Base.ai

JANUARY 30, 2025

The Customer Marketing and Advocacy (CMA) field is brimming with opportunities to make a meaningful impact by fostering relationships, amplifying customer voices, and driving customer-led growth.

Customer Marketing

Base.ai

JANUARY 27, 2025

One of the biggest challenges facing Customer Marketing Advocates (CMAs) is ensuring their work is recognized internally, especially by senior management.

Branding

Welcome Software

NOVEMBER 14, 2024

Imagine if you could have an intelligent assistant at your fingertips; one that analyzes data, generates content, understands your brand, does all the boring things you don't want to. Get ready to say goodbye to mundane tasks and hello to a whole new level of efficiency, innovation, and happy marketing. Enter : AI agents.

User-Generated

Martech

MAY 16, 2025

The AI wave hitting digital marketing is filled with slop AI-generated content that doesn’t engage people or search engines. That’s good news for copywriters and brands that understand good content is still king and still based on sound SEO principles “AI is a tool.

Real Estate

Martech

MAY 2, 2025

Accept the uncertainty of customer readiness Your sales team may want only to talk to customers who are at least 80% through their buying process, but you won’t be able to consistently locate these with certainty. Variability is due to the complexity of customer markets and has little to do with the quality of your efforts.

Non-Profit

Base.ai

JANUARY 10, 2025

Celebrating Customer-Led Growth: Customer-Obsessed Awards at The Obsession Summit In 2024, the customer marketing industry has reached new heights, redefining how businesses engage, retain, and empower their customers.

Customer

illumin

AUGUST 30, 2024

This will offer brands more opportunities to reach and testaudiencest. These formats let brands connect with consumers through both audio and video. These formats let brands connect with consumers through both audio and video. With this agency, the company can help brands create custom marketing campaigns.

Advertisers

Welcome Software

FEBRUARY 26, 2025

We saw brands including Google (Gemini), TikTok Shop, and Papier give their tips on how to stir up success and brew ideas fresher than your morning coffee. Learn what big brands (and small, but big brands. you're the troublemakers here) can learn from the TikTok Shop-native brands, in terms of the content-first approach.

Gen Z

DirectMail2.0

AUGUST 7, 2024

specializes in 0:26 direct mail digital integration and the utilization of Technology that increase Direct Mail response rates and drive Roi 0:33 on marketing spend our speaker today is Morgan DiGiorgio senior vice president 0:38 sales and marketing for Direct Mail 2.0 Direct Mail 2.0

Direct Mail

Hubspot Marketing

AUGUST 7, 2025

Efficiency metrics: MQLs, SQLs, cost per acquisition (CPA), marketing-sourced pipeline, payback period Graphic Designer They create visual content, including website materials, social media, and premium content, among other things. This could be related to operations, service, or even web and marketing.

Marketers

Duct Tape Marketing

DECEMBER 12, 2024

The conversation uncovers a critical shift in B2B marketing: moving from traditional, corporate-driven approaches to a more human-centric, creator-powered strategy that drives real business results. So when I look to partner with brands or I'm working to build programs, Nick Bennett (04:46.3) you have to use the product. The issue is.

Transform

DirectMail2.0

MARCH 26, 2025

Transcript: 0:01 all right well let’s go ahead and get started welcome everyone to our webinar we are thrilled you have chosen to spend 0:07 some time with us today and we will not disappoint in today’s marketing ecosystem there are common struggles in 0:13 the pursuit of effective strategy and use of the direct mail marketing channels (..)

Whitepaper

Hubspot Marketing

AUGUST 8, 2025

Most buyer personas are positive, meaning that they focus on who a brand wants to attract. At times, it‘s beneficial to reverse-engineer this process and focus on who isn’t the right fit for the brand. Centers Customers Marketing teams self-sabotage when they make their product the hero of the story.

Copywriting

Whos Mailing What

JUNE 26, 2025

Headquartered in Park Forest, IL, ShipShapes specializes in Customized Market Mail (CMM) pieces designed to boost engagement and response. Customized Market Mail … I remember when that was introduced about 2003 or so and ShipShapes has been the pioneer premier company using this format.

Direct Mail

Hubspot Marketing

APRIL 22, 2025

By prioritizing social media engagement, businesses can avoid this fate and accomplish their marketing goals. Likes and comments may seem like vanity metrics, but they are catalysts for the greater traffic, conversions, and sales brands need to grow. New people mean new potential audience members and, more importantly, customers.

Branding

Use Insider

JUNE 12, 2025

The new retail AI agents — which we’ll explore in this guide — are a massive step forward as they anticipate customer needs and take action autonomously to achieve key business goals. In fact, some brands are already using AI agents to deliver tailored shopping experiences, manage supply chains, monitor inventory levels, and much more.

Transform

Welcome Software

MARCH 11, 2025

Here are a few examples of agents working together for specific tasks: Brand compliance agent : Evaluate content against a set of compliance guidelines + surface the results and recommendations to the user. Brand damage: Biased or inaccurate content by AI can pose a challenge to brand governance and compliance.

Transform

Sprout Social

FEBRUARY 20, 2025

Launching an influencer marketing program is no small featespecially for B2B brands. Yet, influencers are the modern way to reach audiences, and their content dramatically outperforms most content that comes directly from brands. Most brands dont have a dedicated influencer marketing team.

Influencer Marketing

illumin

MAY 15, 2025

From home and garden improvement to DIY renovations, it can be quite competitive to market in this space. According to Custom Market Insights , the global Home Gardening market is projected to grow to USD 15.78 Here are some tips to advertise effectively. billion in 2025 and reach around USD 26.47 billion by 2034.

