Hootsuite

JANUARY 10, 2024

AI marketing software can help draft content, generate SEO-friendly social captions, repurpose a blog post into a video, suggest an ad strategy, and so much more. It’s not the best for creating brand elements like logos or packaging designs, though. Brand identity, after all, calls for more than just aesthetics.

Price 100

Price User-Generated Copywriting Marketing 100

Rock Content

FEBRUARY 5, 2021

Therefore, the correct choice of branded keywords will make all the difference in more advanced stages of your sales funnel. After all, there’s nothing better than learning what the terms most related to your brand are , right? What are branded keywords? How important are branded keywords? What are branded keywords?

Content Marketing 103

Content Marketing Branding User-Generated Marketing 103

Hootsuite

SEPTEMBER 21, 2023

A brand’s follower count can skyrocket, but if those followers aren’t engaging with your content, what good is that? In other words, a “vanity metric” for one brand will be totally different from a vanity metric for another brand. Just because someone has seen your post doesn’t mean they care for your brand or products.

Key Performance Indicator 107

Key Performance Indicator Social Media Marketing Marketing Marketers 107

Calvyn Lee Blog

DECEMBER 3, 2023

It makes them fall in love with your brand. The Benefits of Thought Leadership for B2B Brands This tactic was so effective because it conveyed immense credibility. From an SEO perspective, it also gave us loads of domain authority websites to reference and link back to, boosting rankings.

Content Marketing 130

Content Marketing Thought Leadership Marketing Marketers 130

Marketing Insider Group

JANUARY 13, 2021

The image of your brand matters in every channel and iteration. While it’s impossible to control everything related to your brand online, you can manage your online reputation with content marketing. Using content marketing to manage your online reputation includes SEO, social media, and customer-focused content.

Management 125

Management Content Marketing SEO Marketing 125

Hootsuite

JANUARY 10, 2023

Who it’s for : Content creators, brand managers, marketers, and small business owners. It lets you track and analyze keywords, brand mentions, and the general activity of your audiences on a large scale. You can easily track, study, and shape the conversation around your brand, also known as brand monitoring.

Digital Marketing 130

Digital Marketing Non-Profit Price Analytics 130

Hubspot Marketing

JANUARY 7, 2024

Does promoting a single product excite you, or would you prefer to work on overall brand awareness? Search Engine Optimization (SEO) / Search Engine Marketing (SEM) Search engine optimization refers to organically optimizing web content. Community Management Community management focuses on community-building for businesses.

Copywriting 109

Copywriting CMO PR Social Media Marketing 109

Ariyh

SEPTEMBER 18, 2023

Read more and fill out this short form here 📝 Intro You’re a brand manager deciding which images to use on the packaging of your new cereal. 📊 Create accurate SEO forecasts in 5 minutes What do you show clients who ask for an SEO forecast? Want your brand here? Click here.

Product 90

Product Health eCommerce B2C 90

Rock Content

APRIL 18, 2023

For some brands, the entire global market may be the target. Here’s a brief look at why localizing is important if you’re looking to take your brand beyond the boundaries of your home base: Proper localizing helps a global brand build credibility within the desired markets. How To Get Started with Website Localization?

Logistics 72

Logistics Global Marketing SEO Brand Management 72

Hubspot Marketing

JUNE 28, 2023

Search Engine Optimization (SEO) Excellent skills in SEO tools and techniques can improve your website's visibility and traffic. Elaborate on the specific aspects of SEO you’re an expert in to display how your skills match the company’s needs. Best For: Digital marketers, social media managers, and PR professionals.

CRM 97

CRM Digital Marketing Management User-Generated 97

Rock Content

NOVEMBER 6, 2023

It takes research, SEO strategizing, and lots of time. That is a time that most marketing professionals and brand managers can use in other ways. That lets you focus more on creating quality content to drive traffic to your brand website. Ideas generation doesn’t exist in a vacuum.

SEO 65

SEO Brand Management Branding Content Marketing 65

Hubspot Marketing

APRIL 28, 2020

Content managers have a hand in content strategy, creation, and distribution of marketing communications for a company. They're organized, well-versed in fostering a brand voice, and often know their way around a blog post. Below, you'll find everything you need to know about content managers, from what they do to how to become one.

Management 134

Management Copywriting Communications SEO 134

Rock Content

FEBRUARY 12, 2024

In an increasingly connected digital-age world, getting a brand noticed and building a loyal customer base calls for high-quality, engaging content, and plenty of it. The right approach to content marketing can give your brand a powerful voice that makes your target audience truly sit up and take notice.

