Faraday

APRIL 16, 2021

Millennials in particular have made their mark on the real estate business, as they now make up the largest share of home buyers in the country, according to the National Association of Realtors. Find millennial homeowners on the right channels Millennials are a digitally native generation.

Millennials 52

Millennials Gen Z Real Estate User-Generated 52

Hubspot Marketing

APRIL 4, 2024

How to Find the Right Instagram Influencers to Promote Your Brand How to Work With Instagram Influencers What is Instagram influencer marketing? Instagram influencer marketing is a social media tactic in which brands collaborate with influencers to feature or review a sponsored product or service with their followers.

Influencer Marketing 105

Influencer Marketing Branding Gen Z Marketing 105

Marketing Insider Group

MARCH 24, 2021

When you humanize your brand with authentic content, you can build the kind of trust that makes your company the go-to authority in its field. Gone are the days when a catchy commercial was all a brand needed to win a consumer’s business. Your brand doesn’t need a David Ogilvy or Phyllis Robinson to give it a human touch.

Branding 138

Branding Transform Whitepaper User-Generated 138

Hubspot Marketing

JULY 30, 2023

Making good content isn’t even half the battle for brands today. Brands with an engaged social media community will win audiences. Our consumer trends survey also backs this up -- 20% of social media users joined an online community in the past three months, and 22% actively participated in one. So, how’s it going so far?

Social Media Marketing 144

Social Media Marketing Gen Z Global Marketing Millennials 144

Hubspot Marketing

MARCH 20, 2023

According to our Consumer Trends Survey, the most interesting and memorable content brands can share is funny content, relatable content, and content that reflects brand values. Relatable content 36% of consumers say relatable content is the second most interesting and memorable content brands can share on social media.

Gen Z 145

Gen Z Millennials User-Generated Social Media Marketing 145

Sprout Social

JULY 22, 2021

Brands caught on to this upward trend and are engaging social media users to drive awareness, clicks and sales. Consequently, understanding how different generations use social media is critical to shaping a social strategy that gets results. Millennials (survey respondents ages 24-39).

Gen Z 137

Gen Z Millennials User-Generated Entertainment 137

Set Up

APRIL 16, 2024

Why is video so appealing to brands? Brands are able to showcase their personality in a way static ads and content can’t get across. Also, video allows brands to be more informal, allowing content to be made cheaper and faster. There is no denying that Millennials and Gen Z have immense purchasing power.

Gen Z 59

Gen Z Millennials Shopper Market Shoppers 59

Scoop.it!

NOVEMBER 1, 2022

These brands are known for their large social media followings, but what’s even more impressive is their loyal (sometimes even die-hard) online entourage. Businesses don’t create an army of brand advocates by accident. What Having a Social Media Advocacy Strategy Does For Brands. Brand advocates don’t just buy more.

Branding 83

Branding User-Generated Millennials Customer loyalty 83

Hubspot Marketing

JULY 22, 2022

To help you determine where to meet audiences where they are, we surveyed thousands of US consumers of all generations across to learn about their shopping habits, media consumption, and the latest trends they're following. Jump to our Gen Z deep dive >> Millennials Overview (ages 25-35). Shopping Habits Overview.

Gen Z 133

Gen Z Millennials Retail User-Generated 133

SmartBrief - Marketing

AUGUST 1, 2023

For 40% of millennials and members of Generation Z, video games are the primary social outlet , a Deloitte study revealed. While I sadly must point out that my fellow millennials and I are no longer really “younger,” those older than us are also getting in on the video game trend. The “Super Mario Bros.”

Customer 52

Customer Millennials Transform Gen Z 52

Search Engine Land

MAY 16, 2023

Retail or brands websites: 14% Reviews websites: 2% Social media: 2% But. For Generation Z, Google bested Amazon (38% vs. 36%, respectively). Overall, 77% of respondents said they specifically seek out websites with reviews – and this number was even higher for Gen Z (87%) and millennials (81%). By the numbers. About the survey.

Gen Z 88

Gen Z Product Millennials Shoppers 88

Hubspot Marketing

JUNE 29, 2022

If your brand doesn't give consumers this option, then you're missing out on a big fraction of your audience — that's where the powerful tool of video comes into play. Shorter videos are great for establishing an initial connection where you can introduce your brand or product. In fact, 83% say the optimal length is under 60 seconds.

Branding 110

Branding Video Marketing Millennials B2C 110

Neil Patel

SEPTEMBER 21, 2021

Customers don’t just like BNPL; it also encourages them to manage their budget in a way that helps them pay for higher-priced items. BNPL helps online retailers attract customers and increase revenue, which is why business leaders are taking note. The industry is growing fast, with 37.7 Highlight Your BNPL Payment Option.

