Rock Content

MARCH 4, 2024

A great social media marketing strategy is more than simply getting the word out about your brand. It’s also about nurturing meaningful connections with your customers by becoming part of their everyday lives, conversations, and routines. Get it right, and watch your brand grow in a big way.

Social Media Marketing 52

Social Media Marketing Gen Z Marketing Marketers 52

SmartBrief - Marketing

JULY 11, 2023

Social media is everywhere, and nearly everyone including brands and businesses have a presence on one social media platform or more. This starts with being authentic while also trying to balance customer expectations and aligning with the brands overall marketing strategy.

Social Media Marketing 52

Social Media Marketing Gen Z Customer loyalty User-Generated 52

Sprout Social

JUNE 17, 2021

The Harris Poll, on behalf of Sprout Social, surveyed more than 1,000 US consumers and 250 business executives to better understand how they use social media, the importance of social media marketing, social’s impact on organizations and how its influence will change in the coming years.

Social Media Marketing 145

Social Media Marketing Transform Gen Z Millennials 145

Sprout Social

JULY 22, 2021

Social media usage is on the up and up. Our Sprout Social Index™ 2021: UK & Ireland Edition report found 76% of consumers have used social media more in the past year, and 63% have bought from it. Brands caught on to this upward trend and are engaging social media users to drive awareness, clicks and sales.

Gen Z 137

Gen Z Millennials User-Generated Entertainment 137

Sprout Social

MAY 24, 2022

Soon enough, features like direct messages and @-mentions arrived, changing the trajectory of social media forever. Today, social media marketers aren’t solely focused on strategizing content for posts and social feeds. Social messaging plays a pivotal role in customer care and brand reputation.

Social Media Marketing 127

Social Media Marketing Gen Z Direct Mail Communications 127

SocialPilot

JANUARY 15, 2024

While some critics are busy forecasting the demise of Snapchat, the platform is booming with the GenZ crowd, adamant about keeping their streaks alive. ” Brands looking to get hold of the younger generation must pay attention to Snapchat. But is Snapchat the right platform for your brand? Sounds interesting!

Gen Z 70

Gen Z Millennials User-Generated Advertising 70

Neil Patel

SEPTEMBER 29, 2020

Social media marketing is essential for any business. billion social media users worldwide and, for most of us, social media is part of our everyday lives. What this means is, if you want to reach your target audience, social media is the place to do so. There are now 3.8

Social Media Marketing 143

Social Media Marketing Real Estate Gen Z B2C 143

Hubspot Marketing

OCTOBER 27, 2023

Everyone wants a personalized and custom experience online, so it’s no wonder that social commerce has taken over the online shopping world. HubSpot ) 41% of consumers have discovered a product on social media in the past three months, up 14% YoY. GWI , 2020) Social Commerce Purchasing Stats $86.21 dollars in 2022.

Gen Z 115

Gen Z Millennials eCommerce Social Media Marketing 115

Hootsuite

MARCH 11, 2020

LinkedIn is the biggest social platform that caters directly to business professionals. It doesn’t matter if you’re looking to share great content for your brand, looking for talent, or reaching a new audience—it’s a powerful platform. LinkedIn general demographics. Great news for brands targeting high-paying customers.

Social Media Marketing 139

Social Media Marketing Gen Z User-Generated Education 139

Hubspot Marketing

MARCH 20, 2023

According to our Consumer Trends Survey, the most interesting and memorable content brands can share is funny content, relatable content, and content that reflects brand values. Image Source How Marketers Measure Up According to our 2023 Social Media Marketing Report , 36% of marketers already share funny content on social media.

Gen Z 145

Gen Z Millennials User-Generated Social Media Marketing 145

Hubspot Marketing

APRIL 5, 2024

More importantly, should your brand give it a try? Here‘s what I’ve found: What is TikTok Live Shopping Why should brands experiment with TikTok Live Shopping? TikTok live shopping allows brands to showcase and sell products in real time during live streams on the platform. Why should brands experiment with TikTok Live Shopping?

Gen Z 96

Gen Z Millennials Entertainment Manufacturing 96

Hubspot Marketing

MARCH 11, 2019

Their posts are on-brand, creative, and aesthetically pleasing. Frye’s Instagram account is a great example of successful social media marketing — it’s attractive, distinctly Frye, engages their 197K followers, and promotes their products. But why is social media marketing so important?

