Trade Press Services Newsletter

NOVEMBER 2, 2023

Whether you earned a spot on a “Best of the Best” industry list or “Top Professionals” directory, awards are a can’t-miss opportunity to build your thought leadership platform, strengthen your brand, demonstrate credibility, and highlight your expertise. Here are seven ways to actively promote your accomplishment: 1.

Thought Leadership 130

Thought Leadership Promotion Marketing Plan Advertising 130

Sprout Social

JANUARY 24, 2024

LinkedIn is more than just a networking site. It’s a top spot for generating leads and getting your brand seen. In this post, we’ll walk you through finding, using and optimizing LinkedIn hashtags to get more eyes on your content. Table of contents: What are LinkedIn hashtags?

Analytics 110

Analytics Finance CRM Place 110

Search Engine Land

FEBRUARY 1, 2024

LinkedIn is simplifying action tracking with a new tool called Website Actions. This new data layer enables B2B marketers using LinkedIn’s Insight Tag to set new conversions, build retargeting audiences and measure campaign impact without the need for additional tracking codes on your website. What LinkedIn is saying.

Advertising 98

Advertising Advertisers Product Marketing Management 98

Backlinko

DECEMBER 7, 2023

Among all the social media platforms out there, LinkedIn stands out as the go-to platform for professional social networking. We’ll walk you through how to leverage LinkedIn SEO to enhance your visibility and engagement on the world’s biggest business networking platform. What Is LinkedIn SEO?

SEO 98

SEO User-Generated Analytics Product 98

AWeber

MAY 24, 2024

Have you hit a speed bump when it comes to growing your email list? If you want to quickly grow your list without compromising its quality, this guide is for you. There are countless ways to add new people to your email list. Product-based businesses often use discount codes or other purchase incentives as lead magnets.

User-Generated 65

User-Generated Promotion Email Marketing Digital Marketing 65

Martech

APRIL 4, 2024

Today, B2B social media hub LinkedIn introduced LinkedIn CTV ads, allowing marketers to include ads on CTV platforms in their B2B campaigns. Advertisers can add CTV to their LinkedIn campaigns through a network of partners that includes Paramount, Roku and Samsung Ads. and Canada found on LinkedIn. Image: LinkedIn.

Advertising 70

Advertising Advertisers Management Promotion 70

Jeff Bullas

JANUARY 9, 2023

It’s absolutely vital to expand your brand, business, or creative endeavor across a variety of social media networks. It’s always good to have a lot of followers, but if you don’t have any likes on your photos, your TikTok progress will be severely hindered. Let’s get started! SidesMedia.

User-Generated 292

User-Generated Entertainment Promotion Place 292

Backlinko

MAY 14, 2024

Small business marketing is a mix of strategies, tactics, and channels to promote your offerings to your target customers. It’s about putting your business in the spotlight, grabbing attention, and turning that into revenue. This guide will teach you how to market your small business using six best practices.

PR 104

PR Customer loyalty User-Generated Marketing 104

Martech

MAY 17, 2024

You’ve been on LinkedIn. Like me, you’ve come across a flood of posts waving hands in the air — AI is a magic pill promising to skyrocket productivity, slash costs and practically do your laundry. Think of your strategy as a sketch, not a blueprint; detailed enough to guide, yet malleable to change.

Transform 120

Transform New Technology Education Product 120

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. How can you — a CEO, CFO, CMO, or other executive — tip the scale in your favor? You don’t necessarily need to film Instagram Reels or write long-form articles for LinkedIn. Easy: be active on social media. Here’s exactly how to do it.

Thought Leadership 113

Thought Leadership Place CMO B2C 113

Hubspot Marketing

APRIL 18, 2024

Using social media data, from posts on X to comments and shares, AI can take this information and turn it into insights surrounding your business and industry. Let's say for example you're a business that has 2,000 customer reviews on Google, Yelp, or a software review site like Capterra. Let's jump into it. But that's not all.

Transform 114

Transform Social Media Marketing User-Generated Management 114

Search Engine Land

MARCH 13, 2024

Creating trending content has the potential to boost your visibility and reach on TikTok, as there’s active demand for it. This increased demand also enhances the likelihood of engagement with your content. TikTok’s Creator Search Insights were discussed by Carrie Rose, CEO and Founder of Rise at Seve, on LinkedIn.

Analytics 111

Analytics Management Search Marketers Marketing 111

Buffer Marketing

MARCH 21, 2024

If you’re publishing quality blog content, you’re also creating ideal content for LinkedIn — you just need to learn how to repurpose it. and repurpose that content to increase my LinkedIn visibility. Boost traffic: Many bloggers find attracting new visitors to their sites challenging.

