SocialPilot

MAY 1, 2024

At the end of the day, the most powerful form of marketing for your brand is what consumers have to say about your products and services. And you are not just aiming for reviews, you want them to be good. That’s what this blog is all about! 93% of consumers read online reviews before making a purchase.

User-Generated 85

User-Generated Customer Food Place 85

Hubspot Marketing

DECEMBER 1, 2023

What components are at play when a casual website visitor turns into a lead? The lead generation process typically starts when a website visitor clicks on a call-to-action (CTA) located on one of your site pages or blog posts. Before you build your lead generation website, consider what your goal for it is.

User-Generated 106

User-Generated Whitepaper eBook Analytics 106

Hubspot Marketing

JUNE 30, 2023

Lots of times, when marketers want to make a big impact on their marketing, they focus on going after a big project: big email campaigns , big website redesigns , big social media plans , big everything. The good news is you don't need them to make a big impact on your marketing -- often, a smaller tweak can work wonders.

eBook 96

eBook PR Whitepaper Place 96

Hubspot Marketing

JUNE 26, 2023

It's hard to believe that if the HubSpot Blog were a person, it would currently be in high school. Effective blog lead generation requires both creative and analytical skills. Software like HubSpot's CTA tool can help you create professional-looking and click-worthy CTAs in seconds. Audit existing blog metrics.

eBook 145

eBook SEO Real Estate Promotion 145

Marketing Insider Group

JANUARY 29, 2024

It’s not just about what you ask, but how you ask it. We’re about to unveil how to make AI work for you, turning it into a powerful ally in your content marketing strategy. The goal is to make it not just SEO-friendly, but also compelling and informative for your target audience. Get ready to dive in.

Copywriting 88

Copywriting User-Generated SEO Market Trends 88

Search Engine Land

FEBRUARY 15, 2024

Speaking of back-end data, clients need to have a way to score leads and/or track their progression through the funnel for us to understand what’s truly working. What are your next steps for engaging and guiding those leads through the purchase journey? However, this approach rarely succeeded. These include: CRM setup.

CRM 106

CRM Education Communications Branding 106

Martech

OCTOBER 11, 2023

It all starts with leveraging what humans still deliver better than AI: original ideas. Dig deeper: Bard and ChatGPT will ultimately make the search experience better You should aim to consistently demonstrate expertise in your industry (i.e. This makes your blog a long-term investment in your visibility in AI search results.

Transform 127

Transform SEO Thought Leadership User-Generated 127

AWeber

MARCH 15, 2022

But how much time did you spend thinking about your call to action (CTA) button? And while those are all perfectly good CTA choices, you might still be missing out on an opportunity to get more people to subscribe to your list. Vocal coach Felicia Ricci decided to have some fun with her CTA. Be compelling. Keep it brief.

eBook 125

eBook Place Digital Marketing Content Marketing 125

CXL

JULY 25, 2022

Careful attention to CTA (call to action) copywriting is the difference between brands that drive conversions and those that only drive traffic. Companies that engage in strategic CTA testing continue to drive success metrics like CTR (click-through rate) up and to the right. What is a call to action in writing?

Copywriting 121

Copywriting eBook User-Generated Communications 121

Litmus

DECEMBER 22, 2021

Enter: calls-to-action (CTAs). CTAs help guide your subscriber to the primary action you want them to take. In this blog, we’ll cover CTA best practices, including: Why is a call-to-action important? In this blog, we’ll cover CTA best practices, including: Why is a call-to-action important? Primary CTAs.

Email Marketing 128

Email Marketing Marketing Marketers Entertainment 128

Litmus

NOVEMBER 3, 2021

Design isn’t just about making things look pretty. If you want to create good looking emails that sell, you need conversion-centered design. What is conversion-centered design? No bait and switch: What got your subscriber to open and click should lead to exactly that. Consider verbs that tease in your CTAs.

Price 125

Price Product Promotion Email Marketing 125

Vertical Response

JANUARY 2, 2023

A good email newsletter can be the lifeblood of your business. Many successful businesses prioritize email marketing, and for good reason: Email yields an astounding $43 ROI on every $1 spent. Offer real, actionable advice that helps your audience (whether they make a purchase or not). The best email newsletters aren’t sales.

Health 99

Health Email Marketing Promotion Place 99

Search Engine Land

JANUARY 30, 2024

The good news? Optimize for conversions You have traffic, and it’s time to make sales. What is your conversion rate (CVR)? Optimizing this metric will require you to review key sections of your site: Blog : Your blog may be a traffic magnet, but let’s turn those visitors into sales.

