Litmus

MARCH 22, 2019

Want better ROI from your email marketing? Email offers the highest returns for marketers year after year, coming in at 42:1 on average—up from 38:1 last year—and continues to blow away the returns seen with traditional media channels like TV, radio, and direct mail, according to Litmus’ 2019 State of Email survey.

Email Marketing 88

Email Marketing Direct Mail Law Marketers 88

Adobe Experience Cloud Blog

MAY 2, 2017

Author: Vyoma Kapur With the growing number of connected devices today, consumers interact with brands in several ways. The implication for marketers is that they need to think holistically about the customer experience, using and integrating relevant channels and touchpoints. Connect Email and Direct Mail.

Direct Mail 134

Direct Mail Thought Leadership CMO eBook 134

Neil Patel

FEBRUARY 17, 2021

With the competition for customers becoming stiffer by the day, brands have to be savvy about the way they do their marketing. You must employ marketing strategies that work. One such marketing strategy is direct response marketing. Make sure they align with your brand. Clear and Compelling Content.

Direct Mail 141

Direct Mail Marketers Marketing User-Generated 141

Hubspot Marketing

OCTOBER 7, 2022

Consumers in every market are constantly receiving a barrage of texts, emails, and ads from different companies trying to get their attention — so how can your brand stand out and stay top-of-mind? One way is via drip marketing. Now you know what drip marketing is, but how does it work? Email Drip Marketing.

Direct Mail 128

Direct Mail Law Marketers Marketing 128

Litmus

OCTOBER 18, 2018

Every industry does email marketing a little differently. As with other organizations, email marketing is critical for nonprofits. Nearly 79% of nonprofits say email marketing is important to the overall success of their organization. Email creation workflow & QA. Email deliverability.

Email Marketing 87

Email Marketing eBook Marketers Marketing 87

Adobe Experience Cloud Blog

NOVEMBER 16, 2009

Social media can be many things: a place to network with friends, a way to follow market trends and monitor brand sentiment, a customer service tool for identifying unhappy customers. Marketing trends : Marketers focused primarily on brand building and awareness. But is it a tool for demand generation?

Social Media Marketing 96

Social Media Marketing Branding PR Direct Mail 96

Litmus

JULY 8, 2021

Not recognizing the limitations of your ability to accurately measure a particular metric, especially complex ones like email marketing ROI. Not recognizing the influence of your email marketing efforts on the performance of other channels like direct mail and social media. Direct business impact.

Non-Profit 122

Non-Profit Direct Mail Key Performance Indicator Email Marketing 122

SMEI

MARCH 10, 2022

A marketing strategy is a plan of action that will help you achieve your business goals. Marketing strategies can be used to increase sales, get your product or service in front of motivated buyers, or boost your brand awareness. A great marketing plan will give you a sustainable competitive advantage.

Marketing Strategy 194

Marketing Strategy Marketers Marketing Direct Mail 194

Adobe Experience Cloud Blog

MAY 7, 2014

If you want your marketing to be truly effective, you can’t just think in terms of “one-time campaigns.” just email, or just social media, or just direct mail, or just your website) work. They are talking about you, your brand, your company, your employees, on all channels – regardless of whether or not you are listening.

Direct Mail 133

Direct Mail Thought Leadership Marketers Marketing 133

OnPassive Marketing

AUGUST 30, 2022

However, email marketing, despite the many benefits it has, is still often overlooked. This article discusses how B2B companies will benefit from email marketing in 2022. Why Email Marketing Is Key? Email marketing is a powerful way to reach and engage your customers.

Email Marketing 76

Email Marketing Customer loyalty Direct Mail Marketers 76

Marketing Insider Group

MAY 30, 2023

Small businesses rely on outreach to stand out from the competition, raise brand awareness , and achieve sustainable growth. However, for businesses with finite resources and limited marketing experience, it can be difficult to determine the effectiveness of a campaign and make necessary improvements. Set specific marketing goals.

Direct Mail 139

Direct Mail Finance Marketers Marketing 139

Businesses Grow

MAY 30, 2023

Could I rely on dozens of busy people from 15 different time zones to come together and create a book that will be part of my brand? This was intriguing, but it was also pretty scary, to be honest. This could be great, or it could become a disaster. That’s just a taste of the interesting morsels in the book.

Copywriting 144

Copywriting Direct Mail Advertisers Advertising 144

Adobe Experience Cloud Blog

FEBRUARY 25, 2019

Introduce yourself: You can also use video to introduce your brand. It was an introduction to their brand and story, sure. Select your topics: Find topics for content that resonate with your brand. Nurture with email: Now you have their details, it’s time to build the relationship. Don’t Neglect Traditional Media.