Key Performance Indicator 74

Key Performance Indicator eBook Market Research Shoppers 74

Search Engine Land

JANUARY 12, 2023

2020: Agencies, SEOs, and resellers were not eligible for this program. 2020: In this installment of Barry Schwartz’s vlog series, he chats with Álvarez about why structured data will be important in the future and his passion for mentoring SEOs. SEOs Confused, Puzzled After Google’s Mystery Update. by Chris Liversidge.

Search Marketers 94

Search Marketers Marketing Marketers SEO 94

Sprout Social

APRIL 12, 2022

Knowledge of SEO, influencer marketing, social media campaigns, link building and trending topics all sit on the wishlist of skills. Consumers continue to hold their favorite brands and businesses accountable for social and political issues. Today’s PR professionals are digital multi-hyphenates who require a diverse skillset.

Communications 103

Communications PR Gen Z Analytics 103

Rock Content

SEPTEMBER 9, 2023

By now, every business owner and brand manager knows that content is king in digital marketing. Let’s analyze and compare today’s best content creation platforms – WriterAccess, Contently, Verblio, Crowd Content, and Clear Voice – to help you determine which is right for your brand. What Is a Content Creation Platform?

Price 86

Price Copywriting Analytics Communications 86

Marketing Insider Group

SEPTEMBER 9, 2010

Brands are valuable assets that companies create, nurture and maintain with great care, right? But how do you measure brand value in the social age? And what role do marketers play in cultivating the brand and maintaining some level of consistency in our brand image? It gets to a brand’s long-term sustainability.

Branding 75

Branding Telemarketing Marketing Mix Customer loyalty 75

Martech

AUGUST 14, 2023

With the rise of digital marketing, AI and analytics, these new areas complement traditional specializations such as brand management and advertising. A generalist understands various marketing disciplines, from content creation and search engine optimization (SEO) to social media management and data analysis.

CMO 97

CMO Marketing Marketers Marketing Mix 97

Rock Content

APRIL 24, 2023

Content marketing plays an integral role in lead generation, branding, and product marketing. It’s no wonder so many business owners, marketers, and brand owners pay top dollar to outsource their content creation. This list below highlights Scripted alternatives for your branding team to explore.

Place 68

Place Whitepaper Finance Price 68

Rock Content

MAY 14, 2023

The following are some ways any form of plagiarism can hurt a brand or a content agency. Plagiarism tanks your SEO SEO is all about filling your website, blog, and landing pages with incredible original material that genuinely serves search engine users. But content marketers need to be especially careful.

Content Marketing 96

Content Marketing Marketing Marketers SEO 96

Adobe Experience Cloud Blog

JULY 16, 2014

Areas of Expertise : Branding, storytelling. Why We Like It: Awesome resources for brand managers and B2B content marketers alike. Areas of Expertise : Social, mobile, branding. Areas of Expertise : SEO, inbound. Areas of Expertise : Branding. Areas of Expertise : Brand strategy, innovation.

Content Marketing 134

Content Marketing Thought Leadership Marketing Marketers 134

Neil Patel

SEPTEMBER 24, 2020

The nice part about being a full-service agency is the fact that we’re able to help clients with all of the other important components of digital marketing — SEO, email marketing, social media marketing, content marketing, direct response, and more. AdVenture manages more than $50 million in media spend across several industries.

eCommerce 97

eCommerce Advertising Advertisers Health 97

Sprout Social

APRIL 27, 2022

However, there are several other reasons why brands would want to use URL shorteners. Allows you to create branded URLs. Some link shorteners let you create a branded URL containing your brand. For example, you may have seen long URLs on Amazon s hortened to a branded URL like: [link]. Auto-branded links.

User-Generated 102

User-Generated Analytics Management Branding 102

Neil Patel

OCTOBER 2, 2020

You can use review sites like Clutch.co , HubSpot Agency Directory , or Sortlist if you’re looking for something more specific in the reputation management industry. NP Digital – Best for Local SEO and Reputation Management. Reputation Defense Network – Best for Reputation Management Specialist.

Management 141

Management Law Manufacturing Price 141

Rock Content

APRIL 22, 2023

Sponsored content is a form of paid content designed to market, advertise, or promote a particular brand. However, many brands also find success with sponsored videos, infographics, social media posts, events, and more. In some cases, the brand that sponsors the content may create it in-house. How Does Sponsored Content Work?

