OnPassive Marketing

JULY 28, 2022

Social media marketing is a relatively new mode of marketing and gaining attention online. It’s been around for a while, but more and more people are taking advantage of social media as an easy way to promote their brand. Who Is a Social Media Marketing Specialist?

Social Media Marketing 74

Social Media Marketing Branding Marketing Marketers 74

SocialPilot

JANUARY 21, 2024

Social media has evolved from a platform for casual interaction to a game-changer for hoteliers aiming to skyrocket their occupancy and revenue. Not only can it amplify your brand visibility, but it also holds the potential to fuel direct bookings and amplify brand awareness.

Social Media Marketing 90

Social Media Marketing Transform User-Generated Gen Z 90

Hubspot Marketing

JULY 30, 2023

Let’s face it - social media marketing in 2023 is harder than ever. Making good content isn’t even half the battle for brands today. Marketers also need to share it across a bunch of different apps and tweak it to fit the aesthetic and tone of each platform. Consumers slide into brands’ DMs for customer service.

Social Media Marketing 142

Social Media Marketing Gen Z Global Marketing Millennials 142

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Nearly three-quarters ( 74.8% ) of the world’s population over the age of 12 use social media. Those people are engaging with retail brands on social. Treat social media as part of your sales funnel.

Social Media Marketing 104

Social Media Marketing Retail Branding Shoppers 104

Quikly

JULY 20, 2022

Social media marketing (SMM) regularly takes on different forms, as brands figure out the best ways to communicate with customers. It can be a lot to keep up with and also comes with many learning opportunities.

Social Media Marketing 97

Social Media Marketing Branding Communications Marketing 97

Hootsuite

MAY 15, 2023

Each of your franchisees on social media. How do you keep marketing messages, branding, and customer experience consistent with, quite literally, so many cooks in the kitchen? What is franchise social media marketing? Measure ROI and grow faster — locally and globally.

Social Media Marketing 92

Social Media Marketing Analytics Marketing Marketers 92

Neil Patel

SEPTEMBER 25, 2020

Hiring a social media marketing consultant could be a game-changer for your business. Social media consultants have the knowledge and skills to turn your lagging social media campaigns around. Consider a social media marketing consultant your business’s Yoda.

Social Media Marketing 141

Social Media Marketing Marketing Marketers Key Performance Indicator 141

Sprout Social

DECEMBER 7, 2021

Running a brand account takes hard work, thick skin and endless creativity—not to mention an incredible amount of foresight. Understanding which trends will work for your audience and brand (not to mention your legal team) is both an art and science. More senior-level marketing roles will call for social media experience. “I

Social Media Marketing 145

Social Media Marketing User-Generated Marketing Marketers 145

SocialPilot

DECEMBER 6, 2023

Social media marketing has become an integral part of modern business strategy in the last decade. In 2022, social media ad spending hit the $230 billion mark and is expected to reach $300 billion in 2024. Social media marketing is thus a highly competitive domain. Where should you start?

Social Media Marketing 61

Social Media Marketing Marketing Strategy Marketing Marketers 61

OnPassive Marketing

OCTOBER 26, 2022

It started as a new channel for brands to share their content; now, it is a global phenomenon. billion social media accounts with 2.4 With such an opportunity before us, the question is: will social media marketing be rewarding in 2022? Social Media Marketing Overview And History.

Social Media Marketing 85

Social Media Marketing User-Generated Marketing Marketers 85

Rock Content

MARCH 4, 2024

A great social media marketing strategy is more than simply getting the word out about your brand. It’s also about nurturing meaningful connections with your customers by becoming part of their everyday lives, conversations, and routines. Get it right, and watch your brand grow in a big way.

Social Media Marketing 52

Social Media Marketing Gen Z Marketing Marketers 52

OnPassive Marketing

SEPTEMBER 24, 2022

Social media marketing is such an effective form of advertising that businesses spend a lot of money on it to reach their audiences. This article will explore how you can use social media marketing even better to grow sales and keep your brand on top. The Importance Of Social Media Marketing.

Social Media Marketing 87

Social Media Marketing Key Performance Indicator Marketing Plan Marketing 87

Hubspot Marketing

JANUARY 16, 2023

Fast-forward to 2023, and 81% of social media marketers say most companies will have an influencer as the face of their brand this year. The following data comes from HubSpot Blog Research's forthcoming State of Social Media Trends report, as well as HubSpot Blog Research's State of Consumer Trends.