Direct Mail 134

Direct Mail Real Estate Entertainment User-Generated 134

Search Engine Land

DECEMBER 1, 2023

When used strategically, retargeting and nurturing increase brand search and direct traffic, ultimately driving conversions and business growth. They keep your brand top-of-mind or incentivize a purchase with an offer such as a discount (ecommerce) or extended free trial (B2B). Let’s take a look at how this all works together.

Direct Mail 109

Direct Mail User-Generated eCommerce Email Marketing 109

Sprout Social

JUNE 21, 2022

Direct marketing has come a long way since the first direct mail campaign in the 1800s. Even in the past few years, direct messaging channels enabled marketers to reach people in a more personalized, targeted way. Here are some examples of direct marketing tactics: Telemarketing.

Direct Marketing 144

Direct Marketing Transform Direct Mail Telemarketing 144

Businesses Grow

OCTOBER 25, 2023

How can mistakes, problems, and even off-key singers improve your marketing? Some friends provided examples … Messy marketing in action Jeff Tarran is a direct mail marketing expert for Gunderson Direct. Jeff told me that “Ugly sells.” If they were easy to get, people would care less.

Direct Mail 123

Direct Mail Marketers Marketing Advertising 123

Sachs Marketing Group

JANUARY 17, 2024

Online Marketing Strategies Today, online marketing strategies are vital for small businesses looking to expand their reach and connect with more customers. These strategies encompass various activities, from social media engagement and content creation to search engine optimization and email marketing.

Marketing Strategy 97

Marketing Strategy Direct Mail Marketers Marketing 97

Hubspot Marketing

MAY 26, 2021

When it comes to email marketing, there's no denying how powerful this channel can be. If you're scaling a business, you may have relied on personal or business email providers like Gmail and Outlook in the past. However, they're not equipped to manage large volumes of email and provide the data needed to track performance.

User-Generated 144

User-Generated Direct Mail Email Marketing Price 144

Lynton Web

MAY 8, 2025

In this first installment of our three-part series, we'll explore comprehensive marketing approaches designed explicitly for recreation center success. Brand Development: Crafting Your Recreation Center's Identity Your recreation center's brand encompasses much more than your logo.

Marketing Strategy 52

Marketing Strategy Transform Energy Direct Mail 52

Hubspot Marketing

JANUARY 12, 2024

has made its way from standard direct mail copy to email marketing copy. What is a P.S. in email? It takes the same form in an email. Unusual is what sets your brand apart — your messaging, your offer, or your unique perspective. As a copywriting tactic, the postscript (P.S.) In the U.K.,

Direct Mail 112

Direct Mail Copywriting User-Generated Customer Acquisition 112

Martech

JUNE 3, 2022

.” Rather than tailoring messages to individual customers, marketers in the B2B space are recognizing the need to adopt account-based strategies to resonate with groups of executive-level buying groups. “The other thing that you need to make ABM successful is tight marketing and sales alignment,” Britt said.

Direct Mail 119

Direct Mail Customer Acquisition Marketers Marketing 119

Hubspot Marketing

AUGUST 10, 2022

One popular option is email marketing. Another option is direct mail. This is the ad, email, flyer, or other that you'll be using in your campaign. If there's no budget to hire a designer, leverage tools like Canva to create a high-quality, on-brand design. Print ads (newspapers, magazines).

Direct Marketing 141

Direct Marketing Marketing Strategy Direct Mail Target Market 141

Martech

NOVEMBER 27, 2023

That’s not to say this isn’t an important piece of the puzzle, but as it’s increasingly common for marketing automation platforms to sync directly with your CRM system, there is a lot more risk — and opportunity — in understanding the bigger picture of how data is flowing into your CRM system before it hits your marketing automation platform.

Direct Mail 119

Direct Mail CRM Marketing Automation Platform Advertising 119

Marketing Insider Group

FEBRUARY 27, 2024

Impactful marketing campaigns transcend product promotion, playing a pivotal role in sculpting a brand’s identity, forging emotional bonds with the audience, and ultimately driving tangible results in leads and ROI. Before we get into the nitty-gritty details, it’s vital to understand what a marketing campaign is.

Whitepaper 130

Whitepaper Key Performance Indicator eBook Direct Mail 130

Hubspot Marketing

APRIL 5, 2023

Creates a hostile environment between sales & marketing. Where the classic conflict of “marketing is sending us garbage leads” and “ sales can’t close deals ” results in tremendous inefficiency. Damages brand perception among research-stage buyers. Offline Media: Direct mail, NYC subway ads, etc.

