On24- CMO Confessions

MARCH 18, 2021

We’re back with another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Danielle Levitas, former Executive Vice President of Global Marketing and Insights at App Annie and former Head of IDC’s Consumer Digital and Mobile Practice.

CMO 52

CMO Tentpole B2C Retail 52

Martech

DECEMBER 1, 2023

Extract actionable insights for the marketing manager’s budgeting. Generation: Creating content Most marketers use generative AI to create brand-new content. of CMOs stated that they would use generative AI to create blogs, and 62.2% will use it for other website content, according to the Fall 2023 CMO Survey.

User-Generated 141

User-Generated CMO Marketing Marketers 141

The Social CMO

OCTOBER 7, 2021

Dear CMOs: First and foremost, you have my utmost respect. In a word: Research. Not long ago I was speaking with a CMO of Brand X and they were excitedly telling me about some consumer research they had just completed. We’re going to follow what the research shows from both our own study as well as the other one.

CMO 52

CMO Market Research Advertising Advertisers 52

Hubspot Marketing

JANUARY 7, 2024

Do you like the creative side of marketing, or do you like working with numbers and analytics? Does promoting a single product excite you, or would you prefer to work on overall brand awareness? Lastly, internships are valuable currency in today’s job market. For this reason, companies need event marketers.

Copywriting 109

Copywriting CMO PR Social Media Marketing 109

Rock Content

FEBRUARY 17, 2023

With so many topics to cover and subjects to specialize in, it is easy to understand the need for becoming an expert in specific areas of digital and content marketing. Rock Content has been a global leader in Content Marketing for years, thanks to great professionals and specialists that help our brand with their expertise.

CMO 54

CMO SEO Entertainment Marketing 54

Martech

AUGUST 10, 2021

Consumer insights and market research platform Toluna announced the addition of new research-related tools, or methodologies, available within their Toluna Start suite. Digital communications bring customers closer to brands in many different ways. Scott Vaughan , CMO and growth accelerator. Read more here.

Whitepaper 110

Whitepaper Transform CMO Market Segmentation 110

Power Digital Marketing

JANUARY 19, 2023

Brands spend an average of 13.8% of their total budget on marketing, so there’s no question that marketing is one of the most significant drivers of growth for businesses. Marketing analytics is the lifeblood of any brand looking to make a more meaningful impression on consumers. 2 Here’s why.

Analytics 52

Analytics Non-Profit CMO Transform 52

SocialPilot

FEBRUARY 9, 2024

If you need a helping hand to choose the right digital marketing tools or want to know some secret hacks for a roaring brand presence, it’s best to rely on them. She mostly posts about brand building, campaign strategies, and humane marketing for creating a solid brand identity. Why should you follow her?

Digital Marketing 94

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 94

Duct Tape Marketing

JANUARY 4, 2023

Grow Your Business Faster Through Experimentation written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Andrew Warden. In this episode of the Duct Tape Marketing Podcast , I interview Andrew Warden. Hello, welcome to another episode of the Duct Tape Marketing Podcast. We'll talk about that time.

CMO 86

CMO SEO Direct Mail Advertising 86

Set Up

MARCH 5, 2024

In 2019, as a tribute to Women’s History Month, we started the “ Women in Marketing Series ,” featuring the stories of more than 40 women over the years, and inspiring the start of our “ In This Dame and Age ” virtual event where women marketers could network, brainstorm, and share insights and advice. And our work is better for it.

CMO 59

CMO Marketing Marketers Health 59

Adobe Experience Cloud Blog

DECEMBER 17, 2019

Below, is a list of which marketing practices and tactics your organization should consider leaving behind in 2019, and which ones are a must as part of your 2020 planning. EMAIL MARKETING. BRAND PHILANTHROPY. Most organizations have come to realize that they need to align their brand messaging with philanthropic outreach.

Marketing Strategy 174

Marketing Strategy Transform Thought Leadership User-Generated 174

Litmus

FEBRUARY 2, 2021

When a marketing leader is asked to do something outrageous—like show how they deliver business value to their organizations—hearts race, stomachs flutter, and questions fly. How do you translate brand equity in business terms? Marketing is complex, especially in a world where data dominates.

Finance 61

Finance CMO Transform Marketing Mix 61

Businesses Grow

FEBRUARY 6, 2023

Summarize complex podcast show notes My friend Joeri Billast is a Web3 consultant and host of the wonderful CMO Stories podcast. Give the team branded apparel and offer discounts to participants. This is something I could build on with some market research. Participate in local bike races and events.

