Hubspot Marketing

FEBRUARY 5, 2024

FLAMING HOT TAKE ALERT: Marketing can drive business goals, but it can’t save a bad product. That intended feat has come to fruition because a whopping 70% of Wise’s user growth comes through word-of-mouth marketing (WOMM). In this article, I will share five inspirational examples of effective marketing for financial services.

Marketing 96

Marketing Marketers User-Generated Influencer Marketing 96

Customers.ai

FEBRUARY 6, 2024

The thing is, top of the funnel marketing is the first step in driving those sales. Top of the funnel marketing is all about casting a wide net to attract as many potential leads as possible through valuable content, intriguing campaigns, and strategic outreach. What is top-of-funnel marketing? What is top of funnel marketing?

Marketing 107

Marketing Marketers Entertainment User-Generated 107

Lynton Web

JANUARY 26, 2024

Successful marketing requires more than just catching your audience's eye — you need to keep them engaged and guide them through your company's sales funnel! But how do you ensure that your leads don't just recognize your brand but also grow to trust it and choose it over the competition?

Customer 105

Customer Education Analytics Communications 105

Search Engine Land

FEBRUARY 23, 2024

LinkedIn released a new guide detailing actionable steps and tactics you can take now to maximize campaign performance in the absence of third-party cookies. Start with a broad approach and conduct A/B testing on the same ad creative with diverse audiences to ensure your message is resonating. Why we care.

Finance 120

Finance Health CRM New Technology 120

Marketing Insider Group

JANUARY 29, 2024

At Marketing Insider Group, we’ve been exploring the world of AI for quite a while. Now, we all know AI isn’t a cure-all for every marketing challenge. We’re about to unveil how to make AI work for you, turning it into a powerful ally in your content marketing strategy. Get ready to dive in.

Copywriting 88

Copywriting User-Generated SEO Market Trends 88

Hubspot Marketing

FEBRUARY 22, 2023

Lead magnets, in marketing, are an effective technique for gaining a prospect's contact information. Landing Page : This is where your lead magnet captures information provided by the visitor. Kickback Email: The kickback email is your follow-up message to the lead a short time after the exchange takes place.

eBook 145

eBook Finance User-Generated Transform 145

Search Engine Land

APRIL 9, 2024

A full-funnel PPC marketing strategy is incredibly important. But do you understand how to implement this strategy in your accounts? Awareness stage Top-of-the-funnel (TOFU) campaigns are focused on consumers in the awareness stage, when they haven’t yet entered the market for your product or identified a problem that needs solving.

Marketing Strategy 117

Marketing Strategy Marketing Marketers Shipping 117

Hubspot Marketing

JANUARY 4, 2024

That said, it takes a lot of time to work out where to find your target audience. That said, it takes a lot of time to work out where to find your target audience. A lot of it comes down to building the right marketing funnel strategy, i.e., deciding what types of collateral to use at which stage of a lead's readiness to buy.

eBook 108

eBook Customer Journey User-Generated Marketing 108

Hubspot Marketing

DECEMBER 26, 2023

Experimenting with your lead generation content is crucial to build a strong content strategy. Fresh types of content can expand your reach to attract more — and possibly better — leads. They’re ranked by effectiveness for 2023 based on statistics from our most recent survey of over 1,200 marketing professionals.

Gen Z 103

Gen Z Direct Mail User-Generated Millennials 103

Search Engine Land

SEPTEMBER 25, 2023

Ultimately, a fusion of research and emotional resonance guides them to a decision where trust in the brand and perceived value peaks, culminating in a purchase that is both anticipated and satisfying yet open to subsequent evaluation based on the product’s ability to meet cultivated expectations.

Customer Journey 130

Customer Journey SEO Customer Logistics 130

AWeber

JANUARY 9, 2024

Email nurture campaigns are the answer! We all know it’s important to keep our email subscribers engaged, send them personalized content, and nurture them through the sales funnel. That’s where email nurture campaigns step in. What is an email nurture marketing campaign? How do nurture emails work?

Customer 91

Customer Copywriting Email Marketing User-Generated 91

Vertical Response

JANUARY 14, 2024

Email newsletters have become an essential tool for marketers to reach their audience effectively. In today’s digital landscape, where social media platforms constantly change algorithms and organic reach continues to decline, email newsletters provide a direct line of communication with your subscribers.

