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3 elements of a customer technology strategy

Martech

With products and services becoming more commoditized (read: interchangeable), customer experiences become the new differentiator. Software: ERP, finance, procurement, warehousing, logistics, etc. Software like ERP, finance, procurement, and logistics was used to enhance internal efficiency and reduce costs.

Customer 116
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Global Branding: What it is And How to do Global Brand Management

Rock Content

But nothing that good international branding management can’t solve. This article will explain everything you need to know about global branding, showing how brands can trace an efficient strategy to conquer markets worldwide. Branding is already a challenge in local markets. Complex, isn’t it?

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Event Sponsorship: How to Get Sponsors for Your Next Event

Neil Patel

This type of sponsor might host an interactive workshop, demo a product, or provide a gamified experience that goes beyond a typical sponsorship. Consider brands with similar audiences or values: Research brands who go after the same audience as you or businesses with complementary products or services.

Food 52
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All You Need To Know About Website Localization

Rock Content

Many brand managers and digital marketers are concerned that the task will be over their heads, but the good news is that it’s easier than it sounds. Naturally, not all of those people will be good fits for your company’s products or services. How To Get Started with Website Localization? You just need a plan you can stick to.

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How to Showcase Hard Skills on Your Resume [+ List of 50 Skills]

Hubspot Marketing

Sales is a complex process that includes many skills, so be sure to name specific ones , such as product and policy knowledge, the ability to prospect, pitch, and qualify leads, and your research skills. Best for: Sales professionals, business development managers, and entrepreneurs.

CRM 118
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13 Examples of Experiential Marketing Campaigns That'll Give You Serious Event Envy

Hubspot Marketing

It's not solely the product that motivates people to come back to a brand, but rather the way they experience it. While a surprising number of people haven't heard of the concept, it's kind of a big deal — 77% of marketers use experiential marketing as a vital part of a brand’s advertising strategy.

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Planning & executing social media for global brands

Sprout Social

Managing a global brand doesn’t have to be a logistical nightmare. Larger companies like Nike, divide up by country, product, target audiences and even campaigns. At the same time, you’ll likely still have products and guidelines that apply globally. Tips for planning your global social media strategy.

Branding 110