Customer Acquisition 145

Customer Acquisition User-Generated Marketing Marketers 145

Set Up

SEPTEMBER 26, 2023

The Setup Women in Marketing series highlights the thoughts and advice of prominent marketing brand and agency leaders in companies such as Aflac, Mizuno, Great Clips, Lionsgate, Blackbaud, and Regal Cinemas. The takeaways from these blogs are not only informative, but incredibly insightful for any marketer on their career path.

Market Trends 59

Market Trends Health Transform Marketing 59

Adobe Experience Cloud Blog

OCTOBER 9, 2014

Attracting almost 600 marketers, our whirlwind events had packed agendas and incredible engagement from the attendees. Data and Insight: Marketers Hungry for the Lessons from Marketing Research. One of the most anticipated sessions was delivered by Julian Archer, Research Director from Sirius Decisions.

Thought Leadership 133

Thought Leadership CMO Marketing Marketers 133

Neil Patel

NOVEMBER 20, 2020

The CMO Council, a marketing research firm, found 48% of consumers want to see content that reflects products or services they are already interested in. If you’re brand new to video editing, it’s best to start simple. Titles and subtitles are a great way to overlay branding or text. Titles and Subtitles.

Price 145

Price CMO Place Product 145

Adobe Experience Cloud Blog

MARCH 23, 2018

A shifting focus to a more customer-centric world makes this true: Consumers demanding personalized and on-demand products and services, and brand recall becoming more critical than ever as customer attention span decreases. CMOs and their teams. The CMO job description has also undergone massive change in recent years.

Customer 134

Customer Thought Leadership Analytics Finance 134

Sales Force: CMO

OCTOBER 18, 2023

Demand generation marketing builds brand awareness, educates potential customers, and ultimately motivates them to interact with a brand. Lead generation: Give those newly aware customers a reason to be curious about or interested in the brand, becoming “leads” in the process. Finally, you get to your “when?”

Customer 86

Customer User-Generated Marketing Marketers 86

Adobe Experience Cloud Blog

MARCH 13, 2017

Are you a future-ready marketing leader? In HOOKED: How Clever Brands Create Addictive Content That Drives Revenue, Andrew Davis, Founder and CMO of Monumental Shift, will teach you how to create content so good it’s addictive. Martin spun up a social network analysis of her fans, and it turns out that Ms.

Transform 126

Transform Thought Leadership CMO Marketing 126

Hubspot Marketing

DECEMBER 11, 2023

Hampering Creativity 64% of marketers share a common concern — they believe that generative AI will alter (40%) or hamper (24%) the creativity of those who use it. Inaccurate Information In our state of AI in marketing research, we found that one of the top challenges for marketers implementing AI is pushback regarding inaccurate information.

User-Generated 101

User-Generated Marketing Marketers Copywriting 101

Marketing Insider Group

JUNE 18, 2015

So what if an automotive brand doesn’t portray the image it wants? Content marketing can help. The Lincoln Motor Company, Land Rover and Cadillac are three automotive brands that have struggled in recent years with brand identity, and now are leveraging content marketing to transform their perception and engage new, desired audiences.

Automobile 81

Automobile Content Marketing Transform Marketing 81

Rock Content

MAY 6, 2020

Emma knows that marketing is going to have a relevant part in the company’s “new” digital focus. Emma is a digital-savvy marketer but decides to contact her comms agency and ask for support. His methodology of the kernel has been multiple times mentioned by prof of Marketing Mark Ritson on his writings and public speeches.

Content Marketing 77

Content Marketing Marketing Marketers Marketing Strategy 77

Welcome Software

MARCH 15, 2022

The findings not only confirm the looks of the evolving marketing landscape that we have witnessed with hundreds of our customers but also throw some fresh and rather keen insights into the mix. It accelerates speed-to-market at scale ?while while maintaining across-the-board visibility & brand governance.?.

Transform 52

Transform Marketing Marketers CMO 52

Duct Tape Marketing

MAY 16, 2014

The relationships we have with the brands in our lives hinge on the quality of the interactions. The more relevant these brands are to us, the more apt we are to read, listen, or watch the outbound marketing content they manage to get in front of us. Mark Penson is CMO of Survey Anyplace ( www.surveyanyplace.com ).

