Jeff Bullas

FEBRUARY 13, 2023

We speed date, eat fast food, use emojis instead of words, pay for overnight shipping, and get started with social media without knowing why or what to expect. But, behind this mammoth amount of information, there are valuable insights about your customers: who they are, what they like, and what they are willing to pay for.

Social Media Marketing 306

Social Media Marketing Marketing Marketers User-Generated 306

Litmus

JULY 14, 2023

Increase brand awareness As your subscriber count grows with customers at every stage of the buying journey, it becomes difficult to cater to every segment all the time manually. Gather data-driven insights Does sending a customer testimonial after an abandoned cart increase conversions? Image via Bored Cow.

Transform 68

Transform Customer Journey Shoppers Shipping 68

Digital Marketer

NOVEMBER 27, 2023

Law 1: Success in Marketing is a Marathon, Not a Sprint Navigating the tumultuous seas of digital marketing necessitates a steadfast ship, fortified by a strategic long-term vision. Engagement: Engaging customers through surveys not only garners essential feedback but also makes customers feel valued and involved.

Law 88

Law Transform Marketing Marketers 88

Vertical Response

JUNE 20, 2022

A well-executed email marketing strategy would allow your business to reach more customers, raise brand awareness, and grow at a faster rate. Think of it as an opportunity to engage prospective clients and tell them more about your brand. The whole point is to build lasting relationships and turn potential customers into buyers.

Whitepaper 79

Whitepaper eBook Shipping Email Marketing 79

CXL

FEBRUARY 3, 2022

A marketing growth strategy goes deeper into customer relationships to uncover opportunities that engage, activate, and retain. Growth marketing aims to add value throughout the entire marketing funnel , whereas brand marketing focuses on top-of-funnel activities like awareness. Your customers want different things.

Customer Journey 96

Customer Journey User-Generated Marketing Marketers 96

CXL

JUNE 16, 2022

You only have to look at top brands to see this in action: Apple’s sleekness, Coca-Cola’s playfulness, Disney’s magic. Being consistent earns trust and cements brand status—qualities that add 10–20% to your overall growth, according to LucidPress research. Consistency is equally critical for startups.

User-Generated 124

User-Generated Marketing Marketers Customer Journey 124

Many Chat

MAY 27, 2022

A small business can customize a message that reflects its brand and reach only a target audience. Larger businesses can contact large customer groups with email automation. Your goal is an email list full of potential customers who won’t send your messages to spam. This will improve brand awareness.

Email Marketing 98

Email Marketing Marketing Marketers Communications 98

Sprout Social

MAY 4, 2021

Social commerce features are emerging across a number of platforms, creating new opportunities for brands big and small. The Facebook Shop tab on the platform’s mobile app features products based on user preferences to encourage organic brand discovery. Brands should follow Tiny Tassel’s lead and post listings that communicate value.

eCommerce 136

eCommerce Retail Transform Shipping 136

Customers.ai

APRIL 11, 2024

Behavioral Segmentation: By analyzing how individuals interact with your website and products, you can segment your audience based on their purchasing behavior, brand interactions, user status (new, returning, active, inactive), and engagement level. Why is Audience Segmentation Important?

Outbound Marketing 64

Outbound Marketing Shipping Education Marketing Strategy 64

Neil Patel

NOVEMBER 25, 2020

You’re experiencing it every day, from marketing and communication to fulfillment and shipping, not to mention all the follow-up. Think about those mundane tasks you have to do over and over again, including data entry, customer emails, social media, and more. Running an e-commerce store is a lot of work, but you already know that.

Shipping 127

Shipping Non-Profit Energy Communications 127

Marketing Insider Group

SEPTEMBER 10, 2020

It’s a tried-and-true avenue for personalization, too, and we all know by now how critical the individualized customer journey is in today’s business landscape. Your audience can be segmented into groups according to their demographics, behaviors, and the stage of the customer journey they’re in. Step 1: Set Your Goals.

Email Marketing 123

Email Marketing Customer Journey Shipping Marketing 123

CXL

JULY 21, 2022

Optimize each channel, and you’ll win new customers, enjoy higher order rates , and retain customers. Get them wrong, and you risk damaging brand perception and trust. In this post, we’ll explore lessons from brands that use omnichannel marketing to deliver a seamless customer experience.