SEO 116

SEO Transform Copywriting Law 116

Hubspot Marketing

APRIL 21, 2023

So, what's the recipe for high-impact success? What works for one business won't work for another — and finding the right metrics and timing to test can be a tough problem to solve. What works for one business won't work for another — and finding the right metrics and timing to test can be a tough problem to solve.

Gen Z 129

Gen Z User-Generated Promotion Fashion 129

Martech

MAY 3, 2023

You glance through the pre-built setups to get a sense of your style and learn what options are available. Your customers feel this way when you put a demo CTA (call to action) at the end of every content you distribute. Incorporating both hard and soft CTAs into your content is essential.

Whitepaper 93

Whitepaper Email Marketing Customer Journey Education 93

Buffer Marketing

APRIL 11, 2024

” They ask, “What can I leverage?” Make data-informed decisions Before you embark on your next volunteer, fundraising, or outreach campaign, research your audience’s preferences. What’s your most popular newsletter or blog? Think again. ” And they grow quickly.

Energy 107

Energy Marketing Marketers Direct Mail 107

Hubspot Marketing

JANUARY 13, 2023

What is a lead? This is what it's like to be a lead. There are different types of leads based on how they are qualified and what lifecycle stage they're in. You finally sit down for dinner at the end of a long day. You’re about to take a bite when the telephone rings. It’s a telemarketer asking about your oven preferences.

User-Generated 145

User-Generated eBook Inbound Marketing Promotion 145

Exposure Ninja

OCTOBER 17, 2023

A call to action (CTA) is a key element of any marketing or advertising campaign. The CTA tells your audience what you want them to do — buy a product, sign up for a service, or take another action. What is a CTA? CTAs are used for more than getting someone to buy. Image Source Why Do You Need CTAs?

Food 52

Food Price Promotion Direct Mail 52

Hubspot Marketing

APRIL 2, 2024

But what they're doing on those mobile devices is even more compelling for marketers like us. 40% of consumers use their mobile device to conduct research prior to making an in-person purchase. But what exactly is responsive website design, how does it work, and why should you make the switch? Let’s get started.

Shoppers 99

Shoppers Price User-Generated Customer 99

Hootsuite

SEPTEMBER 23, 2022

What is social media content writing? Writing for social media is different from writing for blogs and websites — it requires expert knowledge of social platforms and their audiences, trends, and inside jokes. . It can make or break a campaign or your entire social media marketing strategy. Looking at you, Twitter meanies.).

Social Media Marketing 145

Social Media Marketing Thought Leadership Entertainment Education 145

Orbit Media Studios

JANUARY 31, 2023

Best practices are really just good hypotheses. This is a framework for considering what to put on your homepage …and what to leave off. This is a framework for considering what to put on your homepage …and what to leave off. Homepages are hard. It has a lot of jobs to do. Try them and measure the impact.

Copywriting 139

Copywriting Real Estate User-Generated Analytics 139

Vertical Response

MAY 8, 2023

A good email newsletter can be the lifeblood of your business. Many successful businesses prioritize email marketing, and for good reason: Email yields an astounding $43 ROI on every $1 spent. Offer real, actionable advice that helps your audience (whether they make a purchase or not). The best email newsletters aren’t sales.

Health 57

Health Email Marketing Promotion Place 57

Neil Patel

AUGUST 19, 2021

Marketing is what develops the all-important know, like, and trust factor. Clients can find you through social media or blog posts, learn more about you, and decide you’re the best accountant for the job. Fifty-three percent of consumers conduct online research before making a purchasing decision. You’re not alone.

SEO 145

SEO Marketing Marketers Whitepaper 145

Spiralytics

JANUARY 25, 2023

So what can you do to generate more traffic via your content marketing campaigns? There could be several reasons why your campaign didn’t end up how you planned , but one of the main culprits of underperforming content is poor blog user experience. Well, we have some good news for you! What is a website heatmap?

Content Marketing 145

Content Marketing User-Generated Analytics Marketing 145

Unbounce

FEBRUARY 15, 2024

/ Landing page examples What is a splash page? A splash page is your first opportunity to make an impression and communicate to your website visitors, just like the doorman outside your brick-and-mortar who greets visitors. TABLE OF CONTENTS What is a splash page? What is a splash page? Updated on February 15, 2024.