Social Media Marketing 98

Social Media Marketing Millennials Gen Z User-Generated 98

Businesses Grow

APRIL 17, 2023

this week was how a 21-year-old member of the Air National Guard was arrested for retaining and distributing classified national defense information through a social media community. The Rise of Discord The first lesson about the future of social listening is that this leak occurred on Discord … and it was undetected there.

Gen Z 87

Gen Z Social Media Marketing User-Generated Education 87

Neil Patel

MARCH 22, 2021

Huge volumes of traffic can make it harder for brands to stand out and reach consumers in the most effective way possible. What’s more, it’s challenging to generate income from a platform with over 25 million brand accounts to compete with. Why Your Brand Should Use Instagram Live Rooms. Monetizing Content.

Gen Z 133

Gen Z Branding User-Generated Social Media Marketing 133

Hubspot Marketing

MAY 8, 2023

Traditional examples of earned media include getting your brand spotlighted by a news publication or rated by a review site. Not only is it free, but the fact that it comes from an independent source adds credibility to your brand. Nowadays, authenticity and relatability go much further, especially with Gen Z and Millennials.

Gen Z 123

Gen Z Millennials Marketing Marketers 123

Hubspot Marketing

DECEMBER 11, 2023

Shaking off the dust of the past, we’re here to answer the most crucial question for you and your brand for the future: Which one should you use? Threads users tend to be younger and more educated , though X is growing its Gen Z segment thanks to its new creator features. Advantages of X Wondering how X can benefit your brand?

Gen Z 97

Gen Z Branding Advertising Advertisers 97

Hubspot Marketing

APRIL 4, 2024

How much does Instagram influencer marketing cost? How to Find the Right Instagram Influencers to Promote Your Brand How to Work With Instagram Influencers What is Instagram influencer marketing? Most Instagram influencer campaigns are paid and require the influencer to generate original or co-created content around the brand.

Influencer Marketing 102

Influencer Marketing Branding Gen Z Marketing 102

Hubspot Marketing

OCTOBER 11, 2023

Instagram was the first social media app available on iOS, and it was the first mobile-only platform and the second visual-first platform. Social media marketers in 2023 say Instagram has the highest ROI and engagement of all other apps. Our Consumer Trends Report shows that 73% of Gen Z currently use TikTok.

Gen Z 122

Gen Z User-Generated Transform Social Media Marketing 122

Spiralytics

NOVEMBER 14, 2023

Marketers must delve deep into the intricacies of the Gen Alpha mindset to effectively engage with this emerging demographic. What is Generation Alpha? Generation Alpha is the cohort born from 2010 to 2025 , succeeding Generation Z. Why Should Marketers Care About Generation Alpha?

Gen Z 52

Gen Z Millennials Health Transform 52

Buffer Marketing

APRIL 4, 2024

TikTok has become the go-to platform for brands looking to let loose and connect with their audience in an authentic and fun way. But for B2B companies, the idea of getting playful on social media can be daunting. But for B2B companies, the idea of getting playful on social media can be daunting.

Gen Z 90

Gen Z User-Generated Entertainment Millennials 90

Hubspot Marketing

SEPTEMBER 11, 2023

But what about businesses — what do they think about social commerce? To help brands navigate social commerce features and determine if they fit into their strategy, I surveyed 512 social media marketers who leverage social commerce tools like active community engagement and user-generated content to learn if they’ve provided ROI.

Gen Z 110

Gen Z Inbound Marketing User-Generated Entertainment 110

Hootsuite

JUNE 28, 2023

With the right tools and knowledge, you can track dark social mentions and shares to find where people talk about your brand, what they’re saying, and how to reach new audiences. Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. What is dark social?

Gen Z 120

Gen Z Analytics Social Media Marketing Law 120

Digital Marketer

MAY 4, 2023

Today, consumers have an increasing number of options for how to interact with your brand. These include virtual channels like social media and influencer marketing. While it’s great that technology has provided us with plenty of new methods and marketing tactics, it also means you need to up your game.

Customer 79

Customer Customer Journey Gen Z Affiliate Marketing 79

Hubspot Marketing

MARCH 8, 2024

Table of Contents General Ecommerce Statistics Social Media Ecommerce Statistics Ecommerce Growth Statistics Consumer Behavior and Demographics Ecommerce Statistics B2B Ecommerce Statistics B2C Ecommerce Statistics Mobile Ecommerce Statistics General Ecommerce Statistics The average number of products bought per online order is 4.95.

eCommerce 94

eCommerce Gen Z B2C Shoppers 94

Hubspot Marketing

SEPTEMBER 26, 2022

Online communities are especially impactful for Gen Z, who value in-the-moment connection. In the past three months, 22% of Gen Z have joined an online community, and 36% of Gen Z actively participated in an online community (higher than any other generation).

