Marketing Insider Group

JUNE 9, 2020

A modern CMO needs a lot more than just marketing skills. In Chapter 4 of Mean People Suck , I explore the problem that many brands are facing these days: Consumers are becoming increasingly turned off by traditional marketing and are abandoning brands that don’t have a mission bigger than trying to sell their products.

CMO 125

CMO Transform Advertising Advertisers 125

Martech

OCTOBER 13, 2023

“Digital out-of-home is growing successfully,” said Barry Frey, President and CEO of DOOH industry organization DPAA Global, at this week’s DPAA Summit in New York. The $13 billion global market represents 37% of all out-of-home. Image: DPAA Global. Brand data. Pepsi CMO Todd Kaplan at DPAA Summit.

CMO 120

CMO Advertising Advertisers Retail 120

Duct Tape Marketing

JULY 20, 2022

Marketing Podcast with Mark Kilens. In this episode of the Duct Tape Marketing Podcast , I interview Mark Kilens. Mark is the CMO of Airmeet, a leading virtual and hybrid event platform. He oversees Airmeet’s global marketing team responsible for brand, demand, lifecycle, and product marketing.

CMO 81

CMO Global Marketing Education SEO 81

Martech

JULY 22, 2021

By streamlining the OOH buy, brands save time and extra cost incurred when OOH is managed offline through individual sales calls. Marketers will find this inventory more brand safe than running the same ads on social platforms alongside controversial user-generated content. Former Salesforce CMO Buscemi joins Clari Board.

CMO 109

CMO Customer Journey Non-Profit Advertising 109

Marketing Insider Group

JUNE 8, 2020

I had the great pleasure to work with Michael Brenner while in SAP North America Field Marketing and later in SAP Global Marketing. His work in both Thought Leadership and Content Marketing constituted early-stage pioneering work in what we now know as “ modern marketing ”. It is just accelerating.

Thought Leadership 97

Thought Leadership Content Marketing Transform CMO 97

Set Up

DECEMBER 12, 2023

I believe the strongest brands will find ways to make every shopping moment unique, enjoyable, and meaningful to their customers, which, in turn, will drive brand loyalty.” Ellen Donahue-Dalton , the CMO of VillageMD, shared about “the importance of trust as a cornerstone of brand, experience, talent management and culture.”

Real Estate 59

Real Estate Manufacturing Retail Education 59

Set Up

MARCH 19, 2024

Featured Leaders: Paige Farrow | Former Senior Director of Brand, Creative, & Social Strategy at NAPA Auto Parts Tiffany Grinstead | Vice President-Personal Lines Marketing at Nationwide Mary Beth Sharp | Vice President Marketing at Pratt Industries, Inc. What inspired you to pursue a career in marketing?

Transform 105

Transform PR Marketing Marketers 105

Sprout Social

SEPTEMBER 8, 2020

The keynote speaker is Dara Treseder, Head of Global Marketing at Peloton, and there’s even an executive panel featuring a CMO and two VPs discussing how they’re using social data to prioritize for 2021. For more info, including the full list of speakers and detailed agenda visit: [link]. Make the most of your event insights.

Transform 130

Transform CMO Education Global Marketing 130

Hootsuite

AUGUST 25, 2021

They’ve since found themselves on the front lines of many marketing organizations. They’re managing people, developing brand strategy, and nipping organizational crises in the bud. Social marketers often lead the development and execution of proactive brand strategy, too. “We’re tasked with building the brand.

Management 126

Management Social Media Marketing Education Communications 126

Litmus

MARCH 13, 2020

Remote working is definitely having a moment, empowering brands to collaborate with each other and connect to customers and partners from great distances. It’s not surprising that brands who rank high in customer experience often are bolstered by a highly effective and personalized email marketing program.

Customer 82

Customer Transform CMO Communications 82

Bannerflow

JULY 16, 2019

It’s also a leader for in-house marketing. Interview with Elin Svahn, Global Marketing Manager and Head of Brand Studio at Klarna. Since Elin Svahn started working at Klarna, she has overseen a rapid shift in how their internal marketing works. The brand is amazing, the possibilities are basically endless.

Transform 45

Transform Global Marketing Copywriting PR 45

Welcome Software

MARCH 15, 2022

The findings not only confirm the looks of the evolving marketing landscape that we have witnessed with hundreds of our customers but also throw some fresh and rather keen insights into the mix. It accelerates speed-to-market at scale ?while while maintaining across-the-board visibility & brand governance.?.