Social Media Marketing 113

Social Media Marketing Gen Z Millennials Influencer Marketing 113

Hootsuite

JANUARY 4, 2023

billion people are active social media users. Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time. But what exactly does social media marketing entail? What is social media marketing?

Social Media Marketing 76

Social Media Marketing User-Generated Marketing Marketers 76

Sprout Social

MAY 24, 2022

Soon enough, features like direct messages and @-mentions arrived, changing the trajectory of social media forever. Today, social media marketers aren’t solely focused on strategizing content for posts and social feeds. Social messaging plays a pivotal role in customer care and brand reputation.

Social Media Marketing 129

Social Media Marketing Gen Z Direct Mail Communications 129

Rock Content

OCTOBER 12, 2023

Here, we’ll go over everything you need to know about social media marketing for contractors to drive traffic, attract clients, and boost your bottom line. Choosing the Right Social Media Platforms According to research, around 79 percent of American consumers had one or more active social media profiles as of 2019.

Social Media Marketing 74

Social Media Marketing Copywriting User-Generated Marketing 74

Neil Patel

SEPTEMBER 29, 2020

Social media marketing is essential for any business. billion social media users worldwide and, for most of us, social media is part of our everyday lives. What this means is, if you want to reach your target audience, social media is the place to do so. There are now 3.8

Social Media Marketing 143

Social Media Marketing Real Estate Gen Z B2C 143

Digital Marketer

NOVEMBER 26, 2022

Social media marketing is one of the most important aspects of any online marketing strategy. It allows businesses to connect with current and potential customers in a way that wasn’t possible before. Why Metrics Are Important To Optimize Social Media Campaigns. But it’s not easy.

Social Media Marketing 83

Social Media Marketing User-Generated Marketing Marketers 83

Martech

MAY 6, 2022

This article will discuss eight modern campaigns that you can use for inspiration when marketing your brand. The first brands to participate in the Re: Make initiative were Skittles, Snickers, and Old Spice. Customers have to download an app that enables them to unlock this experience. TikTok’s Re: Make campaign.

Social Media Marketing 109

Social Media Marketing Non-Profit User-Generated Transform 109

Sprout Social

JUNE 17, 2021

The Harris Poll, on behalf of Sprout Social, surveyed more than 1,000 US consumers and 250 business executives to better understand how they use social media, the importance of social media marketing, social’s impact on organizations and how its influence will change in the coming years.

Social Media Marketing 145

Social Media Marketing Transform Gen Z Millennials 145

Rock Content

NOVEMBER 21, 2023

However, SaaS brands face unique challenges when it comes to marketing. Social media is a critical tool for B2C customers but is more challenging to leverage for B2B. This article will cover some social media marketing strategies that work for SaaS B2B. If they are positive, you can thank them.

Social Media Marketing 52

Social Media Marketing Key Performance Indicator Transform B2C 52

SmartBrief - Marketing

JULY 11, 2023

Social media is everywhere, and nearly everyone including brands and businesses have a presence on one social media platform or more. This starts with being authentic while also trying to balance customer expectations and aligning with the brands overall marketing strategy.

Social Media Marketing 52

Social Media Marketing Gen Z Customer loyalty User-Generated 52

Sprout Social

NOVEMBER 22, 2022

Starting your own social media marketing agency. Here are five tips for starting your own social media marketing agency: 1. Modern agencies offer services that include creative, strategic and tactical support across social channels. The same goes for creating your social media marketing agency.

Social Media Marketing 97

Social Media Marketing Non-Profit Price Marketing 97

Sprout Social

FEBRUARY 26, 2024

Welcome back to the Post Performance Report (PPR), a series where we compile and analyze social media posts and campaigns inspiring us, and breakdown what makes them so genius. We unpack how your brand can use these examples to spark your own scroll-stopping ideas—while maximizing your budget and doing more with less.

Transform 65

Transform Customer Branding Food 65

Sprout Social

FEBRUARY 1, 2021

In a socially distanced year, businesses witnessed firsthand what a crucial role social media plays in connecting brands with their customers. For some brands, 2020 was all about trying new things on social, while others prioritized engaging the communities they’d already built.

