Remove Branding Remove CMO Remove Global Marketing
article thumbnail

Here’s how this CMO is trying to revive the Topshop brand

The Drum

Can he pull off the brand comeback of the decade? From socialites to students, its (then) unique model of investing in trend-setting design, forging genius brand collaborations and creating unrivaled retail experiences (DJ, manicure and blow-dry while you shop, anyone?) meant the brand crossed generational boundaries.

CMO 66
article thumbnail

The CMO Challenge: Personalized Conversations at Scale

Adobe Experience Cloud Blog

At the Argyle CMO Executive Forum, 35% of the attending executives agreed that delivering personalized content as their greatest marketing challenge—the highest rated selection by far. Despite not having fully solved the challenges of personalization, they did agree that a first step for marketers is to understand content in context.

CMO 133
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How a former journalist became the voice of a $32bn tech brand

The Drum

We catch up with Canva’s CMO, Zach Kitschke, at Cannes Lions to talk about the power of storytelling. Zach Kitschke didn’t join Canva to run a global marketing empire. He came in to write a press release.

CMO 66
article thumbnail

CMO of the Future: 5 Ways Marketing Leaders Are Stepping Up to Navigate Their New Destiny

Litmus

Businesses need CMOs more than ever before, but the role of the CMO itself has changed. Being a CMO is no longer simply about being great at marketing strategy: The CMO is now a direct influence on business growth and a critical driver of transformation. The evolution of the CMO. 5 essential CMO pivots.

CMO 111
article thumbnail

How brands like Klarna and Mars are using AI in marketing operations

Martech

Now that the novelty of AI has settled and marketing teams are using it across their operations in creative, efficient ways, we’re starting to see some interesting case studies emerge. These brands are miles ahead in figuring out how to make AI work for them, finding unique applications tailored to their marketing needs and goals.

Branding 122
article thumbnail

The Top 3 Challenges Regional Marketing Models Create for Global Businesses

Hubspot Marketing

Starbucks' new CEO, Brady Brewer, recently announced a shift from a global marketing approach to a regional, decentralized model. As part of the change, Brewer is eliminating the role of a global CMO and will instead have regionally divided marketing teams with regional CMOs.

article thumbnail

CMO Spotlight | Tim Minahan - Citrix

Set Up

Set up CEO, Joe Koufman , virtually sat down with Tim Minahan , the CMO and EVP of Business Strategy at Citrix. He then worked for Procuri as their SVP of Global Marketing where he learned about the emerging concept of “software as a service.” Ariba, a SAP Company, soon acquired Procuri and made Minahan CMO. First Name.

CMO 52