Customer 99

Customer Customer Journey Non-Profit Marketing 99

OnPassive Marketing

APRIL 1, 2022

Brands can treat each customer like a VIP with e-commerce personalization. Customers who feel like VIPs are more likely to stick with your brand. Providing a seamless customer service experience is one way to keep customers happy. Personalization aids in the development of brand awareness and trust.

Customer 63

Customer Shoppers Shipping Fashion 63

Sachs Marketing Group

JULY 8, 2023

Maybe you’re sending out newsletters but are met with underwhelming open rates, or your promotional emails aren’t generating the desired conversions. It’s a chance to showcase your brand’s personality and make a positive first impression. Secondly, they build goodwill and engagement with your brand.

Email Marketing 52

Email Marketing Customer loyalty Marketing Marketers 52

Hootsuite

OCTOBER 18, 2022

Today’s customers have high expectations, and full transparency is the best way to satisfy them. People want to know a lot of information post-purchase, like when their purchase has shipped, when they can expect it, and where it is in the shipping process. Give customers confidence and peace of mind at checkout.

eCommerce 97

eCommerce Price Shoppers Shipping 97

GrowMatik

JUNE 6, 2023

Note : You can send both transactional or marketing (newsletter, promotional) email types with Growmatik. The coupon element gives you the flexibility to customize your discount by defining the amount and choosing whether it applies to the entire order or specific products. Here, we choose the Order Placed template.

eCommerce 97

eCommerce Marketing Automation Platform Logistics Customer loyalty 97

Use Insider

APRIL 12, 2023

Complex omnichannel customer journeys ‘Customer journey’ refers to the path that takes a shopper from: Not knowing a product > Purchasing > Becoming a loyal customer It lays out all touchpoints that your customer may have with your brand before, during, and after the experience of that product.

Customer Journey 52

Customer Journey Customer Gen Z Shoppers 52

Martech

MARCH 10, 2022

It’s about uncovering prospect behavior and weighting sales intent/intel and brand engagement rather than “funnel lead scoring” (engagement is a better metric to forecast revenue). The shift and the case for ABM: Anonymous buyer’s journey. a case study, additional zero-touch tactics/assets, etc.) Automation.

Inbound Marketing 105

Inbound Marketing Marketing Marketers Direct Mail 105

CXL

OCTOBER 11, 2022

The more you put into retaining customers, the less you have to worry about acquiring new ones. Returning customers ensure your bucket is always partly full, keeping business healthy and your brand strong. Table of contents What is ecommerce customer retention (and why does it matter)? How to measure customer retention.

eCommerce 92

eCommerce Customer loyalty User-Generated Price 92

Duct Tape Marketing

APRIL 6, 2023

He is the Wall Street Journal bestselling author of Never Lose a Customer Again , an award-winning speaker, and works with organizations around the world ranging from small startups to major brands. For listeners and for brands. I think of the employee journey as follows. And you can listen to it all on your lunch break.

Customer Journey 86

Customer Journey Non-Profit CRM Place 86

Litmus

APRIL 10, 2024

Your transactional emails aren’t a place for promoting upcoming deals, products, or partnerships—but they don’t have to be boring missives full of legalese, either. The FTC defines it as “an email with the primary purpose of promoting a commercial good or service.” It was that they did not allow members to opt-out of their emails.

Shipping 92

Shipping Customer Journey Promotion eCommerce 92

Hootsuite

APRIL 21, 2022

And while the social network is known for encouraging interactions between family and friends, people (especially Generation Z) are increasingly using Facebook to interact with brands and make purchases. In fact, 76% of internet users aged 16 to 64 use social media platforms for brand research. Build a community.

Branding 100

Branding Gen Z Retail User-Generated 100

SMEI

NOVEMBER 2, 2021

When marketers talk about customer touchpoints, they refer to the times when your brand, product, or service interacts with the customer throughout their journey with you. These days there isn’t a single stage of your customer journey and relationship that doesn’t involve touchpoints.

Customer 130

Customer Customer Journey Fashion Shipping 130

SMEI

NOVEMBER 2, 2021

When marketers talk about customer touchpoints, they refer to the times when your brand, product, or service interacts with the customer throughout their journey with you. These days there isn’t a single stage of your customer journey and relationship that doesn’t involve touchpoints.

Customer 130

Customer Customer Journey Fashion Shipping 130

AWeber

APRIL 11, 2024

Social media brand awareness can deliver huge advantages to businesses. A successful brand awareness strategy can expand your reach, improve your credibility, and dramatically increase your conversions, web traffic, and sales. What is social media brand awareness? Brand awareness also encompasses your reputation and credibility.