Gen Z 105

Gen Z Customer loyalty User-Generated Communications 105

TechWyse

JUNE 26, 2023

Twitter Blue gives subscribers access to many new features that will enable them to expand their reach, see fewer ads and customize their experience on the platform. In recent years, social media has quickly become a powerful tool in the marketing world.

Gen Z 40

Gen Z User-Generated Promotion Food 40

Lynton Web

JANUARY 29, 2024

Customer service : 55% of businesses predict that most people will turn to chatbots over search engines for answers in 2024. A solid chatbot strategy will make your customers feel like they’re talking with a human AND help them get the answers they seek. With social media being the No.

Market Trends 59

Market Trends Gen Z Millennials Marketing 59

Hubspot Marketing

AUGUST 15, 2022

For better or worse, those days are gone as more social platforms are now focused on keeping you connected with an endless stream of products you can buy without even leaving the app. In other words, social media is the next frontier of e-commerce, and DMs are the future of customer service.

Gen Z 98

Gen Z Millennials Shoppers Retail 98

Martech

MAY 4, 2022

Good experience gives customers what they want, bringing them closer to a sale, seamlessly. And that builds trust because it lets a customer know that the brand understands. It says that 37% of consumers trust social media influencers over brands. If Gen Z is an audience for your brand, don’t be offended.

Gen Z 97

Gen Z CRM Digital Marketing Customer 97

Hubspot Marketing

MAY 16, 2023

Marketers commonly use social media to increase brand awareness, generate leads, and improve traffic. If you’re tasked with starting a social media strategy for your company, you might be wondering which type of platforms you should be on. LinkedIn emphasizes career-related networking.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Marketing Insider Group

APRIL 17, 2023

Why Mass Marketing Will Not Work On Gen Z By Auntoinette Siu It comes as a surprise that as each generation evolves, so do their marketing preferences. Gen Z is rejecting mainstream media and quickly soaking up niche content – a stark shift from consumer preferences of the past.

Gen Z 133

Gen Z Content Marketing Marketing Marketers 133

Digital Marketer

JUNE 7, 2023

Social media has become an indispensable tool for businesses in today’s digital age. You need it to connect with your target audience, boost your brand’s visibility, and drive sales. But most businesses and even beginner marketers don’t fully understand how to use social media for ecommerce.

eCommerce 86

eCommerce Gen Z Millennials Social Media Marketing 86

Rock Content

MAY 10, 2024

Social media shopping is one of 2024’s hottest digital marketing trends for good reasons. Consumers love it because it’s easy and convenient, and brands are on board with it because it allows them to close sales without also having to lure customers away from the original point of discovery.

Shoppers 78

Shoppers Gen Z Digital Marketing User-Generated 78

Martech

FEBRUARY 2, 2022

Due to a change in NCAA guidelines and a number of state laws enacted in 2021, college student-athletes gained the right to receive payment from brands for the use of their name, image and likeness (NIL). Multi-channel strategy extends brand reach and exposure for athletes. Innovating customer experience.

Gen Z 98

Gen Z Customer Millennials Law 98

Spiralytics

APRIL 12, 2023

Viral marketing is a strategy that aims to reach thousands of people with your product or brand through social media. Viral marketing is valuable because it gives companies an inexpensive way to reach a wide audience. Popular Social Media Platforms for Viral Marketing Social media is a must-have for any business.

Branding 52

Branding Gen Z User-Generated Influencer Marketing 52

Calvyn Lee Blog

JANUARY 28, 2023

By the end of summer, TikTok, Snapchat, Instagram, YouTube, Pinterest, and Meta had all announced integrations, updates, or test features of their own aimed at making the customer journey from browsing social to check out that much faster.

Market Trends 130

Market Trends Gen Z PR Shoppers 130

Calvyn Lee Blog

JANUARY 28, 2023

Still, as it continued to attract users and became the de facto search engine of Gen-Z, TikTok spent the last year strategically courting advertisers with new tools and integrations. Barring any huge hiccups, by the end of 2023, the platform’s relationship with marketers will have hit a new groove.

Market Trends 130

Market Trends Gen Z Marketing Marketers 130