Outbound Marketing 68

Outbound Marketing Marketing Marketers CMO 68

Adobe Experience Cloud Blog

DECEMBER 20, 2013

As a marketer, you know what your target buyer wants, how he or she behaves, and what he or she knows. If you’re using marketing automation , you’ve probably got more data and insight than you know what to do with. Feeding market research to your sales reps is wonderful, but it’s not enough.

Thought Leadership 134

Thought Leadership CMO Marketing Marketers 134

Duct Tape Marketing

FEBRUARY 27, 2024

John (07:22): I have people come to me all the time and say that I want to work with X, and I'm like, well, they don't spend money on marketing at all. The number I like to use as sort of a benchmark is when you're doing the market research, does the average business in this vertical make a million dollars a year?

Marketing 67

Marketing Marketers Law Transform 67

Rock Content

JUNE 28, 2016

Marketing in 2016 is a brand new practice compared to strategies that were implemented over the past 5 or 10 years. The fact is that people’s schedules are stretched very thin, and there is little time in busy lives for market research. The Consumer Journey is the #NewPath of Marketing. Why the major changes?

Transform 40

Transform Millennials CMO B2C 40

Unbounce

JULY 12, 2023

Episode 3: Agencies of Change [00:00:00] Pete Housley : Hey marketers. Welcome to Unprompted, a podcast about AI marketing. And, as you know, I’m Pete Housley, CMO of Unbounce. Datawyze is what I call a new age marketing intelligence agency, representing that application of data and marketing research.

User-Generated 96

User-Generated Whitepaper B2C Product 96

Content Marketing Institute

JULY 24, 2018

” Andy Crestodina , co-founder, CMO, Orbit Media. HANDPICKED RELATED CONTENT: How Brands Use Pop-Up Experiences to Make a Lasting Impression. 1,000: Take the marketing team to dinner. HANDPICKED RELATED CONTENT: How to Get Listeners to Push Play on Your Podcast [Examples From Boss Brands]. CMWorld Click To Tweet.

Whitepaper 102

Whitepaper Content Marketing Direct Mail User-Generated 102

Marketing Insider Group

FEBRUARY 5, 2024

Or maybe you’re itching to find out the latest strategies keeping top marketers on their toes? Diving into the freshest digital marketing stats is crucial for keeping your business and brand not just afloat, but sailing ahead. Slideshare) 80% of marketers using audience segmentation report a rise in sales.

Digital Marketing 81

Digital Marketing Marketing Strategy Shoppers User-Generated 81

Marketing Insider Group

FEBRUARY 25, 2020

As a CMO, you are responsible for your business’s entire marketing strategy. When it comes down to it, it’s you who likely has to manage market research, competitor analysis, advertising, public relations, and sales materials, to name a few. Increase marketing ROI. Evaluation of competitor brands.

Customer 106

Customer CMO B2C User-Generated 106

Sprout Social

AUGUST 1, 2019

As the voice of your brand for customers on social, you have to be able to drop what you’re doing at a moment’s notice to hop on a trending topic or handle a disgruntled customer complaint. Differentiation is one of the biggest challenges for brands in the saturated social media space. Resources to increase your marketing skills.

Management 111

Management Copywriting Communications Social Media Marketing 111

Marketing Insider Group

AUGUST 27, 2015

NOTE: While this article is geared toward entrepreneurs and small business owners, many of these signs are applicable to marketers of all sizes and shapes, including those with CMO in their title. Employees are often times your biggest cheerleaders and brand advocates? Your Services/Products Have Changed. Employee Morale Is Low.

Manufacturing 83

Manufacturing Shipping CMO Management 83

Sprout Social

NOVEMBER 15, 2021

What to listen to first: How Hulu uses social media to create massive brand chatter. TL;DR Marketing Social Media Newsletter. The TL;DR Marketing Social Media newsletter is a goldmine for social marketers who are strapped for time. Market research tools. Market research , of course.

Copywriting 88

Copywriting Social Media Marketing CMO Marketing 88

Sprout Social

SEPTEMBER 25, 2023

When I joined Sprout Social in 2018, part of my role as CMO was educating my peers about the value of social media. Leading brands recognize social is a goldmine for consumer and industry insights; where else can you get unfiltered feedback from your target audience or see how trends take off in real time?

Transform 91

Transform CMO Education CRM 91