Martech

SEPTEMBER 11, 2024

Think of it this way: We found that some companies have a piece of content that is, in a sense, a “brand.” Instead of being on the content hamster wheel, pumping out more and more content, you could focus on getting additional value out of the branded content and “atomizing” it. What does that mean?

eBook

Martech

AUGUST 5, 2024

Lead magnets: Use lead magnets such as ebooks, exclusive reports, or free trials that require users to provide their contact information in exchange for access. Joint webinars, co-branded content, or referral programs can help you reach new contacts effectively. This could include blog posts, white papers, webinars, or infographics.

Whitepaper

Marketing Insider Group

JULY 22, 2025

Now you publish one on “eBook vs. checklist.” Over time, recurring blog updates help you create a reliable brand image. Turn a webinar summary, ebook chapter, or product guide into a blog post with minor tweaks. If you are eager to find content marketing solutions for your brand, check out our Content Builder Service.

SEO

Hubspot Marketing

JUNE 25, 2025

Honestly, I didn’t believe “great” and “on-brand AI copywriting” would ever belong in the same sentence. If you’re already using HubSpot, Breeze AI and AI Content Assistant now includes brand voice capabilities too. I’ve found that the best place to start is to tell AI that you’re training it on a new brand voice and name it.

Copywriting

Hubspot Marketing

OCTOBER 22, 2024

Otherwise, your founder might just get a little too obsessed with the idea of you publishing ebooks on Amazon as the "next best marketing move." (Not I feel her: As someone who comes from a family of salespeople, I spend most of my Thanksgiving dinners trying to explain that brand awareness is still a valuable outcome.

eBook

Backlinko

DECEMBER 6, 2024

It starts when they discover your brand and tracks through as they become a loyal customer. Infographics: Design visually appealing infographics to simplify complex information and make it shareable Downloadable ebooks and guides: Offer resources with valuable insights. A marketing funnel is a way to think about your customer journey.

Customer Journey

Hubspot Marketing

NOVEMBER 5, 2024

Instead, it’s the first impression of what your brand offers. For example, influencer partnerships are a fantastic idea for promoting your brand, but they work best for B2C brands, as they can be more persuasive to the individual. Content marketing works for B2C brands, and 86% of B2C marketers include it in their strategy.

B2C

Customers.ai

JANUARY 7, 2025

But before you start picturing your email list exploding, lets pause for a reality check getting those emails in the first place is where most brands fumble. For ecommerce brands, a 10-20% discount on the first purchase is a tried-and-true winner. Discounts, freebies, and exclusive access are the classics for a reason. SaaS companies?

Customer

Vertical Response

AUGUST 5, 2024

The primary payers for content are audiences, brands, and advertisers. Brands and advertisers also play a significant role, often paying creators to feature their products or services. Common methods include ad revenue, affiliate marketing, selling digital products, online courses, subscriptions, brand deals, and donations.

Affiliate Marketing

illumin

OCTOBER 24, 2024

Effective B2B advertising can increase brand visibility, grow sales volumes, and expand market reach. Building Brand Awareness and Credibility In the B2B sector, trust and credibility are paramount. Types of content include blog posts, whitepapers, case studies, and eBooks.

Advertising

Hubspot Marketing

JUNE 30, 2025

If you want to learn how to craft an irresistible one, start with this guide that includes 17 real-life examples and learn how brands market their open positions. Create shareable content appropriate for specific networks to spread both our brand and our content. Check out this list of sample descriptions for common marketing roles.

Management

SocialPilot

DECEMBER 23, 2024

Whether you’re a brand, an influencer, or just someone looking to make a splash online, you should be familiar with prompts that work for your social media. Brainstorm unique post ideas to highlight our brands milestones and achievements. Suggest a playful caption for a behind-the-scenes look at our brand.

User-Generated

illumin

OCTOBER 24, 2024

Effective B2B advertising can increase brand visibility, grow sales volumes, and expand market reach. Building Brand Awareness and Credibility In the B2B sector, trust and credibility are paramount. Types of content include blog posts, whitepapers, case studies, and eBooks.

Advertising

SocialPilot

JANUARY 16, 2025

From discovering new brands to shopping, learning, and exploring trends, social platforms have become the new digital frontier. Profile Optimization : Branding, bio description, Images, and links. Brand Mentions : Brand name mentioned in posts, Reels, captions, profile, etc. Because its seamless.

SEO

Sprout Social

NOVEMBER 4, 2024

However, it’s an effort brands need to take if they want to remain relevant with consumers. However, with tighter budgets and lower head counts, brands have to figure out how to make the most out of every marketing resource they have available. When you repurpose content for social media, you double down on key brand messaging.

Whitepaper

AWeber

JUNE 3, 2025

Brand trust: Respecting privacy builds long-term credibility with your audience. Examples include free templates, helpful ebooks, or webinar recordings tailored to your audiences needs. Real-World Example: Turning Interest into Engagement Picture this: An independent online clothing brand realized sales from social ads were plateauing.

Law

Martech

JUNE 17, 2025

Make the tone match <company’s brand voice>.” It did a great job creating CTAs that were varied and reflected our brand voice, something I’ve always struggled with. Thought leadership carousel: Link to webinar recording, ebook and short video series 8. Use brand colors: #015b99, #6ec1e4, #e3c269, #d4d4d4.