Entertainment 52

Entertainment Advertising Advertisers Digital Marketing 52

Rock Content

APRIL 14, 2020

Different types of Digital Media can help brands reach more people and spread the word about companies in the right channels. Earned, Owned, or Paid , each one of them represents different brand popularization, advertising, and opportunities to interact with the target audience. Earned Media.

User-Generated 52

User-Generated Promotion Digital Marketing SEO 52

Hubspot Marketing

AUGUST 16, 2018

Are you looking to expand your business’s reach and expose your brand to new people who are likely to be interested in what you have to offer? It’s how brands manage the spread of their information, so it’s similar to branding. That’s because people don’t buy products, they buy brands. Blog content. Website copy.

PR 136

PR Communications Inbound Marketing Management 136

Exposure Ninja

AUGUST 21, 2023

Improve Your Skills Certifications help to prove your marketing skills, generally in one specific area, such as SEO, content or social media. You may want to focus on project management or leadership and get certified in those areas. There’s no honest answer to this — it depends on what you want to get from a certification.

Digital Marketing 52

Digital Marketing CRM Marketing Marketers 52

Neil Patel

SEPTEMBER 27, 2020

We’ve created a helpful shortlist of some of the best reputation management agencies in the industry. NP Digital – Best for Local SEO and Reputation Management. Reputation Rhino specializes in online reputation management; they serve small- and midsize businesses and individuals. NP Digital is my agency.

Management 115

Management Advertising Advertisers Customer 115

Rock Content

MARCH 25, 2020

This strategy focuses on building content that will help customers engage with a brand and make purchasing decisions. Google Discover presents users with a lot of relevant information (and relevant ads) and has been used since 2017 by the brand on all Google apps. Replace brand awareness with brand affinity. Take a look!

Market Trends 80

Market Trends Digital Marketing Inbound Marketing User-Generated 80

Sprout Social

SEPTEMBER 1, 2021

As brands find new channels and avenues to promote their products, there’s no shortage of data to track and measure. It puts can put all of your other social media metrics into context so you can understand where your brand stands. Does your brand come up in relevant conversations about the type of products you sell?

PR 143

PR SEO Analytics Shipping 143

Animalz blog

FEBRUARY 20, 2023

In 2020, Frontify, a brand management platform, had just closed their series B. But, as a brand management platform, there was one thing they weren’t willing to compromise on — their own brand. The Challenge: Maintaining Brand Image While Improving Acquisition For Frontify, content marketing serves a dual purpose.

Branding 55

Branding Brand Management Communications SEO 55

Sprout Social

APRIL 11, 2017

With the introduction of a new algorithmic based feed , and more brands jumping on the Instagram train, organic reach is becoming increasingly difficult to get. So with all of these challenges against you, how can you get your brand’s Instagram photos and videos in front of your target audience? Branded Hashtags.

User-Generated 111

User-Generated Branding Analytics Place 111

Marketing Insider Group

JUNE 18, 2010

Search Engine Optimization (SEO) SEO continues to provide one of the best sources of leads for both B2B and B2C companies. I agree with the importance of SEO and happy that it made this list! It all starts with SEO and not only does it make the list but really acts as the foundation for all the rest. Good stuff!

Telemarketing 74

Telemarketing Inbound Marketing Customer loyalty B2C 74

Marketing Insider Group

JANUARY 6, 2020

Attending a marketing conference is a great opportunity to learn about up-and-coming trends and new technology in the industry, network with peers, brands, and vendors, and just stir up a bit of new inspiration and enthusiasm for your work. Digital Summits. Various dates through 2020 in 23 major cities across the USA. 3XE Conversion & UX.

Marketing 21

Marketing Marketers eCommerce Social Media Marketing 21

Marketing Insider Group

JULY 21, 2010

The search queries were clustered into 4 groups: Brand, Issue, Solution and Comparison. So for example, “issue” searches, when the buyer is doing more research of the problems they are facing, were used primarily in the awareness phase and “brand” searches when a buyer is close to a decision are used more in the decision phase.

Telemarketing 70

Telemarketing Inbound Marketing Customer loyalty B2C 70

Marketing Insider Group

JUNE 11, 2010

Finally, I provide practical tips for developing your own strategy, gaining the buy-in required to execute the plan and working with your executive team on marketing their own personal brands to your customers. A special thanks to Jeremy Victor and Make Good Media for the opportunity.

Telemarketing 65

Telemarketing Customer loyalty Inbound Marketing B2C 65