Content Marketing Institute

AUGUST 31, 2023

They can also help you stay on-brand, providing editing tips for tone and style. ” It’s in these moments that AI has incredible value. – Marcus Sheridan, vice president, Marcus Sheridan Use AI as a way to check that all long-format copy is consistently on brand voice and tone.

Content Marketing 116

Content Marketing PR Law CMO 116

Marketing Insider Group

NOVEMBER 18, 2020

The Forecast aims to raise awareness about the Nutanix brand and to reach existing and new audiences beyond traditional PR and demand-generation marketing efforts. The initial idea and business direction for an editorial-driven news site came from Nutanix CMO Ben Gibson, VP of Corporate Comms Tonya Chin and Massaro.

Transform 131

Transform Thought Leadership PR CMO 131

Search Engine Land

DECEMBER 16, 2022

” “How best do I talk to my CMO and the CFO on budgets?” You can also show them how your efforts are helping promote other digital marketing channels while boosting customer retention rates through more personalized offerings based on understanding the customer experience. “What key metrics matter to the CEO?”

Communications 91

Communications SEO CMO PR 91

Orbit Media Studios

JANUARY 16, 2024

But you’re not really promoting something by putting it on the homepage in slide number four. We don’t share content that is promotional, such as ads and service pages. So why do brands put social media widgets on their sales pages? Think of a travel site with a timed slideshow of beautiful pictures. It makes sense.

PR 127

PR SEO Place Promotion 127

Moz

JUNE 23, 2020

On July 14th & 15th , we'll be charting brand-new territory with MozCon Virtual: with a choose-your-own-adventure two-stream show, robust opportunities for online networking , and some of the industry's top speakers, you're in for all the turbo-charged SEO education and peer interaction of in-person MozCon with none of the troubles of travel.

Thought Leadership 80

Thought Leadership PR CMO SEO 80

Moz

JUNE 23, 2020

On July 14th & 15th , we'll be charting brand-new territory with MozCon Virtual: with a choose-your-own-adventure two-stream show, robust opportunities for online networking , and some of the industry's top speakers, you're in for all the turbo-charged SEO education and peer interaction of in-person MozCon with none of the troubles of travel.

Thought Leadership 74

Thought Leadership PR CMO SEO 74

Marketing Insider Group

JULY 10, 2014

Julie Long: “PR companies like GolinHarris have realigned their company structure to account for the 24-7 connected consumer business model through the creation of holistic engagement centers. What role do you think content marketing has specifically played in helping to change the PR industry?”. “I f5823b ;">. We are too smart.

Content Marketing 97

Content Marketing PR B2C CMO 97

Adobe Experience Cloud Blog

JUNE 30, 2015

I’ll favorite and engage with posts on both my personal and corporate Twitter accounts and send a note to my teammates if there’s anything of PR interest or any product-related questions. While social is known as an amazing place to build your professional brand, I also more than encourage my colleagues to be human. Don’t be mean”.

Management 134

Management Thought Leadership PR CMO 134

Marketing Insider Group

FEBRUARY 12, 2013

Ann Handley called for more brands to become Content Brands. PR was an obvious early hit. At the same time, a lot more content being produced means there’s a lot more poor content and click-baiting going on, so every promotion platform is having to confront how they balance short-term revenue with long-term credibility.

PR 95

PR Thought Leadership Marketing Marketers 95

Content Marketing Institute

JULY 24, 2018

” Andy Crestodina , co-founder, CMO, Orbit Media. HANDPICKED RELATED CONTENT: How Brands Use Pop-Up Experiences to Make a Lasting Impression. 100,000: Split between new content tests and paid content promotion like targeted sponsored updates on LinkedIn. This program would pay for itself!” CMWorld Click To Tweet.

Whitepaper 105

Whitepaper Content Marketing Direct Mail User-Generated 105

Set Up

MARCH 19, 2024

Featured Leaders: Paige Farrow | Former Senior Director of Brand, Creative, & Social Strategy at NAPA Auto Parts Tiffany Grinstead | Vice President-Personal Lines Marketing at Nationwide Mary Beth Sharp | Vice President Marketing at Pratt Industries, Inc. That made me want to go into PR and special events. Otte: I love people!

Transform 105

Transform PR Marketing Marketers 105

Rock Content

NOVEMBER 6, 2017

Marketers likely began their preparations long ago, but with about four weeks remaining (at least as of publication), here’s a checklist – not of who’s been naughty or nice, but how to ensure your brand is optimized for Black Friday 2017. Step 1: Start early. Bradley Shaw of SEO Expert Brad Inc. Step 5: Get into gift guides.

