Search Engine Land

APRIL 12, 2024

The Google-Reddit partnership is a significant development that is reshaping online brand management. As a result, brands must now navigate this evolving digital landscape with foresight and adaptability to protect their online presence and ensure it thrives. For Techify, this represents both an opportunity and a challenge.

Brand Management 113

Brand Management Management Branding User-Generated 113

Jeff Bullas

FEBRUARY 15, 2023

With over one billion active users, Instagram offers a unique and dynamic platform for businesses and influencers to connect with a massive audience, promote their products and services, and build their personal and brand reputations. So is going after free Instagram followers worth it? Let’s find out!

Affiliate Marketing 276

Affiliate Marketing Influencer Marketing Promotion User-Generated 276

Digital Marketer

FEBRUARY 6, 2024

In the fiercely competitive outdoor gear market, innovative marketing strategies are essential for brand growth and customer engagement. Among these strategies, giveaways stand out as a powerful tool. Product Selection: Aligning with Brand Identity The choice of giveaway products is a critical decision.

Branding 96

Branding User-Generated Key Performance Indicator Promotion 96

Calvyn Lee Blog

DECEMBER 4, 2023

Most business owners realize they need more sales, but few take the necessary steps to map out a marketing strategy. This 10-step guide shows you how to build a concrete marketing plan tailored to your business. If they consistently invest in certain platforms or strategies, they likely see strong returns.

Marketing Plan 130

Marketing Plan eCommerce Price Marketing 130

Marketing Insider Group

MARCH 25, 2024

Neglect her, and your strategy is as good as checkmate. Having a marketing database isn’t just about hoarding data like a digital dragon sitting on a pile of gold. Today, we’re exploring how mastering your marketing database can be the game-changer your strategy needs to checkmate the competition. That’s huge!

Customer loyalty 102

Customer loyalty Law Marketing Marketers 102

Search Engine Land

DECEMBER 14, 2023

“Stop building links; build your brand.” In this article, I’ll explain why brand mentions are the new backlinks. Back to the brand future Nearly 10 years ago, Rand Fishkin was talking about brand mentions. These six words should be plastered on the desks of every SEO in the world. Let’s dive in.

Branding 136

Branding PR SEO Content Marketing 136

Martech

FEBRUARY 27, 2024

Influencer and creator marketing is becoming the mainstay for brands aiming to reach their audience where they are: online and engaged in a two-way conversation. Influencer and creator marketing is becoming the mainstay for brands aiming to reach their audience where they are: online and engaged in a two-way conversation.

Branding 117

Branding Law Influencer Marketing Entertainment 117

Rock Content

APRIL 17, 2024

Companies seeking to maintain a competitive presence in our modern digitally dependent world can benefit from strategic digital marketing. Enter digital marketing. It has become clear that businesses will need to implement an array of effective digital marketing tips to succeed.

Digital Marketing 52

Digital Marketing Whitepaper B2C Entertainment 52

InTouch Marketing

JANUARY 31, 2024

The type of marketing strategy you use for your business depends on a lot of factors, from your target audience to industry dynamics and your individual goals. The type of marketing strategy you use for your business depends on a lot of factors, from your target audience to industry dynamics and your individual goals. You aren’t alone.

Affiliate Marketing 86

Affiliate Marketing Inbound Marketing Direct Mail Traditional Marketing 86

Rock Content

FEBRUARY 26, 2024

From marketing strategies that hit the bullseye to the psychology of consumer behavior, discover why Stanley cups have become more than just containers – they’re a symbol of lifestyle, aspiration, and social status. A blend of heritage brand appeal with a keen eye for modern consumers’ desires. But the Stanley Cup?

Gen Z 85

Gen Z User-Generated Transform Fashion 85

illumin

FEBRUARY 29, 2024

YouTube is a digital advertising powerhouse and has been since its founding in 2005, and so are the creators on its platform. User creation is the heart of the video-sharing site’s business model, and it should be at the heart of advertisers’ strategy too. That said, YouTube can be a risky place to advertise if you don’t do it right.

Advertising 105

Advertising Advertisers Branding Shoppers 105

Martech

JANUARY 4, 2024

Ecommerce isn’t only digital anymore, it’s a key part of shopping at physical stores, too. followers) Instagram: MarshaCollier (5K followers) Jason Goldberg Jason — aka “Retailgeek” — is chief commerce strategy officer at Publicis Groupe and co-host of the ecommerce-focused podcast “The Jason & Scot Show.”

eCommerce 110

eCommerce Transform Retail Shoppers 110

Martech

OCTOBER 4, 2023

The transformation of customer loyalty in the age of omnichannel commerce can help your brand thrive by embracing this evolution. The transformation of customer loyalty in the age of omnichannel commerce can help your brand thrive by embracing this evolution.