Thought Leadership 111

Thought Leadership Inbound Marketing Promotion User-Generated 111

Search Engine Land

OCTOBER 3, 2023

Ever get the feeling you’re reporting on – or your agency or marketing team is reporting on – the wrong metrics? Put another way, how high is your frustration level that your marketing team is bringing in hundreds of leads without any noticeable effect on your pipeline? closed revenue, not just vanity leads).

CRM 116

CRM Advertising Advertisers Customer Journey 116

Sprout Social

OCTOBER 4, 2022

If you’re looking to step up your content marketing and reach on LinkedIn, then creator mode may be the solution you’re looking for. Simply put, this relatively new feature from LinkedIn gives individuals a boosted platform to share their content. What is LinkedIn creator mode? How to turn on LinkedIn creator mode.

Thought Leadership 120

Thought Leadership Analytics Branding Promotion 120

Hootsuite

JANUARY 2, 2024

Wanna build your LinkedIn network fast? Turns out, maybe not as long as you think… As the world’s most popular business-focused social platform with over 950 million people , LinkedIn is the best place to build your professional network. Here’s what really works to build your network. What should you say?

Social Media Marketing 108

Social Media Marketing Analytics Management Promotion 108

Customers.ai

JANUARY 26, 2024

B2B marketing tools have made it possible to scale what only recently consisted of face-to-face meetings with business decision-makers. How many digital marketers out there have gasped upon your first overview of the budget allocated to conferences and travel? So, what are the best B2B marketing tools to add to your arsenal right now?

CRM 111

CRM User-Generated Analytics Marketing 111

Buffer Marketing

JANUARY 18, 2024

It’s not the first time I’ve tried out LinkedIn Premium — but it is the first time I’m approaching the platform’s paid subscription as a creator.    But, after nabbing my dream role at Buffer , my goals on LinkedIn shifted. It just might.

User-Generated 110

User-Generated Analytics Price Customer 110

AWeber

APRIL 23, 2024

You invest a lot of time and effort into building a successful social media community for your brand. Mornings spent racing to your page to discover how your last post performed. When you’re ready to turn your social media followers into paying customers, a link in bio landing page can help you get there. Long nights.

User-Generated 75

User-Generated Analytics eCommerce Price 75

Welcome Software

APRIL 16, 2024

I'm responsible for developing our content strategy and ensuring this aligns to our key business goals. This most often includes guidance on brand, tone of voice, grammar and style, your core content principles and the types of content you want to produce. Writing guidelines for the role of AI in your newsroom?

Transform 98

Transform Place Communications SEO 98

Customers.ai

FEBRUARY 7, 2024

Follow their lead for a masterclass in making your mark in the advertising universe. See Who Is On Your Site Right Now! Antonis has a pretty cool way of turning creative ideas into serious business growth, having worked with big names like PepsiCo, Unilever, and many others to create buzz-worthy campaigns that get results.

Transform 103

Transform eCommerce Non-Profit Advertising 103

Search Engine Land

MARCH 12, 2024

If the switch is on, we’ll sync your public photos to the new app, whether you close the pop-up or not.” ” “Once I posted this on LinkedIn and Twitter people told me their carousels are performing really well so I guess the algorithm boost really does help.” Business email address Subscribe Processing.

Gen Z 117

Gen Z User-Generated eCommerce Influencer Marketing 117

Buffer Marketing

SEPTEMBER 11, 2023

Having a strong LinkedIn game is no longer an option. This trend leverages social media platforms to build connections and establish meaningful relationships with potential business prospects — and when it comes to social selling, LinkedIn is the MVP. The reality is that the best LinkedIn users are marketing machines.

Thought Leadership 134

Thought Leadership Transform Communications Branding 134

SocialPilot

JANUARY 21, 2024

Not only can it amplify your brand visibility, but it also holds the potential to fuel direct bookings and amplify brand awareness. So, if you want to attract more guests to your hotel, strategic social media marketing is key. Dive in to learn how to do hotel social media marketing.

Social Media Marketing 90

Social Media Marketing Transform User-Generated Gen Z 90

Search Engine Land

SEPTEMBER 8, 2023

This makes recruiting top talent challenging for businesses and even agency partners supporting these efforts. In this article, we’ll discuss PPC strategies and tactics you can try to support your talent acquisition efforts. However, they often don’t communicate why joining your team would be a compelling career move.