Retail 40

Retail SEO User-Generated PR 40

Sprout Social

JANUARY 18, 2017

Campaign: The specific campaign you were promoting that got them there. Appending additional UTM parameters can help you drill down to as many variables as your heart (Or CMO) desires. Social provides the rare opportunity for brands to connect directly with their audiences. UTM’s can provide that data. Social Selling.

Analytics 77

Analytics PR Influencer Marketing CMO 77

Marketing Insider Group

JULY 31, 2023

To create content that does its trust-building job, marketers need to look beyond their own promotional skill sets. First, expert-informed marketing content reinforces their perception of your brand’s authority within your industry. The pet food and health brand uses a nutrition-first approach to animal wellness.

Health 85

Health PR Food Marketing 85

Marketing Insider Group

JUNE 26, 2023

As new technology and concepts surface, promoting brands, products, and services has become a complicated activity for small and large companies alike. Considering your customer is a great way to better understand the specifics of what you’re trying to accomplish as a brand. Building brand awareness? Has it grown?

Key Performance Indicator 96

Key Performance Indicator CMO Marketing Marketers 96

Moz

JANUARY 16, 2019

Posted by bsmarketer Content promotion isn’t tweeting or upvoting. Here’s how Kissmetrics, Sourcify, Sales Hacker, Kinsta, and BuildFire have used advanced content promotion tips like newsjacking and paid social to elevate their brands above the competition. They focused on building a brand that people recognize and trust.

Promotion 57

Promotion Transform Logistics Manufacturing 57

Search Engine Land

MARCH 7, 2023

On the paid side, the highest ROAS of 22.68x came from branded search campaigns, sparking increased brand awareness. Overall, Coney Island Picnic launched a new brand and sold over 1,000 products in just 90 days by combining SEO and PPC. SEO is ideal for a more holistic, long-term approach encompassing UX, content, PR, etc.

SEO 96

SEO PR Marketing Marketers 96

Unbounce

NOVEMBER 2, 2023

I, of course, am Pete Housley, CMO at Unbounce. Today’s episode started out with the relatively simple idea of exploring how AI is shaping PR. So we’re going to ask our guests today to not only speak about AI for PR, but also about AI for misinformation and even propaganda. We have some big podcast news today.

PR 98

PR Marketing Marketers Non-Profit 98

Marketing Insider Group

JANUARY 6, 2020

Attending a marketing conference is a great opportunity to learn about up-and-coming trends and new technology in the industry, network with peers, brands, and vendors, and just stir up a bit of new inspiration and enthusiasm for your work. Digital Summits. Various dates through 2020 in 23 major cities across the USA. B2B Marketing Exchange.

Marketing 23

Marketing Marketers eCommerce Social Media Marketing 23

Orbit Media Studios

OCTOBER 25, 2023

Find gaps in competitors’ blogs Most articles in any industry could have been written by any brand in that industry. Remove the words “[brand name]” from all title tags. Andy Crestodina Co-Founder / Chief Marketing Officer of Orbit Media Andy Crestodina is the co-founder and CMO of Orbit Media. Can it do it now?

Thought Leadership 110

Thought Leadership Content Marketing PR CMO 110

Duct Tape Marketing

SEPTEMBER 22, 2022

Andrew is the CMO of SEMRush – an o nline visibility management SaaS platform that has been used by millions of marketers worldwide including this one. In this episode, I talk with the CMO of Semrush, Andrew Warden, about leading a mature organization and how experimentation helps push its growth as an organization.

CMO 82

CMO SEO Education Direct Mail 82

Duct Tape Marketing

JANUARY 4, 2023

Andrew is the CMO of Semrush – an o nline visibility management SaaS platform that has been used by millions of marketers worldwide including this one. In this episode, I talk with the CMO of Semrush, Andrew Warden, about leading a mature organization and how experimentation helps push its growth as an organization.

CMO 86

CMO SEO Direct Mail Advertising 86

AWeber

FEBRUARY 13, 2024

And what if that strategy didn’t only make your brand popular, but also drove significant traffic, engagement, and conversions for your business? Microblogging is an excellent way to grow your business, thanks to its high potential for engagement and ability to generate brand awareness.

Non-Profit 92

Non-Profit User-Generated Entertainment Promotion 92

Marketing Insider Group

OCTOBER 16, 2021

Remember, people prefer to buy from brands they like, know, and trust. Today’s CMOs understand that having a customer-centric mindset and focusing on developing amazing customer experiences is the key to business growth. They’ll also use the official information supplied on the brand website.

