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3 elements of a customer technology strategy

Martech

Software: ERP, finance, procurement, warehousing, logistics, etc. Software like ERP, finance, procurement, and logistics was used to enhance internal efficiency and reduce costs. If your brand were a real human, it would be time to consult a shrink. Focus: External effectiveness, making money.

Customer 113
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Why high-consideration industries need AI optimization

Martech

AI platforms, rather than the brands themselves, are playing a larger role in defining brand stories for global companies, usurping narrative control and eroding reputations. The stakes are higher in complex sales In high-consideration industries (healthcare, finance, insurance, etc.), Email: See terms. AI optimization.

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From IAB ALM 2025: Digital adtech gets serious on privacy

SmartBrief - Marketing

There was lots to cover, from content generation in the era of AI to brand management to retail and shoppable ads and developing strategies for a streaming future. This report is a summary of my single day at the 2025 IAB Annual Leadership Meeting (ALM), where I had the opportunity to meet with several companies.

CMO 52
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How to Use LinkedIn Hashtags for Maximum Impact in 2025

SocialPilot

Instead of broad tags like #Finance, you align hashtags to post types: #StartupFinance for tips, #SMBLoans for product posts, and #CashFlowStrategies for explainer content. That’s why the goal isn’t to use more hashtags — it’s to use smarter ones, consistently. Say you’re running a financial consultancy focused on startups.

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Strategies to Solve the "Dark Hole" Reporting Problem in Multi-Brand Lead Management

Lynton Web

With brands offering everything from playground equipment to park amenities, bike racks to splash pads, their centralized marketing team struggled with routing leads to the right brands and maintaining visibility throughout the buyer's journey.

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Global Branding: What it is And How to do Global Brand Management

Rock Content

But nothing that good international branding management can’t solve. This article will explain everything you need to know about global branding, showing how brands can trace an efficient strategy to conquer markets worldwide. Increase brand value. Globally recognized brands gain market value.

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Canva introduces Canva Enterprise, Work Kits and adtech apps

Martech

Brand management. Kawalsky explained: “Managing brand IP and creating a clear visual identity is essential, and we wanted to make it easy for organizations to set design approval requirements, or limit teams to only use content that’s ready for commercial use.