Advertising 131

Advertising Advertisers Transform Analytics 131

Orbit Media Studios

MARCH 10, 2024

It’s visible in your referral traffic and often your direct traffic. Your goal now is to maximize the impact of the press mention by amplifying the reach and building trust in your brand. “ Maximizing traffic to the piece is a nice way to say thanks and a great way to help your new friend succeed at their job.

PR 106

PR SEO CMO Energy 106

Search Engine Land

DECEMBER 4, 2023

Ask your representative or customer support for guidance. Incrementality tests measure the impact of your entire marketing campaign and individual campaign components that help drive traffic. A strategic content approach helps build lasting connections with your audience. Also, review your value proposition.

Transform 118

Transform Marketing Marketers User-Generated 118

Sprout Social

MAY 4, 2023

LinkedIn Groups are about building community and fostering relationships. With over 900 million LinkedIn members out there, Groups are a great way to hone in on your area of interest or expertise. They’re also an excellent way to find and learn about your target audience in a more concentrated space.

User-Generated 126

User-Generated Promotion Analytics Management 126

Search Engine Land

MAY 20, 2024

If you are a niche blogger focused on building a site on which the majority source of your income is display ads from Google, 2024 has not been kind to you. But if it doesn’t, I am offering these strategies to put your efforts toward in 2024 to build new traffic sources and keep a blog alive as a viable income stream for you and your family.

Gen Z 121

Gen Z SEO Millennials Energy 121

Duct Tape Marketing

APRIL 20, 2024

Robinize – Robinize enhances your content creation with AI, enabling you to quickly research and write SEO-friendly articles. This tool boosts your content’s search engine ranking, making your articles more visible and engaging to your audience. Their mission?

CRM 51

CRM SEO Marketing Marketers 51

Lynton Web

FEBRUARY 21, 2024

Running your brand’s social media accounts can be a busy job, so it’s understandable if you have the urge to hit “copy and paste” across all your channels. Yet, posting the same content across Facebook, Twitter, LinkedIn, and other social media isn’t doing you any favors. Just put yourself in their shoes.

Social Media Marketing 93

Social Media Marketing Marketing Marketers User-Generated 93

Rock Content

MARCH 19, 2024

If you’re in B2B marketing, you needn’t be told that success is more than just getting the word out about your products and services. It’s about reaching the right people and convincing them that your brand has the solution they’ve been searching for. A particular B2B brand may not be right for every business.

Whitepaper 87

Whitepaper Marketing Marketers eBook 87

Neil Patel

APRIL 14, 2021

73 percent of hiring managers plan to continue or boost their reliance on freelancers. What Is LinkedIn Marketplace? While LinkedIn is no stranger to connecting individuals with available job openings, LinkedIn Marketplace aims to connect freelancers with contract opportunities. How Does LinkedIn Marketplace Work?

Affiliate Marketing 144

Affiliate Marketing Health Advertising Advertisers 144

OnPassive Marketing

JULY 10, 2022

The use of marketing automation has become a necessary evil for any business with a significant online presence. Any business must constantly be sending targeted and relevant messages to specific audiences. LinkedIn has been one of the most popular ways for professionals to connect online since Facebook acquired it in 2013.

Whitepaper 69

Whitepaper User-Generated Marketing Marketers 69

Hubspot Marketing

APRIL 14, 2023

25 ChatGPT Prompts for Marketing 25 ChatGPT Prompts for Business 27 ChatGPT Prompts for Content Creation and Social Media 9 ChatGPT Prompts for Analytics 25 ChatGPT Prompts for Email Campaigns 25 ChatGPT Prompts for Resume 11 ChatGPT Prompts for E-Commerce 23 ChatGPT Prompts for Customer Service 20 ChatGPT Prompts for Sales What is ChatGPT?

Marketing 144

Marketing Marketers Analytics Influencer Marketing 144

Buffer Marketing

DECEMBER 21, 2023

At Buffer, we use engagement rate and impressions as our base metrics, so I’ll be sharing the best posts on Buffer’s LinkedIn, Instagram, X (formerly Twitter), and TikTok for each of these metrics. I’d also like to point out that the posts I’m sharing today were not boosted — this is all organic!

Analytics 118

Analytics Branding Social Media Marketing Product 118

Hubspot Marketing

FEBRUARY 16, 2023

However, while it's important to meet your audience where they are, it's equally critical to know which social media channels offer the best ROI for your business. When applied in the context of social media, it's the return on investment from your social media activities and expenses. What is social media ROI?

User-Generated 145

User-Generated Gen Z Advertising Advertisers 145