Social Media Marketing 135

Social Media Marketing Marketing Marketers Copywriting 135

SocialPilot

APRIL 15, 2024

The fundamental aim of any activity performed by a social media marketer on social networks is to gain followers. In fact, it is the first step of any social media marketing campaign. What follows is a powerful strategy involving gentle coaxing and convincing to monetize your social connections.

Customer 93

Customer Social Media Marketing Analytics User-Generated 93

Hubspot Marketing

SEPTEMBER 5, 2022

Social media matters for brand success. But it’s not enough to simply have a social presence; instead, businesses need social media marketing goals that help them attain specific outcomes in the short-term and keep users engaged over time. Ready to take your social media marketing to the next level?

Social Media Marketing 94

Social Media Marketing PR User-Generated Marketing 94

Neil Patel

JUNE 11, 2021

You need strategic marketing objectives to help you set, plan for and achieve your business goals. And you need to have them not just for your overall marketing plan but also for specific portions, such as paid social media marketing. S – Specific: Visits, Leads, or Customers.

Social Media Marketing 130

Social Media Marketing Customer Acquisition Marketing Marketers 130

Hootsuite

OCTOBER 8, 2020

That’s because social media statistics tell marketers how users are interacting with the platform. Mostly, social media stats are a great starting point for brands looking to create an effective social media strategy. Let’s get started. But they use Snapchat most often, followed by YouTube.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Marketing 145

Martech

JANUARY 27, 2022

Connected TV is giving social media marketers a new channel to consider as big names like Facebook and TikTok are now appearing in apps on smart TVs. But even though CTV extends the reach of their campaigns, marketing via TV-based social media apps calls for a new strategy.

Social Media Marketing 103

Social Media Marketing Entertainment Marketing Marketers 103

OnPassive Marketing

MAY 20, 2022

Social Media Marketing is one of the most effective methods for generating leads and sales. This blog article discusses strategies for how B2B companies can utilize social media marketing to grow their business. However, some basic techniques can help any B2B social media marketing campaign succeed.

Social Media Marketing 75

Social Media Marketing Marketing Strategy Marketing Marketers 75

Aspiration Marketing

NOVEMBER 29, 2023

Social media has revolutionized how businesses interact with their audience and attract new customers. But its impact goes beyond sales and marketing. It has become an indispensable tool for companies to showcase their unique employer brand and attract top talent.

Branding 207

Branding Marketing Marketers Customer 207

OnPassive Marketing

MAY 6, 2022

Social media marketing is the process of promoting your company or brand on social media platforms in order to increase brand awareness and reach potential customers. One way that you can engage with potential customers on social media is by using hashtags. Conclusion.

Social Media Marketing 73

Social Media Marketing Finance Marketing Marketers 73

OnPassive Marketing

APRIL 29, 2022

One of the most important aspects of marketing your brand is building relationships with your customers. The goal of marketing automation software is to help you manage customer contacts like emails, social media posts, and more. What is marketing automation? What is marketing automation?

Customer 90

Customer Branding Social Media Marketing CRM 90

illumin

SEPTEMBER 25, 2023

The once famous MySpace was the ultimate spot for teens and young adults to gather online – ranking friends, publishing blogs, customizing profiles, and sharing photos and music. MySpace marked a shift in social media into the mainstream. This has given marketers new tools to reach the almost 4.8

Social Media Marketing 52

Social Media Marketing User-Generated Advertising Advertisers 52

Hubspot Marketing

MARCH 11, 2019

Their posts are on-brand, creative, and aesthetically pleasing. Frye’s Instagram account is a great example of successful social media marketing — it’s attractive, distinctly Frye, engages their 197K followers, and promotes their products. But why is social media marketing so important?

Social Media Marketing 98

Social Media Marketing Millennials Gen Z User-Generated 98

Digital Marketer

DECEMBER 21, 2023

If you’ve spent only a few minutes redditting , you may be thinking it’s a place for cute cats and ridiculous memes… However, Reddit is also a place for the president , for customer support , and just about anything else you can imagine. This ties into increasing brand reputation as well.

Management 96

Management Branding Social Media Marketing Place 96