Customer 100

Customer CMO Customer Journey Non-Profit 100

Moz

MAY 21, 2020

We're happy to report that 2020's MozCon is on like Donkey Kong, and as you can tell from its brand-new name, the format this year is just a tad bit different. We know agencies, brands, and freelancers are struggling in the midst of the economic downturn, and that it's more important than ever to hone skills and build new ones.

Thought Leadership 70

Thought Leadership PR CMO Price 70

Bannerflow

FEBRUARY 12, 2020

According to 58% of brands positive ROI is an outcome of in-housing. The report features the thoughts of 200+ senior marketing decision makers from brands, in-housing agencies, and consultancies across Europe. While for 39% of senior marketers transparency remains a key reason for moving to an in-house model.

Transform 90

Transform Customer Journey Marketing Marketers 90

Marketing Insider Group

NOVEMBER 16, 2019

Remember, people prefer to buy from brands they like, know, and trust. Today’s CMOs understand that having a customer-centric mindset and focusing on developing amazing customer experiences is the key to business growth. They’ll also use the official information supplied on the brand website.

Customer 111

Customer CMO Customer Journey Marketing 111

Unbounce

JUNE 6, 2023

I’m Pete Housley , CMO of Unbounce. James is our AI enhanced creative director who runs an in-house content and PR shop. That reminds me of a great example out there of some of the best AI marketing that we’ve seen, and it happens to come from a purpose-driven brand called GoFundMe. A remarkable piece of work. [00:06:11]

Marketing 126

Marketing Marketers Entertainment Transform 126

Marketing Insider Group

FEBRUARY 5, 2024

Diving into the freshest digital marketing stats is crucial for keeping your business and brand not just afloat, but sailing ahead. Startups Magazine) Over 90% of brands utilize social media for marketing. Martech) Digital marketing accounts for nearly 60% of marketing spending, as per the AMA’s 2021 CMO survey. billion by 2025.

Digital Marketing 87

Digital Marketing Marketing Strategy Shoppers User-Generated 87

Hootsuite

AUGUST 6, 2021

more to overall sales than the previous year, according to this year’s CMO Survey. At the same time, brands are realizing just how fast social evolves, and that their social media managers need world-class tools, strategy guidance, and training to stay ahead of the curve. Suppose your product marketing team is promoting a new feature.

Management 130

Management Marketing Marketers Key Performance Indicator 130

Hubspot Marketing

JANUARY 7, 2024

According to Merriam-Webster , marketing is "the process or technique of promoting, selling, and distributing a product or service." The day-to-day activities of a marketer depend on what they’re marketing, whom they’re targeting, and what platforms they use to promote products or services.

Copywriting 100

Copywriting CMO PR Social Media Marketing 100

Sprout Social

AUGUST 1, 2019

As the voice of your brand for customers on social, you have to be able to drop what you’re doing at a moment’s notice to hop on a trending topic or handle a disgruntled customer complaint. Differentiation is one of the biggest challenges for brands in the saturated social media space. Communicating on social. Creativity.

Management 111

Management Copywriting Communications Social Media Marketing 111

Econsultancy

DECEMBER 13, 2021

In fact, 20% of budgets are spent on newspapers, magazines and OOH – well above the 13% budget ringfenced for these formats by the average brand. billion, as brands battle it out with their headline Christmas ads. Meanwhile, spend by online car brands like Carwow and Cinch has collectively grown by 235% to reach £36.3

Advertising 52

Advertising Advertisers Retail Shoppers 52

Content Marketing Institute

JULY 20, 2018

Planning, creating, distributing, and promoting content typically involves people on more than one team. In 2016, NASCAR tapped Evan to head up a content group that included representatives from social media, digital, public relations, brand marketing, entertainment, and other departments. The 40-person team handles: Social media.

Entertainment 57

Entertainment PR CMO Content Marketing 57

Kevin Indig

APRIL 19, 2023

Google’s PR campaign against link building has been incredibly effective. The same playbook fails at other companies, and the reason is that they’re typically operating with a different type of site and level of brand awareness. A few brands hit a point in their life cycle at which every move it makes gets attention.

PR 122

PR SEO User-Generated CMO 122

Content Marketing Institute

AUGUST 14, 2018

Wish would die: Sleazy webinar promotion. Let sleazy webinar promotions end. Expect to be strong: Thanks to GDPR and so many brands aligning data/customer records to deliver personalized content, AI and machine-learning will finally take over so much of what human marketers manage today. Bait and switch is never a good strategy.

Content Marketing 97

Content Marketing Marketing Marketers Education 97