a critical step for businesses aiming to maximize their profit margins and gain market advantage. Competitive pricing should account for competitor analysis and market positioning, while value-based pricing focuses on pricing products based on perceived value to the customer. Let’s delve deeper.

Price 81

Price Shipping Promotion Customer Acquisition 81

Martech

DECEMBER 27, 2023

Even if you go this way, mind that it’s important to keep a human touch in your marketing and sales communications while optimizing your processes. Also, here are two nuances: If these are marketing or warm emails, don’t be shy and add your photo, as well as any relevant awards or badges that prove your expertise.

Email Marketing 126

Email Marketing Marketing Marketers CRM 126

Hubspot Marketing

JANUARY 20, 2023

Whether you have use-it-or-lose-it funds left over from the last quarter or are putting together a marketing budget for the first time, it's valuable to know which strategies will offer the highest ROI. For more marketing strategies, check out this episode of Marketing Against the Grain. Revise landing page copy.

eBook 135

eBook CRM User-Generated Marketing 135