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How Generative AI Tools Like ChatGPT Are Transforming Digital Marketing

Calvyn Lee Blog

Review Your Overall Digital Marketing Maturity To determine readiness to adopt new innovations like AI, start by assessing overall digital marketing maturity. Most rate themselves at just Level 1 or Level 2 when evaluating their digital marketing sophistication. Most brands land somewhere in between.

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Email marketing is dying: 3 actions to help it survive (and thrive)

Martech

Email marketing is a fundamental element of marketers’ toolkits. Dig deeper: 6 tactics to create recession-proof email marketing One key signal is that average email open rates are declining, as inboxes filter out promotions and consumers stop bothering to check those folders.

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How to Prepare for A Job in Digital Marketing and E-commerce [Google Certification]

Hubspot Marketing

The line between marketing and digital marketing has blurred. Offline marketing was once considered "traditional" compared to online or digital marketing. However, with many tactics living in the digital sphere, marketing changes as fast as technology does. Where do I start? Get A Certificate.

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Unveiling our first MarTech Intelligence Report on email marketing platforms

Martech

Email has always held a special place in my heart, perhaps because it seems so taken for granted in the digital marketing world. Email marketing platforms and financial activity. Get the daily newsletter digital marketers rely on. What else delivers an ROI of $36 for every $1 spent, after all?

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MarTech’s Email Marketing Periodic Table: Manage deliverability and optimization like a scientist

Martech

Whether it’s content in the form of a weekly newsletter, a personalized promotion or an important account update, marketers need to trust that their message will be delivered and that they’ve optimized those messages to get maximum engagement. The first thing that your email system should trigger is a Double opt-in (In2) email.

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Social media management services: 9 agencies your brand should check out

Sprout Social

Reporting and track performance: Lean on an agency to pull performance data for you, and to provide data-backed strategy recommendations. 9 stellar social media management agencies for your brand. Narrowing down which ones are right for you, your team and your brand can feel like a challenge. Drop & Hook. We live it.

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20 AdWorld Pros to Pay Attention to in 2024

Customers.ai

Antonis Kocheilas CEO, Ogilvy Advertising Twitter / LinkedIn Expertise: Advertising, Brands, AI Antonis Kocheilas, the man steering the ship at Ogilvy Advertising, is a strategist at heart with a knack for big-picture thinking. Turn anonymous visitors into genuine contacts. Try it Free, No Credit Card Required Get The X-Ray Pixel 1.

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