Communications 93

Communications Entertainment Promotion User-Generated 93

Hubspot Marketing

DECEMBER 13, 2023

The hospitality industry faces a number of obstacles and opportunities in regard to marketing, with one of the greatest puzzles being email marketing. From budget accommodations offering a port in a storm to luxury hotels offering bucket-list experiences, hotels have a lot to gain by leveraging email marketing successfully.

Email Marketing 90

Email Marketing Marketing Marketers Customer Acquisition 90

Search Engine Land

APRIL 15, 2024

In this article, I will outline a process that shows you exactly how to do that and provide a simple template you can fill out to take your content to the next level. Any savvy marketer knows you build trust with your prospects by being helpful and sharing. Step 1: Goals What is your goal for this content?

Customer loyalty 125

Customer loyalty SEO User-Generated Product 125

Vertical Response

APRIL 26, 2024

Deciphering which KPIs truly matter for your kpi marketing strategy can be the key to unlocking campaign success. In this article, we cut through the clutter to highlight the top marketing KPIs to track in 2024, equipping you with the knowledge to measure and augment your kpi marketing efficiency.

Shipping 59

Shipping Key Performance Indicator Marketing Marketers 59

Search Engine Land

OCTOBER 23, 2023

This article builds on my previous one, emphasizing the importance of aligning SEO with the customer journey , specifically for companies that provide software as a service (SaaS) that market to other businesses (B2B). Employ traditional offline marketing methods, including event booths, networking events, television, radio, and print ads.

Customer Journey 119

Customer Journey SEO Logistics Customer 119

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

Digital Marketing 93

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 93

Businesses Grow

APRIL 24, 2024

It goes like this … I have three main content projects: A blog I’ve populated with content at least once a week for 15 years. A podcast now in its 12th year (never missed an episode) Marketing-related books (counting all editions, 16 since 2010) I have been a model of consistency. Click here to listen! Bravo for Brevo!

Email Marketing 67

Email Marketing Customer Marketing Marketers 67

AWeber

MARCH 13, 2024

Your Instagram profile is prime real estate, but have you ever wondered whether you’re making the most of the links in your bio? The link in bio on your Instagram profile has the power to skyrocket conversions, sales, and web traffic for your business. We’re sharing the best of that advice in the guide below.

Real Estate 106

Real Estate CMO Promotion Marketing 106

Martech

APRIL 10, 2024

Martech is marketing and CRM is arguably the original martech. She joined the company in January, after a long, successful tenure at Salesforce, where she held various leadership roles president of the advisory board, CMO, and general manager of the Platform and Trailhead businesses. It changed everything.

CRM 91

CRM Inbound Marketing CMO Management 91

Hubspot Marketing

MAY 13, 2022

Would it be correct to assume a major part of your marketing strategy today is digital? With a number of other responsibilities and tasks that you need to do, how can you also efficiently create, fine-tune, and maintain an agile digital marketing strategy? It includes actionable tips and templates to set you up for success.

Marketing Strategy 145

Marketing Strategy eBook Digital Marketing Education 145

Martech

FEBRUARY 15, 2024

Mergers and acquisitions can throw your marketing plans into chaos. Suddenly, you need to quickly and effectively integrate a new web, email and social presence for the acquired brand. Regardless of how often your company acquires brands, it helps to have a playbook to streamline the process. Think future-forward.

Branding 91

Branding Communications CRM Management 91

AWeber

APRIL 23, 2024

You invest a lot of time and effort into building a successful social media community for your brand. Mornings spent racing to your page to discover how your last post performed. When you’re ready to turn your social media followers into paying customers, a link in bio landing page can help you get there.

User-Generated 75

User-Generated Analytics eCommerce Price 75

AWeber

NOVEMBER 22, 2023

Imagine successfully marketing your coaching services across several platforms with so many leads flowing your way that your waiting list is getting out of hand. There’s a lot to do when starting a coaching business , and you don’t want to spend the majority of your time on marketing.

eBook 97

eBook Marketing Plan Influencer Marketing Marketing 97

Rock Content

FEBRUARY 16, 2024

When talking about digital success, the role of a content marketing agency stands out as a pivotal force. It’s no secret that content marketing continues to be at the forefront of any successful strategy. Today, however, you don’t need a marketing agency to achieve success. Yet, there is another option.