Customer 109

Customer Non-Profit Customer loyalty Transform 109

SMA Marketing

APRIL 18, 2024

This digital revolution presents a tremendous opportunity for lawyers to connect with a broader audience and establish themselves as trusted authorities. This is where a robust digital marketing strategy becomes critical for lawyers. Why is Digital Marketing Beneficial for Lawyers?

Digital Marketing 69

Digital Marketing Law Thought Leadership SEO 69

Tiecas

FEBRUARY 21, 2024

In the industrial sector, the focus often falls heavily on driving lead generation, with branding seen as a secondary concern. Think of it this way: your brand is what sets you apart, defining your unique story and the distinct value you offer. This understanding is the bedrock of your manufacturing branding.

Manufacturing 97

Manufacturing Branding Whitepaper Thought Leadership 97

Sachs Marketing Group

JANUARY 17, 2024

There are clear differences between online vs. offline marketing strategies for small businesses. Online marketing offers unparalleled audience targeting and analytics but demands digital savvy and constant adaptation to evolving platforms. Online marketing is a strategy that leverages the Internet to promote products or services.

Marketing Strategy 75

Marketing Strategy Direct Mail Marketing Marketers 75

Marketing Insider Group

MAY 15, 2023

If you’re a business owner, marketing professional, or digital enthusiast, you already know how important it is to perfect your B2B digital marketing strategy. But why is digital marketing so important? If you’re ready to perfect your B2B digital marketing strategy, you’re in the right place!

Digital Marketing 124

Digital Marketing Whitepaper Marketing Marketers 124

Rock Content

OCTOBER 20, 2023

It has been a few years since influencers gained the spotlight in Digital Marketing. Instead of traditional media celebrities, brands started to entrust their campaigns to internet personalities with a loyal and engaged audience. This strategy gained relevance with the emergence of blogs and social networks in the Web 2.0

Influencer Marketing 82

Influencer Marketing Gen Z Marketing Marketers 82

Search Engine Land

MARCH 4, 2024

Hyper-specific targeting and personalized advertising tactics are the norm and pillars on which strategy, budgets and team structures are based. Hyper-specific targeting and personalized advertising tactics are the norm and pillars on which strategy, budgets and team structures are based. A world of excess: Is more really better?

Traditional Marketing 122

Traditional Marketing Marketing Marketers Digital Marketing 122

SMA Marketing

APRIL 13, 2023

By utilizing digital platforms, tools, and content delivery systems, companies can better communicate with their target market to drive traffic to their websites and generate qualified leads. Internet marketing effectively builds relationships with potential customers, creates leads, increases sales, and strengthens customer loyalty.

Marketing 94

Marketing Marketers Affiliate Marketing Digital Marketing 94

Lynton Web

MARCH 20, 2024

By understanding who your ideal customers are, what they need, and where they spend their time, you can create more effective marketing campaigns, build stronger relationships, and drive more conversions and revenue for your business. Consider age, gender, location, income level, education, and occupation.

Fashion 59

Fashion Health Millennials Education 59

Businesses Grow

DECEMBER 6, 2023

Over the past few months, I’ve been immersed in projects and research that have reinforced the idea that creators and community are driving huge changes in commercial strategies. Many creators are branching off to create their own brands that have become some of the fastest-selling fashion, food, and cosmetic products on the planet.

Fashion 105

Fashion Food Entertainment Advertising 105

SocialPilot

FEBRUARY 9, 2024

If you need a helping hand to choose the right digital marketing tools or want to know some secret hacks for a roaring brand presence, it’s best to rely on them. Michael posts great videos on skill-building. She mostly posts about brand building, campaign strategies, and humane marketing for creating a solid brand identity.

Digital Marketing 93

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 93

Sprout Social

OCTOBER 16, 2023

Even the most well-known legacy brands need to adapt to attract audiences over the years. A strategy that made a brand successful years ago may be obsolete in the future, that’s why building brand awareness remains critical for established and upcoming businesses alike.

Gen Z 115

Gen Z Branding Millennials Transform 115

Martech

NOVEMBER 28, 2023

It’s a cornerstone strategy for businesses aiming to forge deeper connections with their audiences. They are cultivating conversations and building lasting brand loyalty. In this landscape, the ability to personalize is not just an advantage — it’s a necessity to foster conversations and cultivate lasting brand loyalty.

