Brand Management Finance Management 
Martech
AUGUST 21, 2024
Yet, many companies manage martech, salestech and support tech in isolation, resulting in fragmentation of that experience. The customer experience imperative: Moving beyond isolated tech solutions In many companies, the norm is to purchase and manage martech separately from other teams. Focus: External effectiveness, making money.
Martech
JUNE 10, 2025
AI platforms, rather than the brands themselves, are playing a larger role in defining brand stories for global companies, usurping narrative control and eroding reputations. The stakes are higher in complex sales In high-consideration industries (healthcare, finance, insurance, etc.), Email: See terms. AI optimization.
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Lynton Web
APRIL 23, 2025
H ave you ever watched promising leads vanish after they're distributed to your family of brands? You're facing what some marketing professionals call the "dark hole" of lead management. Look for these telltale signs that indicate your multi-brand lead process needs an overhaul. Here's a proven framework that works.
SmartBrief - Marketing
FEBRUARY 21, 2025
There was lots to cover, from content generation in the era of AI to brand management to retail and shoppable ads and developing strategies for a streaming future. This report is a summary of my single day at the 2025 IAB Annual Leadership Meeting (ALM), where I had the opportunity to meet with several companies.
SocialPilot
JULY 14, 2025
For marketers managing multiple brands, or agencies scheduling across clients, hashtags remain a reliable way to contextualize content, build niche relevance, and improve engagement without relying on paid promotion. Multi-account scalability : When managed across multiple brands or clients, hashtags provide structure.
Rock Content
DECEMBER 21, 2020
But nothing that good international branding management can’t solve. This article will explain everything you need to know about global branding, showing how brands can trace an efficient strategy to conquer markets worldwide. What are the main obstacles to building a global brand? What is global branding?
Martech
MAY 23, 2024
Canva Enterprise is a subscription offering for large businesses that comes with sophisticated admin controls and security, ensuring assets remain on-brand. Each department uses an array of tools, creating complexity for admins managing control and access across an organization,” Canva’s head of product Rob Kawalsky told MarTech.
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