Non-Profit 80

Non-Profit Branding Entertainment PR 80

Customers.ai

DECEMBER 12, 2023

From ecommerce platforms to cart abandonment solutions and brand advocacy platforms, we have named some of the best of the best when it comes to ecommerce. Referral & Influencer Marketing Tools According to Insider Intelligence, brands will spend an estimated $7.14 billion on influencer-related marketing campaigns in 2024.

eCommerce 120

eCommerce PR User-Generated Marketing 120

Litmus

APRIL 15, 2024

Important emails can easily get buried under all kinds of stuff in the inbox: seasonal promotions, abandoned cart notifications, calendar reminders, welcome emails, appointment confirmations, and of course, deals and discount codes. If it’s important, use live text One major pet peeve: When brands use image-only emails.

SEO 78

SEO Shipping Email Marketing Customer Journey 78

Unbounce

MAY 15, 2024

For example, say your conversion rate isn’t great on a key landing page and you’re trying to right the ship. Cost per acquisition (CPA) Cost per acquisition is all about how much you spend to gain one lead or customer. These will give you clarity into which levers you actually need to pull to grow conversions.

Non-Profit 59

Non-Profit Customer Acquisition User-Generated eCommerce 59

Hubspot Marketing

MARCH 8, 2023

When I discover a new brand and land on its Instagram profile, the first thing I do is read its bio. Their bio gives me a peek into the brand, what they stand for, and even the special offers they have. In this post, you’ll learn what makes a good Instagram bio and see brand examples. Pro tip: Humor won’t work for every brand.

User-Generated 141

User-Generated Food Promotion Fashion 141

Neil Patel

AUGUST 6, 2021

Understand the Customer Journey and Optimize Your Customer Experience Accordingly. One of the first steps to designing a customer retention strategy that works is to understand the customer journey. The heart of customer retention lies in meeting or exceeding the expectations your customers have.

Customer 142

Customer eCommerce Customer loyalty Customer Journey 142

Martech

APRIL 2, 2024

The problem is that, for most companies, those environments operate from different data sets that are trapped in applications, spreadsheets and data warehouses or lakes — even though the customer is the same. Most customer journeys involve three or more different channels (email, web and mobile app, for example).

Transform 104

Transform Customer Journey Shipping Analytics 104

Customers.ai

DECEMBER 12, 2023

From ecommerce platforms to cart abandonment solutions and brand advocacy platforms, we have named some of the best of the best when it comes to ecommerce. Referral & Influencer Marketing Tools According to Insider Intelligence, brands will spend an estimated $7.14 billion on influencer-related marketing campaigns in 2024.

eCommerce 84

eCommerce PR User-Generated Marketing 84

Sprout Social

SEPTEMBER 2, 2021

In the world of retail, brands fall into one of two camps: those that embrace social media marketing as a critical component of their customer experience, and those that view it as a nice-to-have. Whether it’s a digital or in-person purchase, social followers signal potential business for brands of all shapes and sizes.

Retail 96

Retail Customer Customer Journey Promotion 96

Sprout Social

SEPTEMBER 25, 2023

In this article, we’ll go over a step-by-step breakdown of how to develop a customer service strategy that’s both memorable and efficient. Plus, we gathered two examples from brands that are creating stellar customer experiences at scale. What is a customer service strategy?

Customer 110

Customer Transform CRM Shipping 110

Unbounce

MARCH 12, 2024

Selling physical products involves a whole host of responsibilities including inventory management, shipping, handling, and the occasional wrestling match with bubble wrap. Contrast this with digital products, which can give customers wisdom, entertainment, and utility without ever weighing down a single shelf.

Product 59

Product eCommerce eBook Shipping 59

Litmus

FEBRUARY 27, 2024

Think data integrations from your partners or industry players—an example would be incorporating customer feedback from sites like Google or Tripadvisor into your database. That’s a great way to ruin your deliverability and your brand reputation in one go.) Image source Just remember the 80/20 rule: 80% transactional, 20% promotional.

B2C 86

B2C Email Marketing Transform Retail 86

Search Engine Land

APRIL 2, 2024

The problem is that, for most companies, those environments operate from different data sets that are trapped in applications, spreadsheets and data warehouses or lakes — even though the customer is the same. Most customer journeys involve three or more different channels (email, web and mobile app, for example).

Transform 83

Transform Analytics Customer Journey Shipping 83