Martech

MAY 15, 2023

If you need help with CTA samples you can test, language models like ChatGPT or Google’s Bard can be your best new copywriting tools. The point is to write a punchy, attention-getting CTA in a brand-appropriate voice that tells the customer the next step to take on the journey to conversion while subtly conveying why they should do it.

Whitepaper 136

Whitepaper Copywriting Promotion B2C 136

Martech

AUGUST 31, 2023

The email marketing audit checklist covers several key components that you’ll want to master like: Enhanced performance — Create compelling subject lines and headers that boost your open rates. Copywriting and CTAs — Craft copy that persuades recipients and maximizes your click-through rate with appealing calls to action.

Email Marketing 122

Email Marketing Copywriting Marketing Marketers 122

Martech

APRIL 5, 2023

Everything plays a role in your email success, from the health of your email database to your copywriting skills. Drip campaigns are more effective as they periodically nudge your prospects and build familiarity with your brand. Even if you’re running a direct marketing campaign, you can still present your offers in an educational way.

Health 127

Health Inbound Marketing Copywriting Education 127

Martech

NOVEMBER 10, 2022

Then, start creating an SEO content brief for your copywriter. Since your copywriter relies on you to be the SEO expert, specify in the content brief what you want the article to look like. After publishing your brand new piece of content, keep track of its performance in search. Create a content brief.

Copywriting 103

Copywriting SEO User-Generated Content Marketing 103

AWeber

MAY 22, 2024

There are many kinds of landing pages , so the content and design of these marketing powerhouses can vary dramatically depending on the page’s goal, audience, and brand. Include very little copywriting or an overload of information (usually somewhere in between). Segment and personalize your marketing content.

Whitepaper 105

Whitepaper Copywriting User-Generated Promotion 105

Econsultancy

FEBRUARY 21, 2022

As part of Econsultancy’s annual digital and marketing trends predictions, founder Ashley Friedlein proposed 2022 as the year of the Great Reset. Figure 2: Has the business indentified any skills gaps in the marketing department? Marketing Week Career and Salary survey. Marketing Week Career and Salary survey.

Transform 69

Transform Copywriting eCommerce Marketing 69

Search Engine Land

MARCH 12, 2024

Gemini makes it incredibly easy for them to create campaigns and get started, while specialist media buyers and performance marketers would rather build on its output than publish it as is. Rather than being copywriters, Gemini makes us copy editors. It would be interesting to see if Google chooses to incorporate this.

User-Generated 121

User-Generated Advertising Advertisers Logistics 121

Bannerflow

MAY 24, 2021

As Daniel Domingo, Performance Marketing Manager at Grupo MásMóvil states: “ To put it simply, Bannerflow has enabled us to reduce our production time! While at the same time increase the number of creatives we develop – without compromising on either branding or design. Increase performance with live updates.

Advertisers 92

Advertisers Advertising Product Transform 92

Unbounce

SEPTEMBER 19, 2023

Banafshe is one of our content creators and a copywriter who has more than seven years of experience in content and brand from B2C to agencies and now the world of SaaS. She is a creative strategist through and through, working on conceptualizing marketing campaigns, white papers, multimedia projects, and so on. [00:19:42]

Copywriting 93

Copywriting SEO Price User-Generated 93

Neil Patel

SEPTEMBER 24, 2020

So why not make the most of this opportunity and use Facebook to market your products and services for generating leads and driving sales? Advertising on Facebook can be customized to suit your brand image and business goals. We‘re confident that you‘ll have a positive experience with all our top picks. Their weapon of choice?

Advertising 101

Advertising Advertisers User-Generated Social Media Marketing 101

Digital Marketer

MAY 29, 2023

Volume Creation : In addition to massive amounts of new concepts and ideas, AI also provides the ability to create brand-specific content whenever necessary. AI-powered tools enable advanced market research, competitor analysis, and trend forecasting. That’s why you need to get focused.

Transform 80

Transform Marketing Marketers User-Generated 80

Spiralytics

AUGUST 22, 2024

They offer a range of SEO services, including free SEO audits, tailored strategies, and a pay-per-performance model ensuring fees are tied to ROI. Collaborating with In2, they created vibrant graphics and videos that not only aligned with Baskin Robbins’ playful brand identity but also significantly boosted engagement.

SEO 52

SEO Copywriting Social Media Marketing Real Estate 52

Hubspot Marketing

DECEMBER 14, 2023

That's not to say that you need to rebuild all of your ads and landing pages,” says Brent Stirling , a performance marketing consultant who formerly ran paid social ads at Shopify. When you have a global brand that reaches customers around the world, you need to be skilled at localization and running multiple campaigns at once.

eCommerce 105

eCommerce Advertising Advertisers Promotion 105

Duct Tape Marketing

APRIL 5, 2023

Recent, an episode featured Max Novak, the founder of Nova Cast, where he talked all about how podcast booking campaigns create value For listeners and for brands. 00:57): Hello and welcome to another episode of the Duct Tape Marketing Podcast. You should go and be a persuasive copywriter then you'll be safe. Yeah, yeah.