Transform 52

Transform Marketing Marketers CMO 52

Adobe Experience Cloud Blog

APRIL 14, 2016

In fact, CMO Council reports that more than half of senior marketers say that using enriched or personalized content and digital interactions yield higher response and engagement rates. Your customers want you to know them and remember them every time they interact with your brand. Not being on the channel your buyer is on.

Direct Mail 91

Direct Mail Thought Leadership Key Performance Indicator Millennials 91

Rock Content

AUGUST 14, 2017

There are countless reasons why content marketers and marketing folks in general should attend the event, but here are our Top Three: 1) The speakers are the best in the business. This year’s Content Marketing World will include over 120 sessions and workshops led by some of the most influential brand marketers from around the world.

Content Marketing 40

Content Marketing Energy CMO Marketing 40

Econsultancy

DECEMBER 13, 2021

In fact, 20% of budgets are spent on newspapers, magazines and OOH – well above the 13% budget ringfenced for these formats by the average brand. billion on marketing efforts in the three months to December, marking a new record since the study began in 1982. billion, as brands battle it out with their headline Christmas ads.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Unbounce

AUGUST 16, 2023

Welcome to Unprompted, a podcast about AI marketing and you. I’m Pete Housely, CMO of Unbounce, and Unbounce is the AI-powered landing page builder. And Alex is Unbounce’s Vice President of Growth Marketing. In some ways, there’s a much greater level of brand risk. I’ve got some news.

User-Generated 52

User-Generated Law Customer Acquisition Price 52

Unbounce

JULY 14, 2023

Episode 4: AI for Data Geeks [00:00:00] Pete: Hey, marketers! Welcome to Unprompted, a podcast about AI marketing and you. I’m Pete Housley, CMO of Unbounce. Companies are overloaded with marketing technology. Like what are the basics towards a customer coming, touching your brand and any different touchpoint?

Transform 52

Transform Marketing Marketers CRM 52

Unbounce

JULY 14, 2023

Episode 4: AI for Data Geeks [00:00:00] Pete: Hey, marketers! Welcome to Unprompted, a podcast about AI marketing and you. I’m Pete Housley, CMO of Unbounce. Companies are overloaded with marketing technology. Like what are the basics towards a customer coming, touching your brand and any different touchpoint?

Transform 52

Transform Marketing Marketers CRM 52

Adobe Experience Cloud Blog

MARCH 13, 2019

As such, the International Data Corporation, a global market intelligence firm, predicts that businesses and consumers will be generating 163 zettabytes of data per year by 2025. For some marketers, this future can’t get here fast enough. When it comes to managing consumer data, transparency is critical.

Thought Leadership 134

Thought Leadership CMO Advertising Advertisers 134

Marketing Insider Group

FEBRUARY 5, 2024

Or maybe you’re itching to find out the latest strategies keeping top marketers on their toes? Diving into the freshest digital marketing stats is crucial for keeping your business and brand not just afloat, but sailing ahead. Slideshare) 80% of marketers using audience segmentation report a rise in sales.

Digital Marketing 87

Digital Marketing Marketing Strategy Shoppers User-Generated 87

Sales Force: CMO

NOVEMBER 1, 2022

Over the past few years, marketing trends have forced brands to navigate uncharted and fast-moving waters. The new State of Marketing report is here. We surveyed 6,000 global marketers to bring you the latest data, prepare for fresh digital experiences, and make the most out of new tech. The good news? Let’s do it.

Customer 74

Customer Global Marketing Market Trends Inbound Marketing 74

Martech

APRIL 5, 2022

Marketers and C-level executives are feeling an increased demand to prove the effectiveness of their ad campaigns and marketing initiatives. Marketing attribution has the potential to address this need. That some marketing dollars will inevitably be wasted is not news. search ads) to mid- and low-funnel activities (e.g.,

Customer 96

Customer CMO Customer Journey Non-Profit 96

Content Marketing Institute

AUGUST 24, 2018

Other downloads followed the same formula: The Sophisticated Marketer’s Guide to Thought Leadership. The Sophisticated Marketer’s Guide to Content Marketing. The Sophisticated Marketer’s Guide to Global Marketing. The Sophisticated Marketer’s Podcast. The Sophisticated Marketer’s Sessions.

Entertainment 69

Entertainment Thought Leadership Marketing Marketers 69