Copywriting

Marketing Insider Group

AUGUST 26, 2024

In a competitive and rapidly changing space, this tactic is not only valuable for navigating market shifts but also for improving brand awareness, complying with stringent regulatory updates, and overcoming supply chain complexities. Any content you promote here should not feature a contact form.

Manufacturing

Hubspot Marketing

JANUARY 22, 2025

Refine messaging and branding. Personally, I find the landing page testing experience forces me to get better at explaining my brand and offers. Define your testing method and keep it in mind as you review these landing page elements for opportunities to improve your conversion rate and better tell your brands story.

Place

Orbit Media Studios

NOVEMBER 13, 2024

They are likely more comfortable writing case studies, ebooks and whitepapers. Initially, the content was about my personal brand; today, it’s about driving business outcomes and brand strategy. And 15 years before that in Corporate Brand, Product Marketing leadership roles. But that’s my first web post on the topic.

Marketers

Customers.ai

DECEMBER 18, 2024

Example 2 : Visitors who download gated content like whitepapers or eBooks. Send a follow-up campaign focused on brand storytelling to build trust. Brand Example : Allbirds uses cart abandonment recovery emails to target high-intent visitors. Example 1 : Blog readers whove visited multiple posts. your blog or About page).

Whitepaper

AWeber

MAY 21, 2025

Imagine this: You land on a website for the first time, and before you even consider buying, something grabs your attentiona helpful ebook, a free checklist, or a discount code. And when your lead magnet matches your audiences needs or solves a specific problem, you build trust and position your brand as an authority.

eBook

OnDemand CMO

JANUARY 10, 2025

When you position your brand as a trusted authority, you not only gain credibilityyou gain loyal followers. Video Content Is King : Humanize your brand through video. Educational Resources : eBooks, webinars, white paperstheyre more than lead magnets. When your audience knows you stand for something, theyll stand with you.

Thought Leadership

Hubspot Marketing

DECEMBER 23, 2024

Previously, they sent generic product blocks, but now each email offers 32 unique product suggestions like items in abandoned carts, favorite brands, and trending products by location. It monitors social media and online reviews to gauge brand perception. Testing can show you which prompts, tone, or CTA drives better results.

Transform

AWeber

JULY 9, 2024

Whether it’s selling an ebook, signing up for an event, or capturing an email address, keep your main goal in mind. The Intrepid Guide does a great job showcasing how users will experience their Italian menu ebook through the images on their landing page. Don’t overwhelm your readers by asking them to take multiple actions.

eBook

Hubspot Marketing

NOVEMBER 6, 2024

Influencers have a special way of connecting with their audiences, and when they showcase your brand, you expand your reach to a larger audience. Influencers that share our brand values are partnered with us, and together we develop giveaway campaigns or offer special discount codes to their audience. Solicit brand partnerships.

User-Generated

Hootsuite

OCTOBER 18, 2024

Unlike traditional marketing and advertising, social marketing fosters two-way communication between brands and social media users. Unlike traditional advertising, like TV spots and billboards, social media marketing allows for two-way communication between individuals and brands.

Social Media Marketing

Search Engine Land

JULY 15, 2024

Content marketing is defined here on Search Engine Land by Julia McCoy as follows: “Content marketing is the process of planning, creating, and distributing relevant, valuable content (like blogs, videos, podcast episodes, ebooks, guides, and more) with the intent of attracting and engaging a specific audience.” What is content marketing?

SEO

Buffer Marketing

APRIL 29, 2025

Keep your account on-brand, and feature products that people can buy from your website. Jewelry brand waekura uses cream, beige, and brown tones in all its posts. When custom pin manufacturer WizardPins got started on Instagram , they knew driving sales from a brand-new account would be a challenge.

Gen Z

Marketing Insider Group

NOVEMBER 4, 2024

While these tools can help generate blog topics, social media posts, or even preliminary drafts of copy, human oversight is essential for finalizing and creating compelling content that resonates with audiences and aligns with brand tone and messaging. Coding : Marketers are also using AI to accelerate coding and development tasks.

Transform

Backlinko

JULY 15, 2025

This is all about brand awareness and building trust. But when these prospects eventually realize they have a problem, guess whose brand they’ll remember? Try blog posts, videos, lead magnets , ebooks, infographics, success stories, interactive content, and more. That’s right — yours! The other half?

Customer

Orbit Media Studios

JUNE 24, 2025

Chris Ducker offers you this “Personal Branding Roadmap” This incentive to give an email address will increase the percentage of visitors who subscribe. This is often called a “content upgrade” or “lead magnet.” It’s really an ethical bribe. You’re trading high-value content for their email address.

Law

Neil Patel

JUNE 25, 2025

That said, banner ads are good at raising brand awareness. As customers see the same ad repeated across different websites, “brand memory” strengthens. The average person needs to see a brand at least seven times before they make a purchase. Social media ads aren’t just for B2C brands, either. Low impression count?

User-Generated

Lusha

JULY 21, 2024

They’ve shown active engagement with your brand, suggesting they’re further along in their buyer’s journey than those who simply stumble upon your website. Content Downloads: Downloading whitepapers, ebooks, or case studies shows that the lead is actively seeking information and is willing to share their contact details.

Whitepaper

Customers.ai

NOVEMBER 21, 2024

But the brands that understand why Meta ad engagement matters are breaking through that barrier and turning casual scrollers into dedicated buyers. To answer this question, we dove into 101 Meta ads from top-performing DTC brands across industries. So how do they do it? Let’s take a look. Let’s take a look.

Transform