Advertisers 92

Advertisers Advertising Copywriting Digital Marketing 92

Exposure Ninja

AUGUST 11, 2023

Understanding who you’re trying to reach, how to best reach them and how you can convince those people your business is the right fit for them is a key area of any successful marketing campaign. Do you want them to become fans of the brand, turning them into loyal customers and building your brand’s reputation?

Direct Mail 52

Direct Mail Outbound Marketing Affiliate Marketing Social Media Marketing 52

AWeber

JANUARY 4, 2024

Email body: Comprising the bulk of your email, these components are your opportunity to build your brand, engage your audience, and drive action. Footer: Contains key elements that encourage social sharing and ensure your campaigns comply with email marketing regulations like GDPR. Plenty of brands are yet to adopt BIMI.

Law 64

Law Email Marketing Promotion Copywriting 64

Use Insider

OCTOBER 11, 2024

We’ll show you how to find the perfect provider for your brand, breeze through the transition with zero downtime, and get your team running at full speed—fast. The truth is that marketing migration challenges often keep marketers stuck with outdated solutions that no longer serve them. You’re not alone.

CRM 52

CRM Marketing Marketers Customer Journey 52

Hubspot Marketing

APRIL 14, 2025

For those who remember the Nintendo GameCube, you know a memorable brand experience. How could anyone forget this nine-second clip of branding brilliance? Whenever I think of branding, I go back to my memory of the GameCube boot-up screen and the feelings of joy and anticipation it evokes. Why use AI tools for branding?

Branding 101

Branding User-Generated Price eCommerce 101

Sprout Social

DECEMBER 12, 2023

2024 will usher in a new chapter, where AI-powered data analysis, copywriting, graphic design, social media management and customer care tools become the new standard. You need human intervention in your processes, both internally and externally, to reap the benefits of AI and protect your brand. And that takes thoughtful coordination.

Influencer Marketing 145

Influencer Marketing Customer loyalty Transform Marketing 145

Animalz blog

OCTOBER 1, 2024

Laughs] I’m also working a lot with brands this year. Literally every week I have a sponsored post by a brand that I believe in. How do you think about hiring for your marketing team? For me, it was really important to see the content marketing path in this person’s resume. Previous job: performance marketing.

Copywriting 52

Copywriting PR SEO Education 52

Orbit Media Studios

FEBRUARY 26, 2024

If the answer to any of those questions is no, it is not a high-performing website. The best performing marketing websites with the highest ROI check every one of those boxes. The process of building a search-friendly site affects the navigation, the inventory of pages, the copywriting and even the programming.

Copywriting 103

Copywriting Law CRM User-Generated 103

Bannerflow

FEBRUARY 26, 2020

Achieving brand consistency, across multiple campaigns and markets. Offering unbeatable flexibility for brands. In its simplest form, a creative management platform, or CMP, is cloud-based software that allows marketing teams to create, distribute, and measure the performance of digital advertising.

Management 98

Management Advertising Advertisers Transform 98

Hubspot Marketing

APRIL 14, 2025

For those who remember the Nintendo GameCube, you know a memorable brand experience. How could anyone forget this nine-second clip of branding brilliance? Whenever I think of branding, I go back to my memory of the GameCube boot-up screen and the feelings of joy and anticipation it evokes. Why use AI tools for branding?

Branding 52

Branding User-Generated Price eCommerce 52

Unbounce

OCTOBER 20, 2023

He’s obsessed with identifying and reversing bad marketing practices, and his disdain for marketers who send campaign traffic to their homepage is legendary, resulting in landing page rants that can peel paint off an unpainted wall. Sometimes this happens after a few beers.) Remember: One goal, one message, one action.

Whitepaper 105

Whitepaper eBook Promotion Communications 105

Unbounce

NOVEMBER 2, 2023

And then I started this podcast called Brand on Purpose about four years ago, where I interview founders and leaders who do well by doing good because profit and purpose can coexist. 00:20:24] Pete Housley: I love values-driven brands and purpose-driven brands. Let’s meet in empathy. Let’s meet in grit.

PR 98

PR Marketing Marketers Non-Profit 98

Backlinko

JULY 2, 2024

Speakers The ISS doesn’t have a list of speakers for 2024 yet.

SEO 105

SEO Gen Z Price Education 105

Spiralytics

AUGUST 22, 2024

They offer a range of SEO services, including free SEO audits, tailored strategies, and a pay-per-performance model ensuring fees are tied to ROI. Collaborating with In2, they created vibrant graphics and videos that not only aligned with Baskin Robbins’ playful brand identity but also significantly boosted engagement.

SEO 52

SEO Copywriting Social Media Marketing Real Estate 52