Customer 100

Customer Transform Retail eCommerce 100

Customers.ai

DECEMBER 4, 2023

In the ever-evolving realm of marketing, one strategy continues to stand the test of time — Outbound Marketing. The age-old practices of cold calling, direct mail, and events are not merely relics of the past but are now just a set of tools in the hands of savvy marketers. What is Outbound Marketing? Get 50 contacts for free !

Outbound Marketing 106

Outbound Marketing Direct Mail Inbound Marketing Marketing 106

Hubspot Marketing

FEBRUARY 23, 2024

It’s all about improving over and over, so don’t be afraid to adjust your strategy, take advantage of insights, and match your marketing to your audience. In 2024, marketers have a lot on their minds. When I’m in these situations, I take a deep breath and go for a walk to clear my head. How can you measure your customer experience?

Direct Mail 85

Direct Mail Marketing Marketers Transform 85

Search Engine Land

OCTOBER 4, 2023

The transformation of customer loyalty in the age of omnichannel commerce can help your brand thrive by embracing this evolution. The transformation of customer loyalty in the age of omnichannel commerce can help your brand thrive by embracing this evolution.

Non-Profit 91

Non-Profit Customer Customer loyalty Transform 91

Customers.ai

APRIL 11, 2024

Insights into who was visiting your site and how they behaved once they got there are the data backbone of any effective digital marketing strategy. That’s why it was so important to us to build a better system. When you’re building a new X-Ray automation in your account, make sure that the pixel is set to is any page.

Outbound Marketing 64

Outbound Marketing Shipping Education Marketing Strategy 64

Rock Content

APRIL 15, 2024

This dilemma often stems from a lack of a well-defined content creation strategy. But, what exactly is a content creation strategy, and why is it so crucial? A content creation strategy is a critical roadmap guiding your content marketing efforts. Success requires the right strategy and tools.

Transform 52

Transform Logistics SEO Management 52

Search Engine Land

APRIL 26, 2024

The significant influence of the digitally savvy, brand-agnostic Gen Z. Keeping your website strategy tied to traditional notions like keyword research based on search volume is a recipe for a slow but certain death. 5 steps to kickstart your product-led SEO strategy 1. The transformative rise of AI.

Product 88

Product SEO Gen Z Transform 88

Martech

OCTOBER 3, 2023

To build trust and authority with customers they transformed their content strategy, broke ground on new channels like TikTok and backed everything with data. Yes, the pandemic accelerated users’ digital-first behavior, but that shift was already well underway prior to lockdowns.

Transform 115

Transform Customer Education Management 115

Martech

FEBRUARY 23, 2024

In the digital age, personalizing the user experience remains a paramount goal for marketers. What strategies can increase the likelihood of form fills? Strategies for effective digital asset tagging Effective content organization and management begin with a robust tagging system. Product and service tagging.

Transform 97

Transform Customer Journey Analytics Millennials 97

Search Engine Land

JANUARY 19, 2024

A misunderstood or disrespected audience is unlikely to engage with a brand, risking public relations crises and reputation damage, particularly in the age of rapid social media spread. In global markets, effective SEO extends beyond keywords and backlinks. Beyond SEO, it includes UX and UI for a comprehensive search experience.

SEO 118

SEO User-Generated Law Global Marketing 118

Customers.ai

APRIL 18, 2024

In the rapidly shifting sands of the digital marketing landscape, advertisers find themselves grappling with an array of ever-evolving challenges. And let’s not forget the frustration of ad blockers, which continue to throw wrenches into the best-laid ad strategies. Enter Restore by Customers.ai—an Enter Restore by Customers.ai—an

Key Performance Indicator 64

Key Performance Indicator Transform Advertising Advertisers 64

Hubspot Marketing

SEPTEMBER 2, 2022

Since the start of the pandemic, marketing strategies have relied heavily on online tactics —leveraging tools like social media, email, and digital ads. But what about marketing outside of the digital space, otherwise known as offline marketing? 5 Offline Marketing Strategies You Should Use. Business Cards. Event Hosting.

Direct Mail 129

Direct Mail Marketing Marketers Marketing Strategy 129

Rock Content

APRIL 12, 2024

As Giuseppe Caltabiano, VP of Marketing at Rock Content, says, “ AI is transcending its role as a mere tool, becoming the cornerstone of innovative and effective marketing strategies. We’ve moved from the Information Age to the Intelligence Age. Because AI is on the edge of becoming a marketer’s best friend.

Influencer Marketing 89

Influencer Marketing Marketing Marketers SEO 89