Gen Z 134

Gen Z Customer eCommerce Retail 134

Marketing Insider Group

MAY 1, 2023

From brand storytelling to product demos, we’ve all seen how quickly video has revolutionized the way businesses communicate with their customers. in 5 years Source: Wistia That’s because 91% of consumers want to see more online video content from brands. It’s no secret that video has taken over the world of digital marketing.

Video Marketing 120

Video Marketing Millennials User-Generated Education 120

Hubspot Marketing

JULY 26, 2023

In a business climate where VCs are pulling back investment from direct-to-consumer brands, this accomplishment is quite the feat for a four-year-old business. The brand experienced mega-growth through smart positioning in front of its ideal customers, 70% of whom are millennials and Gen Z. With over 5.2 With over 5.2

Gen Z 91

Gen Z Millennials Law User-Generated 91

Marketing Insider Group

DECEMBER 30, 2014

Millennials – also referred to as digital natives or Gen Y – created the art of consuming copious amounts of content across multiple devices at all times. That according to a new study, “Content Marketing Best Practices Among Millennials,” by Yahoo and Tumblr, in partnership with Razorfish and Digitas. trillion by 2020.

Millennials 95

Millennials Content Marketing Finance User-Generated 95

Hubspot Marketing

AUGUST 18, 2022

Everyone has loyalties to their favorite brands, but there's a good chance your favorite products result from two separate brands working together. One of my own beloved childhood memories was a product of co-branding: Betty Crocker partnered with Hershey's to include chocolate syrup in its signature brownie recipe.

Branding 145

Branding Fashion Shoppers Food 145

Marketing Insider Group

JULY 21, 2020

Millennials Will Not Compose 75% of the Future Workforce. Conventional wisdom has pounded the point home that by 2025 (or in some versions of the myth, by 2030), millennials will become three-fourths of the nation’s workforce. Certainly, millennials will become a driving force in tomorrow’s workplace.

Millennials 215

Millennials Whitepaper Transform Gen Z 215

Businesses Grow

APRIL 1, 2024

So if you’re a brand … how do you reach her? Research shows that 37% of consumers trust influencers over brands, with Gen Z and Millennials being twice as likely to do this compared with their Boomer counterparts. Further, 32% of Gen Z rely on social media influencers to help them discover brands and products.

Gen Z 126

Gen Z Marketing Marketers User-Generated 126

Many Chat

JULY 13, 2022

Instagram Stories are a powerful tool to help you reach more customers, build relationships and make more money on Instagram. Users can tap on the right side of the screen to skip to the next Story, left side for the previous one, and hold the screen to pause the Story. The only downside? They disappear after 24 hours.

Gen Z 90

Gen Z Customer Fashion User-Generated 90

Martech

FEBRUARY 22, 2023

Since its launch in 2016, the platform has multiplied and boasts over one billion monthly active users worldwide. With an engaged and diverse user base, it’s no wonder marketers are looking for ways to leverage TikTok to reach their target audiences. About 60% of TikTok users in the U.S. We have been doing this for years.

Gen Z 115

Gen Z Millennials User-Generated Marketing 115

Spiralytics

JANUARY 31, 2023

Podcast marketing is a digital marketing trend rapidly gaining traction among web users, with the recent COVID-19 pandemic lockdowns playing a significant role in its popularity. In 2021, more than 82 million Americans listened to podcasts, with millennials and Gen Zs comprising most of the demographic, based on data from Statista.

Gen Z 133

Gen Z Millennials Transform Marketing 133

Hubspot Marketing

APRIL 16, 2024

Welcome to HubSpot's Expert Edge Series , where we interview top execs at major brands to explore their perspectives on the latest trends, challenges, and opportunities shaping the industry. Additionally, more Gen Z's and younger millennials are now turning to LinkedIn for career development and job searching.

Gen Z 97

Gen Z Millennials User-Generated Branding 97

Buffer Marketing

APRIL 4, 2024

TikTok has become the go-to platform for brands looking to let loose and connect with their audience in an authentic and fun way. After all, there's a fine line between being relatable and compromising your brand's integrity. of its US user base to be exact.

Gen Z 91

Gen Z User-Generated Entertainment Millennials 91

Martech

FEBRUARY 2, 2022

Due to a change in NCAA guidelines and a number of state laws enacted in 2021, college student-athletes gained the right to receive payment from brands for the use of their name, image and likeness (NIL). Multi-channel strategy extends brand reach and exposure for athletes. Innovating customer experience.