Inbound Marketing 133

Inbound Marketing Whitepaper Real Estate Non-Profit 133

Customers.ai

DECEMBER 4, 2023

However, as technology reshapes our world and consumer expectations soar to new heights, the landscape of outbound marketing is undergoing a shift. The age-old practices of cold calling, direct mail, and events are not merely relics of the past but are now just a set of tools in the hands of savvy marketers.

Outbound Marketing 87

Outbound Marketing Direct Mail Inbound Marketing Marketers 87

Marketing Insider Group

MAY 17, 2021

Brand awareness – Maximum brand awareness for sponsors and exhibitors on the event platform and mobile event app. Create a well-branded event page that highlights your event’s benefits, the speakers, and the unique event experience you are offering. Pre and post-event email communication.

Key Performance Indicator 130

Key Performance Indicator Direct Mail Promotion Analytics 130

Hubspot Marketing

APRIL 15, 2022

25% discount on our preferred brand of makeup or beer? Thankfully, receiving a birthday wishes email from your favorite businesses isn’t just good for the consumer. Garnering goodwill that will likely lead to word-of-mouth marketing and referrals. According to Experian , birthday emails can be a powerful play for businesses.

Direct Mail 117

Direct Mail CRM Retail Promotion 117

Martech

NOVEMBER 3, 2022

Judging by the results of a quick study I conducted over the last few weeks, retail email marketers give the unsubscribe process far less attention than it deserves. Because of that, they miss opportunities to retain customers within the brand sphere, even if they no longer want to receive emails.

Law 104

Law Direct Mail Email Marketing eCommerce 104

Lusha

DECEMBER 9, 2024

You can do this through: Phone calls Emails Social media Direct mail The main idea is to create opportunities by actively seeking out and talking to potential customers. Strategy 4: Content Marketing as a Lead Magnet 1. When they’re ready to buy, they’ll choose your brand.

Key Performance Indicator 52

Key Performance Indicator Direct Mail CRM Transform 52

Adobe Experience Cloud Blog

JULY 7, 2009

.   Drip Marketing: Marketers use drip marketing to deliver thought leadership and product information to prospects and other contacts that have opted in to receive marketing communications.   ROI will need to be determined for any email or marketing automation tools used for drip campaigns.

Telemarketing 102

Telemarketing Thought Leadership Direct Mail Marketers 102

Hubspot Marketing

SEPTEMBER 9, 2024

Do Direct Mail (But Do It Properly) 9. Use Break-Even Ads to Raise Brand Awareness 14. The concept is to run ads in front of people before you email them. You do so to raise brand awareness so that when they get your email they’re like, “Oh, of course, I’ve heard of you guys.”

Direct Mail 96

Direct Mail Non-Profit Marketers Marketing 96

Martech

APRIL 15, 2022

Email marketing. Email marketing has long been the mainstay of B2B e-commerce. It is a cost-effective and efficient way to reach potential clients and, as a rule of thumb, has the highest return on investment (ROI) in B2B marketing. Get MarTech’s Email Marketing Periodic Table.

B2C 122

B2C Marketing Automation Platform Gen Z Whitepaper 122

Litmus

APRIL 13, 2021

While there are clear market share leaders in the email service provider (ESP) and marketing automation platform (MAP) industry, brands still have a long list to choose from. Respondents to Litmus’ 2020 State of Email survey mentioned more than 230 ESPs when asked which platforms they use to send marketing emails.

Direct Mail 110

Direct Mail CRM Marketing Automation Platform Email Marketing 110

Backlinko

JUNE 25, 2024

Social media and email remain the most effective bottom-funnel channels. of organic online traffic clicks originate from the top five organic search results ( Gartner ) SEO is a key element in the marketing mix for B2B businesses.

SEO 78

SEO Telemarketing Direct Mail Marketing Mix 78

Adobe Experience Cloud Blog

AUGUST 17, 2012

by Jessica Langensand Do you have a marketing presence across multiple channels? Are you being consistent with your brand messaging? Integrated b2b marketing may not be top of mind for many marketers, but yesterday’s Integrated Marketing Virtual Conference showed that it should be. Make your brand stand out!

Direct Mail 108

Direct Mail Customer Acquisition Marketers Marketing 108

Marketing Insider Group

JANUARY 26, 2021

Marketing is a balancing act and when you’re trying to increase qualified leads, it should never be a guessing game. To develop a truly successful marketing budget, you first have to look back at marketing plans from years past. Email Marketing. This will be the public “face” of your brand.

Thought Leadership 145

Thought Leadership PR Traditional Marketing B2C 145