Advertisers

Duct Tape Marketing

JULY 14, 2025

Ideas to Explore: Create AI-guided chat flows using tools like ManyChat or Intercom Build a branded GPT that reflects your voice and systems Package useful prompts for your audience to use in their own AI queries 5. Rethinking Marketing as an Ecosystem Your brand must exist across feeds, formats, and AI interfaces—not just your website.

Customer Journey

Sales Force: CMO

APRIL 4, 2025

3 strategic objectives that lead to growth and profits Before we get into agentic marketing automation, let’s examine what is needed. Everything marketers do ladder up to these goals that drive the business forward: Brand building: Marketing executives know that revenue and relationships start with a strong brand.

Marketers

Hubspot Marketing

JULY 11, 2025

A customer relationship management (CRM) software for hotels stores data related to all of your leads and guests, helping you manage your pipeline, track every interaction, and create targeted, personalized campaigns. Cendyn Pricing Cendyn does not publicly list its prices on its website.

CRM

Animalz blog

MARCH 6, 2025

His B2B SaaS growth experience informs his current work at copy.ai, where he’s spent the past year applying AI workflows to marketing challenges. Kyle has built a significant personal brand on LinkedIn. Over a five year run at Clary, and then I started at Copy AI a year ago to lead all things marketing and CMO at Copy AI.

CMO

Lusha

NOVEMBER 18, 2024

This will help you increase revenue and make your brand a leader in your industry. With the right data, you can: Prioritize leads: Identify the most promising prospects based on how well they fit your ideal customer profile and how much they engage with your brand. A sales strategy is more than just a fancy term.

CRM

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. But it’s all too easy to get so wrapped up in reaching and acquiring new customers that your current customer base gets left in the dust. This is where customer marketing comes in. What is customer marketing?

Customer Marketing

Marketing Insider Group

NOVEMBER 30, 2021

One area companies often neglect to invest in is customer marketing. Making sure customers are successfully using your product or service and are satisfied after they’ve signed the contract can be a valuable way to ensure they stick around for the long haul. And many modern marketers know this. What is Customer Marketing?

Customer Marketing

Adobe Experience Cloud Blog

FEBRUARY 28, 2017

This is because the Engagement Economy is rife with business models where the cost for the customer to switch is low. Lyft and Uber constantly compete for attention and brand affinity. Retention Marketing Is Outdated. This begins with getting rid of the phrase “retention marketing.” So what can you do?

Customer Marketing

Adobe Experience Cloud Blog

JULY 24, 2018

So how do you bridge the gap from customer to advocate? Enter customer marketing. The sole focus of customer marketing is to win over customers to bolster retention and reduce churn. Customers that are successful with your product are more likely to renew their contract. Creating a Community .

Customer Marketing

Adobe Experience Cloud Blog

NOVEMBER 2, 2015

Your customers will want others to see their selfless act, so be sure to make it easy for them to share the moment on social media, thus giving your company more visibility and brand awareness. Making a donation is a highly engaging experience and an excellent way to gain brand exposure while making a difference.

Customer Marketing

Set Up

SEPTEMBER 28, 2022

How do Marketers find Agencies? Client-side marketers work to deliver the best results for their brand and company.

Customer Marketing

OnPassive Marketing

AUGUST 26, 2022

For many marketers, customer marketing is just as important as the product itself and is essential for ensuring your products are successful. However, with digital products such as websites and apps becoming more prevalent today, it is becoming harder to understand the purpose of customer marketing in the digital era.

Customer Marketing

Martech

FEBRUARY 4, 2022

NFTs using blockchain technology have caught fire in the last year, inspiring big brands like Taco Bell and Burger King. Read more: How marketers will use blockchain technology and NFTs in 2022. Luxury brand Balmain recently teamed up with Mattel’s iconic Barbie to promote a new clothing line and to auction off Balmain x Barbie NFTs.

Branding

Marketing Insider Group

JULY 1, 2020

Articles were created in real-time for selling conversations rather than to gain brand awareness. How to Move Forward with an Account-Based Customer Marketing Program. It’s time you double down your sales and marketing efforts on existing customers. Look internally at the customers you already have.

Customer

OnPassive Marketing

AUGUST 22, 2022

Marketing is a crucial tool for businesses to draw in and keep clients. Customer marketing is a sort of advertising that can boost client retention and unite various corporate divisions. The next logical step for your business may be to establish a customer marketing strategy if you want to create a smooth customer experience.

Customer Marketing

Hubspot Marketing

MAY 1, 2017

The article details exactly what that information and accompanying process look like, and why psychology makes it easier for marketers to customize the messages they send us. But how does that work, and how have other brands put it into practice? 7 Personalized Marketing Examples. The Example. He wasn’t kidding.

Personalized Marketing

Adobe Experience Cloud Blog

JULY 26, 2012

by Heather Watkins Being in customer marketing, I am always looking for new and better ways to identify and empower our most active customers. The purpose of the program was to reward and celebrate our biggest brand advocates. We’ve now “inducted” 50 customers into the program and it has been an enormous success.

Branding

Martech

MAY 20, 2024

But here’s the kicker: the disconnect isn’t just with the audience — it’s a three-ring circus with a front-row seat for the marketing team. 1 is characterized by short-termism, data overload and a lack of human connection when reaching customers. Marketers can be the bridge builders.

Branding