User-Generated 52

User-Generated eCommerce Real Estate Promotion 52

AWeber

FEBRUARY 29, 2024

And if you decide to create a one-page website, what crucial elements do you need to include? And if you decide to create a one-page website, what crucial elements do you need to include? What is a one-page website? But not every business or creator needs a classic multi-page website. Which approach is right for you?

User-Generated 68

User-Generated Promotion Shoppers SEO 68

Neil Patel

NOVEMBER 30, 2020

The Importance of Good Writing Skills for PPC Ad Copy. While lowered cost is always a good thing, the real importance of good writing skills for PPC ad copy is audience reach and interaction. How Can You Identify “Good” Writing in PPC and Ad Copy ?

Copywriting 125

Copywriting Advertising Advertisers Product 125

AWeber

FEBRUARY 28, 2023

Be crystal clear what they are signing up for Your sign up form should be easily understood and tell subscribers exactly what they’re signing up for. Be crystal clear what they are signing up for Your sign up form should be easily understood and tell subscribers exactly what they’re signing up for. or “Yes, I want in!”).

Food 95

Food Customer Email Marketing Place 95

Hubspot Marketing

MARCH 25, 2021

In our 2021 Executive Marketing Leadership Survey , 20% of marketing leaders described company blogs as one of their "most important channels" for hitting goals. The enduring importance placed on blogging isn't shocking. But, starting and running an effective, traffic-generating blog requires a lot of time and energy.

Shoppers 145

Shoppers Energy eBook Promotion 145

Neil Patel

DECEMBER 17, 2021

If you feel like you’ve tried everything from guest blogging to customer referrals, it might be time to take a second look at Facebook. What’s more, people actually engage with brands on Facebook, with 39 percent or more users following business pages to get offers. We go to great extents to generate and capture those leads.

User-Generated 139

User-Generated CRM Advertising Advertisers 139

Hubspot Marketing

NOVEMBER 27, 2023

Let’s take a look at how to create an AI marketing campaign: what the possibilities and limitations are, as well as what tools will give you the best results. AI marketing campaigns help teams move from concept to execution in a matter of hours — saving valuable time and making it possible to react quickly to changes in your market.

Product 82

Product User-Generated eCommerce Marketing 82

Hubspot Marketing

FEBRUARY 22, 2023

In this article, we’ll explain what a lead magnet is, as well as provide lead magnet ideas you can create today by repurposing content you already have. Once visitors click on the CTA, they're brought to a landing page where they fill out a form with their name, email address, and any other relevant information you've deemed important.

eBook 145

eBook Finance User-Generated Transform 145

Neil Patel

JANUARY 28, 2023

This includes why they are so good at increasing sales. What Is The Psychology of Videos In Marketing? It opens the door for authenticity which 86% of consumers state is a key factor when making a buying decision. A picture is worth a thousand words, so how many more words might video be worth? Humans are wired for connection.

Marketing Strategy 88

Marketing Strategy Gen Z Marketing Marketers 88

Scoop.it!

JANUARY 26, 2023

But what about the bottom of funnel sales content, or BoFU content as it’s also known? But what about the bottom of funnel sales content, or BoFU content as it’s also known? The answer is a resounding yes, but you need to know what you’re doing. You’ll then be able to ask them to take down or amend their initial review 2.

Education 88

Education Communications User-Generated Promotion 88

Marketing Insider Group

APRIL 17, 2023

Over the years, we’ve read (and written) some of the best marketing articles, making our judgment pretty great when it comes to determining value. We know what it takes to share insight that makes a difference. What Is Brand Storytelling? As content marketing experts, we realize that not everyone has this superpower.

Gen Z 134

Gen Z Content Marketing Marketing Marketers 134

Vertical Response

MARCH 6, 2023

Email is an essential tool for nonprofit organizations, and for good reason: In 2018, nonprofit email marketing earned $45 for every 1,000 emails sent (M+R Benchmarks). Even better, it gives you a chance to show subscribers how their contributions make a positive impact on the things they care about most.

Non-Profit 62

Non-Profit Education Email Marketing Communications 62

Neil Patel

FEBRUARY 17, 2021

What is Direct Response Marketing? The required action can be anything from reading a blog post to downloading a resource or making a purchase. It focuses on making things happen as soon as the prospect digests your marketing material. Use active voice and power words to make your message elicit the desired reaction.

Direct Mail 141

Direct Mail Marketing Marketers User-Generated 141