Marketing Strategy 89

Marketing Strategy Whitepaper eBook Marketing 89

Hubspot Marketing

MAY 1, 2024

Oof, that can be a tricky interview question, especially if you’re unsure of your professional goals. Professional Goals Examples Tips for Achieving Professional Goals Work Towards Your Professional Goals What Are Professional Goals? Professional goals are achievements or milestones you hope to achieve in your career.

Management 100

Management Promotion Thought Leadership Education 100

SocialPilot

JANUARY 26, 2024

Ever wondered how writing a clear and guided AI prompt can set the stage for the content you want to produce? Imagine you’re giving directions to someone; the clearer and more specific your instructions are, the more likely they are to reach the exact destination they wanted. But how did I create this guide?

Transform 77

Transform User-Generated Marketing Marketers 77

Martech

JANUARY 25, 2024

So, let’s look at what we can do to make this new-year smell linger as long as possible for our email marketing efforts. I also enjoy this exercise because I can frame three words for a broader audience — in this case, the email industry. Let them become your north star for the year. Welcome to 2024! It’s not a fad.

Email Marketing 131

Email Marketing Marketing Marketers Marketing Plan 131

AWeber

DECEMBER 14, 2022

Creating a killer lead magnet is one of the best ways to get more email subscribers. A lead magnet is something you give people when they subscribe to your email list. It can be anything – an ebook, an email series, or access to a webinar recording. The question is, then… what do your ideal subscribers want?

eBook 106

eBook Shipping eCommerce Copywriting 106

Search Engine Land

DECEMBER 11, 2023

I am the first generative AI chatbot for search marketers. Prompt: Before we start, in addition to your other context, you are also an expert in B2C retail, specifically for garden center retailers selling plants, tools, garden care, pots and more. I am trained with Search Engine Land content. Understood? Answer: Understood.

Promotion 111

Promotion B2C Retail Direct Mail 111

Martech

MAY 3, 2023

You walk into Home Depot to buy a rake because you need to do some yard work and then decide to browse the aisles to get ideas for your dream kitchen (that you just started dreaming about and don’t have the time or budget for yet). You do get your dream kitchen two years later but from Lowe’s. Imagine this. Consideration.

Whitepaper 93

Whitepaper Email Marketing Customer Journey Education 93

AWeber

FEBRUARY 13, 2024

And what if that strategy didn’t only make your brand popular, but also drove significant traffic, engagement, and conversions for your business? If you’re looking for a way to get your business off the ground with marketing that doesn’t require a lot of time or money, microblogging may be the answer.

Non-Profit 94

Non-Profit User-Generated Entertainment Promotion 94

Hubspot Marketing

MAY 25, 2022

You’re sitting around a conference room, trying to figure out how to best engage your leads and customers, sell more products, or just “stay top-of-mind” for your target audience, and someone decides there’s a solution that can solve all of those problems at once: an email newsletter! Review successful newsletter examples.

Education 145

Education Promotion User-Generated PR 145

Martech

APRIL 18, 2024

I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. Finally, I’ll conclude with a guide to the most popular and powerful AI models available today, along with my short list of AI marketing tools worth paying for.

Price 131

Price User-Generated Education eBook 131

Rock Content

APRIL 8, 2024

As any digital marketer or creator knows, effective content creation is far from easy. Not only do you need to brainstorm and develop a constant stream of ideas you know your audience will love, but your content needs to be fully optimized for search engines, as well. The following are some key examples.

Transform 77

Transform eBook Key Performance Indicator User-Generated 77

Search Engine Land

DECEMBER 1, 2023

Savvy marketers can capture this traffic spike with targeted SEO strategies. Below are nine ways to optimize your website for the holidays and make the most of this high-traffic period. Things like gift guides are always popular, but if you are working on a website that isn’t product-based, there are still plenty of opportunities.

SEO 132

SEO PR eCommerce Analytics 132

Hubspot Marketing

JUNE 7, 2022

Whether it's writing a blog post , designing an infographic, or creating an ebook, starting a new piece of content from scratch can be a challenge, especially if you've never done it before. Luckily, content marketing templates can make things easier. Below is a list of each type of content marketing template represented.

Content Marketing 145

Content Marketing eBook Marketing Marketers 145