Gen Z 101

Gen Z Customer Millennials Law 101

Hootsuite

NOVEMBER 28, 2022

It boasts 420 million users — 20% higher than the population of the United States — and receives more traffic than Amazon with over 1 billion monthly unique visitors. Reddit continues to grow by double digits every year, adding 25% more users in 2020 and 14% more in 2021. But Reddit isn’t the best place for every company. Clear as mud?

Branding 102

Branding Gen Z Affiliate Marketing User-Generated 102

Hubspot Marketing

SEPTEMBER 12, 2023

And while traditional search engines aren’t going anywhere, it’s important for your brand to take note of the new ways consumers are looking for information and how to optimize your content to adapt. It’s imperative for brands to cut through the noise and get noticed by their target audience on social media.

Gen Z 126

Gen Z Product User-Generated Millennials 126

Hubspot Marketing

OCTOBER 27, 2023

Everyone wants a personalized and custom experience online, so it’s no wonder that social commerce has taken over the online shopping world. Statista , 2021) 47% of social media marketers say their brand sells directly within social media apps. HubSpot ) 67% of consumers have already bought through social media platforms.

Gen Z 119

Gen Z Millennials eCommerce Social Media Marketing 119

Use Insider

APRIL 12, 2023

Complex omnichannel customer journeys ‘Customer journey’ refers to the path that takes a shopper from: Not knowing a product > Purchasing > Becoming a loyal customer It lays out all touchpoints that your customer may have with your brand before, during, and after the experience of that product.

Customer Journey 52

Customer Journey Customer Gen Z Shoppers 52

SocialPilot

JANUARY 15, 2024

Even with the unstable balance sheets, Snapchat has managed to keep 363 million daily active users, which is clearly far from being “dead.” ” Brands looking to get hold of the younger generation must pay attention to Snapchat. But is Snapchat the right platform for your brand? million users.

Gen Z 70

Gen Z Millennials User-Generated Advertising 70

Hubspot Marketing

DECEMBER 4, 2023

Facebook is home to nearly 2 billion monthly active users , so it’s safe to say that having a compelling Facebook Business Page is essential for any company looking to bolster its online presence. Just slap together a photo and a couple of posts and expect the leads and customers to roll in, right? It should be easy enough, right?

Gen Z 116

Gen Z User-Generated Millennials B2C 116

Hootsuite

OCTOBER 27, 2022

More customers are shopping online than offline. That’s no excuse for skipping out on quality customer service. Learn how to take your customer service digital with conversational commerce. Delight your customers and improve conversion rates. Conversational commerce takes your customer service digital.

Branding 100

Branding eCommerce Shoppers Millennials 100

Hubspot Marketing

SEPTEMBER 11, 2023

To help brands navigate social commerce features and determine if they fit into their strategy, I surveyed 512 social media marketers who leverage social commerce tools like active community engagement and user-generated content to learn if they’ve provided ROI. But luckily, social media has more than that.

Gen Z 114

Gen Z Inbound Marketing User-Generated Entertainment 114

Sprout Social

JUNE 22, 2021

With more social platforms than ever before to choose from, brands are faced with a tough question: where should they show up? Consumers’ social platform preferences vary based on factors like age, interest and gender, and even then there’s no guarantee the platform of their choice is where they like to engage with brands.

Customer 114

Customer Gen Z User-Generated Health 114

Hubspot Marketing

MAY 8, 2023

Traditional examples of earned media include getting your brand spotlighted by a news publication or rated by a review site. Not only is it free, but the fact that it comes from an independent source adds credibility to your brand. The writing above isn’t perfect.

Gen Z 127

Gen Z Millennials Marketing Marketers 127

Hubspot Marketing

OCTOBER 11, 2023

1978 - The Bulletin Board System (BBS) is introduced, allowing users to upload and download software and data, read news online, and exchange messages with people in online communities. 1985 - America Online (AOL) is founded, and it lets users communicate online via email and messaging. billion monthly active users.

Gen Z 126

Gen Z User-Generated Transform Social Media Marketing 126

Hubspot Marketing

JANUARY 16, 2023

Fast-forward to 2023, and 81% of social media marketers say most companies will have an influencer as the face of their brand this year. Here, let's explore the 8 top data-backed recommendations for social media marketers to leverage in 2023 to continue to grow their audiences, increase customer loyalty and engagement, and achieve higher ROI.

Social Media Marketing 115

Social Media Marketing Gen Z Millennials Influencer Marketing 115